Data Snapshot: Nov 03, 2026
$100K+

Oct-2026

Sales

Decline

Trend

6-Month

84

Product Count

SKUs

$7.88

Avg Price

-24.3%

YoY Sales Change

5.8%

YoY Price Change

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Treetown

Where to Buy

Treetown is stocked at 107 licensed dispensaries across Michigan, with the deepest coverage in Grand Rapids, Lansing, New Buffalo, Ann Arbor, and Detroit. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/5362.json?v=20261102
Treetown Sales

Market Insights Snapshot

Treetown Historical Sales by Category

In October 2026, Treetown concentrated 42.17% of sales in Edible with a year-over-year decline of 16.34% but a month-over-month increase of 11.69%, while Pre-Roll held 29.82% share with a 25.59% YoY drop and a 2.68% MoM rise. Vapor Pens represented 15.52% share with a 38.58% YoY contraction and an 11.99% MoM decline, and Tincture & Sublingual contributed 12.49% share with a 19.70% YoY decrease and a 0.94% MoM uptick. The mix tilts toward lower-priced Edible (average price $5.69) gaining MoM while higher-priced Vapor Pens (average price $14.88) retrenched MoM, implying a price-sensitive shift that helps explain the 5.76% YoY increase in average price occurring alongside a 24.30% YoY sales decline for the brand overall.

The category tilt toward Edible gaining 11.69% MoM and Pre-Roll up 2.68% MoM, combined with Vapor Pens falling 11.99% MoM, positions Treetown more defensively in value-accessible formats even as total sales fell 24.30% YoY and the two-year growth reached 27.54%. With Edible ranked 37 in Michigan, the concentration at 42.17% share and the 16.34% YoY decline indicate headroom is more likely to come from deepening penetration within Edible rather than leaning on Vapor Pens’ 38.58% YoY contraction; this mix implies near-term gains will depend on reinforcing Edible price-pack architecture while containing volatility in Vapor Pens.

Oct-2026 Rank
Edible
Pre-Roll
Tincture & Sublingual
Vapor Pens
#37
#78
#2
—
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Edible
42.2%
$5.69
-16.3%
+11.7%
Pre-Roll
29.8%
$13.25
-25.6%
+2.7%
Vapor Pens
15.5%
$14.88
-38.6%
-12.0%
Tincture & Sublingual
12.5%
$6.30
-19.7%
+0.9%
Treetown

Competitive Landscape

Treetown ranks #37 in MI Edible in October 2026, improving 1 position year over year from #38 while climbing 4 spots since July 2026 from #41, yet it remains 7 places below its peak of #30 from April 2025; in contrast, Wyld holds #1 despite a -22.38% YoY sales change and Play Cannabis rose from #12 to #5 with a +39.32% YoY sales increase, indicating that modest rank gains amid double‑digit competitor volatility position Treetown as a steady share holder but not a near-term contender for the top tier.

Treetown category ranking vs. nearest competitors
Treetown

Notable Products

Treetown leans on a concentrated core, with the top 10 items accounting for 46.9% of October 2026 sales and the leading Sleep - CBN/THC 2:1 Blackberry Lavender Gummies 10-Pack at 9.6%. New launches contributed 4.0%, so most of its sales come from established products.

Product
Type
Share of Sales
Avg Price
vs. Peer Avg
MoM %
Sleep - CBN/THC 2:1 Blackberry Lavender Gummies 10-Pack (100mg CBN, 50mg THC)
Gummies
9.6%
$5.36
-45.7%
+41.2%
Sleep - CBN/THC 1:1 Blackberry Lavender Gummies 5-Pack (200mg CBN, 200mg THC)
Gummies
6.7%
$8.24
+127.4%
-3.9%
Candy Cartel x Trip Zip Pre-Roll 28-Pack (28g)
Mixed Strain
5.0%
$46.38
+50.9%
+8.3%
CBD/THC 1:1 Passionfruit Gummies 10-Pack (100mg CBD, 100mg THC)
Gummies
4.2%
$5.27
-46.6%
+11.2%
CBD/THC 5:1 Mango Recover Gummies 10-Pack (150mg CBD, 30mg THC)
Gummies
4.2%
$5.05
+0.0%
+21.6%
Euphoria - THC/CBD 2:1 Magic Melon Distillate Disposable (1g)
All-in-one Disposable
4.1%
$15.07
-5.0%
+29.9%
CBD/THC 1:2 Euphoria Melon Gummies 10-Pack (50mg CBD, 100mg THC)
Gummies
3.9%
$5.05
-48.8%
+21.1%
Sex Tape x Trip Zip Pre-Roll 28-Pack (28g)
Mixed Strain
3.6%
$19.82
-35.5%
—
Fruity Crispy Rice Square Cereal Bar (200mg)
Brownie, Blondie, and Cereal Bars
2.8%
$7.95
-15.9%
-15.4%
Blood Orange Energize Gummies 10-Pack (100mg)
Gummies
2.7%
$5.06
-48.7%
+16.5%

Peer avg: average price of the same product type and package size in the same states that month.

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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