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Nov-2025
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Overview
Market Insights Snapshot
High Wired has shown a notable performance across different categories and states, with some interesting movements in rankings over recent months. In Illinois, the brand's Flower category saw a slight decline in ranking from 47th in October to 48th in November 2025, despite a significant sales increase from August to October. However, their Pre-Roll category in Illinois has been more promising, moving up from 34th in August to 25th in November. This upward trend in the Pre-Roll category suggests a growing consumer preference for High Wired's offerings in this segment within the state.
In New Jersey, High Wired has demonstrated a strong presence, particularly in the Pre-Roll category, where they improved their ranking from 29th in September to 21st by November. This consistent upward movement indicates a solidifying market position. Meanwhile, in the Flower category, they also climbed from 49th in September to 37th in November. The brand's entry into the Massachusetts Pre-Roll market is noteworthy, as it entered the top 100 in October and improved its position significantly by November, suggesting potential for future growth. Notably, the absence of rankings in prior months in Massachusetts indicates that High Wired was not previously in the top 30, but their recent entry and rise highlight a positive trajectory.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in New Jersey, High Wired has shown a promising upward trajectory from September to November 2025, improving its rank from 29th to 21st. This positive shift indicates a growing market presence, despite not being in the top 20 in August. Meanwhile, Craft Kings has maintained a strong position, ranking 17th in October and slightly dropping to 20th in November, which suggests a stable yet competitive edge. In contrast, Fresh Cannabis has remained consistent at 22nd in both October and November, while The Botanist has shown significant improvement, climbing from 32nd in September to 19th in November. This dynamic shift in rankings highlights the competitive nature of the market, with High Wired's steady rise suggesting effective strategies in capturing consumer interest and boosting sales performance.
Notable Products
In November 2025, Butterstuff Infused Pre-Roll (1g) emerged as the top-performing product for High Wired, climbing from the fourth position in October to first, with sales reaching 2393 units. Rainbow Chip Infused Pre-Roll (1g) maintained its steady performance, holding onto the second rank for three consecutive months. Lemon Pebble Popz Infused Pre-Roll (1g) made a notable entry into the rankings at third place, demonstrating a strong debut. Animal Cake Infused Pre-Roll (1g) and Hashburger Infused Pre-Roll (1g) followed, securing the fourth and fifth positions respectively. This shift in rankings highlights a dynamic change in consumer preferences for High Wired's pre-roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
