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Dec-2025
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Overview
Market Insights Snapshot
High Wired has demonstrated varied performance across different categories and states. In the Illinois flower category, the brand has seen a slight upward trend, moving from a rank of 52 in September 2025 to 49 in December 2025, despite a dip in November. Their sales in this category increased from $136,369 in September to $182,038 in December, indicating a positive reception in the market. Meanwhile, in the pre-roll category in Illinois, High Wired has shown notable improvement, jumping from rank 25 in September to 16 in December. This consistent rise in rank, coupled with a significant increase in sales from $132,377 to $263,258, highlights the brand's growing popularity in this segment.
In Massachusetts, High Wired's performance in the pre-roll category has been more volatile. The brand was not in the top 30 in September but managed to secure the 95th rank in October, climbing to 55 in November before dropping to 73 in December. This fluctuation suggests a competitive market environment and perhaps challenges in maintaining a consistent presence. On the other hand, in New Jersey, High Wired has maintained a steady upward trajectory in both the flower and pre-roll categories. The brand's flower category rank improved from 50 to 40 by December, while pre-rolls moved from 29 to 15, indicating a strong foothold and consumer acceptance in this state.
Competitive Landscape
In the competitive landscape of the New Jersey pre-roll market, High Wired has demonstrated a notable upward trajectory in its rankings over the last few months of 2025. Starting from a rank of 29 in September, High Wired climbed to rank 15 by December, indicating a significant improvement in market presence and consumer preference. This upward movement contrasts with competitors such as Kind Tree Cannabis, which saw a decline from rank 11 in September to rank 16 in December, and Hillview Farms, which remained relatively stable but lower in the rankings. High Wired's sales growth further underscores its competitive edge, with a consistent increase in sales each month, positioning it closer to brands like Grown Rogue, which also experienced a positive trend. This suggests that High Wired's strategies are effectively resonating with consumers, potentially setting the stage for continued success in the New Jersey pre-roll category.
Notable Products
In December 2025, Rainbow Chip Infused Pre-Roll (1g) emerged as the top-performing product for High Wired, climbing from the second position in November to first place with notable sales of 3446 units. Mandarin Z Infused Pre-Roll (1g) re-entered the rankings, securing the second position after being unranked in the previous months. Banana Daddy Infused Pre-Roll (1g) showed a consistent performance, moving up to third place from the fifth position in November. Butterstuff Infused Pre-Roll (1g), which was the top product in November, fell to fourth place in December. GMO Infused Pre-Roll (1g) made its debut in the rankings at fifth place, indicating a positive reception among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
