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Oct-2025
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Overview
Market Insights Snapshot
In the state of Missouri, CLOVR's performance across various categories has shown some interesting trends. In the Edible category, CLOVR has consistently ranked outside the top 30, with a steady decline from 36th in July to 39th in October 2025. This suggests a challenging market position, possibly due to heightened competition or shifts in consumer preferences. In contrast, the Pre-Roll category has seen CLOVR fluctuate slightly but maintain a position near the top 30, peaking at 31st in September before slightly declining to 33rd in October. This indicates a relatively stable presence, although there is room for improvement to secure a stronger foothold in this segment.
The Vapor Pens category presents a particularly intriguing case for CLOVR in Missouri. After not ranking in August and September, CLOVR reappeared in October with a rank of 78th, suggesting a resurgence or strategic re-entry into this category. This movement could be indicative of new product offerings or marketing strategies aimed at capturing consumer interest. Despite the absence of top 30 rankings in some months, the October sales figures for Vapor Pens show an upward trend, hinting at potential growth opportunities if CLOVR can maintain or enhance its market strategies. The data reflects CLOVR's varied performance across categories, highlighting both challenges and potential areas for growth in the competitive cannabis market of Missouri.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Missouri, CLOVR has experienced fluctuations in its ranking, indicating a dynamic market environment. Over the months from July to October 2025, CLOVR's rank varied from 32nd to 33rd, showing a slight dip in August to 37th. This fluctuation contrasts with competitors like Sublime, which improved its rank from 35th to 30th, and Buoyant Bob, which saw a notable rise from 44th to 31st. Despite these changes, CLOVR maintained a relatively stable sales performance compared to Tumble, which experienced more significant sales volatility, and Rooted, which showed a strong sales performance in September. These insights suggest that while CLOVR is holding its ground, there is room for strategic adjustments to enhance its competitive position in the Missouri Pre-Roll market.
Notable Products
In October 2025, the top-performing product from CLOVR was the Clovr x Nuthera - Ny Mayhem Pre-Roll (1g), maintaining its consistent first-place ranking across the months with sales of 1,389 units. The Clovr x Nuthera - Smackin' Pre-Roll (1g) saw a notable rise, moving up to the second position from third in September, reflecting a positive trend in consumer preference. The Clovr x Nuthera - Ny Mayhem Pre-Roll 5-Pack (2.5g) also showed improvement, climbing to third place from fourth in the previous month. The introduction of the Clovr x Nuthera - Punch Breath Pre-Roll 5-Pack (2.5g) in October secured it a fourth-place rank, highlighting its strong entry into the market. In contrast, the Clovr x Nuthera - Punch Breath Pre-Roll (1g) dropped to fifth place, indicating a decline in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
