Market Insights Snapshot
In the Pre-Roll category, Lobo has seen some interesting movements across different states. In Illinois, the brand has had a bit of a roller coaster ride, starting at rank 20 in July 2023, peaking at rank 13 in September, and then falling back to rank 19 in October. This fluctuation indicates a competitive market, but the fact that Lobo has consistently remained in the top 20 is a positive sign. It's worth noting that there was a significant increase in sales in September, which could suggest a successful marketing campaign or product launch during that period.
Contrastingly, Lobo's performance in the Massachusetts market paints a different picture. The brand's ranking in the Pre-Roll category remained relatively stable in the high 90s in July and August 2023, but fell out of the top 100 in September, indicating a potential area for improvement. However, the brand did make a comeback in October, returning to the top 100 at rank 96. This suggests that while there may be challenges in this market, Lobo is not backing down and is making efforts to improve its position.
In the Pre-Roll category within the Illinois market, Lobo has been demonstrating a fluctuating performance. It started off at rank 20 in July 2023, improved to rank 15 in August, and further improved to rank 13 in September. However, in October, it slipped back to rank 19. This indicates a degree of volatility in Lobo's position within the top 20 brands. In comparison, FloraCal Farms has shown a steady upward trend, climbing from outside the top 20 in July to rank 20 in October. Kaviar has maintained a relatively stable position in the top 20, while Miss Grass and 93 Boyz have shown slight decreases in rank over the same period. In terms of sales, Lobo has seen a significant increase from July to September, but experienced a drop in October, which corresponds with its drop in rank. This suggests that Lobo's sales are closely tied to its ranking, and improvements in rank could lead to increased sales.
In October 2023, the top-performing product from Lobo was the 'Presidente - Lemon Royale Infused Blunt (2g)' which maintained its first rank from previous months. However, its sales dropped to 1024 units, a decrease from previous months. The 'Presidente - Lemon Royale Blunt (2g)' climbed from third to second place, while the 'Lemon Royale Mini Pre-Roll 7-Pack (3.5g)' moved from fifth to third rank. The 'Bold - Mac 1 Blunt (1g)' entered the top five list at fourth place and the 'Bold - Blueberry Cookies Blunt (1g)' dropped from fourth to fifth place. The change in rankings indicates a shift in customer preferences within the Lobo brand.