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Apr-2025
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Overview
Market Insights Snapshot
High Wired's performance in the cannabis market has shown varied results across different categories and states. In Illinois, the brand has not made it into the top 30 rankings for the Flower category from January to April 2025, which may indicate a need for strategic adjustments or increased competition in that segment. However, the Pre-Roll category presents a contrasting picture, with High Wired achieving a rank of 22 in April 2025. This suggests that while the brand may be struggling in some areas, it is gaining traction and possibly increasing its market share in others.
Sales data further highlights these dynamics, with the Pre-Roll category in Illinois showing a notable sales figure of $194,447 in April 2025. This indicates a positive reception among consumers and a potential area for growth and further investment. The absence of rankings in the Flower category, however, underscores the challenges High Wired faces in maintaining a competitive edge. This mixed performance suggests that while High Wired has potential in certain segments, it may need to reevaluate its strategies in others to improve its overall market positioning.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, High Wired has made a notable entrance, securing the 43rd rank in April 2025. This is significant considering that High Wired was absent from the top 20 in the preceding months, indicating a positive trajectory in its market presence. In contrast, competitors such as In House and Mini Budz have experienced fluctuations, with In House dropping from 31st in January to 41st in April, and Mini Budz moving from 47th to 44th over the same period. Meanwhile, Matter. has shown a slight improvement, moving from 48th to 45th. The upward movement of High Wired suggests a growing consumer interest and potential for increased sales, positioning it as a brand to watch in the Illinois Flower market.
Notable Products
In April 2025, High Wired's top-performing product was the Banana Daddy Infused Pre-Roll (1g) in the Pre-Roll category, achieving the highest sales of 2,291 units. The Citrus Mac Infused Pre-Roll (1g) followed closely in second place with a notable sales performance, while the GMO Infused Pre-Roll (1g) secured the third position. The Banana Daddy Infused Super Shake (3.5g) was the leading product in the Flower category, ranking fourth overall. Georgia Pie Infused Pre-Roll (1g) rounded out the top five, maintaining its position from the previous month. Compared to March 2025, Banana Daddy Infused Pre-Roll (1g) and Citrus Mac Infused Pre-Roll (1g) swapped places, indicating a slight shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
