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Sep-2025
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Overview
Market Insights Snapshot
Nature's Heritage demonstrates varied performance across different states and product categories. In Illinois, the brand has made a noticeable entry into the Concentrates category, securing the 25th position in July 2025. However, it did not maintain a top 30 presence in subsequent months, indicating potential challenges in sustaining market traction. In the Flower category in Illinois, Nature's Heritage consistently hovered around the 60th position, with a slight dip in sales observed from June to September 2025. This suggests a need for strategic adjustments to enhance market share in this category within the state.
In contrast, Massachusetts and Maryland present a more favorable landscape for Nature's Heritage. The brand achieved notable success in Massachusetts, particularly in the Pre-Roll category, where it climbed to the second position by September 2025. In the Concentrates category, it maintained a strong presence, consistently ranking within the top four. Meanwhile, in Maryland, Nature's Heritage performed well in the Flower category, maintaining a stable ranking around 17th position, while the Vapor Pens category saw fluctuations, with the brand dropping out of the top 30 in July 2025 but regaining its position in subsequent months. These movements highlight the brand's potential in certain states and categories, while also pointing to areas that may require further focus and development.
Competitive Landscape
In the competitive landscape of the Maryland flower market, Nature's Heritage has maintained a consistent presence, ranking 17th in both June and September 2025, with a slight dip to 18th in July and August. Despite this stability, sales figures reveal a fluctuating trend, with a notable decrease in July and September compared to June and August. In contrast, Garcia Hand Picked experienced a decline in rank from 11th in June to 18th by September, accompanied by a significant drop in sales, particularly in September. Meanwhile, Savvy showed resilience, ranking as high as 10th in July, although their sales also saw a downturn by September. CULTA demonstrated a strong performance in August, reaching 9th place, but fell back to 16th by September, reflecting a volatile sales pattern. Interestingly, Legend, initially outside the top 20 in June, improved its rank to 19th by September, indicating a positive growth trajectory. These dynamics suggest that while Nature's Heritage maintains a steady rank, there is potential for growth by addressing the sales volatility observed in recent months.
Notable Products
In September 2025, the top-performing product from Nature's Heritage was the Lilac Diesel Pre-Roll (1g), maintaining its first-place rank from August with sales of 5,245 units. The Double Krush Pre-Roll (1g) held steady in the second position, showing consistent performance across both August and September. Lamb's Bread Pre-Roll (1g) secured the third spot, having dropped from its first-place ranking in July. Local Skunk Pre-Roll (1g) and Governmint Oasis Pre-Roll (1g) entered the top five for the first time, ranking fourth and fifth respectively. This indicates a notable shift in consumer preference towards these new entrants in the September sales ranking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
