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Nov-2024
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Overview
Market Insights Snapshot
Teal Cannabis has shown varied performance across different product categories in Missouri. In the Concentrates category, the brand maintained a fairly stable presence in the top 30, with rankings fluctuating slightly from 22nd in August to 30th by November. This suggests a challenging market environment or shifting consumer preferences in this category, as evidenced by a notable decline in sales over these months. In contrast, Teal Cannabis did not make it to the top 30 in the Pre-Roll category, indicating room for growth or a need for strategic adjustments to boost visibility and sales in this segment.
The Vapor Pens category also presented challenges for Teal Cannabis in Missouri. The brand's ranking dropped from 40th in August to 58th in November, highlighting a downward trend that could be concerning. This decline in rank and sales could be attributed to increased competition or a shift in consumer demand within the state. Despite these challenges, the brand's presence across multiple categories suggests a diversified portfolio, which could provide opportunities for growth if strategic improvements are made. Exploring specific strategies to enhance brand performance in these categories could be crucial for Teal Cannabis to regain momentum.
Competitive Landscape
In the Missouri Vapor Pens category, Teal Cannabis has experienced notable fluctuations in its competitive positioning over recent months. In August 2024, Teal Cannabis held a strong rank at 40, but by November 2024, it had slipped to 58, indicating a significant decline in its market standing. This downward trend in rank coincides with a substantial drop in sales from August to November. Meanwhile, competitors like CLOVR and Flav have maintained more stable rankings, with CLOVR consistently ranking between 51 and 55, and Flav hovering around the mid-50s. This stability suggests that these brands may be capturing market share from Teal Cannabis. Additionally, goodnight has shown a positive trend, improving its rank from 71 in August to 60 in November, potentially posing an increasing competitive threat. The absence of Monopoly Melts from the top 20 in October, yet returning in November, highlights the volatility within this market segment. These dynamics underscore the challenges Teal Cannabis faces in maintaining its competitive edge in Missouri's Vapor Pens market.
Notable Products
In November 2024, the top-performing product for Teal Cannabis was Clementine Pre-Roll (1g) in the Pre-Roll category, achieving the number one rank with sales of 885 units. Coffee Creamer Pre-Roll (1g) also performed well, securing the second position in the same category. Banana Coffee Live Badder (1g) made its debut in the concentrates category at the third rank. Alien Mintz Live Resin Disposable (0.5g) and Bananaconda Live Sugar (1g) followed in the fourth and fifth positions, respectively. Notably, Clementine Pre-Roll (1g) climbed significantly from its fifth position in October to the top spot in November, indicating a strong upward trend in its sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
