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Mar-2025
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Overview
Market Insights Snapshot
Sweet Talk has shown varied performance across different categories and states. In the Edible category in Maryland, Sweet Talk has maintained a steady presence, ranking within the top 30 brands consistently from December 2024 to March 2025. Starting at the 22nd position in December, they experienced a slight drop to the 24th position in February but managed to climb back to 23rd in March. This indicates a resilience in the market, despite a notable decrease in sales from December to February, followed by a recovery in March.
While Sweet Talk's performance in Maryland is commendable, the absence of their ranking in other states or provinces within the top 30 suggests areas for potential growth or challenges that need addressing. The fluctuation in their ranking, albeit minor, highlights the competitive nature of the cannabis edibles market in Maryland. This performance may be indicative of broader trends in consumer preferences or market dynamics that Sweet Talk could leverage to improve their standings further.
Competitive Landscape
In the Maryland edible market, Sweet Talk has experienced a fluctuating yet competitive presence from December 2024 to March 2025. Despite a slight decline in rank from 22nd to 23rd place between December and January, Sweet Talk maintained its position in the top 25, demonstrating resilience amidst a competitive landscape. Notably, Valhalla showed a significant upward trend, improving from 36th to 24th, which could indicate a growing preference for their products. Meanwhile, Beezle Extracts consistently outperformed Sweet Talk, holding a higher rank throughout the period. Bubby's Baked remained a close competitor, with ranks oscillating between 20th and 22nd, suggesting a tight race for consumer attention. Sweet Talk's sales figures, although lower than some competitors, showed a recovery in March, hinting at potential for growth if strategic adjustments are made to capture market share from rising brands like Valhalla.
Notable Products
In March 2025, Blue Raspberry Gummies 10-Pack (100mg) maintained its position as the top-performing product for Sweet Talk, with sales reaching 797 units. Guava Passionfruit Gummies 10-Pack (100mg) followed closely in second place, showing a strong recovery from February when it ranked third. Indica Cranberry Raspberry Nano Gummies 10-Pack (100mg) climbed to third place, improving from fifth in the previous month. Indica Strawberry Kiwi Nano Gummies 10-Pack (100mg) held steady in fourth place, demonstrating consistent performance. Sativa Orange Peach Nano Gummies 10-Pack (100mg) re-entered the rankings in fifth place after not being ranked in January and February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
