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Apr-2024
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Overview
Market Insights Snapshot
In the competitive cannabis market of Colorado, Concentrate Supply Co. has shown a noteworthy performance in the concentrates category, despite facing some challenges. Starting the year with a rank of 16 in January 2024, they improved to 12th place in February, showcasing a significant leap in their market position. However, the following months saw a decline, with the brand slipping to 25th in March and then slightly recovering to 22nd in April. This fluctuation in rankings indicates a volatile market presence, but the initial improvement suggests an ability to capture consumer interest. Their sales in January 2024 amounted to $166,165, which then saw an increase in February, aligning with their improved ranking, before experiencing a downturn in the subsequent months, mirroring their rankings dip.
On the other hand, Concentrate Supply Co.'s venture into the vapor pens category tells a different story of struggle and an ongoing battle to climb the ranks in the Colorado market. Initially ranked at 47th in January 2024, they managed to move up to 38th place in February, suggesting a positive trajectory. Yet, the subsequent months were less favorable, with the brand falling to 53rd in March and further to 55th in April, indicating a significant challenge in maintaining and improving their market position in this category. The sales trends in vapor pens also reflect a decrease, starting from $114,652 in January and experiencing a notable drop by April. This performance highlights the difficulties Concentrate Supply Co. faces in the vapor pens sector, contrasting with their more fluctuating but slightly more positive performance in concentrates.
Competitive Landscape
In the competitive landscape of the concentrates category in Colorado, Concentrate Supply Co. has experienced notable fluctuations in its market position from January to April 2024. Initially ranked 16th in January, it saw an improvement to 12th place in February, suggesting a strong start to the year. However, March and April witnessed a significant drop, falling to 25th and then 22nd, respectively. This volatility in rankings reflects the dynamic nature of the market and the intense competition among brands. Noteworthy competitors include The Colorado Cannabis Co., which showed an upward trajectory, moving from 18th to 20th but with a peak rank of 13th in March, indicating a potential challenge to Concentrate Supply Co.'s market share. Conversely, Colorado's Best Dabs (CBD) and Billo had lower rankings but demonstrated significant sales growth and ranking improvements, signaling a competitive threat. Kayak Cannabis, closely trailing Concentrate Supply Co., moved from 24th to 21st, showcasing a steady climb in the ranks. This competitive analysis underscores the importance of monitoring market movements and competitor strategies, as Concentrate Supply Co. navigates the challenges and opportunities within the Colorado concentrates market.
Notable Products
In April 2024, Concentrate Supply Co. saw Pink Sands Wax (1g) leading its product line as the top seller in the concentrates category, with notable sales figures reaching 649 units. Following closely, Georgia Pie Wax (1g) secured the second position, marking its prominence in the market. Do-Si-Dos Wax (1g) and Caked Up Cookies Shatter (1g) were ranked third and fourth, respectively, indicating a strong preference among consumers for diverse concentrate options. The Red Runtz Shatter (1g), despite being a consistent performer in previous months, slipped to the fifth position in April. This shift in rankings highlights evolving consumer preferences and the competitive nature of the concentrates category within Concentrate Supply Co.'s offerings.
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