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Oct-2025
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Overview
Market Insights Snapshot
Gators has demonstrated a notable upward trajectory in the Pre-Roll category in Massachusetts over the past few months. Starting from a rank of 31 in July 2025, they have steadily climbed to the 26th position by October 2025. This consistent improvement highlights their growing presence and acceptance within the Massachusetts market. It is worth noting that in July, they were just outside the top 30, which indicates significant progress as they have now firmly established themselves within this competitive bracket. The steady increase in their ranking suggests that Gators is effectively capturing consumer interest and possibly expanding their market share in the Pre-Roll segment.
While Gators' performance in Massachusetts is commendable, the absence of rankings in other states suggests that their presence might be limited outside this region. Not appearing in the top 30 brands in other states could be seen as a gap in their current market strategy or a potential area for growth. The sales figures in Massachusetts show a positive trend, with an increase from $248,620 in July to $277,919 in October, indicating strong consumer demand and effective sales strategies in place. However, to maintain and enhance their competitive edge, Gators might need to explore expansion opportunities or strengthen their brand presence in other states to diversify their market reach.
Competitive Landscape
In the Massachusetts Pre-Roll category, Gators has shown a consistent upward trajectory in its rankings over the past few months, moving from 31st place in July 2025 to 26th place by October 2025. This improvement in rank is indicative of a positive trend in sales performance, with Gators experiencing a steady increase in sales from July to October. In contrast, competitors like Dogwalkers and Fernway have seen fluctuations in their rankings, with both brands dropping out of the top 20 by October. Dogwalkers fell from 14th to 24th place, while Fernway declined from 11th to 28th place, suggesting a potential decline in their market influence. Meanwhile, Fathom Cannabis and Root & Bloom have maintained relatively stable positions, although they remain outside the top 20. Gators' consistent rise in rank amidst these shifts highlights its growing presence and potential to capture a larger market share in the Massachusetts Pre-Roll segment.
Notable Products
In October 2025, the top-performing product from Gators was the Gators Pre-Roll 7-Pack (3.5g) which maintained its position as the number one product for four consecutive months. This product recorded a notable sales figure of 19,935 units in October. Its consistent performance highlights its popularity and strong market demand. Compared to previous months, the Gators Pre-Roll 7-Pack consistently held its top rank, showing a slight increase in sales from September to October. This trend indicates a steady growth and sustained consumer preference for this pre-roll product from Gators.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
