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May-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Teal Cannabis concentrated its mix around Concentrates at 39.68% share and Vapor Pens at 33.80%, while Pre-Roll contracted to 26.52%. Concentrates expanded with 36.27% year-over-year growth and 12.72% month-over-month, outpacing Vapor Pens at -3.29% YoY and 8.38% MoM, and decisively diverging from Pre-Roll at -59.09% YoY and -30.47% MoM. With the brand’s overall sales down 22.53% YoY alongside a 22.20% YoY rise in average price, the mix shift toward higher-priced Concentrates (average price $40.25) and Vapor Pens (average price $43.30) implies a pivot away from lower-priced Pre-Roll (average price $13.08) to stabilize revenue density and reduce exposure to the steep Pre-Roll decline.
The mix and velocity changes imply that Teal Cannabis is repositioning toward potency-driven, higher-ticket formats where Concentrates gained share and Vapor Pens maintained relevance, while deliberately letting Pre-Roll contract. Holding rank 24 in Concentrates in Missouri and lifting Concentrates 12.72% MoM while Pre-Roll fell 30.47% MoM suggests the path to improved rank is deeper emphasis on Concentrates, with Vapor Pens as a secondary volume engine; by contrast, continued reliance on Pre-Roll would likely drag aggregate performance given its 59.09% YoY decline and the brand’s 22.53% YoY sales contraction.
Competitive Landscape
Teal Cannabis sits at rank #24 in MO Concentrates in May 2026, improving 3 positions from #27 year over year, and rising 6 spots from #30 in February 2026, while still 7 places below its peak rank of #17 from June 2024; in contrast, Sinse Cannabis advanced from #7 to #2 and Amaze Cannabis moved from #14 to #4 as of May 2026, indicating faster upward mobility than Teal Cannabis despite Vivid (MO) holding at #5 with a 24.9% year-over-year sales decline. With Vibe Cannabis (MO) steady at #1 year over year and Teal Cannabis capturing a modest +3 rank lift YoY, the pattern implies Teal Cannabis is regaining share but at a slower pace than the front-runners, signaling the need to convert recent rank momentum into sustained gains before the June 2024 peak window recedes further.
Notable Products
LA Baker Infused Pre-Roll (1g) posted the steepest decline at -62.6% month over month and slipped to rank 3, while Cotton Candy Lobster Live Badder (1g) fell -13.5% and sits at rank 6. Triple Burger Pre-Roll (1g) leads at rank 1 and Compound Z Live Resin Sugar (1g) holds rank 4, indicating gains for non-infused pre-rolls and concentrates even as an infused pre-roll retrenches. With five of the top ten in Pre-Roll and two in Vapor Pens, mix is consolidating around inhalables, and the contrast between a -62.6% drop in infused pre-rolls and a stable rank 1 for a non-infused pre-roll implies a pivot toward simpler formats and away from infused variants despite a $9,990 vapor pen item in the top tier.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
