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Dec-2025
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Overview
Market Insights Snapshot
Craft Kings has shown a notable performance in the Pre-Roll category in New Jersey. Over the last four months of 2025, the brand has maintained a consistent presence within the top 30 rankings. Starting from a rank of 22 in September, Craft Kings improved to 17 in October, before slightly fluctuating to 20 in November and climbing back to 19 in December. This indicates a strong and stable market presence in the state, with a general upward trend in their ranking, reflecting a positive reception and possibly an expanding customer base in New Jersey.
Despite the minor fluctuations in ranking, Craft Kings' sales figures in New Jersey have shown a positive trajectory. From September to December, there was a clear increase in sales, with a particularly notable jump from October to December. This suggests that the brand's strategies in the state are resonating well with consumers, contributing to their ability to remain competitive in the Pre-Roll category. However, it's important to note that Craft Kings' absence from the top 30 in other states and categories could be viewed as a potential area for growth or concern, depending on their overall strategic goals.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in New Jersey, Craft Kings has demonstrated a consistent presence, maintaining a top 20 rank from September to December 2025. Despite a slight dip in November, Craft Kings improved its position to 19th in December, indicating resilience and a positive trajectory in sales performance. Notably, TWAX experienced a significant jump to 20th place in December, suggesting a competitive threat as it surpassed Craft Kings' November rank. Meanwhile, Goodies showed remarkable progress, climbing from an unranked position in September to 21st by December, highlighting a potential emerging competitor. Hillview Farms and Anthem also present competitive challenges, with Hillview Farms consistently ranking higher than Craft Kings and Anthem making a notable leap to 18th in December. These dynamics suggest that while Craft Kings is holding its ground, the brand must strategize to enhance its market position amidst rising competition.
Notable Products
In December 2025, Craft Kings' top-performing product was the Sativa Blend Pre-Roll (1g), maintaining its first-place rank from the previous months with a sales figure of 5200 units. The Hybrid Blend Pre-Roll (1g) climbed back to the second position after slipping to third in November, showing a strong recovery with 4582 units sold. The Indica Blend Pre-Roll (1g) experienced a drop to third place, with sales declining significantly from previous months. The Hybrid Blend Infused Pre-Roll 5-Pack (3.5g) consistently held the fourth position, demonstrating steady growth in sales. Lastly, the Sativa Blend Infused Pre-Roll 5-Pack (3.5g) remained in fifth place, indicating a niche but stable demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
