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Apr-2024
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Overview
Market Insights Snapshot
In Missouri, CLOVR has shown a mixed performance across different cannabis product categories, reflecting varying consumer preferences and market dynamics within the state. In the Pre-Roll category, CLOVR has maintained a strong presence, consistently ranking within the top 6 from January to April 2024. This stability in ranking, despite a slight dip in sales from March to April, indicates a solid foothold and consumer preference in this category. Conversely, in the Edible category, CLOVR struggled to maintain a position within the top 30, sliding from a rank of 33 in January to 36 by April, coupled with a noticeable decline in sales over the same period. This downward trend suggests challenges in competing within the Edible space in Missouri, possibly due to consumer tastes or increasing competition.
Similarly, CLOVR's performance in the Vapor Pens category within Missouri has faced challenges, with the brand experiencing a fluctuating but generally declining rank from 28th in January to 34th by April 2024. This decline in ranking is mirrored by a significant drop in sales, especially noticeable from March to April. The brand's inability to maintain or improve its position in this competitive category highlights potential areas for strategic reevaluation. Despite these struggles, CLOVR's consistent ranking in the Pre-Roll category showcases a strong market segment for the brand. This mixed performance across categories underscores the importance of brand adaptability and the need to understand consumer preferences deeply to navigate the competitive landscape of the cannabis industry in Missouri.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Missouri, CLOVR has shown a consistent performance, maintaining its position in the middle of the pack among the top brands. Starting the year in the 5th rank, CLOVR experienced a slight dip in its standing, moving to 6th by March and April 2024, indicative of a challenging market environment. Notably, Proper Cannabis has been a strong competitor, securing a higher rank throughout the period, fluctuating between 3rd and 5th positions, and showing robust sales growth. Another noteworthy competitor, CODES, made a significant leap from 18th to 5th place, showcasing a remarkable increase in sales and market presence. Meanwhile, TWAX and Sinse Cannabis also demonstrated solid performances, with TWAX notably jumping to 7th place in April from its earlier 11th to 13th positions. This competitive analysis underscores the dynamic nature of the Pre-Roll market in Missouri, with CLOVR facing stiff competition and the need to innovate and adapt to maintain or improve its market position.
Notable Products
In April 2024, CLOVR's top-performing product was the Lemon Cookie OG Pre-Roll 2-Pack (1g) in the Pre-Roll category, with impressive sales of 13,202 units. Following closely, the Zkittlez Pre-Roll 2-Pack (1g) maintained its second position from the previous month, showing a significant sales increase to 3,155 units. Leia's OG Pre-Roll (1g), which had previously held the top spot in March, dropped to third place in April, indicating a shift in consumer preferences. The Cookies and Cream Pre-Roll (1g) entered the rankings at fourth place, while the Lilac Diesel Pre-Roll 2-Pack (1g) saw a slight decline, moving from fourth in March to fifth in April. These shifts highlight changing consumer interests and the competitive dynamics within CLOVR's Pre-Roll category.
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