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Jun-2024
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Overview
Market Insights Snapshot
Monopoly Melts has shown a notable performance in the Missouri market, particularly in the Concentrates category. Starting from a rank of 36 in March 2024, the brand improved its position to 28 in April and maintained a presence in the top 30 through June. This upward trajectory indicates a growing acceptance and demand for their products in this category. However, despite this positive movement, the brand's ranking dipped slightly in June, suggesting potential volatility or increased competition in the market. The consistent presence in the top 30 is a positive indicator, but the slight drop in June should be monitored closely for future trends.
In contrast, the performance of Monopoly Melts in the Edible category in Missouri has been less impressive. The brand did not manage to break into the top 30, with rankings hovering in the 40s throughout the months of March to June. Notably, the brand ranked 41 in March and dropped to 47 in April, before slightly improving to 42 in May and 43 in June. This fluctuation outside the top 30 indicates that Monopoly Melts faces significant challenges in gaining a foothold in the Edible market. The data suggests that while the brand is making strides in Concentrates, there is considerable room for improvement in the Edible category to achieve similar success.
Competitive Landscape
In the Missouri concentrates market, Monopoly Melts has shown a notable improvement in rank and sales over the past few months. Starting from a rank of 36 in March 2024, Monopoly Melts climbed to 28 in April, 27 in May, and slightly dipped to 29 in June. This upward trend highlights a significant increase in consumer interest and market penetration. In comparison, Gold Rush (MO) experienced fluctuations, ranking 25 in March, dropping to 30 in April, and then stabilizing around 25-27 in subsequent months. Bad Pony also showed a steady performance, maintaining ranks between 28 and 31, while Notorious remained consistently lower in the rankings. The data indicates that Monopoly Melts is gaining traction and could potentially overtake some of its competitors if the current trend continues, making it a brand to watch in the Missouri concentrates market.
Notable Products
For Jun-2024, the top-performing product from Monopoly Melts is Peach Mango Live Rosin Gummies 10-Pack (100mg), which maintained its leading position from May-2024. Blackberry Live Rosin Gummies 10-Pack (100mg) dropped to the second spot with notable sales of 332 units. Pineapple Guava Live Rosin Gummies 10-Pack (100mg) consistently held the third rank across the last four months. Strawberries & Cream x Rainbow Belts Cold Cure Live Rosin (1g) improved its sales significantly, jumping from the fifth position in May to the fourth in June. Blumosa x Sunburn Cold Cured Live Rosin (1g) debuted in the rankings at fifth place, reflecting its growing popularity.
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