Market Insights Snapshot
Teal Cannabis has seen some interesting movement in the Missouri market across different categories. In the Concentrates category, the brand has consistently ranked in the top 20 over the past four months, although it has been hovering around the lower end of the spectrum. It's worth noting that despite a slight drop in sales from August to September, the brand has managed to maintain its position in the top 20. This indicates a strong standing in the market, even amidst fluctuating sales figures.
On the other hand, in the Pre-Roll category, Teal Cannabis has not made it into the top 20 in any of the past four months. This could potentially signal a need for the brand to revisit its strategy for this category. However, in the Vapor Pens category, the brand has shown a promising upward trend. Starting from a rank of 26 in June, Teal Cannabis has steadily climbed up to rank 17 in August. Despite a slight dip in ranking in September, the brand's sales in this category have been on a consistent upward trajectory, suggesting a growing consumer preference for their Vapor Pens.
In the Vapor Pens category in Missouri, Teal Cannabis has seen some fluctuation in its ranking over the past few months. In August 2023, it ranked 17th, a notable improvement from its 22nd place in July and 26th place in June. However, by September, it had slipped slightly to 25th place. In comparison, Cookies and Pinpoint have shown similar trends, with Cookies ranking outside the top 20 in July and June, but improving to 24th place by September, and Pinpoint improving from 29th place in July to 23rd in September. COCO Labs has made significant strides, jumping from 49th place in June to 26th in September. Meanwhile, Smokey River Cannabis has maintained a relatively stable position, hovering around the mid to late 20s. These shifts suggest a highly competitive market, with Teal Cannabis needing to stay vigilant to maintain its position.
In September 2023, the top-performing product for Teal Cannabis was the 'White 99 Pre-Roll (1g)', with a notable sales figure of 1998 units. The 'Starfire Chem Pre-Roll (1g)' ranked second, improving from its fourth place in August. 'Kringe Pre-Roll 2-Pack (1g)', which held the top spot in both July and August, fell to third place in September. The fourth and fifth positions were held by the 'Zkittles Distillate Disposable (0.5g)' and 'Raspberry Kush Distillate Cartridge (0.5g)', respectively, both from the Vapor Pens category. These rankings show an interesting shift in consumer preference from the Pre-Roll category to Vapor Pens.