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Apr-2026
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Overview
Market Insights Snapshot
In New Jersey, Craft Kings has shown a mixed performance across its product categories. In the Flower category, the brand fluctuated around the lower end of the top 30 rankings, with a notable presence in April 2026, where it barely held onto the 30th spot. This indicates a potential struggle to maintain a strong foothold in a competitive market. On the other hand, the Pre-Roll category showed more promise, with Craft Kings improving its rank from 29th in February to 23rd in April. This upward trend in the Pre-Roll segment suggests a growing consumer interest or effective brand strategies in this category.
It's worth noting that Craft Kings did not appear in the top 30 Flower brands in January 2026, which could be seen as a setback for their market penetration efforts in New Jersey. However, the brand's ability to climb into the rankings by February and sustain a position within the top 30 through April is a positive sign of recovery or adaptation. Meanwhile, in the Pre-Roll category, the brand's performance was more stable, indicating a consistent demand for their products. The sales figures reflect these trends, with a significant increase in Pre-Roll sales from February to April, suggesting that the brand's strategies in this category might be more effective.
Competitive Landscape
In the competitive landscape of the New Jersey flower category, Craft Kings has shown a dynamic shift in rankings over the first four months of 2026, reflecting its fluctuating market presence. Starting at rank 32 in January, Craft Kings improved significantly to rank 25 in February, indicating a positive reception and increased sales momentum. However, by April, the brand's rank slipped to 30, suggesting a potential challenge in maintaining its upward trajectory. Notably, Verano, despite not being in the top 20, consistently outranked Craft Kings in sales, although its rank hovered around the low 20s and 30s. Meanwhile, Glass Meadows experienced a remarkable climb from rank 49 in January to 28 in April, surpassing Craft Kings in the latter month, which could indicate a growing competitive threat. The data suggests that while Craft Kings has had periods of growth, sustaining this momentum amidst rising competitors like Glass Meadows will be crucial for maintaining its market position.
Notable Products
In April 2026, the top-performing product from Craft Kings was Sativa Blend Pre-Roll (1g), maintaining its leading position from January and March, with a notable sales figure of 3173 units. Indica Blend Pre-Roll (1g) rose to the second position from the third in March, showing a strong performance with 1862 units sold. Hybrid Blend Pre-Roll (1g) consistently held the third rank, demonstrating steady demand across the months. Candy Cut (7g) remained stable at the fourth position throughout the first four months of 2026. Skunky Funk (7g), which re-entered the rankings in April at the fifth position, indicates a resurgence in interest despite not being ranked in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
