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Oct-2025
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Overview
Market Insights Snapshot
In British Columbia, Trygg has demonstrated a notable upward trajectory in the Pre-Roll category over the past few months. Starting from a position outside the top 30 in July 2025, the brand has made an impressive climb to the 11th position by October 2025. This significant rise in ranking is accompanied by a substantial increase in sales, indicating a strong market presence and growing consumer preference for Trygg's offerings in this category. The leap from 33rd to 11th place between September and October is particularly noteworthy, suggesting a potential strategic shift or successful marketing campaign that captured consumer interest.
While Trygg's performance in British Columbia is commendable, the absence of rankings in other states or provinces suggests that the brand may not yet have a strong foothold outside this region. This could be seen as an opportunity for growth or an area where the brand might need to focus its efforts to expand its market reach. The impressive growth within British Columbia’s Pre-Roll category could serve as a model for potential expansion strategies in other markets, highlighting the importance of targeted efforts to replicate this success elsewhere.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Trygg has demonstrated a notable upward trajectory in its market position. From July to October 2025, Trygg improved its rank from 40th to 11th, showcasing a significant leap in visibility and market presence. This upward movement is particularly impressive considering the competitive pressures from established brands like Weed Me, which maintained a top position until a sharp decline to 12th in October, and Choklit Park, which surged from 31st to 9th. Meanwhile, Woody Nelson and DEALR also experienced fluctuations, with Woody Nelson climbing to 10th and DEALR dropping to 13th. Trygg's sales growth aligns with its rank improvement, indicating effective strategies in capturing market share amidst dynamic competitive shifts.
Notable Products
In October 2025, the top-performing product for Trygg was Ignite Pre-Roll 2-Pack (2g) in the Pre-Roll category, climbing to the first rank with notable sales of 11,027 units. Trance Pre-Roll 2-Pack (2g) maintained its second rank from the previous month, showing consistent high performance with sales just below Ignite. Block Party Variety Pack Pre-Roll 20-Pack (10g) slipped from its previous first rank to third, indicating a shift in consumer preference. Block Party - Dawn To Dusk Pre-Roll 20-Pack (10g) remained stable at fourth rank, while Uncut Pre-Roll 2-Pack (2g) entered the rankings at fifth, marking its debut in the top five. This reshuffling highlights a dynamic market with Ignite Pre-Roll 2-Pack (2g) seeing a significant surge in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
