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Nov-2025
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Overview
Market Insights Snapshot
In Missouri, CLOVR's performance across different cannabis categories reveals a mixed bag of results. In the Edible category, the brand has consistently hovered just outside the top 30, with rankings slipping slightly from 38th in August to 40th in November. This suggests a need for strategic adjustments if they are to break into the top 30 in this competitive segment. In contrast, the Pre-Roll category showed more volatility, with CLOVR initially climbing to 31st in September but then dropping to 40th by November. Such fluctuations indicate a dynamic competitive landscape where maintaining a stable position is challenging.
Meanwhile, CLOVR's entry into the Vapor Pens category in Missouri presents an intriguing development. Although they were not ranked in the top 30 in August and September, they managed to secure the 78th and 79th positions in October and November, respectively. This movement suggests that CLOVR is gradually gaining traction in a new category, albeit starting from a lower baseline. However, the absence of top 30 rankings in this category indicates there is significant room for growth. This gradual entry into the Vapor Pens market could be a strategic move to diversify their portfolio, but it will require sustained efforts to climb the ranks further.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Missouri, CLOVR has experienced notable fluctuations in its ranking over the past few months. Starting from a rank of 37 in August 2025, CLOVR improved to 31 in September, only to see a slight decline to 33 in October and further to 40 in November. This indicates a volatile market position, possibly influenced by the dynamic performances of competitors. For instance, Farmer G showed a strong presence, peaking at rank 27 in September, which might have contributed to CLOVR's ranking challenges. Meanwhile, Teal Cannabis consistently improved its rank, moving from 44 in August to 37 in November, suggesting a growing market share that could be impacting CLOVR's sales. Despite these challenges, CLOVR's sales figures remained relatively stable, indicating a loyal customer base even amidst competitive pressures. As the market evolves, understanding these dynamics is crucial for CLOVR to strategize effectively and potentially regain higher rankings.
Notable Products
In November 2025, the top-performing product from CLOVR was the Clovr x Nuthera - Punch Breath Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, which climbed to the number one spot with impressive sales of 1039 units. Following closely was the Cobalt Fire Pre-Roll 2-Pack (1g), securing second place in the same category. The Watermelon Sucker (25mg) in the Edible category achieved third place, showing a strong performance. The Slurricane Pre-Roll 2-Pack (1g) and the 72% Venezuelan Dark Chocolate Bar 10-Pack (100mg) rounded out the top five, ranking fourth and fifth respectively. Notably, Clovr x Nuthera - Punch Breath Pre-Roll 5-Pack (2.5g) improved significantly from its fourth-place ranking in October 2025, indicating a surge in popularity.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
