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Aug-2025
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Overview
Market Insights Snapshot
Nature's Heritage has shown varying performance across different states and product categories. In Illinois, the brand made a notable entrance into the top 30 for Concentrates in July 2025, securing the 23rd position. This could indicate a focused effort to increase their presence in this category within the state. However, their performance in the Flower category in Illinois remains outside the top 30 for May, but they managed to climb to the 60th position by August 2025, suggesting a gradual improvement. This upward movement might reflect strategic adjustments or increased consumer acceptance in the market.
In contrast, Massachusetts has been a stronghold for Nature's Heritage, particularly in the Pre-Roll category, where they consistently held the 3rd position from June to August 2025. Their Concentrates also performed well, maintaining a steady 3rd rank from June to August. However, their Vapor Pens category saw a slight decline, moving from 34th in May to 39th in August, indicating potential challenges or increased competition. Meanwhile, in Maryland, Nature's Heritage has maintained a solid presence in the Concentrates category, consistently ranking within the top 5. Their Flower category also shows stability, although their Pre-Roll ranking dropped to the 20th position by August, suggesting an area that might need attention to regain momentum.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Nature's Heritage has experienced a slight decline in rank from May to August 2025, moving from 16th to 18th place. This shift is notable when compared to competitors like Garcia Hand Picked, which also saw a decline but maintained a higher rank, dropping from 13th to 17th. Meanwhile, Modern Flower consistently outperformed Nature's Heritage, holding a rank between 14th and 16th. Interestingly, brands like Small A$$ Bud and Happy Eddie showed significant improvement, with Happy Eddie jumping from outside the top 20 to 19th place by August. These dynamics suggest that while Nature's Heritage maintains a stable sales volume, its competitive position is challenged by both established and emerging brands, indicating a need for strategic adjustments to regain market share.
Notable Products
In August 2025, the top-performing product for Nature's Heritage was Double Krush Pre-Roll (1g) in the Pre-Roll category, achieving the number one rank with sales of 4666 units. Lilac Diesel Pre-Roll (1g) entered the rankings for the first time and secured the second position. Lamb's Bread Pre-Roll (1g) maintained a strong presence, holding the third rank, although it dropped from its peak position in July. Flight Pack - 4 Strain Variety Pre-Roll 8-Pack (4g) held steady in the fourth rank, showing consistent performance over the months. Guicy Banger Pre-Roll (1g) entered the rankings in July and maintained its fifth position into August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
