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Jul-2025
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Overview
Market Insights Snapshot
In the state of Missouri, Clouds Vapes has shown a dynamic performance within the Vapor Pens category. Starting from April 2025, the brand was ranked 24th, gradually improving its position to 22nd by June. However, there was a slight dip in July, as they moved down to the 25th spot. This fluctuation indicates a competitive market environment and suggests that while Clouds Vapes has the potential to climb the ranks, maintaining a consistent position remains a challenge. Despite the ranking changes, the brand experienced a peak in sales in May and June, suggesting that their marketing or product strategies were effective during this period.
Interestingly, the sales data for July shows a notable decline compared to the previous months, which may have contributed to the drop in ranking. The absence of Clouds Vapes in the top 30 in some other states or categories could be seen as a missed opportunity for expansion or a need for strategic adjustments to penetrate those markets. This underscores the importance of analyzing market-specific strategies to enhance their presence and performance across different regions. The data suggests that while Clouds Vapes has had some success, there are still areas for growth and improvement, especially in maintaining a steady upward trajectory in rankings and sales.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Clouds Vapes has experienced notable fluctuations in rank and sales over recent months. Despite a promising rise from 24th to 22nd place between April and June 2025, Clouds Vapes saw a slight dip back to 25th in July. This decline coincides with a decrease in sales from June to July, suggesting potential challenges in maintaining market momentum. Meanwhile, Proper Cannabis consistently hovered around the mid-20s in rank, with a significant sales boost in July, indicating a possible strategic pivot or successful marketing campaign. Heartland Labs demonstrated a strong upward trajectory, climbing from 40th to 24th place and nearly matching Clouds Vapes' sales figures by July, marking them as a rising competitor. In contrast, Acute also improved its rank from 33rd to 26th, though its sales remain lower than Clouds Vapes. These dynamics highlight the competitive pressure Clouds Vapes faces and the need for strategic adjustments to regain its upward momentum in the Missouri vapor pen market.
Notable Products
In July 2025, the top-performing product for Clouds Vapes was the Dulce Banana Distillate Cartridge (1g) in the Vapor Pens category, securing the first rank with notable sales of 951 units. Following closely was the Fruit Punch Distillate Cartridge (1g), which improved its ranking from third in June to second in July. The Wedding Cake Distillate Cartridge (1g) maintained a strong presence, debuting at third position in July. Fruitopia Distillate Cartridge (1g) entered the rankings at fourth place, demonstrating a promising performance. The Kiwi Berry Distillate Cartridge (1g) experienced a slight drop, moving from fourth in June to fifth in July, indicating a competitive market among the top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
