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Jul-2025
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Overview
Market Insights Snapshot
Treetown's performance in Michigan showcases a mixed bag across different product categories. In the Edible category, Treetown hovered around the 30th position, dropping slightly out of the top 30 in May and June before regaining its position in July. This indicates a slight volatility in their edible sales, suggesting potential challenges in maintaining a stronghold in this category. On the other hand, their presence in the Tincture & Sublingual category remains robust, although it has seen a gradual decline from the top position in April to the third rank by July. This downward trend might be a signal for the brand to reassess its strategies to sustain its earlier dominance.
In the Vapor Pens category, Treetown has shown a positive trajectory, moving from the 86th position in April to the 76th position by July. Although still outside the top 30, the consistent upward movement indicates a growing acceptance and possibly increasing market penetration in this segment. The sales figures support this trend, with a notable increase from April to July. Such growth could be indicative of successful marketing strategies or product improvements that resonate with consumers. However, the brand's absence from the top 30 in this category suggests there is still considerable room for improvement to compete with leading brands in the state.
Competitive Landscape
In the Michigan edible cannabis market, Treetown has shown a relatively stable performance from April to July 2025, maintaining a rank around the 30th position. Despite a slight dip in sales from May to June, Treetown managed to recover slightly in July. Competitors such as North Cannabis Co. and Kushy Punch have consistently ranked higher, with North Cannabis Co. maintaining a position in the high 20s, indicating stronger market penetration. Meanwhile, Kiva Chocolate and Platinum Vape have shown fluctuating ranks, with Platinum Vape improving its position significantly by July. This competitive landscape suggests that while Treetown holds a stable position, there is room for growth and the need to strategize against competitors who are either maintaining or improving their market positions.
Notable Products
In July 2025, the Sativa Blue Raspberry Gummies 10-Pack (200mg) maintained its position as the top-performing product for Treetown, despite a slight decrease in sales to 6400 units. The Sleep - CBN/THC 2:1 Blackberry Lavender Gummies 10-Pack (100mg CBN, 50mg THC) ranked second, holding steady from June with sales of 5564 units. Cherry Gummies 10-Pack (200mg) came in third, dropping from its second-place position in April and May, with sales declining to 5031 units. The Standard Fruit Punch Gummies 10-Pack (200mg) entered the rankings for the first time in fourth place. Sativa Peach Gummies 10-Pack (200mg) reappeared in the rankings at fifth place, after not being listed in June, with sales of 4319 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
