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Aug-2024
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Overview
Market Insights Snapshot
Critical Concentrates has shown significant performance across various states and categories, particularly in New York. In the Concentrates category, the brand maintained a steady 4th place ranking in May and June of 2024, before climbing to the 2nd position in July and August. This upward movement suggests a growing consumer preference and strong market penetration in New York. The sales figures also reflect this trend, with a notable increase from $72,721 in May to $174,495 by August. This consistent rise in rankings and sales highlights Critical Concentrates' effective market strategies and product appeal in the state.
However, Critical Concentrates' performance is not uniformly strong across all regions and categories. In some states, the brand did not make it into the top 30 rankings for certain months, indicating areas where the brand could improve its market presence. For instance, the absence of rankings in other states suggests that while Critical Concentrates is a strong player in New York, there are opportunities for growth in other markets. This disparity underscores the importance of tailored marketing and distribution strategies to enhance the brand's footprint across different regions.
Competitive Landscape
In the competitive landscape of the New York concentrates market, Critical Concentrates has shown a notable upward trajectory in rank and sales over the past few months. Starting from a consistent 4th place in May and June 2024, Critical Concentrates climbed to 2nd place by July and maintained this position through August. This rise is significant given the competitive pressure from top brands such as Mfny (Marijuana Farms New York), which has consistently held the top rank, and #Hash, which saw a decline from 2nd to 4th place over the same period. Additionally, New York Honey (NY Honey) also experienced an upward shift, moving from 5th to 3rd place. The sustained improvement in Critical Concentrates' rank and sales, especially in a competitive market with strong players, indicates a growing preference among consumers and suggests a positive long-term trend for the brand.
Notable Products
In August 2024, the top-performing product for Critical Concentrates was Grapevine Cold Cure Live Rosin (1g), which reclaimed its number one spot with notable sales of 358 units. Lemon Haze Cold Cure Live Rosin Wax (1g) maintained its strong position, ranking second with consistently high sales. Rated R Cold Cure Live Rosin (1g) remained steady, holding the third spot. Thai Banana Live Rosin (1g) climbed to fourth place, showing significant improvement from its debut in July. Champaya Cold Cure Live Rosin (1g), previously the top product, saw a decline, dropping to fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
