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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Pre-Roll holds 51.09% share with a 6.60% year-over-year change and a 1.68% month-over-month dip, while Flower sits at 48.91% share with a 41.02% year-over-year increase and a 0.67% month-over-month decline. Against a brand-level year-over-year sales gain of 21.05% and an average price down 29.23%, this mix indicates volume-led growth concentrated in lower-priced Pre-Rolls (average price $9.45) alongside accelerating value capture in higher-priced Flower (average price $29.90). The pattern implies Common Buds is balancing volume stability in Pre-Roll with faster growth momentum in Flower, shifting the growth engine toward Flower despite minor month-over-month pullbacks in both categories.
In Massachusetts Pre-Rolls, Common Buds sits at rank 43, while Flower’s 41.02% year-over-year surge versus Pre-Roll’s 6.60% indicates a relative strengthening in premium-position categories even as month-over-month declines of 0.67% in Flower and 1.68% in Pre-Roll point to seasonal or promotional normalization. With brand average price down 29.23% amid category-average prices diverging by more than 3x, the mix suggests a deliberate price-to-volume trade in Pre-Roll and a margin-oriented push in Flower, implying positioning that uses Pre-Roll to sustain shelf velocity while Flower becomes the primary lever for rank improvement and revenue quality.
Competitive Landscape
Common Buds sits at rank #43 in August 2026 in MA Pre-Roll, slipping 1 position year over year from #42 while rebounding 33 ranks since May 2026 when it was #76; against its historical ceiling at #24 in February 2025, it remains 19 spots lower, indicating recovery is incomplete. In the same August 2026 period, Jeeter held #1 with 7.05% YoY sales growth while Cali-Blaze advanced to #2 from #6 with 146.27% YoY growth, suggesting share is consolidating at the top as Common Buds’ modest rank drift and large three-month climb point to volatility tied more to competitor acceleration than to sustained internal momentum; the trajectory implies that without a step-change capable of closing a 19-rank gap to its February 2025 peak, mid-pack churn will likely persist.
Notable Products
Strawberry Dream Pre-Roll (0.5g) posted the standout move in August 2026 with a +53.5% month-over-month surge and a rank of 3, while Brrberry Pre-Roll (1g) fell -24.5% and sits at rank 5. Apes In Space Pre-Roll (1g) rose +20.8% to hold rank 1, and Big Bud Pre-Roll 10-Pack (5g) gained +32.2% at rank 2, indicating momentum at both the single and multipack ends of the lineup. Seven of the top ten are Pre-Roll SKUs within one brand family, and the presence of two multipacks in the top ten alongside single 1g and 0.5g units signals a tilt toward breadth of format rather than reliance on a single size tier. The pattern implies Common Buds is consolidating a Pre-Roll-first strategy that leverages pack-size variety to capture both trial and stock-up missions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
