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Oct-2025
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Overview
Market Insights Snapshot
High Wired has shown a significant upward trend in the Illinois flower category, moving from the 63rd position in July 2025 to the 48th position by October 2025. This consistent improvement in rankings is accompanied by a notable increase in sales, reflecting a growing consumer base and possibly an expansion in product availability or marketing efforts. In contrast, the pre-roll category in Illinois presents a more mixed picture. While High Wired managed to break into the top 30 in September, reaching the 29th position, it slipped back to 32nd in October. This fluctuation suggests a competitive market landscape where maintaining a top position is challenging.
In New Jersey, High Wired has made a strong entry into the flower and pre-roll categories, ranking 49th and 29th respectively in September 2025. By October, the brand improved its flower category rank to 39th and its pre-roll rank to 23rd, indicating a positive reception and increasing market penetration. However, in Massachusetts, the brand only appeared in the pre-roll category rankings in October 2025, debuting at a distant 95th position. This suggests that while High Wired is gaining traction in some states, there is considerable room for growth and brand establishment in others.
Competitive Landscape
In the competitive landscape of the flower category in Illinois, High Wired is showing a promising upward trajectory. Over the past few months, High Wired has climbed from a rank of 63 in July 2025 to 48 in October 2025, indicating a significant improvement in its market position. This positive trend contrasts with competitors like Binske, which has seen a decline from rank 37 to 45 over the same period, and Triple Seven (777), which dropped from rank 40 to 51. Meanwhile, Cookies has maintained a relatively stable position, hovering around rank 44. High Wired's sales growth is notable, as it has consistently increased month over month, while some competitors have experienced fluctuations or declines. This upward momentum in rank and sales for High Wired suggests a strengthening brand presence in the Illinois flower market, potentially attracting more consumer interest and loyalty.
Notable Products
In October 2025, the top-performing product from High Wired was Pavé Infused Pre-Roll (1g) in the Pre-Roll category, achieving the number one rank with sales of 2,462 units. Gush Mints Infused Super Shake (3.5g) in the Flower category followed closely in second place. Rainbow Chip Infused Pre-Roll (1g) maintained a consistent performance, holding the third position for two consecutive months. Butterstuff Infused Pre-Roll (1g) showed a slight decline, dropping from second to fourth place compared to September. Mandarin Z Infused Pre-Roll (1g), which was previously a top contender, slid to fifth place after leading in July and September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
