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Apr-2025
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Overview
Market Insights Snapshot
CLOVR's performance in the Missouri cannabis market shows varied results across different product categories. In the Edible category, CLOVR has struggled to maintain a strong presence, consistently ranking outside the top 30 brands from January to April 2025. Despite this, there was a notable increase in sales from March to April, indicating a possible upward trend that could improve their ranking in the future. Conversely, in the Pre-Roll category, CLOVR has demonstrated a more robust performance, climbing from the 26th position in January to the 20th by April. This improvement is supported by a significant increase in sales during March, which suggests an effective strategy in this category.
In contrast, the Vapor Pens category has been challenging for CLOVR, with rankings consistently outside the top 60. With rankings dropping from 63rd in January to 72nd in April, it is evident that CLOVR faces stiff competition or other challenges in this product line. This is despite a slight sales uptick in April, which may not be sufficient for substantial market penetration. The varied performance across these categories highlights the brand's need to reassess its strategies in certain segments while capitalizing on its strengths in others, particularly in the Pre-Roll category where they have shown promising growth.
Competitive Landscape
In the Missouri Pre-Roll category, CLOVR has shown a notable upward trend in its rank and sales performance over the first four months of 2025. Starting the year at rank 26, CLOVR made a significant leap to rank 19 by March, maintaining a strong position at rank 20 in April. This improvement is indicative of a robust sales increase, particularly between February and March, where CLOVR's sales surged, contrasting with competitors like TWAX and Robust, which have seen more modest gains. Meanwhile, Daybreak Cannabis experienced a decline in rank from 8 to 18 over the same period, and Vertical (MO) showed volatility, dropping out of the top 20 in March before rebounding in April. CLOVR's consistent upward trajectory in both rank and sales suggests a growing market presence and consumer preference in Missouri's competitive pre-roll segment.
Notable Products
In April 2025, the top-performing product from CLOVR was the Sour GMO Cookies Pre-Roll 1g, which climbed to the number one rank with a notable sales figure of 1725 units. Following closely in second place was the Buttermilk Biscuits Pre-Roll 1g, which saw an increase from its fourth position in March to second in April. The Grape Cream Cake Pre-Roll 1g, previously in second place, dropped to third. The MAC V2 Pre-Roll 1g debuted in the rankings at fourth place, while the Sour GMO Cookies Pre-Roll 5-Pack 2.5g entered the list at fifth. This reshuffling indicates a strong performance in pre-rolls, particularly in single-gram offerings, with shifts suggesting evolving consumer preferences within the category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
