Market Insights Snapshot
In the Colorado market, Concentrate Supply Co. has shown varying performance across different categories. The brand has maintained a steady presence in the Concentrates category, ranking within the top 20 brands consistently from August to November 2023. However, there has been a slight decrease in their ranking, moving from 8th position in August to 12th in November. This could indicate increased competition or changing consumer preferences. In terms of sales, there seems to be a downward trend, but it's important to note that they still remain in the top tier.
On the other hand, their performance in the Pre-Roll category in Colorado has been less impressive. There was no ranking data available for August 2023, indicating that they were not in the top 20 brands for that month in this category. However, they managed to make it into the rankings in the following months, albeit at lower positions (97th in September, 98th in October, and 87th in November). Their Vapor Pens category saw a drop in ranking from 38th in October to 49th in November. This could possibly be a point of concern or an area for improvement for the brand.
In the Concentrates category within the Colorado market, Concentrate Supply Co. has seen a slight drop in rank from August to November 2023, moving from 8th to 12th place. This suggests a decrease in sales relative to other brands in the same category and state. Notably, Denver Dab Co has maintained a similar rank trajectory, indicating that these two brands are close competitors. Meanwhile, West Edison and HRVST have also seen a drop in rank, suggesting a potential opportunity for Concentrate Supply Co. to regain its position. Interestingly, Kush Masters (Kush Master LLC) has shown a significant increase in rank, moving from 10th to 5th place before dropping to 10th again, indicating a more volatile market position.
In November 2023, the top-performing product from Concentrate Supply Co. was Hybrid Wax (1g) with sales reaching 2186 units. This product maintained its top position from the previous month. The second best-seller was Indica Wax (1g), selling 1607 units, followed by East Coast Sour Diesel Wax (1g) at third place with 965 units sold. Blackberry Tart Wax (1g) and Indica Shatter (1g) rounded out the top five, ranking fourth and fifth respectively. It's notable that all top five products for November were new entries, indicating a significant shift in customer preferences.