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Dec-2025
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Overview
Market Insights Snapshot
Lobo's performance in the Illinois pre-roll category shows a consistent upward trend, although they have not yet broken into the top 30 rankings. From September to December 2025, their rank improved from 57th to 62nd, indicating a positive trajectory despite still being outside the top 30. This improvement is accompanied by a notable increase in sales from October to December, suggesting that Lobo is gaining traction in this market. Meanwhile, in New Jersey, Lobo's presence in the concentrates category is more established, maintaining a steady position within the top 30 and improving from 30th to 27th by December. This steady climb in New Jersey's concentrates category highlights Lobo's growing brand strength in this market segment.
In New York, Lobo's performance across categories presents a mixed picture. The concentrates category shows a significant improvement, rising from 29th to 17th place between September and December 2025, which reflects a strong upward momentum. However, in the flower category, Lobo's rank fluctuated, peaking at 42nd in November before dropping back to 51st in December. This suggests potential volatility in their flower sales despite a strong showing in November. In the pre-roll category, Lobo's position remained relatively stable, hovering around the mid-40s to 50s range, which indicates a steady but unspectacular presence. The contrast between the strong performance in concentrates and the more variable results in other categories suggests that Lobo's strategy may be particularly effective in the concentrates market in New York.
Competitive Landscape
In the competitive landscape of the New York flower category, Lobo has experienced notable fluctuations in its market position over the last few months. Starting from a rank of 61 in September 2025, Lobo improved its standing to 45 in October and further to 42 in November, before slipping back to 51 in December. This trajectory indicates a temporary boost in market presence, possibly driven by strategic marketing efforts or product launches, but suggests a need for sustained competitive strategies to maintain momentum. In comparison, Flav has consistently outperformed Lobo, maintaining a higher rank throughout the period, though it also saw a decline from 37 in October to 47 in December. Meanwhile, House of Sacci and High Peaks have shown varying degrees of stability and decline, with House of Sacci dropping from 36 in September to 50 by December, and High Peaks remaining relatively stable but lower in rank. The most dramatic change was seen with 7 SEAZ, which plummeted from 22 in September to 53 in December, highlighting the volatile nature of the market. For Lobo, these insights underline the importance of differentiating its offerings and enhancing customer loyalty to improve its competitive standing in a dynamic market.
Notable Products
In December 2025, Gelonade Moonrocks (3.5g) from Lobo emerged as the top-performing product, climbing to the number one rank with sales of $1,145. The Presidente - Gelato Infused XL Blunt (2g) made its debut in the rankings, securing the second position. Sour Diesel Hashish (1g) improved its standing, moving up to third place from fourth in November. Bold - Blue Dream Infused Pre-Roll (1g) experienced a slight decline, dropping to fourth position from its previous third. Meanwhile, Blue Dream Diamond Infused Pre-Roll 5-Pack (2.5g) maintained its position at fifth, showing resilience in the competitive market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
