.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Nature's Heritage has shown varied performance across different states and product categories. In Massachusetts, the brand has maintained a strong presence in the concentrates category, consistently ranking in the top four over the past few months. Their pre-rolls have also performed well, with a notable jump from fourth to second place in September 2025, before settling at third in October. However, their performance in the vapor pens category has seen a downward trend, with rankings slipping from 34th in July to 43rd by October. This decline in vapor pens contrasts with their relatively stable and high-ranking positions in other categories within the state.
In Maryland, Nature's Heritage has exhibited a robust presence in the concentrates market, reaching the third spot in October 2025, up from fifth in September. Their flower category also remains strong, consistently holding steady at 18th place. Meanwhile, their pre-rolls have shown improvement, climbing to 15th position in October, up from 20th in August. However, it's worth noting that their vapor pens category was absent from the top 30 rankings in July, although it reappeared in subsequent months, peaking at 31st in both August and October. This re-entry into the rankings indicates a potential area for growth and stabilization in the vapor pens market within Maryland.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Nature's Heritage has maintained a steady presence, consistently ranking 18th in September and October 2025, a slight improvement from its 19th position in July and August. This stability contrasts with the fluctuating ranks of competitors like Savvy, which dropped from 12th in July to 16th by October, and JustFLOWR, which saw a more dramatic decline from 10th to 17th over the same period. Despite these competitors experiencing higher sales volumes, Nature's Heritage's consistent ranking suggests a loyal customer base that could be leveraged for growth. Meanwhile, (the) Essence saw a decline from 15th to 19th, indicating potential challenges that Nature's Heritage could capitalize on. Interestingly, Legend, which was not in the top 20 in July, climbed to 20th by October, highlighting a dynamic market environment where Nature's Heritage's consistent performance could be a strategic advantage.
Notable Products
In October 2025, Double Krush Pre-Roll (1g) emerged as the top-performing product for Nature's Heritage, climbing from the second position in the previous two months to first place, with a notable sales figure of 5110 units. Lilac Diesel Pre-Roll (1g) slipped to the second position after leading in August and September. Lamb's Bread Pre-Roll (1g) maintained a steady performance, holding onto the third rank consistently from August through October. Local Skunk Pre-Roll (1g) remained in fourth place, showing a stable trend since September. Cherimoya Pre-Roll (1g) entered the rankings at fifth place in October, marking its debut on the list.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
