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Dec-2025
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Overview
Market Insights Snapshot
In the state of Missouri, CLOVR's performance in the Edible category has shown some fluctuations over the last few months of 2025. Although they did not make it into the top 30 brands, their ranking has hovered around the low 40s, specifically at 39 in both September and December. This consistency in ranking, alongside a steady increase in sales from October to December, suggests a stable presence in the market, albeit not a leading one. The increase in sales from November to December indicates a potential upward trend worth monitoring, as it could signify growing consumer interest or improved market strategies.
Conversely, CLOVR's standing in the Pre-Roll category in Missouri has seen a more noticeable decline. Starting at rank 35 in September, the brand's position slipped to 56 by December, reflecting a significant drop in market standing. This downward trajectory is mirrored in their sales figures, which show a marked decrease from September to December. Such a decline could be attributed to increased competition or perhaps a shift in consumer preferences. The absence from the top 30 brands in this category indicates a challenging market position that may require strategic adjustments to regain competitiveness.
Competitive Landscape
In the competitive landscape of the Missouri edible cannabis market, CLOVR has experienced a relatively stable performance in the last quarter of 2025, maintaining a rank of 39th in both September and December, despite a slight dip to 41st in October and November. This stability is noteworthy given the fluctuating ranks of its competitors. For instance, Atta saw a decline from 38th in September to 41st in December, indicating a downward trend in their market position. Meanwhile, Monopoly Melts improved their ranking from 42nd in September to 38th in December, showcasing a positive trajectory. The Standard consistently outperformed CLOVR, maintaining a higher rank throughout the period, while Pyro demonstrated significant volatility, with ranks ranging from 46th to 37th. CLOVR's sales figures reflect a steady growth, peaking in December, which suggests a resilient market presence amidst competitive pressures. This analysis highlights the importance of monitoring competitive dynamics to understand CLOVR's positioning and potential growth opportunities in Missouri's edible cannabis sector.
Notable Products
In December 2025, the top-performing product for CLOVR was the CBD/THC/CBN 1:1:1 Thin Mint Milk Chocolate Bar 10-Pack, which secured the number one rank with sales of 506 units. The Watermelon Sucker maintained its position at rank two, showing consistent performance from November. The Garlic Stash Pre-Roll emerged as a strong contender, ranking third in December. The Clovr x Nuthera - Punch Breath Pre-Roll 5-Pack saw a drop from first place in November to fourth in December, indicating a notable shift in consumer preference. Lastly, the CBD/THC/CBG 1:1:1 Mocha Milk Chocolate Bar 10-Pack entered the top five, ranking fifth, highlighting a growing trend in edible products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
