.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the dynamic cannabis market of New Jersey, Craft Kings has shown notable improvement in the Pre-Roll category over recent months. Initially ranked 46th in May 2025, the brand made significant strides by climbing to 24th in June and maintaining a stable position around the mid-20s through August. This upward trend is indicative of a strong performance and growing consumer preference, particularly as their sales figures have shown a consistent increase, peaking at approximately $157,691 in August. Such a trajectory suggests that Craft Kings is successfully capturing market share and enhancing its visibility among competitors.
Despite these gains in New Jersey, it is important to note that Craft Kings has not yet broken into the top 30 brands in other states or categories, which presents both a challenge and an opportunity for further expansion. The absence of rankings in other regions highlights areas where Craft Kings could focus its efforts to replicate its New Jersey success. By leveraging its strengths in the Pre-Roll category, the brand could potentially explore similar growth strategies in other markets, aiming to establish a broader presence and increase its competitive edge. This strategic focus could be crucial for Craft Kings as it seeks to enhance its footprint across the cannabis industry landscape.
Competitive Landscape
In the competitive landscape of the New Jersey pre-roll market, Craft Kings has demonstrated a notable upward trajectory in recent months. Starting from a rank of 46 in May 2025, Craft Kings surged to 24 by June, maintaining a strong position around the mid-20s through August. This rise is indicative of a significant increase in sales, positioning Craft Kings as a formidable contender in the market. While TWAX and Another State have also shown improvements, Craft Kings' rapid climb suggests a more aggressive market capture strategy. Meanwhile, Hillview Farms experienced a decline in rank from 12 in May to 23 in August, despite having higher sales figures, indicating potential challenges in sustaining their market position. Anthem also showed a steady improvement, but Craft Kings' consistent performance highlights its growing influence and potential to disrupt the rankings further.
Notable Products
In August 2025, the top-performing product for Craft Kings was the Indica Blend Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from July with an impressive sales figure of 4628 units. Following closely, the Sativa Blend Pre-Roll (1g) held the second position, consistently ranked second since July. The Hybrid Blend Pre-Roll (1g) secured the third spot, having slipped from its top position in June. Notably, Jack's Reserve Infused Pre-Roll (1g) and Queens Reserve Infused Pre-Roll (1g) were not ranked in August, indicating a decline from their previous positions. Overall, the top three products showed robust performance with minimal shifts in rankings over the summer months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
