Dec-2025
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Overview
Market Insights Snapshot
Sweet Talk has maintained a consistent presence in the Maryland edibles market, holding steady at the 25th rank from September through December 2025. This consistency in rank suggests a stable consumer base and a solid foothold in the state. Despite the static ranking, there was a notable increase in sales from September to November, peaking in November before a slight dip in December. This trend indicates a potential seasonal or promotional influence that boosted sales during the fall months, which could be a point of interest for further investigation.
In other states, Sweet Talk's absence from the top 30 rankings across various categories might suggest either a lack of market penetration or the presence of stronger competitors. This could be seen as a challenge for the brand to expand its reach and improve its competitive strategy in those areas. However, the consistent performance in Maryland could serve as a model for replicating success in other markets. The brand's ability to maintain its position in a competitive category like edibles hints at effective brand loyalty and product satisfaction among its consumers.
Competitive Landscape
In the Maryland edible market, Sweet Talk has maintained a consistent rank of 25th from September to December 2025, indicating stable performance amidst a competitive landscape. Despite not breaking into the top 20, Sweet Talk's sales trajectory shows a notable increase from October to November, suggesting a positive reception or effective marketing strategies during that period. Competitors like Valhalla and BITS have fluctuated in rank, with BITS experiencing a significant drop from 15th in September to 23rd by December, possibly opening opportunities for Sweet Talk to capture market share. Meanwhile, Garcia Hand Picked and Grass have remained outside the top 20, similar to Sweet Talk, but with lower sales figures, indicating Sweet Talk's potential to outperform these brands if current trends continue.

Notable Products
In December 2025, Sweet Talk's Guava Passionfruit Gummies 10-Pack (100mg) maintained its position as the top-performing product, holding the number one rank for the second consecutive month with sales of 758 units. The Indica Strawberry Kiwi Nano Gummies 10-Pack (100mg) secured the second spot, showing a consistent rise from its third place in October and second in November, reaching 752 units in sales. Sativa Orange Peach Nano Gummies 10-Pack (100mg) held steady in third place, with a slight increase in sales compared to previous months. Watermelon Gummies 10-Pack (100mg) climbed to fourth place, showing a notable improvement from its fifth-place ranking in November. Lastly, the Watermelon Gummies 20-Pack (100mg) made its debut in the rankings at fifth place, indicating a strong entry into the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







