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Dec-2025
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Overview
Market Insights Snapshot
Treetown's performance in the Michigan cannabis market showcases some intriguing trends across various product categories. In the Edible category, Treetown maintained a consistent presence in the top 30 from September to November 2025, but slipped to 33rd place in December. This drop indicates a potential challenge in maintaining a competitive edge in that segment. On a more positive note, Treetown's performance in the Tincture & Sublingual category was strong, consistently ranking at the top, with a notable achievement of regaining the first position in December after a brief dip to second place in November.
In contrast, the Pre-Roll category saw Treetown struggle to break into the top 70 rankings, with a significant drop to 84th place in December 2025. This decline suggests a need for strategic adjustments to capture market share in this highly competitive category. Meanwhile, the Vapor Pens category experienced some fluctuations, with rankings shifting between 71st and 76th place, indicating a stable yet challenging market position. While sales figures in this category showed an upward trend from September to October, they fluctuated in the subsequent months, highlighting the competitive dynamics Treetown faces in Michigan.
Competitive Landscape
In the competitive landscape of Michigan's edible cannabis market, Treetown has experienced some fluctuations in its rankings over the last few months of 2025. Starting in September, Treetown was ranked 29th, but by December, it had slipped to 33rd. This decline in rank is notable when compared to competitors like Mischief, which maintained a relatively stable position, only dropping from 27th to 32nd, and Dream Edibles, which saw a more significant drop from 24th to 35th. Despite Treetown's decrease in rank, its sales figures remained relatively stable, suggesting a consistent customer base, unlike Wonder Wellness Co., which saw a significant sales increase in December, moving its rank from 43rd to 34th. Meanwhile, Kiva Chocolate showed a positive trend, improving its rank from 32nd to 31st, possibly indicating a growing market presence. These dynamics highlight the competitive pressures Treetown faces and the importance of strategic marketing efforts to regain and improve its market position.
Notable Products
In December 2025, Treetown's top-performing product was the Sativa Blue Raspberry Gummies 10-Pack (200mg), maintaining its consistent first-place ranking from previous months with sales of 6,841 units. Cherry Gummies 10-Pack (200mg) secured the second position, rising from its third-place ranking in November, with sales showing a recovery to 5,699 units. Mango Full Spectrum Gummies 10-Pack (200mg) climbed to third place, demonstrating a steady increase in sales over the months. Standard Fruit Punch Gummies 10-Pack (200mg) remained stable at fourth place, while Green Apple Gummies 10-Pack (200mg) entered the rankings for the first time in fifth place. The rankings indicate a strong preference for gummy products, with notable shifts in consumer interest towards Mango Full Spectrum Gummies.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
