Market Insights Snapshot
Looking at the performance of Nature's Heritage in Massachusetts, the brand has consistently held a strong position in the Capsules and Concentrates categories, maintaining a rank within the top 3 from August to November 2023. This is a positive indicator of the brand's stability in these product categories. However, the brand's rank in the Flower category has been slipping, moving from 14th place in August to 19th place by November. This suggests increased competition in the Flower category. In the Vapor Pens category, Nature's Heritage has seen a significant drop in ranking, from 44th to 61st, indicating a potential area of concern for the brand.
In Maryland, Nature's Heritage has shown remarkable performance in the Capsules category, maintaining a steady 3rd place ranking throughout the period. The brand's performance in the Concentrates category is noteworthy, improving from 6th place in August to 3rd place by October. However, the brand's rank in the Flower category has seen a downward trend, slipping from 8th place to 17th place, which might suggest a need to strengthen its presence in this category. The Pre-Roll and Vapor Pens categories have also seen a gradual drop in rankings, which could be an area for the brand to focus on improving.
In the Maryland Flower category, Nature's Heritage has seen a significant shift in rank from August to November 2023, moving from 8th to 17th place. This downward trend in rank is mirrored by a similar trend in sales. Notably, Nature's Heritage's rank and sales trajectory contrasts with that of some competitors. For instance, Roll One has maintained a more stable rank, fluctuating between 13th and 19th place, and has even seen an increase in sales in November. Similarly, Cookies has managed to maintain its rank around the mid-teens, despite a slight decrease in sales. Interestingly, Grow West Cannabis Company has experienced a substantial drop in rank from 4th to 15th place, but its sales in November are higher than those in September and October. On the other hand, Savvy has seen a slight improvement in rank and a modest increase in sales. These trends suggest a highly competitive and dynamic market, with Nature's Heritage facing challenges in maintaining its rank and sales.
In November 2023, the top-performing product from Nature's Heritage was the Lemon Cherry Gelato Pre-Roll (1g), climbing from third place in previous months to first. The Lamb's Bread Pre-Roll (1g) maintained a steady performance, ranking second, despite a dip in sales to 4040 units. New entrants to the top five were the Ebony Ivory Pre-Roll (1g) and The Big Smooth Pre-Roll (1g), ranking third and fourth respectively. The Forbidden Zkittlez (3.5g), despite leading in August and October, dropped to fifth place. This shift in rankings indicates a growing preference for Pre-Roll products among Nature's Heritage customers.