.svg){kind=small}
Market Insights Snapshot
Sweet Talk operated as a single-category brand in May 2026, with Edible holding 100.0% of mix and a month-over-month sales change of 5.43% alongside a year-over-year decline of 21.99%. Average price moved down 2.70% YoY to $18.13 while the brand held rank 26 in Edible within Maryland, indicating modest sequential velocity against a lower annual base; the combination of a 100.0% category concentration and a 5.43% MoM uptick implies near-term stabilization within Edible without diversification tailwinds.
With Edible at 100.0% mix and a 21.99% YoY contraction against a 5.43% MoM rise, Sweet Talk’s positioning hinges on deepening penetration within Edible rather than cross-category spillover, and the 2.70% YoY price decrease suggests the brand is trading for volume within that lane. Holding rank 26 in Maryland’s Edible market while prices eased indicates competitive clearance room but also exposure to category-specific headwinds; this pattern implies the path to regain share is product-tier optimization and retention within Edible rather than breadth expansion in the near term.
Competitive Landscape
Sweet Talk sits at rank #26 in MD Edible in May 2026, down 4 spots year over year from #22, and unchanged versus three months ago at #26, indicating stagnation relative to a category where Incredibles climbed from #2 to #1 with 38.2% YoY sales growth while Betty's Eddies slipped from #1 to #2 alongside a 19.4% YoY sales decline; Sweet Talk’s prior peak at #18 in July 2024 contrasts with current positioning 8 ranks lower, and the stable top-five, including Wyld holding #3 with 0.9% YoY growth and In House rising from #6 to #4 on 32.0% YoY growth, signals that Sweet Talk’s flat rank and 12-month slide imply loss of share to faster-rising leaders rather than cyclical noise.
Notable Products
Blue Raspberry Gummies 10-Pack (100mg) posted the steepest decline at -43.8% and fell to rank 8, while Blue Raspberry Gummies 20-Pack (100mg) dropped -33.9% to rank 7. In contrast, Watermelon Gummies 10-Pack (100mg) surged +55.3% to rank 2, and Guava Passionfruit Gummies 10-Pack (100mg) grew +23.2% while holding rank 1. Four of the top ten are 20-Pack SKUs, and three of those 20-Packs declined between -14.3% and -35.9%, pointing to a mix shift toward 10-Packs that concentrates velocity at higher ranks. The pattern implies Sweet Talk is converting demand toward flavor-forward 10-Packs rather than bulk 20-Packs, concentrating lift where price-per-unit and trial likely matter most.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
