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Nov-2025
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Overview
Market Insights Snapshot
Commcan has demonstrated a notable upward trajectory in the Massachusetts market, particularly in the Flower category. Over the span from August to November 2025, Commcan climbed from the 31st position up to 24th, indicating a positive reception and growing demand for their products. This upward movement is accompanied by a consistent increase in sales, with nearly a 20% rise from August to November. Such a trend suggests that Commcan is successfully capturing a larger share of the Massachusetts Flower market, reflecting effective strategies in product placement and consumer engagement.
In the Pre-Roll category, Commcan's performance in Massachusetts has also improved, albeit with more fluctuations. Starting at the 42nd rank in August, they managed to break into the top 40 by October and further improved to the 32nd position by November. Despite not being in the top 30, this progress is significant as it indicates a strengthening foothold in a competitive segment. The sales figures corroborate this growth, showing a rebound from a dip in September. These movements suggest that Commcan is making strategic adjustments to better align with consumer preferences in the Pre-Roll category.
Competitive Landscape
In the Massachusetts flower category, Commcan has shown a steady improvement in its ranking from August to November 2025, moving from 31st to 24th position. This upward trend indicates a positive reception in the market, likely driven by consistent sales growth. Notably, Grassroots and Sanctuary Medicinals have also demonstrated competitive performances, with Grassroots climbing to 23rd place in November and Sanctuary Medicinals peaking at 18th in October before dropping to 25th. Despite Cheech & Chong's maintaining a higher rank, Commcan's sales have been closing the gap, showcasing its potential to challenge these established brands. The data suggests that while Commcan is gaining traction, it faces stiff competition from brands like Cheech & Chong's, which consistently outperformed in sales, and the fluctuating yet strong presence of Sanctuary Medicinals.
Notable Products
In November 2025, the top-performing product from Commcan was Black Bubblegum Horchata Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from October with sales reaching 3,471 units. GMO Pre-Roll (1g) followed closely, holding the second position with a significant increase in sales compared to previous months. Lava Dawg (3.5g) entered the rankings at third place, indicating strong performance in the Flower category. Sour Diesel Pre-Roll (1g) made a return to the rankings in fourth place, despite not being ranked in October. Northern Lights Pre-Roll 2-Pack (1g) dropped from its third-place position in October to fifth in November, showing a decrease in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
