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Nov-2025
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Overview
Market Insights Snapshot
Treetown's performance in Michigan demonstrates a mixed trajectory across various product categories. In the Edible category, Treetown consistently maintained a position within the top 30 brands, although it fluctuated slightly between the 27th and 28th ranks from August to November 2025. This stability, albeit on the lower end of the top 30, indicates a steady demand for their edible products, despite a noticeable dip in sales in September and October. Meanwhile, Treetown's presence in the Pre-Roll category has been less robust, as it did not make the top 30, with rankings consistently outside this range, peaking at 71st in August and dropping to 84th by November.
In contrast, Treetown's performance in the Tincture & Sublingual category stands out, where they achieved a remarkable 1st place rank in October, a significant improvement from the consistent 2nd place in other months. This suggests a strong market presence and consumer preference for their tincture products in Michigan. However, their standing in the Vapor Pens category shows more variability, with ranks fluctuating between 70th and 76th, indicating a less stable market position. Overall, Treetown's performance in Michigan highlights their strength in certain niche categories, while also pointing to areas where growth and improved market penetration are needed.
Competitive Landscape
In the Michigan edible cannabis market, Treetown has maintained a relatively stable position, ranking 27th in August and October 2025, and slightly dropping to 28th in September and November 2025. Despite this minor fluctuation, Treetown's sales have shown resilience, with a notable increase in November 2025. In contrast, Mischief experienced a decline in rank from 23rd in August to 29th in November, indicating potential challenges in maintaining their earlier momentum. Meanwhile, Dream Edibles has shown a more dynamic performance, moving from 28th in August to 26th in November, with sales peaking in September. Mitten Extracts made a significant leap from being unranked in August to 27th in November, suggesting a strong upward trend in sales. Finally, Platinum Vape has seen a rise from 37th in October to 30th in November, indicating a recovery in sales. These shifts highlight the competitive nature of the market, with Treetown needing to strategize effectively to maintain and improve its position amidst these dynamic changes.
Notable Products
In November 2025, Sativa Blue Raspberry Gummies 10-Pack (200mg) maintained its position as the top-performing product for Treetown, with sales reaching 7428. The Sleep - CBN/THC 2:1 Blackberry Lavender Gummies 10-Pack (100mg CBN, 50mg THC) climbed to the second rank from third in previous months, showing a notable increase in popularity. Cherry Gummies 10-Pack (200mg) held steady in third place, despite a slight decline in sales figures. Mango Full Spectrum Gummies 10-Pack (200mg) consistently ranked fourth, showing gradual sales improvement since September. Standard Fruit Punch Gummies 10-Pack (200mg) returned to the rankings at fifth place after being unranked in October, indicating a resurgence in consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
