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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Craft Kings is stocked at 121 licensed dispensaries across New Jersey and Oklahoma, 74 of them in New Jersey, with the deepest coverage in Hoboken, Jersey City, Newark, Voorhees Township, and Bloomfield. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Craft Kings concentrated 79.08% of July 2026 sales in Flower while Pre-Roll accounted for 19.30% and Edible 1.62%, with Flower growing 40.93% month over month and Pre-Roll up 15.64% MoM. Edible posted a 4,319.28% MoM surge but from a small base, while Pre-Roll delivered 48.63% year-over-year growth and the brand overall expanded 670.27% YoY as average price rose 318.90% YoY to $50.34. With Flower ranked 15th in New Jersey and Flower average price at 60.55, the mix skews toward higher-ticket Flower even as Pre-Roll builds steady velocity; the pattern implies Craft Kings is leaning into premiumized Flower to anchor scale while using Pre-Roll and a nascent Edible line as incremental reach vehicles.
The July 2026 mix shift—40.93% MoM Flower expansion alongside 15.64% MoM Pre-Roll growth and a spike in Edible share from a tiny base—suggests the brand is prioritizing depth in its core while testing breadth at the edges. With overall sales up 670.27% YoY yet a 15th-place Flower rank in New Jersey, the brand’s scale is outpacing its rank position, implying white space to trade share into higher tiers if premium pricing (318.90% YoY increase) continues to clear; the thesis is that Craft Kings is using premium Flower as a price-led wedge while cultivating Pre-Roll as a volume stabilizer and Edible as an option value for future category diversification.
Competitive Landscape
Craft Kings sits at #15 in New Jersey Flower in July 2026 with no year-over-year rank reported, after rising 16 spots from #31 in April 2026 to its peak of #15 in July 2026; by contrast, Ozone holds #1 after slipping from #2 a year earlier while posting a -13.1% YoY sales change, and Find. climbed from #10 to #2 alongside a 129.0% YoY sales increase. With Craft Kings advancing from #31 to #15 in three months while leaders either slid (Ozone from #2 to #1 YoY rank but negative YoY sales) or surged (Find. from #10 to #2), the trajectory implies momentum is coming from recent execution rather than entrenched share, setting a path where sustaining double-digit rank gains will require converting short-term climb into stable top-15 residency.
Notable Products
Citrus Haze (3.5g) led July 2026 with a 79.7% month-over-month jump into rank 6 while Skunky Funk (3.5g) dropped 40.0% to rank 5, flipping momentum between adjacent Flower SKUs and implying consumers are rotating toward brighter flavor profiles over legacy strains. Royal Fruit Stand Smalls (3.5g) in rank 2 grew 5.4% month over month while Royal Candy Cut Smalls (3.5g) held rank 1 with no reported change, and at least six of the top ten are Flower SKUs, indicating Craft Kings is concentrating demand in value-sized Flower rather than expanding Pre-Roll share. The coexistence of a sharp gain and a steep decline within the same size tier, alongside persistent top-two positions for Smalls formats, suggests Craft Kings’ commercial direction is tilting toward a few high-velocity Flower families where flavor refreshes can quickly reallocate share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
