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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Trygg operated as a single-category brand with Pre-Roll holding 100.0% of sales mix, while brand sales grew 66.8% year over year and rose 16.3% month over month. Average price fell 22.6% YoY alongside a 16.3% MoM sales lift in Pre-Roll, and the brand held rank 33 within Pre-Roll in British Columbia, indicating volume expansion outpacing price compression. The pattern implies Trygg is leveraging price-driven velocity within Pre-Roll rather than diversifying across categories, using lower average price to gain share within a fixed mix while targeting rank mobility from position 33.
The consolidation in a 100.0% Pre-Roll mix coupled with a 66.8% YoY sales increase and a 22.6% YoY price decline suggests Trygg is using affordability to widen its accessible base, prioritizing unit throughput over premium positioning. With a 16.3% MoM rise confined to Pre-Roll and no cross-category offsets, the brand’s exposure concentrates on one demand cycle and one competitive lane, implying that future rank improvement from 33 in British Columbia will depend more on sustaining conversion at current price tiers than on portfolio breadth.
Competitive Landscape
Trygg sits at rank #33 in BC Pre-Roll in July 2026, improving 6 positions year over year from #39, while sliding 5 spots versus April 2026 when it was #38; against its October 2025 peak of #9, the current position marks a 24-rank drop. Competitively, General Admission held #1 year over year and remains #1 despite a 22.3% YoY sales decline, whereas Back Forty / Back 40 Cannabis jumped from #17 to #2 with 215.2% YoY sales growth, indicating that Trygg’s mild rank recovery is occurring while faster-moving leaders consolidate the top tier; the trajectory implies stabilization off the 2025 high rather than a return to peak without a step-change in momentum.
Notable Products
Trance Pre-Roll 2-Pack (2g) led the movement with a -22.8% month-over-month decline and sat at rank 6, while Uncut Pre-Roll 2-Pack (2g) plunged -66.7% and landed at rank 8; this contrast with Block Party Variety Pack Pre-Roll 20-Pack (10g) at rank 1 with +20.7% and $157,821 indicates polarization between value multi-packs and small-format duos. Block Party - Dawn To Dusk Pre-Roll 20-Pack (10g) climbed +42.9% to rank 3 and Ignite Pre-Roll 2-Pack (2g) rose +15.7% at rank 2, and with all eight top products in Pre-Roll the category concentration is total; the pattern implies Trygg is consolidating around large-count packs as growth drivers while two-packs lose traction.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
