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Oct-2025
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Overview
Market Insights Snapshot
Country Cannabis has shown varied performance across different states and product categories in recent months. In the Massachusetts market, the brand has made notable progress in the Edible category, moving from being unranked in the top 30 to positions 60 and 58 in September and October, respectively. This upward trend indicates a growing presence and acceptance among consumers in Massachusetts, despite not yet breaking into the top 30. The increase in sales from September to October further supports this positive trajectory.
Conversely, in the New York market, Country Cannabis has maintained a consistent position in the Flower category, ranking 87th in July and slipping slightly to 88th in August before dropping out of the top 30 in subsequent months. This decline might suggest challenges in maintaining a competitive edge within New York's saturated Flower market. The initial sales figures in July and August were promising, but the absence of a top 30 ranking in later months indicates potential areas for strategic improvement to regain market traction.
Competitive Landscape
In the Massachusetts edible category, Country Cannabis has shown a notable upward trend in its market presence, achieving a rank of 60 in September 2025 and improving to 58 by October 2025. This advancement is significant given that Country Cannabis was not in the top 20 brands in July and August, indicating a strategic push or successful campaign that has helped it climb the ranks. In contrast, competitors like Kiva Chocolate and Do Drops have maintained relatively stable positions, with Kiva Chocolate consistently ranking in the mid-50s and Do Drops experiencing a drop from 47 in August to 59 in October. Meanwhile, HAZE saw a significant spike in September, reaching rank 41, but fell back to 53 by October, suggesting volatility in their sales performance. Buzzy, another competitor, reappeared in the rankings at 66 in October after not being in the top 20 in July and September, indicating a fluctuating market presence. These dynamics suggest that Country Cannabis is gaining traction in a competitive market, potentially at the expense of other brands that are experiencing more volatility or decline in their rankings.
Notable Products
In October 2025, Meat Breath (3.5g) from Country Cannabis emerged as the top-performing product, maintaining its number one rank from August with significant sales of 591 units. The CBD/THC 1:2 Win the Day Pre-Roll 6-Pack, which was the top product in September, slipped to the second position in October. The CBG/THC 1:1 Watermelon Rush Gummies made a notable debut at the third position with sales reaching 464 units. CBD/THC 20:1 Sonoma Berry improved its ranking from fifth in September to fourth in October. Meanwhile, Blueberry Dream Distillate Cartridge entered the rankings at fifth place with a notable presence in the vapor pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
