.svg){kind=small}
Nov-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Craft Kings has shown notable performance in the Pre-Roll category in New Jersey over the past few months. Starting from a rank of 26 in August 2025, the brand improved its position to 17 by October, before slightly declining to 20 in November. This upward trend in the early months indicates a growing consumer interest and market penetration in the state, although the slight dip in November suggests a need to reassess strategies to maintain momentum. The sales figures reflect a significant increase from August to October, peaking in October before experiencing a minor drop in November.
Despite the fluctuations in rankings, Craft Kings' ability to consistently remain within the top 30 brands in New Jersey's Pre-Roll category is a positive indicator of its market presence. The absence of a ranking in other states or categories could imply that Craft Kings is either not competing or not performing at a top level outside of New Jersey in this category. This could be seen as a limitation or an opportunity for the brand to explore and expand its footprint in other regions and product categories. The performance in New Jersey could serve as a blueprint for potential growth strategies in new markets.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in New Jersey, Craft Kings has demonstrated notable fluctuations in its market position over recent months. In August 2025, Craft Kings was ranked 26th, but it improved its standing to 17th by October, before slightly declining to 20th in November. This indicates a positive trend in sales performance, particularly in October, where Craft Kings saw a significant boost. In comparison, Grown Rogue and Fresh Cannabis have shown more stability, with Grown Rogue maintaining a presence within the top 20 throughout the period, while Fresh Cannabis experienced a drop out of the top 20 in September. Meanwhile, The Botanist and High Wired have seen improvements, with The Botanist rising to 19th in November and High Wired reaching 21st. Craft Kings' ability to climb the ranks, especially in October, suggests a competitive edge in capturing consumer interest, although maintaining this momentum will be crucial as other brands also vie for higher rankings.
Notable Products
In November 2025, the top-performing product for Craft Kings was the Sativa Blend Pre-Roll (1g), maintaining its first-place rank from October with sales of 4,327 units. The Indica Blend Pre-Roll (1g) improved its position, climbing to the second spot from third in the previous month. The Hybrid Blend Pre-Roll (1g) dropped to third place after being second in October. Notably, the Hybrid Blend Infused Pre-Roll 5-Pack (3.5g) re-entered the rankings at fourth place, showing a significant increase in sales compared to earlier months. The Indica Blend Infused Pre-Roll 5-Pack (3.5g) remained steady at fifth place, demonstrating consistent sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
