Apr-2025
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Overview
Market Insights Snapshot
Clouds Vapes has displayed a consistent presence in the Vapor Pens category within Missouri, maintaining a steady rank of 23rd from February to April 2025. This stability in ranking suggests a loyal customer base and consistent sales, although there was a notable drop from the 19th position in January. The decline in sales from $721,968 in January to $440,251 in April reflects a downward trend that might indicate increased competition or seasonal fluctuations in consumer demand. Despite this, maintaining a top 30 position is a positive indicator of the brand's resilience and market penetration.
In terms of category performance, Clouds Vapes has not appeared in the top 30 rankings for other states or categories, which could be a point of concern or an opportunity for growth. Their absence from other markets might suggest a focus on strengthening their position in Missouri or a potential need to diversify their product offerings to appeal to a broader audience. This could also highlight the competitive nature of the Vapor Pens category in other regions, where Clouds Vapes might face challenges in gaining a foothold. The brand's strategy moving forward could involve exploring new markets or enhancing their product differentiation to capture a larger share of the consumer base.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Clouds Vapes has maintained a consistent rank of 23rd from February to April 2025, after a slight drop from 19th in January. This stability in ranking, despite a downward trend in sales from January's peak, suggests a need for strategic adjustments to regain momentum. Competitors like Safe Bet have shown more volatility but managed to secure higher ranks, fluctuating between 13th and 21st, indicating a stronger market presence. Meanwhile, Batch Extracts and Proper Cannabis have demonstrated upward trends in both rank and sales, with Batch Extracts improving from 35th to 22nd and Proper Cannabis maintaining a competitive edge close to Clouds Vapes. This competitive pressure highlights the importance for Clouds Vapes to innovate and differentiate its offerings to capture a larger market share and improve its standing in the Missouri vapor pen category.
Notable Products
In April 2025, Clouds Vapes saw Wonka Bars Distillate Cartridge (1g) leading the sales as the top-performing product in the Vapor Pens category, maintaining its number one rank from March with sales reaching 1002 units. Mimosa Distillate Cartridge (1g) secured the second spot, marking its entry into the rankings with significant sales. Double Bubble Distillate Cartridge (1g) followed closely in third place, showing strong performance as a newcomer. Super Lemon Haze Distillate Cartridge (1g) and Strawberry Guava Distillate Cartridge (1g) rounded out the top five, both debuting in the rankings for the first time. This shift in rankings highlights a notable rise in popularity for these new entries compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.