Craftport

Data Snapshot: Mar 05, 2024
Craftport Cannabis Brand Logo
$100K+

Feb-2024

Sales

Growth

Trend

6-Month

14

Product Count

SKUs

Craftport

Overview

Markets

Craftport Locations

Product Trends

Craftport Categories

Craftport Sales

Market Insights Snapshot

Craftport Historical Sales by Category

In Alberta, Craftport has shown a notable performance across two categories: Flower and Pre-Roll. For the Flower category, Craftport made an impressive leap from a ranking of 52 in November 2023 to 18 by January 2024, demonstrating a strong upward trend in consumer preference and market penetration. This movement is significant, considering the competitive landscape of the cannabis market in Alberta. However, it's worth noting that there was a slight drop to a rank of 25 in February 2024, which suggests a fluctuation in market dynamics or consumer preferences. In the Pre-Roll category, Craftport also improved its standing, moving from rank 80 in November 2023 to 36 in January 2024, before experiencing a decline to rank 57 in February 2024. This volatility highlights the challenges brands face in maintaining their market position amidst changing consumer tastes and competitive pressures.

On the other hand, Craftport's presence in British Columbia tells a different story. Here, the brand was only listed in the Flower category and had a rank of 94 in November 2023, with no subsequent rankings for the following months. This absence indicates that Craftport was not among the top 30 brands in British Columbia for this category after November, which could be viewed as a setback when compared to its performance in Alberta. The initial ranking outside the top 30 and the lack of data for the subsequent months suggest that Craftport faces significant challenges in establishing a strong foothold in the British Columbia market. This contrast between the two provinces provides valuable insights into the regional differences in brand performance and market acceptance within the Canadian cannabis industry.

Feb-2024 Rank
Flower
Pre-Roll
25
57
Craftport

Competitive Landscape

In the competitive landscape of the flower category in Alberta, Craftport has shown a notable upward trajectory in its rankings, moving from 52nd place in November 2023 to 25th by February 2024. This rise in rank is indicative of significant sales growth, outpacing several competitors. For instance, OGEN, despite having a higher sales volume in November, saw Craftport close the gap by February, with Craftport's sales nearly matching those of OGEN. Similarly, Dab Bods and Tribal, both of which were ahead of Craftport in November, have seen their lead narrow over the following months. Notably, Simply Bare has made significant gains, moving from 69th to 26th place, with sales increasing at a faster rate than Craftport. This suggests that while Craftport is improving its market position, it faces stiff competition from both established brands and fast climbers like Simply Bare, underlining the dynamic nature of the flower market in Alberta.

Craftport market ranking for AB Flower

Craftport

Notable Products

In February 2024, Craftport saw Jellysickle (7g) reclaim its top position in the sales rankings, with a notable figure of 1490 units sold, marking a significant recovery from its absence in the rankings the previous month. Following closely, Fruity Pebbles Pre-Roll 7-Pack (3.5g) maintained its steady performance as the second top-selling product, consistent with its position since December 2023. The Jellysickle Pre-Roll 10-Pack (3g) moved up two spots to secure the third rank, reflecting a growing preference for pre-rolled options among Craftport's offerings. New entries, Soaring Tiger (14g) and Fruity Explosion (28g), debuted in the rankings at fourth and fifth places, respectively, indicating a diversification in consumer preferences towards larger quantity flower products. These shifts highlight a dynamic market where product preferences evolve rapidly, underscored by the resurgence and introduction of flower categories in the top ranks.

Product Rank
Category
Nov-2023
Dec-2023
Jan-2024
Feb-2024
Jellysickle (7g)
Flower
1
3
>5
1
Fruity Pebbles Pre-Roll 7-Pack (3.5g)
Pre-Roll
4
2
2
2
Jellysickle Pre-Roll 10-Pack (3g)
Pre-Roll
2
5
5
3
Soaring Tiger (14g)
Flower
>5
>5
>5
4
Fruity Explosion (28g)
Flower
>5
>5
>5
5
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