Market Insights Snapshot
Monopoly Melts has seen some interesting movements across categories in the Missouri market. In the Concentrates category, the brand has made significant strides, moving from the 45th position in July 2023 to the 20th by October 2023. This positive trend is echoed in the Edible category, where Monopoly Melts improved its ranking from 51st to 34th over the same period. However, the brand's performance in the Vapor Pens category has been less consistent, with a peak at the 48th position in August 2023, but a subsequent drop to 64th place by October 2023.
When it comes to sales, Monopoly Melts has demonstrated a strong growth trajectory in the Concentrates category, with sales more than doubling from July to October 2023. Similarly, in the Edible category, sales have shown a steady increase over the same period. However, the Vapor Pens category appears to be more volatile, with sales peaking in August before declining in the following months. Despite these fluctuations, Monopoly Melts' consistent improvement in rankings and sales in the Concentrates and Edible categories suggests a promising outlook for the brand in the Missouri market.
In the Concentrates category within Missouri, Monopoly Melts has shown a significant upward trend in its ranking over the period from July to October 2023. Starting from a low rank of 45 in July, it has steadily climbed to the 20th position by October. This is a remarkable improvement, outpacing competitors such as Flora Farms and Robust, which have seen a decline in their rankings over the same period. Moreover, Monopoly Melts has also surpassed Blue Arrow and CAMP Cannabis in terms of rank. While the exact sales numbers are not disclosed, the upward trend in ranking indicates a corresponding increase in sales, suggesting that Monopoly Melts is gaining market share in the competitive Missouri Concentrates market.
In October 2023, Monopoly Melts' top-performing product was the 'Blackberry Live Rosin Gummies 10-Pack (100mg)' with sales peaking at 445 units. The 'Pineapple Guava Live Rosin Gummies 10-Pack (100mg)' and 'Peach Mango Live Rosin Gummies 10-Pack (100mg)' held the second and third positions respectively, maintaining their rankings from the previous month. Interestingly, the 'Strawberries & Cream Live Rosin Disposable (0.5g)' dropped from second place in September to fourth place in October. A new entry in the top five was the 'Blumosa Cold Cure Live Rosin Baller Jar (3.5g)', which secured the fifth spot. The rankings indicate a strong preference for edible products, with the top three slots occupied by them.