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Dec-2024
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Overview
Market Insights Snapshot
In the state of Illinois, Lobo has shown a mixed performance across categories. While they were not in the top 30 for the Flower category, indicating room for improvement, their presence in the Pre-Roll category has been more consistent. Despite fluctuations in sales, Lobo maintained a stable ranking in the Pre-Roll category, moving from 36th in September to 37th in December. This stability suggests a steady customer base for Pre-Rolls, even as competition remains fierce. However, their absence from the top 30 in the Flower category could be a point of concern, highlighting potential areas for strategic focus.
In New York, Lobo has experienced notable movements, particularly in the Concentrates and Pre-Roll categories. The Concentrates category has seen a positive trend, with Lobo climbing from 22nd place in September to 15th by December, reflecting a significant increase in sales. On the other hand, while Lobo's Pre-Roll category performance initially improved, reaching 24th in October, it saw a dip back to 35th in December. Interestingly, Lobo's Flower category only appeared in the rankings starting in October, peaking at 76th before falling to 91st in November, and then dropping out of the top 30 entirely by December. This suggests a fluctuating market presence, with opportunities for growth in New York's competitive landscape.
Competitive Landscape
In the competitive landscape of pre-rolls in New York, Lobo has experienced notable fluctuations in its market position, which could impact its strategic decisions and sales trajectory. From September to December 2024, Lobo's rank shifted from 32nd to 35th, despite a peak at 24th in October. This volatility suggests a dynamic market environment where Lobo faces stiff competition from brands like CRU Cannabis, which maintained a relatively stable position, ranking between 25th and 33rd during the same period. Meanwhile, Cookies showed a consistent presence, albeit outside the top 20, indicating a potential threat if they manage to climb higher. Lobo's sales peaked in November, surpassing Dogwalkers and House of Sacci, but a decline in December suggests the need for strategic adjustments to sustain momentum and improve rank stability in this competitive market.
Notable Products
In December 2024, Lobo's top-performing product was Lantz Hashish (1g) in the Concentrates category, climbing from fourth place in October and November to secure the first rank, with a notable sales figure of 822 units. Blue Dream Diamond Infused Pre-Roll 5-Pack (2.5g) also performed well, advancing from third to second place, while Bold - Blue Dream Infused Blunt (1g) moved from fifth to third. Fuerte - Blue Dream Infused Pre-Roll (1g) entered the rankings at fourth place, and Lemon Mintz Hashish (1g) debuted at fifth. This shift in rankings highlights a strong performance in the Concentrates and Pre-Roll categories for Lobo in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
