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Oct-2025
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Overview
Market Insights Snapshot
In Michigan, Treetown has shown varied performance across different cannabis product categories over the past few months. In the Edible category, Treetown has maintained a steady presence within the top 30, demonstrating consistency with a slight improvement from a rank of 31 in July to 27 in October. This indicates a stable consumer base and potentially effective marketing strategies within this category. Conversely, the Pre-Roll category presents a more volatile picture; after climbing to a rank of 69 in August, Treetown fell back to rank 86 by October, suggesting challenges in maintaining momentum in this competitive segment. It's noteworthy that Treetown's Vapor Pens have shown a slight improvement in rank from 75 in September to 72 in October, indicating potential growth opportunities in this segment.
The Tincture & Sublingual category stands out as a strong performer for Treetown in Michigan, where the brand has consistently held a top position, moving from rank 2 to securing the top rank in October. This suggests a strong product-market fit and potentially high consumer satisfaction in this category. However, the brand's absence from the top 30 in other states or provinces could signal a need for geographic expansion or targeted marketing efforts to increase brand visibility and market share. While specific sales figures are not disclosed here, the overall trends suggest that while Treetown faces challenges in certain segments, there are also promising areas of growth that could be leveraged for future success.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Treetown has shown a consistent presence, maintaining its rank around the 27th position from August to October 2025. Despite a slight dip in sales from August to October, Treetown's rank remained stable, indicating a resilient market position amidst fluctuating sales figures. Notably, Magic Edibles has outperformed Treetown, climbing to the 25th rank in October, suggesting a stronger sales performance. Meanwhile, Mischief and Midwest Extracts have shown varying ranks, with Mischief slightly declining to 26th and Midwest Extracts maintaining a position close to Treetown. North Cannabis Co. has been a close competitor, improving its rank from 41st in August to 28th in October, indicating a potential threat to Treetown's market share. These dynamics highlight the competitive pressures in the Michigan edible market, where Treetown must strategize to enhance its sales and climb the ranks amidst strong competitors.
Notable Products
In October 2025, the top-performing product for Treetown was the Sativa Blue Raspberry Gummies 10-Pack (200mg) in the Edible category, maintaining its first-place ranking from July and September, with sales reaching 7370 units. Cherry Gummies 10-Pack (200mg) held steady in the second position, following an upward trend from third place in July and August. The Sleep - CBN/THC 2:1 Blackberry Lavender Gummies 10-Pack (100mg CBN, 50mg THC) ranked third, having dropped from its top spot in August. Mango Full Spectrum Gummies 10-Pack (200mg) improved slightly to fourth place after being fifth in September. Sativa Peach Gummies 10-Pack (200mg) re-entered the rankings in fifth place, after being absent from the top ranks in August and September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
