Market Insights Snapshot
In the Michigan market, Treetown has seen varied performance across different cannabis categories. In the Edibles category, the brand's ranking has slightly declined from July to October 2023, moving from 11th to 16th place. This movement, while not drastic, indicates a slight decrease in market dominance. On a positive note, Treetown has maintained a strong presence in the Tincture & Sublingual category, consistently ranking within the top 3 brands. This consistency suggests a strong customer base and product satisfaction within this category.
On the other hand, Treetown's performance in the Pre-Roll category in Michigan has been less favorable. The brand's ranking has steadily declined from July to September 2023, and by October, it was no longer listed among the top 20 brands. This could indicate a need for the brand to revisit their strategy within this category. Despite the mixed performance across categories, it's clear that Treetown has a significant presence in the Michigan market, and with the right adjustments, could see improvements in its rankings.
In the edible category within Michigan, Treetown has seen a slight decrease in rank from July to October 2023, moving from 11th to 16th place. This indicates a drop in sales, as the brand is now ranked lower than competitors such as Detroit Edibles / Detroit Fudge Company and Cannalicious Labs, which were ranked 9th and 7th respectively in July but have also seen a decrease in rank over the same period. Interestingly, Midnight Bar and Ozone have both improved their rankings, with Midnight Bar moving up from 22nd to 18th place and Ozone from 17th to 16th. This suggests that while Treetown's sales may be decreasing, there is still potential for growth and improvement in the Michigan edible market.
In October 2023, Treetown's top-performing product was the 'Sleep - CBN/THC 2:1 Blackberry Lavender Gummies 10-Pack (100mg CBN, 50mg THC)', maintaining its number one position from previous months with a sales figure of 5976 units. The 'CBD/THC 1:2 Euphoria Melon Gummies 10-Pack (50mg CBD, 100mg THC)' moved up to the second rank, selling 2608 units. The 'Blood Orange Energize Gummies 10-Pack (100mg)' climbed to third place, while the 'Indica Blueberry Gummies 10-Pack (200mg)' made a new entry at fourth place. However, the 'CBD/THC 2:1 Tranquil Dragonfruit Gummies 10-Pack (100mg CBD, 50mg THC)' dropped to the fifth position in October.