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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Monopoly Melts concentrated its May 2026 mix around Concentrates at 61.39% share (ranked 17 in Concentrates in Missouri) with year-over-year growth of 182.64% but a month-over-month dip of 6.28%, while Pre-Roll reached 15.05% share with a 451.81% year-over-year increase and a 54.20% month-over-month contraction. Flower and Vapor Pens contracted both ways, with Flower at 11.17% share posting -58.92% year-over-year and -12.76% month-over-month, and Vapor Pens at 8.05% share with -53.17% year-over-year and -21.46% month-over-month; Edible held 4.34% share at -50.55% year-over-year and -30.89% month-over-month. With overall brand sales up 28.86% year over year and the average price down 22.70% to $40.11, the mix shift indicates expansion anchored in Concentrates and Pre-Roll velocity despite short-term pullbacks, implying the portfolio is tilting toward higher-potency formats while using price to widen the buyer base.
The May 2026 pattern implies positioning centered on Concentrates leadership and experimental spillover into Pre-Roll, where the outsized 451.81% year-over-year lift contrasts with a 54.20% month-over-month reset, suggesting demand is responsive but promotion-sensitive. Concurrent double-digit month-over-month declines in Vapor Pens (-21.46%) and Edible (-30.89%), alongside Flower’s -12.76%, signal intentional deprioritization of inhalable alternates and ingestibles in favor of categories where the brand ranks within the top 20 (rank 17 in Missouri Concentrates) and holds a 61.39% sales share; this configuration implies a strategy to defend a potency-driven core while using selective price investment to manage volatility.
Competitive Landscape
Monopoly Melts sits at rank #20 in MI Concentrates in May 2026, improving 11 positions from #31 in February 2026 and coming off a peak of #18 in April 2026, while the year-over-year rank change is unavailable and thus offers no directional signal; in contrast, Rkive Cannabis moved to #1 with a 6-position YoY climb and 218.3% YoY sales growth, and Cannalicious Labs holds #5 despite a -30.7% YoY sales decline. The step up from #31 to #20 over three months and the near-term slip from #18 in April 2026 to #20 in May 2026 indicate momentum off a low base but also exposure to volatility near the threshold of the top 20, implying that sustaining mid-teen rank will require countering faster-moving leaders and capitalizing on competitors with negative YoY trends.
Notable Products
Monopoly Melts x Growing Pains x GT - Burn Out OG x Zquirt Hash Rosin Infused Pre-Roll (2g) posted the steepest decline in May 2026 at -65.56% while sitting at rank 5, and the adjacent Monopoly Melts X GT X Hytek - Lantz x Fruit Stripez Hash Donut Infused Pre-Roll (2g) fell -60.31% at rank 4. In contrast, Tally Mon Live Rosin (1g) vaulted +73.88% to secure rank 3, and Sweet Tartz Live Rosin (1g) grew +8.87% to hold rank 1 with approximately $37,244 in sales. With four of the top ten coming from Concentrates and the only Flower SKU, Acai Mintz (3.5g), sliding -57.44% at rank 7, the mix tilts away from inhalables outside rosin and concentrates toward a tighter, potency-led concentrate core.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
