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Jun-2024
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Overview
Market Insights Snapshot
CLOVR has shown varied performance across different product categories in Missouri. In the Edible category, CLOVR hovered around the 30s in rank, peaking at 33rd place in both March and June 2024, but not making it into the top 30. This consistency, though not stellar, indicates a steady presence in the market. On the other hand, the Pre-Roll category saw a notable decline, dropping from 6th place in March to 14th place by June, suggesting a significant decrease in consumer preference or increased competition. This downward trend is something to watch closely as it could signal a need for strategic adjustments.
The Vapor Pens category also presented challenges for CLOVR in Missouri. The brand's ranking fluctuated but remained outside the top 30, ending at 35th place in June 2024. This indicates a struggle to capture a significant share in this competitive segment. Despite these challenges, it's worth noting that while sales figures for Vapor Pens and Pre-Rolls have seen a decline, there is a slight uptick in Edible sales from April to June, showing some positive movement. These mixed results across categories highlight the importance of targeted strategies to improve performance and capitalize on areas of growth.
Competitive Landscape
In the Missouri Pre-Roll category, CLOVR has experienced notable fluctuations in its rankings and sales over recent months. Starting strong in March 2024 with a rank of 6th, CLOVR maintained this position in April but saw a decline to 9th in May and further dropped to 14th by June. This downward trend in rank correlates with a decrease in sales, from a high of $477,026 in March to $252,647 in June. In contrast, competitors like Local Cannabis Co. and TWAX have shown more stable or improving performance. Local Cannabis Co. maintained a top 10 position throughout the period, although it did see a slight decline from 7th to 13th. Meanwhile, TWAX improved its rank from 15th in March to 10th in April, before fluctuating but still ending higher than CLOVR in June. Brands like Buoyant Bob and Sundro Cannabis also present competitive pressures, with Sundro Cannabis showing a consistent improvement from 18th to 15th over the same period. These dynamics suggest that CLOVR needs to address its declining trend to regain its competitive edge in the Missouri Pre-Roll market.
Notable Products
In June 2024, CLOVR's top-performing product was Kringe Cookies Pre-Roll 2-Pack (1g) in the Pre-Roll category, which climbed to the number one spot with notable sales of 1369 units. Diamond Master Pre-Roll (1g) secured the second position, showing a significant increase from its previous rank of fourth in March 2024. Grape Kush Pre-Roll 2-Pack (1g) entered the rankings at third place, while Leia's OG Infused Pre-Roll (1g) dropped to fourth from its second-place position in May 2024. Sunset Sherbet Pre-Roll 5-Pack (2.5g) rounded out the top five. The shifts in rankings indicate dynamic changes in consumer preferences within the Pre-Roll category.
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