Market Insights Snapshot
In Alberta, Craftport has shown a notable upward trajectory in the Flower category, moving from a rank of 36 in October 2023 to 18 by January 2024. This improvement indicates a significant increase in market penetration and consumer acceptance in this category, underscored by a substantial rise in sales from October's 167,210 to 386,139 by January. However, the Pre-Roll category in Alberta tells a different story, with rankings initially at 52 in October 2023 and only improving to 35 by January 2024. Despite this growth, the fact that Craftport was not within the top 20 brands in any of these months highlights a potential area for strategic focus and improvement.
Conversely, in British Columbia, the performance of Craftport, particularly in the Flower category, faced challenges with the brand ranking at 82 in October 2023 and falling to 92 by November 2023, after which it did not appear in the top 20 rankings for the subsequent months. This absence from the rankings could be perceived as a significant setback, suggesting either a decline in brand visibility, consumer preference shifts, or heightened competition in the British Columbia market. This contrasting performance across provinces underscores the importance of market-specific strategies and the dynamic nature of consumer preferences in the cannabis industry.
In the competitive landscape of the cannabis flower category in Alberta, Craftport has shown a notable improvement in its market position over the recent months. Initially not ranking within the top 20 brands in October 2023, Craftport surged to 18th place by January 2024, indicating a significant uptick in sales and market penetration. This rise is particularly impressive when compared to competitors such as Tweed, which maintained a more stable rank but did not show the same level of upward momentum. Similarly, Broken Coast experienced a decline, dropping to the 20th position by January 2024. On the other hand, San Rafael '71 and Holy Mountain also showed improvements, but Craftport's leap from not being in the top 20 to 18th place is indicative of a potentially disruptive growth trajectory in the Alberta cannabis flower market. This dynamic shift suggests that Craftport is rapidly gaining ground, possibly at the expense of its competitors, and highlights the brand's growing appeal and market acceptance.
In January 2024, Craftport's top-selling product was Soaring Tiger (7g) from the Flower category, which maintained its number one rank from December 2023 with an impressive sales figure of 4103 units. Following closely, Fruity Pebbles Pre-Roll 7-Pack (3.5g) in the Pre-Roll category climbed to the second position, up from its previous rank in December, showcasing significant customer interest. The Soaring Tiger Pre-Roll 3-Pack (2.7g), another Pre-Roll category product, secured the third spot, indicating a shift in consumer preference towards pre-rolled options. A new entry in the top rankings, Ninja Kush (14g) from the Flower category, made an impressive debut at the fourth position. Lastly, Jellysickle Pre-Roll 10-Pack (3g) managed to maintain its presence in the top five, despite a slight drop in its ranking from December to January.