Aug-2025
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Overview
Market Insights Snapshot
In the state of Missouri, CLOVR has shown varied performance across different cannabis product categories. In the Edible category, CLOVR's ranking has hovered around the mid-30s, indicating a consistent presence albeit outside the top 30. This could suggest a stable, if not dominant, position in the market. Conversely, in the Pre-Roll category, CLOVR experienced a downward trend, moving from a rank of 26 in May 2025 to 35 by August 2025. This decline may indicate increasing competition or shifting consumer preferences within the state.
The Vapor Pens category presents a challenging landscape for CLOVR, as their rankings have consistently remained outside the top 70, indicating a weaker market presence in this segment. Their rank remained at 80 in both July and August 2025, which might suggest limited consumer interest or strong competition from other brands. While specific sales figures are not provided for each category, the overall trends suggest that CLOVR may need to reassess its strategies in certain segments to improve its market position in Missouri.
Competitive Landscape
In the Missouri Pre-Roll category, CLOVR has experienced a notable decline in both rank and sales from May to August 2025. Starting at rank 26 in May, CLOVR dropped to rank 35 by August, indicating a significant shift in market positioning. This decline in rank is mirrored by a decrease in sales, with a downward trend from $198,882 in June to $133,257 in August. In contrast, competitors like Robust and Cousin Dave have shown fluctuations but maintained relatively stable sales figures, with Robust experiencing a peak in July and Cousin Dave showing resilience with a consistent rank around 31-34. Meanwhile, Rooted (MO) and Farmer G have also seen varying ranks but have not surpassed CLOVR in sales. These dynamics suggest that CLOVR may need to reassess its strategies to regain its competitive edge in the Missouri Pre-Roll market.
Notable Products
In August 2025, the top-performing product for CLOVR was Clovr x Nuthera - Ny Mayhem Pre-Roll (1g), maintaining its number 1 rank with impressive sales of 1419 units. Clovr x Nuthera - Punch Breath Pre-Roll (1g) held steady in the second position, although its sales slightly dipped from the previous month. The Slurricane Distillate Infused Pre-Roll (1g) made a notable entrance into the rankings, securing the third spot. Meanwhile, Clovr x Nuthera - Ny Mayhem Pre-Roll 5-Pack (2.5g) improved its position from fifth to fourth, reflecting a positive sales trend. Clovr x Nuthera - Smackin' Pre-Roll (1g) experienced a decline, dropping from third to fifth place in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.