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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Common Buds split nearly evenly between Pre-Roll at 51.06% share and Flower at 48.94% share, but the momentum skewed differently by time frame: Pre-Roll was down 5.37% year over year while jumping 46.62% month over month, whereas Flower rose 32.06% year over year and 23.57% month over month. The average price increased 13.73% year over year to $14.95, with category-level pricing dispersion (Pre-Roll average at 9.54 and Flower average at 36.59) pointing to mix-driven revenue expansion alongside a 9.87% brand-level year-over-year sales lift; the thesis is that July 2026 growth leaned on a rapid monthly rebound in Pre-Roll layered over sustained annual gains from Flower.
These shifts reposition the brand toward a barbell: a July 2026 month-over-month surge of 46.62% in Pre-Roll volume regains short-term visibility while a 32.06% year-over-year advance in Flower sustains the premium ticket, implying the portfolio can toggle between traffic and ticket without sacrificing share. Holding a 51.06% Pre-Roll share while sitting at rank 43 in Massachusetts Pre-Roll signals room to climb, and pairing that with a 23.57% month-over-month increase in Flower suggests capacity to trade customers up as pricing tolerance rises by 13.73% year over year; the thesis is that Common Buds can convert July’s Pre-Roll spike into downstream Flower adoption to improve state-category rank without overexposing to discount cycles.
Competitive Landscape
Common Buds sits at rank 43 in MA Pre-Roll in July 2026, down 8 spots year over year from rank 35, and yet up 27 positions versus April 2026 when it was rank 70; against this mixed trajectory, Jeeter held rank 1 year over year and in July 2026 while growing sales by 44.2%, and Cali-Blaze moved up from rank 16 year over year to rank 2 with 241.1% sales growth, outpacing Common Buds’ relative position change by a wide margin. With a historical peak at rank 24 in February 2025 and a current placement 19 spots below that peak, the combination of an 8-spot YoY decline and a 27-spot rebound in the last three months implies volatility that favors short-term recovery but signals loss of share to faster-rising leaders.
Notable Products
Alien Sunset Pre-Roll (1g) posted the largest month-over-month gain at +184.3% while jumping into rank 8, and Cherry Pie Pre-Roll (1g) followed with +117.0% to rank 4, indicating momentum concentrated in single-gram SKUs. Apes In Space Pre-Roll (1g) advanced +91.9% to rank 1 and Brrberry Pre-Roll (1g) rose +66.5% to rank 2, while the 10-pack formats clustered lower at ranks 3, 7, and 9 despite higher absolute receipts such as $16,154 for Big Bud Pre-Roll 10-Pack (5g). With all top-10 entries in the Pre-Roll category and a tilt toward 1g formats improving rank faster than multi-pack variants, the mix points to a near-term emphasis on quick-turn singles over bulk value packs for Common Buds.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
