Jul-2025
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Overview
Market Insights Snapshot
In Illinois, Lobo's performance in the Pre-Roll category has shown a consistent presence just outside the top 30 brands. Despite not breaking into the top tier, Lobo's sales have demonstrated a positive trend, particularly from June to July, where a noticeable increase in sales was observed. This indicates a growing consumer interest, even if it hasn't yet translated into a top ranking. In New Jersey, the brand experienced a similar pattern where it climbed from a rank of 65 in May to 49 in July, suggesting an upward trajectory in consumer preference within the Pre-Roll category.
In New York, Lobo has maintained a stronger foothold across multiple categories. In the Concentrates category, Lobo started strong with an 18th rank in April but saw a gradual decline to 27th by July. Conversely, their performance in the Flower category showed fluctuation, with a dip in June but a recovery by July, indicating potential volatility in consumer demand. Interestingly, in the Pre-Roll category, Lobo consistently stayed within the top 50, with a notable improvement in July, rising to 35th position. This diverse performance across categories in New York highlights Lobo's varied acceptance and the potential for strategic focus on certain product lines to enhance market presence.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Lobo has experienced notable fluctuations in its market position over recent months. Despite a dip in rank from April to June 2025, where it fell from 28th to 42nd, Lobo rebounded to 35th place in July, indicating a positive trend in sales recovery. This rebound is particularly significant when compared to Packs (fka Packwoods), which maintained a relatively stable position, ranking between 24th and 33rd, with consistently higher sales figures than Lobo. Meanwhile, FlowerHouse New York showed a steady climb in sales, surpassing Lobo in June and July, although its rank remained close. Cannabals also presented a competitive challenge, with a notable sales increase in May, briefly overtaking Lobo in rank. Interestingly, Anthem emerged into the top 40 by June, showcasing a rapid sales growth trajectory, which could pose a future threat to Lobo's market share if the trend continues. These dynamics highlight the competitive pressure Lobo faces and the importance of strategic marketing efforts to enhance its rank and sales performance in the New York pre-roll market.
Notable Products
In July 2025, the top-performing product for Lobo was the Blue Dream Diamond Infused Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, maintaining its number one rank consistently for four months with a sales figure of 1630 units. The Sativa Blend Pre-Ground (28g) ranked second, making its debut in the rankings. Fuerte - Blue Dream Infused Pre-Roll (1g) saw a notable improvement, climbing to the third position from fifth in June. Bold - Blue Dream Infused Pre-Roll (1g) slipped slightly to fourth place from its previous second-place ranking in June. The Presidente - Triangle Mints Infused Hemp Blunt (2g) entered the rankings at fifth, indicating strong initial sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.