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Dec-2025
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Overview
Market Insights Snapshot
Monopoly Melts has shown varied performance across different states and categories, with significant movements worth noting. In Michigan, the brand has struggled to maintain a strong presence in the Concentrates category, ranking outside the top 30 in November 2025, though it bounced back to 62nd place in December. This indicates a potential recovery phase, especially considering the sales increase from November to December. Conversely, their Vapor Pens category has consistently remained outside the top 30 throughout the last quarter of 2025, suggesting challenges in capturing market share in this segment. This performance in Michigan is contrasted by their more stable presence in Missouri, where Monopoly Melts maintained a top 30 position in the Concentrates category, highlighting a strong foothold in this market.
In Missouri, Monopoly Melts has demonstrated resilience and growth across several categories. For instance, the brand has consistently ranked in the top 30 for Concentrates, maintaining a position between 23rd and 24th place throughout the last quarter of 2025. This stability is complemented by a notable increase in sales, which suggests growing consumer preference for their products in this category. Additionally, the brand's performance in the Edible category saw improvements, climbing from 42nd place in September to 38th in December, indicating a positive trend. However, the brand's rank in the Vapor Pens category saw a decline from 51st in October to 68th in December, pointing to potential areas for improvement. Overall, Monopoly Melts' performance in Missouri reflects a mix of strengths and challenges, with opportunities for further growth in certain segments.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Monopoly Melts has experienced fluctuating rankings from September to December 2025, indicating a dynamic market presence. Starting at rank 54 in September, Monopoly Melts improved to rank 50 in October, only to drop to rank 55 in November, and slightly recover to rank 51 in December. This volatility contrasts with competitors like Belushi's Farm, which maintained a relatively stable position, ranking between 43 and 48, and Old Pal, which consistently remained outside the top 45. Notably, Gold Rush (MO) saw a significant jump in October, surpassing Monopoly Melts with a rank of 47. These shifts highlight the competitive pressure on Monopoly Melts, especially as Happy Eddie climbed from rank 64 to 55 over the same period, suggesting an upward trend that could pose a future threat. The sales trajectory for Monopoly Melts reflects this competitive tension, with a peak in October followed by a decline, underscoring the need for strategic adjustments to maintain and improve market position.
Notable Products
In December 2025, Tropicana Cookies 3.5g from Monopoly Melts maintained its position as the top-performing product, continuing its lead from November with sales reaching 816 units. Black Cherry Limeade Live Rosin Gummies 10-Pack emerged as a strong contender, securing the second spot, a notable entry as it was unranked in previous months. Tropicana Cookies Pre-Roll 5-Pack, which was previously ranked second in November, fell to the third position. Passion Fruit Live Rosin Gummies 10-Pack, which appeared in the rankings for the first time in December, achieved fourth place. Zstrawberriez Live Rosin Disposable 0.5g, despite being unranked in October and November, managed to secure the fifth spot in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
