.svg){kind=small}
Market Insights Snapshot
CLOVR’s May 2026 mix concentrated in Edible at 60.47% share with a -17.72% year-over-year decline and a 6.87% month-over-month lift, while Beverage held 17.60% share with a -17.81% month-over-month drop and no year-over-year read. Concentrates expanded to 10.23% share on a 613.50% year-over-year surge and 554.11% month-over-month jump, contrasted by Pre-Roll at 7.37% share with -95.70% year-over-year and -76.24% month-over-month declines; Topical at 4.34% share advanced 23.42% month-over-month despite a -29.87% year-over-year contraction. With a Missouri Edible rank of 40 and brand-level sales down -63.55% year over year, the pattern implies a pivot away from Pre-Roll and toward Concentrates and Edible stabilization to defend relevance in Missouri.
The outsized month-over-month acceleration in Concentrates (+554.11%) alongside Edible’s month-over-month gain (+6.87%) suggests CLOVR is reweighting toward higher-price-per-unit formats (Concentrates avg price $32.96 versus Edible $17.55), while steep Pre-Roll retrenchment (-76.24% MoM) curtails exposure to a price-sensitive segment. Coupled with a 3.28% increase in average price and Beverage’s -17.81% month-over-month step back, the mix points to a deliberate trade-up strategy intended to recover share efficiency rather than volume growth, positioning the brand to compete on potency-led and value-dense offerings within Missouri despite a 24-month sales contraction of -81.99%.
Competitive Landscape
CLOVR is ranked #40 in Missouri Edible for May 2026, down 3 positions year over year from #37, and up 4 ranks from #44 three months ago; against a longer arc, the brand is 11 spots below its peak of #29 set in September 2024. At the top of the segment, Gron / Grön held at #1 year over year while posting a -14.1% sales change, and Good Day Farm moved up from #3 to #2 with +8.7% YoY growth—both indicating that leadership is achievable without broad category expansion, while CLOVR’s -3 rank delta versus a +4 improvement since February 2026 points to recent stabilization rather than a return to its September 2024 ranking. The pattern implies CLOVR is nudging off a quarterly trough but lacks the momentum to break back into the top 30 without a sharper share shift relative to leaders maintaining or gaining position.
Notable Products
The steepest movement in May 2026 was Tickled Pink Shot (100mg THC, 2oz, 60ml) dropping 11.5% month over month to rank 10, while CBD/THC/CBN 1:1:1 Thin Mint Milk Chocolate Bar 10-Pack (100mg CBD, 100mg THC, 100mg CBN) rose 6.8% to hold rank 1. Edibles occupy six of the top ten ranks, with Watermelon Sucker (25mg) up 6.3% at rank 3 and the 72% Venezuelan Dark Chocolate Bar 10-Pack (100mg) down 1.1% at rank 6, indicating stability at the top alongside minor erosion in classic chocolate. The CBD/THC/CBG 1:1:1 Mocha Milk Chocolate Bar 10-Pack (100mg CBD, 100mg THC, 100mg CBG) slipped 1.7% at rank 4 as Beverages split directions, with Red Eye Shot (100mg THC, 2oz, 60ml) at rank 8 against the Tickled Pink decline and total brand top-10 revenue near $60,000. The pattern points to a portfolio anchored by multifunction cannabinoid chocolates and value suckers, while beverage volatility limits the category’s contribution and argues for focus on edible-led velocity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
