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Jun-2024
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Overview
Market Insights Snapshot
Craftport has shown a notable performance in the Alberta market, particularly in the Flower category. Over the past four months, the brand has climbed from a rank of 40 in March 2024 to 29 in June 2024, demonstrating a steady upward trend. This improvement is reflected in their sales figures, which have increased significantly from $155,138 in March to $252,687 in June. In the Pre-Roll category, Craftport's performance has been more volatile. Despite a dip in May, where they fell to rank 68, they managed to recover to rank 59 in June. While they are not yet in the top 30 for Pre-Rolls, their recovery indicates potential for future growth.
In Saskatchewan, Craftport's presence in the Flower category has been less prominent but still noteworthy. They entered the top 60 in May 2024, ranking at 55, and improved slightly to rank 51 by June 2024. Although they did not make it into the top 30, their sales figures indicate a positive trend, with an increase from $15,163 in May to $17,747 in June. This upward movement suggests that Craftport is gaining traction in the Saskatchewan market, albeit at a slower pace compared to Alberta. Their absence from the rankings in previous months highlights the brand's recent efforts to establish itself in this region.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, Craftport has shown a notable upward trend in rank and sales over the past few months. Starting at rank 40 in March 2024, Craftport improved to rank 29 by June 2024, indicating a positive trajectory. This rise is significant when compared to competitors like 1964 Supply Co, which remained relatively stable but lower in rank, and Simply Bare, which fluctuated but did not show consistent improvement. Meanwhile, Muskoka Grown experienced a decline from rank 15 in March to rank 27 in June, suggesting a potential loss of market share. Virtue Cannabis also saw a slight drop in rank, moving from 29 to 31 over the same period. Craftport's consistent climb in rankings and sales positions it as a strong contender in the Alberta Flower market, reflecting effective marketing strategies and possibly higher consumer satisfaction.
Notable Products
In June 2024, the top-performing product for Craftport was Silver Rhino Pre-Roll 2-Pack (1g) in the Pre-Roll category, maintaining its first-place ranking for four consecutive months with a notable sales figure of 9469 units. The Sweet Thang Pre-Roll (0.5g) secured the second position, marking its debut in the rankings. Silver Rhino (14g) in the Flower category came in third, also appearing for the first time. Fruity Explosion (28g) in the Flower category dropped to fourth place from its third-place ranking in May 2024. Fruity Pebbles Pre-Roll 7-Pack (3.5g) experienced a steady decline, moving from first in March to fifth in June 2024.
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