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Jun-2024
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Overview
Market Insights Snapshot
Critical Concentrates has shown a dynamic performance across various states and categories over the past few months. In New York, the brand has maintained a strong presence in the Concentrates category, ranking second in March 2024, dropping slightly to third in April and May, and then climbing back to third in June. This fluctuation in rankings indicates a resilient market presence despite some competitive pressures. The sales data supports this observation, with a notable increase from $78,325 in May to $113,311 in June, suggesting a recovery and potential growth trajectory in the New York market.
However, Critical Concentrates' performance is not uniformly strong across all states and categories. For instance, the absence of the brand in the top 30 rankings in certain states and categories could indicate areas where the brand is struggling or has yet to establish a significant market share. Such gaps highlight opportunities for targeted marketing and strategic expansion. The brand's ability to rebound in markets like New York demonstrates its potential to replicate similar success in other regions with the right approach.
Competitive Landscape
In the competitive landscape of the New York concentrates market, Critical Concentrates has experienced notable fluctuations in its ranking over the past few months. Starting at the second position in March 2024, the brand saw a decline to fourth place by May 2024, before rebounding to third place in June 2024. This volatility can be attributed to the strong performance of competitors such as Mfny (Marijuana Farms New York), which consistently held the top spot, and Blotter, which oscillated between second and fourth place. Additionally, #Hash emerged as a significant contender, jumping to the second position in April and maintaining it through May, although it dropped out of the top 20 by June. Meanwhile, American Hash Makers maintained a steady presence, consistently ranking between fourth and fifth place. These dynamics highlight the competitive pressures faced by Critical Concentrates, necessitating strategic adjustments to regain and sustain higher market positions.
Notable Products
For June 2024, the top-performing product from Critical Concentrates was Champaya Cold Cure Live Rosin (1g), maintaining its top position from April with a notable sales figure of 217 units. Rated R Cold Cure Live Rosin (1g) climbed back to the second spot after leading in May. Grapevine Cold Cure Live Rosin (1g) secured the third position, showing a consistent performance since March. Lemon Haze Cold Cure Live Rosin Wax (1g) dropped to fourth place despite steady sales. Kiyomi Cold Cure Live Rosin (1g) remained in the fifth position, showing a slight increase in sales compared to May.
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