.svg){kind=small}
Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Gators (MA) is stocked at 11 licensed dispensaries across Massachusetts, with the deepest coverage in Quincy, Brimfield, Fall River, Lynn, and Mendon. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In July 2026, Gators (MA) operated as a single-category brand with Pre-Roll accounting for 100.0% of sales share and a rank of 25 in Massachusetts. Within that single-category focus, year-over-year sales in Pre-Roll rose 40.82% while month-over-month sales increased 25.73%, paired with a 4.07% year-over-year decrease in average price to $13.52. The pattern implies Gators (MA) is leaning into volume gains within Pre-Roll rather than diversification, using price compression alongside double-digit growth rates to consolidate its presence at rank 25.
The combination of a 100.0% category concentration and a 25-rank position, alongside a 40.82% year-over-year lift and a 25.73% month-over-month acceleration, implies a value-led positioning inside Pre-Roll rather than a premium-led mix. With average price down 4.07% while sales velocity expands on both the annual and monthly bases, the brand’s current setup favors share capture through accessible price points, and the thesis is that sustaining rank improvement will hinge on converting this price-volume dynamic into repeat penetration rather than extending into adjacent categories.
Competitive Landscape
Gators (MA) ranks #25 in MA Pre-Roll in July 2026, up 7 positions from #32 year over year and improving 4 spots versus its April 2026 rank of #29, while also matching its peak rank of #25 in July 2026; meanwhile, category leaders moved faster, with Jeeter holding #1 year over year and in July 2026 as its sales grew 44.2% YoY, and Cali-Blaze leaping from #16 to #2 on 241.1% YoY sales growth. Compared with Nature's Heritage improving from #4 to #3 and Northern Grown rising from #10 to #4 on 99.8% YoY growth, Gators (MA)’s 7-rank YoY climb and 4-rank three-month gain signal momentum but also a widening gap to the top 5 unless velocity accelerates.
Notable Products
Gators Pre-Roll 7-Pack (3.5g) led July 2026 with rank 1 but posted only a 25.7% month-over-month increase, indicating momentum concentrated in a single SKU rather than a broad surge, with no other SKU clearing a +50% gain or a decline under -10%. Pre-Roll SKUs account for 100% of the visible top ten set in July 2026, and the leading pack’s $336,529 signals revenue density at the category apex alongside a single-SKU dependency risk. The pattern implies Gators (MA) is leaning into Pre-Rolls as a flagship funnel while lacking diversification across additional SKUs to buffer volatility or expand basket penetration.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
