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Jun-2026
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Avg Price
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YoY Price Change
Market Insights Snapshot
In June 2026, Teal Cannabis concentrated nearly half of brand sales in Vapor Pens at 48.34% share, with that category climbing 66.51% year over year and 33.15% month over month, while Concentrates fell 6.40% YoY and 29.44% MoM to 27.79% share, and Pre-Roll contracted 43.13% YoY and 23.11% MoM to 23.87% share. Despite Vapor Pens’ surge, overall brand sales declined 81.71% YoY and 38.26% over 24 months, and the average price rose 26.81% YoY to $27.35, implying a mix shift toward higher-priced inhalables that is not offsetting volume losses in Concentrates and Pre-Roll.
With Vapor Pens now the lead category and a Missouri Vapor Pens rank of 54, the 33.15% MoM upswing in that category is outpacing the 23.11% MoM drop in Pre-Roll and the 29.44% MoM drop in Concentrates, indicating that short-term momentum is anchored in a single format. The simultaneous 66.51% YoY gain in Vapor Pens alongside a 43.13% YoY decline in Pre-Roll signals a repositioning toward premiumized inhalables — but given the 81.71% YoY brand sales decline and a 26.81% YoY price increase, the strategy implies reliance on higher ticket sizes and narrower category breadth that may cap penetration until pricing or format breadth adjusts.
Competitive Landscape
Teal Cannabis ranks #54 in June 2026 in MO Vapor Pens, improving 9 positions year over year from #63 and 15 positions since March 2026 from #69, while still trailing its peak of #41 from June 2024 by 13 spots; in contrast, Good Day Farm advanced from #10 to #2 alongside a 78.8% YoY sales lift, and Galactic moved from #5 to #3 with 51.7% YoY growth, indicating that Teal Cannabis’s mid-pack climb is slower than the rapid ascents at the top. With Illicit / Illicit Gardens holding #1 unchanged year over year and Pinpoint rising from #7 to #4 on 72.0% YoY growth, Teal Cannabis’s 9-rank YoY gain and 15-rank rebound from spring imply recovery momentum but a widening gap to the leadership tier unless the brand accelerates share capture.
Notable Products
The steepest decline came from Black Maple Diamond Infused Pre-Roll (1g), down 38.2% month over month at rank 7, while Triple Burger Pre-Roll (1g) fell 29.0% to rank 2. Melted Strawberries Pre-Roll 2-Pack (1g) held rank 1 with a 5.5% dip, and Rainbow Push Pop Live Resin Cartridge (1g) slipped 5.1% at rank 6. With eight of the top ten in Pre-Roll and Vapor Pens contributing only one positive mover at 2.2%, the pattern implies a portfolio leaning on Pre-Roll leaders that are softening, pressuring mix quality even as the top rank is retained.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
