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Oct-2025
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Overview
Market Insights Snapshot
Craft Kings has shown a notable upward trajectory in the Pre-Roll category in New Jersey. Starting from a rank of 28 in July 2025, the brand has consistently climbed the ranks, reaching position 17 by October 2025. This steady improvement is indicative of growing consumer preference and possibly effective marketing strategies or product offerings that resonate well with the local market. The brand's sales figures have also seen a significant increase, with October's sales reaching $235,072, highlighting a strong performance in this category.
While Craft Kings has made strides in the Pre-Roll category in New Jersey, it's important to note that they are not in the top 30 brands in other states or provinces for this category. This suggests that while they have carved out a niche in New Jersey, there might be opportunities for expansion or improvement in other regions. The absence from the top ranks in other areas could be a point of concern or a potential area for growth, depending on the brand's strategic goals and market conditions elsewhere.
Competitive Landscape
In the competitive landscape of the New Jersey pre-roll category, Craft Kings has shown a notable upward trajectory in its rankings and sales over the past few months. Starting from a rank of 28 in July 2025, Craft Kings climbed to 17 by October 2025, reflecting a consistent improvement in market position. This upward movement is significant when compared to competitors like Grown Rogue, which also improved its rank from 21 to 16, and Verano, which fluctuated but ended at rank 15. Meanwhile, Legend and Hillview Farms have shown more variable performance, with Legend entering the top 20 in September and Hillview Farms peaking at rank 15 in September before dropping to 18 in October. Craft Kings' sales have also seen a steady increase, with October sales reaching a notable high, indicating a strong market presence and potential for continued growth in the pre-roll segment.
Notable Products
In October 2025, Craft Kings' top-performing product was the Sativa Blend Pre-Roll (1g), which regained its top position with impressive sales of 6,637 units. The Hybrid Blend Pre-Roll (1g) followed closely in second place, having slipped from its previous month’s top rank. The Indica Blend Pre-Roll (1g) secured the third spot, consistent with its performance in September. Notably, the Sativa Blend Infused Pre-Roll 5-Pack (3.5g) entered the rankings at fourth place, showcasing a new entrant's potential. The Indica Blend Infused Pre-Roll 5-Pack (3.5g) also made its debut, rounding out the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
