.svg){kind=small}
Nov-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Country Cannabis has shown varied performance across different states and product categories, with noticeable movements in both rankings and sales. In Massachusetts, the brand has been gradually climbing the ranks in the Edible category. Starting from outside the top 30 in August 2025, Country Cannabis improved its position to rank 60th in September, then 58th in October, and further to 55th in November. This upward trend is complemented by a steady increase in sales, indicating a growing consumer base and acceptance of their edible products in the Massachusetts market. The absence of a ranking in August suggests that the brand was not initially among the top players, but their consistent improvement indicates a positive trajectory.
In contrast, Country Cannabis's performance in the New York Flower category shows a different story. The brand was ranked 92nd in August 2025, but it did not maintain a position within the top 30 in the subsequent months of September, October, and November. This drop in visibility might suggest challenges in competing with other brands or a shift in consumer preferences within the Flower category in New York. While the initial sales figures in August were significant, the lack of continued presence in the rankings could indicate the need for strategic adjustments to regain market share and improve brand positioning in this competitive landscape.
Competitive Landscape
In the Massachusetts edible market, Country Cannabis has shown a positive trajectory in terms of rank and sales from September to November 2025. Starting from a rank of 60 in September, Country Cannabis improved to 55 by November, indicating a steady climb in the competitive landscape. This upward movement contrasts with brands like Theory Wellness, which, despite having higher sales, remained relatively stable in rank, and HAZE, which experienced fluctuations, dropping from 41 in September to 60 in November. Meanwhile, Bubby's Baked has seen a consistent improvement, moving from 57 in August to 48 in November, suggesting a competitive edge in sales growth. The data suggests that while Country Cannabis is gaining ground, it still faces stiff competition from these brands, particularly in maintaining its upward momentum in a dynamic market.
Notable Products
In November 2025, the top-performing product for Country Cannabis was the CBG/THC 1:1 Watermelon Rush Gummies 20-Pack (100mg CBG, 100mg THC) in the Edible category, which climbed to the number one spot with sales reaching 568 units. The Win The Day x London Jelly Pre-Roll 6-Pack (3.6g) secured the second position, marking its debut in the rankings. Snake Mountain Pre-Roll (1g) followed closely, ranking third, while Old Fashioned Pre-Roll (0.6g) and CBD/THC 1:1 Good Neighbor Pre-Roll (0.6g) occupied the fourth and fifth positions, respectively. The Watermelon Rush Gummies showed a significant rise from the third position in October, indicating a growing consumer preference for edibles. Pre-rolls also showed strong performance, with three new entries making it to the top five in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
