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Apr-2025
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Overview
Market Insights Snapshot
Lobo's performance across various states and categories reveals intriguing trends. In Illinois, Lobo's presence in the Flower category has been inconsistent, with rankings only appearing in January and March, both at 76th place, suggesting challenges in maintaining a top 30 position. Meanwhile, their Pre-Roll category in Illinois shows a slight downward trend, moving from 43rd in January to 55th by April, indicating potential market pressures or increased competition. The absence of Lobo in the top 30 for Flower in February and April could be seen as a missed opportunity, highlighting areas for potential growth or strategic reevaluation.
In New York, Lobo's Concentrates category has shown steady performance, maintaining a consistent ranking between 17th and 19th from January to April. This stability suggests a strong foothold in the Concentrates market within the state. However, Lobo's Flower category in New York saw a significant improvement, jumping from 70th in March to 47th in April, indicating a positive shift and potential for further growth. In New Jersey, Lobo's Pre-Roll category has maintained a relatively stable ranking, hovering around the 60s, which might point to a steady, albeit not leading, presence in the market. This consistency across New Jersey and New York highlights a solid but not dominant position in these states, suggesting room for strategic enhancement to climb higher in the rankings.
Competitive Landscape
In the competitive landscape of New York's Pre-Roll category, Lobo has shown a promising upward trajectory from January to April 2025. Initially ranked 30th in January, Lobo improved its position to 26th by April, indicating a positive trend in market presence. This upward movement contrasts with brands like CRU Cannabis, which remained relatively stagnant, hovering around the 28th and 29th positions. Meanwhile, Dogwalkers experienced a decline, dropping from 15th to 25th, which could suggest a shift in consumer preference towards Lobo's offerings. KOA Exotics also saw a slight decline, moving from 21st to 27th, further highlighting Lobo's relative gain in rank. Notably, SMOKE (NY) made a significant leap from being unranked in January to 24th in April, showcasing a rapid rise that could pose a future challenge to Lobo's growth. Overall, Lobo's consistent sales growth and rank improvement suggest a strengthening brand presence in the New York Pre-Roll market.
Notable Products
In April 2025, Lobo's top-performing product was the Blue Dream Diamond Infused Pre-Roll 5-Pack (2.5g), maintaining its consistent first-place ranking with sales of 1162 units. The Razberry Gas Tank Diamond Infused Pre-Roll 5-Pack (2.5g) held second place, showing a notable increase from February's fourth place. The Orange OG Minis Infused Pre-Roll 5-Pack (2.5g) remained steady in third place throughout the months. The Bold - Blue Dream Infused Blunt (1g) improved its position to fourth, up from fifth in March. Lantz Solventless Hashish (1g) reappeared in the rankings at fifth place, marking its return since February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
