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Apr-2025
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Overview
Market Insights Snapshot
Common Buds has shown varied performance across different categories and states. In the Massachusetts market, the brand's presence in the Flower category has been relatively stable, although it has not broken into the top 30 rankings, with its position fluctuating between 53rd and 61st over the first four months of 2025. This indicates a consistent yet modest presence in a highly competitive category. The sales figures for Flower in Massachusetts show a peak in February, followed by a gradual decline, suggesting that while the brand has managed to maintain its market share, there is room for improvement in capturing more of the market.
On a more positive note, Common Buds has performed significantly better in the Pre-Roll category within Massachusetts. The brand consistently ranked within the top 30, starting the year at 21st and experiencing a slight dip to 26th by April. This steady ranking indicates a strong foothold in the Pre-Roll segment, with sales peaking in March before a slight drop in April. The ability to maintain a top 30 position in this category highlights the brand's competitive edge and potential for growth if they can capitalize on the trends that led to their March peak. This performance in the Pre-Roll category suggests that Common Buds has a solid product offering that resonates well with consumers in this segment.
Competitive Landscape
In the Massachusetts pre-roll category, Common Buds has experienced a dynamic shift in its competitive positioning over the first four months of 2025. Starting the year at rank 21, Common Buds improved to 19th place in February, maintaining a strong presence in the top 20. However, by April, the brand slipped to 26th, indicating a potential challenge in sustaining its earlier momentum. Notably, Green Gold Group consistently hovered around the 20th rank, slightly outperforming Common Buds in March and April. Meanwhile, Resinate and Farmer's Cut showed significant volatility, with Resinate jumping from 38th in February to 19th in March, surpassing Common Buds. Despite these shifts, Common Buds' sales figures remained robust, peaking in March, which suggests that while rank fluctuated, consumer demand remained relatively strong, highlighting the importance of strategic adjustments to regain and maintain a competitive edge in the market.
Notable Products
In April 2025, the top-performing product for Common Buds was RS-11 Pre-Roll (1g) in the Pre-Roll category, maintaining its leading position from February with impressive sales of 3,546 units. Han Solo Burger Pre-Roll (1g) climbed to the second spot, up from fourth in February, indicating a significant rise in popularity. Lemon Lollipop Pre-Roll (1g) emerged in the rankings for the first time, securing the third position. Space Runtz Pre-Roll 5-Pack (2.5g) and Sugar Bomb Punch Pre-Roll (1g) followed in fourth and fifth places, respectively, marking their debut in the rankings. This shift in rankings suggests a dynamic change in consumer preferences towards a diverse range of pre-roll options.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
