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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, High Wired concentrated 63.95% of sales in Pre-Roll, where year-over-year sales grew 1,436.84% but month-over-month declined 13.78%; Flower held 28.43% share with 317.79% YoY growth and a 3.35% MoM dip, while Vapor Pens captured 7.61% share with a 56.83% MoM increase and no YoY baseline. Average price rose 3.61% YoY to $28.55 as Pre-Roll pricing sat at $23.26 and Flower at $47.95, indicating mix-shift pressure even as the Pre-Roll anchor supported the Illinois Pre-Roll ranking at 6; the pattern implies reliance on a high-growth, price-accessible lead category that softened sequentially while a small but rapidly accelerating Vapor Pens foothold offset some of the monthly drag.
The combination of a 13.78% MoM pullback in the 63.95% Pre-Roll base and a 56.83% MoM surge in the 7.61% Vapor Pens slice suggests short-term volatility concentrated in the core with incremental diversification at the edge, and the 317.79% YoY rise in the 28.43% Flower share adds a premium hedge as average price climbed 3.61% YoY. Holding rank 6 in Illinois Pre-Roll alongside a double-digit monthly decline implies competitive pressure at the point of scale, so the observed mix points to a positioning shift toward cushioning core fluctuations with faster-growing, higher-ticket sub-categories without surrendering the Pre-Roll-led identity.
Competitive Landscape
High Wired ranks #6 in Illinois Pre-Roll in June 2026, up 35 positions year over year from #41, but down two spots from its March 2026 peak at #4, indicating a near-term slip after a rapid climb. Meanwhile, RYTHM held #1 with a -15.99% sales YoY change and Dogwalkers stayed at #2 with a -27.11% YoY decline, whereas Anthem jumped from #19 to #3 with an 877.01% YoY sales increase; High Supply / Supply moved from #5 to #5 with +14.45% YoY sales but sits just ahead of High Wired at #5 versus #6. The combination of a three-month retreat from #4 to #6 and a large YoY leap from #41 to #6 implies High Wired has captured durable share gains but must defend against faster upward movers like Anthem to avoid sliding further in the top 10.
Notable Products
Garlic and Bananas Infused Pre-Roll (1g) posted the largest month-over-month move at +64.3% to rank 2 in June 2026, while Butterstuff Infused Pre-Roll (1g) fell -17.0% to rank 4. Animal Cake Infused Pre-Roll (1g) held rank 1 with a modest +3.9% MoM, whereas Pavé Infused Pre-Roll (1g) slipped -8.4% at rank 3. With all ten top SKUs in the Pre-Roll category and three multi-pack formats in the top 10 despite Sour Orange Infused Pre-Roll 5-Pack (1.75g) dropping -25.0% at rank 8, the mix implies High Wired is concentrating on infused Pre-Rolls with a tilt toward single-gram hero strains to drive momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
