.svg){kind=small}
Apr-2026
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Lobo's performance across various categories and states reveals a mixed picture of growth and challenges. In New York, Lobo has shown a consistent upward trend in the Concentrates category, improving from 19th place in January to 16th by April 2026. This positive movement is indicative of a strengthening market position in this category. Conversely, in the Flower category, Lobo's rank fluctuated, peaking at 52nd in February before dropping to 64th in April. This suggests potential volatility or increased competition in the New York Flower market. Meanwhile, their Pre-Roll products have seen a steady climb, moving from 78th to 61st over the same period, highlighting a growing consumer preference for their offerings in this segment.
In contrast, Lobo's presence in New Jersey and Illinois presents different challenges. In New Jersey, Lobo's Concentrates did not make it into the top 30, indicating a need for strategic adjustments to enhance their market penetration. Their Flower category ranking in New Jersey remained constant at 94th for the first two months, with a slight improvement to 90th by April, suggesting a gradual yet slow acceptance in the market. In Illinois, Lobo's Pre-Roll category did not rank within the top 30, which may signal a need for increased marketing efforts or product differentiation to capture consumer interest. These insights provide a snapshot of Lobo's varying degrees of success and areas for potential improvement across different markets and product categories.
Competitive Landscape
In the competitive landscape of the New York Flower category, Lobo has experienced fluctuating rankings from January to April 2026, with its position ranging from 52nd to 64th. Despite a promising rise to 52nd in February, Lobo's rank slipped to 64th by April, indicating potential challenges in maintaining market presence. Notably, House of Sacci and UMAMII have shown similar volatility, with House of Sacci peaking at 48th in February before dropping to 66th in April, and UMAMII falling from 55th to 68th over the same period. Meanwhile, Hashtag Honey displayed a significant dip in March but rebounded to 60th in April, suggesting a recovery trend. In contrast, Golden Garden maintained a relatively stable rank around the low 60s, indicating consistent performance. These dynamics suggest that while Lobo faces stiff competition, particularly from brands like Hashtag Honey with its recovery, there is potential for Lobo to leverage its February momentum to regain and improve its market position.
Notable Products
In April 2026, Gelonade Moonrocks (3.5g) retained its position as the top-performing product for Lobo, maintaining the number one rank since January. Sour Diesel Hashish (1g) also held steady at the second spot, showing consistent performance across all months. Notably, Blue Dream Diamond Infused Pre-Roll 5-Pack (2.5g) climbed to the third position, up from fourth in March, with sales reaching 602 units. Meanwhile, Blue Dream Minis Pre-Roll 5-Pack (2.5g) made a notable entry at fourth place, indicating strong market acceptance. Stardust Pure Diamond Powder (1g) rounded out the top five, marking its first appearance in the rankings this year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
