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Nov-2025
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Overview
Market Insights Snapshot
Gators (MA) has shown a steady upward trend in the Pre-Roll category within Massachusetts. Starting from a rank of 30 in August 2025, the brand improved its position to 27 by September and October, and further climbed to 25 by November. This consistent rise suggests a growing consumer preference for Gators (MA) products in this category. Despite a slight dip in sales from August to September, the brand managed to recover and maintain a stable revenue stream, indicating a resilient market presence.
Interestingly, while Gators (MA) has made significant progress in Massachusetts, it does not appear in the top 30 rankings for any other state or province in the Pre-Roll category. This absence could be seen as a missed opportunity for broader market penetration or a strategic focus on strengthening its position in its home state. The brand's ability to improve its rank within Massachusetts signals potential for expansion, provided they can replicate their success in other markets. As Gators (MA) continues to grow, it will be interesting to monitor their next moves and whether they aim to break into new territories or further consolidate their position in Massachusetts.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Massachusetts, Gators (MA) has shown a consistent performance, maintaining a steady rank around the mid-20s over the past few months. Notably, Gators (MA) improved from a rank of 30 in August 2025 to 25 in November 2025, indicating a positive trend in its market position. This upward movement is significant, especially when compared to competitors such as INSA, which fluctuated more dramatically from a rank of 32 in August to 26 in November, and Cheech & Chong's, which saw a decline from 25 in August to 27 in November. Meanwhile, Native Sun consistently outperformed Gators (MA), maintaining a stronger position in the low 20s, and Root & Bloom showed a stable rank slightly above Gators (MA). This competitive analysis highlights Gators (MA)'s resilience and potential for growth in the Massachusetts Pre-Roll market, suggesting that strategic efforts could further enhance its market share and rank.
Notable Products
In November 2025, Gators (MA) maintained its lead in the market with the Gators Pre-Roll 7-Pack (3.5g) securing the top position in the Pre-Roll category. This product consistently held the number one rank since August 2025, demonstrating strong consumer preference and brand loyalty. Notably, the sales for this product in November reached 19,384 units, slightly down from October but still maintaining a commanding lead. Throughout the previous months, the Gators Pre-Roll 7-Pack (3.5g) has shown remarkable stability in its ranking, indicating a sustained demand despite minor fluctuations in sales figures. Overall, Gators (MA) continues to dominate the Pre-Roll segment with its flagship product.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
