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Apr-2026
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Overview
Market Insights Snapshot
High Wired's performance across categories and states reveals some intriguing trends. In Illinois, the brand has shown consistent improvement in the Flower category, moving up from the 40th position in January 2026 to 35th by April 2026. While they haven't cracked the top 30, this upward trajectory is a positive sign. In the Pre-Roll category, High Wired has maintained a strong presence, consistently ranking in the top 5 throughout the first four months of 2026, indicating a robust market position in this category. This stability in Pre-Rolls contrasts with their Flower category performance, where they are still striving to break into the top tier.
In Massachusetts and New Jersey, High Wired's performance presents a mixed picture. In Massachusetts, their Pre-Roll category ranking has hovered around the lower end, with no presence in the top 30, which suggests room for growth. Meanwhile, in New Jersey, the brand's Flower category ranking has seen a drop from 48th to 64th from January to April 2026, indicating potential challenges in maintaining their market share. However, their Pre-Roll category performance in New Jersey remains relatively strong, consistently ranking in the top 15, showing resilience in this segment despite fluctuations. These insights highlight the varying degrees of success and challenges High Wired faces across different states and product categories.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Illinois, High Wired has demonstrated a dynamic performance over the first four months of 2026. Notably, High Wired improved its rank from 6th in January to 4th in March, before settling at 5th in April. This fluctuation in rank is indicative of a competitive market where brands like High Supply / Supply consistently maintained a strong position, ranking 4th or higher throughout the period. Meanwhile, Anthem held a steady 3rd place, showcasing a robust sales performance that High Wired could aspire to match. Despite these challenges, High Wired's sales peaked in March, surpassing the sales of 93 Boyz and Blaze Craft Cannabis Flower (IL), both of which showed upward trends in rank but not enough to overtake High Wired's March performance. These insights suggest that while High Wired faces stiff competition, its ability to climb the ranks and achieve significant sales spikes positions it as a formidable player in the Illinois Pre-Roll market.
Notable Products
In April 2026, the top-performing product from High Wired was the Hashburger Infused Pre-Roll (1g), which rose to the number one spot with sales reaching 2,638 units. Following closely was the Happy Hour Infused Pre-Roll (1g) at the second position, making a notable debut in the rankings. The Butterstuff Infused Pre-Roll (1g) dropped to third place after leading in March. Pavé Infused Pre-Roll (1g) climbed to fourth position from its previous fifth place. Mandarin Z Infused Pre-Roll (1g) slipped from second to fifth, indicating a slight decline in its sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
