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May-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Treetown’s mix tilted toward Edible at 34.15% share (ranked 44 in Michigan Edible), yet that category posted a -43.34% YoY decline alongside a 13.32% MoM rise, while Pre-Roll captured 33.63% share with 65.29% YoY growth and 21.26% MoM growth. Vapor Pens held 21.53% share with 22.07% YoY growth and 9.16% MoM growth, whereas Tincture & Sublingual stood at 10.69% share with -42.06% YoY and 0.47% MoM. Against a brand-level -15.75% YoY sales change and a 48.78% YoY increase in average price to $8.99, the pattern implies Treetown’s growth engines are concentrated in Pre-Roll and Vapor Pens while legacy reliance on Edible and Tincture & Sublingual drags aggregate YoY performance despite sequential gains.
The pivot toward inhalables shifts Treetown’s positioning toward faster-turn segments, as the combined 55.16% share from Pre-Roll and Vapor Pens outpaces Edible’s 34.15% despite Edible’s 13.32% MoM uptick and a -43.34% YoY contraction. With Tincture & Sublingual flat MoM at 0.47% and down -42.06% YoY, and Pre-Roll growing 21.26% MoM and 65.29% YoY, the mix suggests resource allocation should prioritize inhalable formats where demand elasticity supports the 48.78% YoY price lift, while Edible’s 44 rank in Michigan signals limited near-term headroom relative to internal alternatives.
Competitive Landscape
Treetown ranks #44 in MI Edible in May 2026, down 13 positions year over year from #31, and 2 spots lower than February 2026’s #42, while still well off its peak of #26 in July 2024; in contrast, Wyld held #1 year over year with a 17.0% sales decline and stayed #1 in May 2026, and Camino moved from #5 year over year to #4 alongside a 13.9% sales increase, indicating competitors are consolidating rank even amid mixed growth. With Good Tide sliding from #4 year over year to #5 on a 20.3% sales drop while Choice remained #2 on a 1.0% sales dip, Treetown’s fall from #31 to #44 alongside a 2-rank slide since February 2026 suggests it is losing share to stable top-tier incumbents and to climbers that convert modest gains into rank advantages.
Notable Products
Blood Orange Energize Gummies 10-Pack (100mg) posted the largest May 2026 swing with a 33.6% month-over-month gain, climbing to rank 7, while Sleep - CBN/THC 2:1 Blackberry Lavender Gummies 10-Pack (100mg CBN, 50mg THC) rose 107.7% to hold rank 1; this divergence indicates momentum building at both the top and mid-table. CBD/THC 5:1 Mango Recover Gummies 10-Pack (150mg CBD, 30mg THC) advanced 16.9% at rank 4, and Euphoria - THC/CBD 2:1 Magic Melon Distillate Disposable (1g) gained 19.1% at rank 9, with eight of the top ten coming from Edibles, concentrating demand in ingestibles rather than inhalables. The Sleep - CBN/THC 1:1 Blackberry Lavender Gummies 5-Pack (200mg CBN, 200mg THC) improved 13.5% at rank 3, and CBD/THC 1:2 Euphoria Melon Gummies 10-Pack (50mg CBD, 100mg THC) grew 15.8% at rank 2, while Blue Raz Full Spectrum CannaMelt (200mg) in Tincture & Sublingual moved 8.3% at rank 5 with $6,373 in sales. The pattern implies Treetown’s mix is consolidating around high-THC and functionally positioned Edible formats, signaling resource allocation toward gummy innovation over expansion in Vapor Pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
