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Mar-2026
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Overview
Market Insights Snapshot
High Wired has demonstrated varied performance across different states and product categories. In Illinois, the brand has shown remarkable improvement in the Flower category, moving from a rank of 47 in December 2025 to 38 by March 2026, alongside a consistent increase in sales. This upward trend is notable, although the brand has yet to break into the top 30 in this category. In contrast, High Wired's performance in the Pre-Roll category in Illinois has been consistently strong, improving its rank from 7 to 4 over the same period, which indicates a solid market presence in this category. Meanwhile, in Massachusetts, the brand's Pre-Roll category has maintained a stable ranking, hovering around 40, suggesting a steady but less dominant position compared to Illinois.
In New Jersey, High Wired's performance in the Flower category has seen a decline, with its rank dropping from 45 in December 2025 to 54 in March 2026, accompanied by a decrease in sales figures. This downward trend highlights potential challenges in maintaining competitiveness in this market. Conversely, the Pre-Roll category in New Jersey has shown resilience, with rankings fluctuating slightly but generally maintaining a position within the top 15. This suggests that while the brand faces challenges in some areas, it continues to hold a relatively strong position in others, particularly in the Pre-Roll category across different states.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Illinois, High Wired has demonstrated a notable upward trajectory in its market positioning over the first quarter of 2026. Starting from a rank of 7th in December 2025, High Wired improved its standing to 4th by March 2026. This advancement in rank is indicative of a positive trend in sales performance, with a significant increase from December's figures to March's, suggesting effective market strategies or product offerings that resonate with consumers. In contrast, High Supply / Supply experienced a slight decline, dropping from 4th to 5th place, while Dogwalkers and Anthem maintained their strong positions at 2nd and 3rd, respectively, throughout the period. Meanwhile, 93 Boyz showed some fluctuation but remained outside the top 5. High Wired's rise in rank amidst these competitors highlights its growing influence and potential to capture more market share in the Illinois Pre-Roll segment.
Notable Products
In March 2026, High Wired's top-performing product was the Butterstuff Infused Pre-Roll (1g) in the Pre-Roll category, securing the number one rank with sales of 3704 units. Following closely was the Animal Cake Infused Pre-Roll 10-Pack (3.5g), which ranked second. The Pavé Infused Pre-Roll (1g) and Citrus Mac Infused Pre-Roll (1g) took the third and fourth positions, respectively. Notably, the Animal Cake Infused Pre-Roll (1g) experienced a drop in rank to fifth place, despite being first in February 2026. The shifts in rankings highlight a dynamic competitive landscape among High Wired's pre-roll products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
