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Jun-2024
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Overview
Market Insights Snapshot
Concentrate Supply Co. has shown varied performance across categories and states over recent months. In Colorado, the brand has experienced fluctuations in the Concentrates category, moving from a rank of 15 in March 2024 to 23 in April 2024, then improving to 11 in May 2024 before slightly declining to 14 by June 2024. This indicates a volatile but generally strong presence in the market. The sales figures also reflect this trend, with a notable peak in May 2024. In contrast, their performance in the Vapor Pens category has been less consistent, with rankings outside the top 30 for several months, only breaking into the top 45 in June 2024. This suggests that while Concentrate Supply Co. has a solid footing in the Concentrates niche, they have room for growth in Vapor Pens.
In terms of sales, Concentrate Supply Co. saw a significant rise in May 2024 for Concentrates, which could be attributed to a successful marketing campaign or a seasonal boost. However, the subsequent decline in June 2024 indicates challenges in maintaining that momentum. For Vapor Pens, the brand's rankings in Colorado have been consistently low, never breaching the top 30, which highlights a potential area for strategic improvement. Despite these challenges, the upward movement in June 2024 for Vapor Pens could signal the beginning of a positive trend. Overall, while Concentrate Supply Co. demonstrates strong potential in certain categories, there are clear opportunities for growth and stabilization across their product lines.
Competitive Landscape
In the competitive landscape of the concentrates category in Colorado, Concentrate Supply Co. has experienced notable fluctuations in its market position over recent months. In March 2024, the brand ranked 15th, but saw a dip to 23rd in April before rebounding to 11th in May, and then dropping slightly to 14th in June. This volatility contrasts with the more stable performance of competitors like Kush Masters (Kush Master LLC), which maintained a consistent top 10 position until June. Another competitor, The Colorado Cannabis Co., showed a similar pattern of fluctuation but managed to climb to 13th in June. Meanwhile, Seed and Smith (LBW Consulting) and El Sol Labs have also shown varying ranks, with Seed and Smith peaking at 15th in April and El Sol Labs maintaining a mid-tier position. These shifts indicate a highly competitive market where Concentrate Supply Co.'s rank and sales are subject to significant changes, highlighting the importance of strategic marketing and product differentiation to maintain and improve its market standing.
Notable Products
In June 2024, the top-performing product for Concentrate Supply Co. was CSC x SJS - Lime Sherbert Distillate Cartridge (1g) with sales of 634 units. Following closely was CSC x SJS - Clementine Kush Distillate Cartridge (1g), which secured the second position. Durban Poison Wax (1g) and Gary Payton Wax (4g) ranked third and fourth, respectively. Notably, Artisan -Durban Haze Distillate Cartridge (1g) experienced a drop from third place in May to fifth place in June. This shift highlights a dynamic change in consumer preferences within the Vapor Pens category.
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