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Mar-2025
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Overview
Market Insights Snapshot
In the state of Illinois, Lobo's performance in the Flower category has been relatively stagnant, failing to break into the top 30 rankings from December 2024 to March 2025. This indicates a challenging market position in this category, as they remain outside the competitive forefront. Conversely, in the Pre-Roll category, Lobo has shown a consistent presence, although their ranking has slipped from 39th in December 2024 to 56th by March 2025. This downward trend in Pre-Roll rankings suggests a potential area of concern, where the brand may need to strategize to regain market share.
In New York, Lobo exhibits a more dynamic performance across categories. The brand's position in the Concentrates category has been stable, maintaining a solid 16th rank in both February and March 2025, reflecting a steady foothold in this segment. Meanwhile, in the Flower category, Lobo has experienced fluctuations, peaking at 58th in January 2025 but slipping to 70th by March. Such volatility could indicate market pressures or shifting consumer preferences. Yet, in the Pre-Roll category, Lobo has shown resilience, climbing from 32nd in December 2024 to 29th in March 2025, suggesting growing consumer acceptance and potential for further growth in this segment.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Lobo has shown a steady, albeit modest, improvement in its ranking over the first quarter of 2025. Starting at rank 32 in December 2024, Lobo climbed to rank 29 by March 2025. This gradual ascent suggests a positive reception in the market, likely driven by a significant increase in sales from $152,694 in December 2024 to $175,938 in March 2025. However, Lobo faces stiff competition from brands like CRU Cannabis, which maintained a slightly better rank throughout the same period, and Packs (fka Packwoods), which despite a drop to rank 30 in March, had a peak performance in January with a rank of 13. Additionally, Flamer and Her Highness NYC also present formidable competition, with the latter showing a notable rise from rank 55 in December to 31 in March. Lobo's consistent improvement in rank and sales indicates a strengthening market position, but the brand must continue to innovate and differentiate to surpass these competitors in the New York pre-roll market.
Notable Products
In March 2025, the top-performing product from Lobo was the Blue Dream Diamond Infused Pre-Roll 5-Pack (2.5g), which maintained its position as the top-ranked product for the fourth consecutive month, achieving sales of 1178 units. The Razberry Gas Tank Diamond Infused Pre-Roll 5-Pack (2.5g) saw a significant improvement, moving up from fourth to second place with notable sales growth. Lantz Solventless Hashish (1g) improved its rank from fifth to third, showing a recovery in its sales figures. The Bold - Blue Dream Infused Blunt (1g) dropped to fourth place, despite being ranked second in February. Fuerte - Blue Dream Infused Pre-Roll (1g) reappeared in the rankings at fifth place, indicating a resurgence in consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
