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Jul-2025
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Overview
Market Insights Snapshot
Nature's Heritage has demonstrated varied performance across different states and product categories. In Massachusetts, the brand has maintained a strong presence in the Concentrates and Pre-Roll categories, consistently ranking within the top three positions from April to July 2025. This stability suggests a robust market demand and effective brand positioning. However, their performance in the Flower category saw a decline, slipping from 24th to 31st place over the same period, indicating potential challenges in maintaining competitiveness or shifting consumer preferences. In the Vapor Pens category, the brand hovered around the lower end of the top 30, suggesting room for growth or a need to reassess product offerings to capture more market share.
In Maryland, Nature's Heritage showed a notable upward trend in the Concentrates category, climbing from 6th to 3rd place by July 2025, which reflects positively on their market strategy and product appeal. Conversely, their Vapor Pens category saw a decline, eventually falling out of the top 30 by July, which could indicate a loss of traction or increased competition. Meanwhile, in Illinois, the brand only emerged in the Concentrates category in July at 23rd place, and their Flower category performance was outside the top ranks, suggesting that Nature's Heritage might be struggling to establish a foothold or gaining initial traction in this state.
Competitive Landscape
In the Maryland flower category, Nature's Heritage has shown a consistent presence in the competitive landscape, maintaining a rank within the top 20 brands from April to July 2025. Despite a slight decline in rank from 16th in May to 18th in July, Nature's Heritage has demonstrated robust sales performance, consistently surpassing $1 million in monthly sales. This positions them favorably against competitors like Kind Tree Cannabis, which experienced a more volatile ranking, dropping from 14th in June to 17th in July, and Garcia Hand Picked, which saw a significant decline in sales from over $1.7 million in April to approximately $1.26 million in July. Meanwhile, Cookies and JustFLOWR have struggled to maintain a stable position within the top 20, with Cookies even falling out of the top 20 in May. These dynamics highlight Nature's Heritage's resilience and potential for growth in the competitive Maryland flower market.
Notable Products
In July 2025, Lamb's Bread Pre-Roll (1g) emerged as the top-performing product for Nature's Heritage, climbing from its previous third place in both April and May to secure the number one spot with sales of 3,929 units. Double Krush (3.5g) maintained a strong performance, holding the second position, despite a slight dip from its leading rank in April. The Flight Pack - 4 Strain Variety Pre-Roll 8-Pack (4g) was consistent in its performance, securing the third position in July after debuting in June. Larry Bird Mints (3.5g) entered the rankings in July at the fourth position, showing a promising start. Lastly, Double Krush Pre-Roll (1g) saw a drop from its second-place ranking in June to the fifth position in July, indicating a shift in consumer preference towards other products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
