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Jun-2024
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Overview
Market Insights Snapshot
In Illinois, Lobo has shown a steady improvement in the Pre-Roll category. Starting from the 30th position in March 2024, the brand climbed to the 22nd spot by June 2024. This upward movement is indicative of growing consumer preference and market penetration. The sales figures also reflect a positive trend, with a notable peak in May 2024. However, it's worth mentioning that Lobo briefly fell out of the top 30 in April before making a strong comeback, which could suggest a temporary market fluctuation or a strategic adjustment.
In New York, Lobo's performance across different categories presents a mixed picture. In the Concentrates category, Lobo's ranking fluctuated, starting at 8th in March 2024 and dropping to 16th by June 2024. This decline might indicate increased competition or shifting consumer preferences. Conversely, in the Pre-Roll category, Lobo demonstrated significant growth, moving from the 17th position in March to 12th in June 2024. This positive trajectory suggests a strong foothold in the Pre-Roll market, despite the brand not ranking in the top 30 for Flower during the same period, which highlights areas for potential improvement.
Competitive Landscape
In the Illinois Pre-Roll category, Lobo has shown a notable upward trend in its rankings over the past few months, moving from 30th in March 2024 to 22nd in June 2024. This improvement in rank is significant, especially when compared to competitors like Find., which entered the top 20 in May 2024 and then dropped to 21st in June 2024. Another competitor, Bedford Grow, has maintained a stronger position, fluctuating between 13th and 20th place, indicating a more stable market presence. Meanwhile, Revolution Cannabis has seen a decline, dropping from 14th in March 2024 to 23rd in June 2024. Despite these fluctuations, Lobo's consistent improvement suggests a positive trajectory in both rank and sales, positioning it as a rising competitor in the Illinois Pre-Roll market.
Notable Products
In June 2024, Lobo's top-performing product was Peach Crescendo Blunt (1g) in the Pre-Roll category, which ranked first with impressive sales of $847. Peach Crescendo Mini Pre-Roll 7-Pack (3.5g) secured the second spot, followed by Lime Meringue Minis Infused Pre-Roll 5-Pack (2.5g) in third place. Presidente - Lemon Royale Infused Blunt (2g) and Private Party Minis Infused Pre-Roll 7-Pack (3.5g) occupied the fourth and fifth positions, respectively. Notably, Peach Crescendo Blunt (1g) climbed from fifth place in May to the top position in June, indicating a significant increase in popularity. Other products made their first appearance in the rankings in June, showing a fresh surge in customer interest.
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