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Mar-2026
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Overview
Market Insights Snapshot
Craft Kings has shown a notable improvement in the New Jersey market, particularly in the Flower category. After not being in the top 30 brands in December 2025, Craft Kings climbed to the 32nd position in January 2026, eventually reaching the 25th spot by February 2026, and maintaining a strong presence at 26th in March 2026. This upward trajectory indicates a positive reception and growing consumer interest in their Flower products. The brand's sales figures in this category corroborate this trend, with a significant increase from January to March 2026, suggesting successful market penetration and consumer retention.
In contrast, the performance of Craft Kings in the Pre-Roll category in New Jersey presents a mixed picture. Starting from the 22nd position in December 2025, the brand experienced a decline, dropping to 29th in February 2026, before recovering slightly to 26th in March 2026. This fluctuation in rankings highlights some challenges in maintaining a consistent market position in the Pre-Roll category. Despite this, the brand managed to stabilize its ranking by March, which could indicate strategic adjustments or a shift in consumer preferences. The sales trend, however, shows a decrease from December 2025 to February 2026, before picking up again in March, reflecting the volatility in this segment.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Craft Kings has demonstrated a notable upward trend in its market position over the first quarter of 2026. Starting from outside the top 20 in December 2025, Craft Kings climbed to rank 32 in January 2026, improved to 25 in February, and maintained a strong position at 26 in March. This upward trajectory is indicative of a positive reception and increasing consumer demand. In contrast, Anthologie experienced a decline, dropping from rank 19 in December 2025 to 27 by March 2026, while Savvy showed a significant improvement, moving from rank 35 in February to 25 in March. Meanwhile, the Essence and Full Tilt Labs have fluctuated in their rankings, with the Essence dropping from 16 in December to 28 in March, and Full Tilt Labs showing a recovery from 32 in February to 24 in March. These movements suggest that while Craft Kings is gaining traction, competitors like Savvy are also making strategic gains, which could influence Craft Kings' strategies to maintain or enhance its market position.
Notable Products
In March 2026, the Sativa Blend Pre-Roll (1g) reclaimed its top spot as the highest-performing product for Craft Kings, with a notable sales figure of 1926 units. The Hybrid Blend Pre-Roll (1g) maintained its consistent performance, holding steady at the second rank for four consecutive months. The Indica Blend Pre-Roll (1g) experienced a slight drop from first place in February to third in March. Candy Cut (7g), a Flower category product, remained stable in fourth place for both February and March. Ice Cream Cake (7g) re-entered the rankings in March, securing the fifth position after being absent in February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
