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Apr-2025
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Overview
Market Insights Snapshot
Treetown's performance across categories in Michigan highlights some intriguing trends. In the Edible category, Treetown has consistently hovered just outside the top 30, maintaining a rank of 32 by April 2025. Although they haven't broken into the top 30, their sales figures have shown a positive trend, with sales peaking in March 2025. This suggests a growing consumer interest, even if it hasn't yet translated into a higher ranking. Meanwhile, their presence in the Vapor Pens category remains outside the top 30, with rankings fluctuating between 83 and 89, indicating room for improvement in this segment.
In contrast, Treetown has demonstrated remarkable performance in the Tincture & Sublingual category in Michigan. They have consistently held the top rank since March 2025, showcasing their dominance and strong consumer base in this category. The sales figures for Tincture & Sublingual have shown steady growth, reflecting their successful market strategy and product appeal. This performance starkly contrasts with their other categories, suggesting that Treetown has found a niche where they excel, even as they work to improve their standings in other segments.
Competitive Landscape
In the Michigan edible cannabis market, Treetown has shown a steady presence, maintaining a rank of 32 in both March and April 2025, after slightly improving from a rank of 33 in January and February. This stability in rank is noteworthy, especially when compared to competitors like North Cannabis Co., which fluctuated from a rank of 32 in January to 29 in April, and Kushy Punch, which was not in the top 20 throughout the period. Treetown's sales have seen a positive trend, with a significant increase from February to March, although they dipped slightly in April. This is in contrast to Muha Meds, which maintained lower sales figures and ranks throughout the same period. Meanwhile, Galactic has been on an upward trajectory in terms of sales, potentially posing a future threat if this trend continues. Treetown's consistent rank and sales performance suggest a stable position in the market, but the brand should remain vigilant of competitors' movements, particularly those showing growth like Galactic.
Notable Products
In April 2025, Treetown's top-performing product was the Sativa Blue Raspberry Gummies 10-Pack, maintaining its number one rank for the third consecutive month with sales reaching 7162 units. Cherry Gummies 10-Pack climbed to the second position, up from third in March, signifying a consistent increase in popularity. The Sleep - CBN/THC 2:1 Blackberry Lavender Gummies 10-Pack secured the third spot, rebounding from its fifth-place ranking in March. Sativa Peach Gummies 10-Pack entered the rankings at fourth place, showcasing a successful debut. Lastly, the Standard Fruit Punch Gummies 10-Pack was ranked fifth, marking its return to the top five after missing out in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
