Mar-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Treetown has shown varied performance across different product categories. For edibles, the brand has consistently hovered around the 30th rank, briefly dropping out of the top 30 in January and February 2025, before climbing back to 32nd place in March. This indicates a potential struggle to maintain a strong foothold in the competitive edibles market, despite a notable increase in sales from February to March. In contrast, Treetown's performance in the Tincture & Sublingual category has been impressive, maintaining a solid second place for three consecutive months before advancing to the top position in March. This upward movement reflects a strong consumer preference and potentially effective marketing strategies in this category.
For vapor pens, Treetown's presence in Michigan has been less prominent, with rankings fluctuating significantly. After ranking 77th in December 2024, the brand did not appear in the top 30 in January 2025, which may suggest challenges in maintaining consistent sales or market share. Subsequent months saw Treetown re-enter the rankings, albeit lower, at 89th and 91st positions. This indicates a volatile performance in the vapor pen category, possibly due to increased competition or shifting consumer preferences. Overall, while Treetown has shown strength in certain categories, its performance across others highlights areas for potential growth and strategic focus.
Competitive Landscape
In the competitive landscape of the Edible category in Michigan, Treetown has experienced fluctuating rankings, indicating a dynamic market presence. As of March 2025, Treetown holds the 32nd position, showing an improvement from its 33rd rank in January and February, but a slight decline from December's 30th rank. This suggests a modest recovery in sales, aligning with a notable increase in sales from February to March. In contrast, Kiva Chocolate, a strong competitor, has seen a decline, dropping from 24th in February to 30th in March, which could indicate an opportunity for Treetown to capture more market share. Meanwhile, Alien Brainz has shown a more volatile pattern, bouncing back to 29th in March from a low of 41st in January, suggesting potential instability. Platinum Vape and Galactic have maintained relatively stable positions, with Galactic consistently ranking lower than Treetown, which could be leveraged in marketing strategies. Overall, Treetown's recent upward trend in sales and rank positions it well to capitalize on the shifting dynamics among its competitors.
Notable Products
In March 2025, the top-performing product from Treetown was the Sativa Blue Raspberry Gummies 10-Pack, maintaining its first-place rank from February and achieving sales of 5855. The Cherry Gummies 10-Pack climbed to second place from fourth in February, indicating a significant increase in popularity. Sativa Peach Gummies 10-Pack made a notable entry at third place, having not been ranked in the previous months. The Sleep - CBN/THC 2:1 Blackberry Lavender Gummies, previously ranked first in December 2024 and January 2025, fell to fourth place. Lastly, the Cherry Full Spectrum CannaMelt maintained a consistent presence, ranking fifth for two consecutive months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.