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Sep-2025
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Overview
Market Insights Snapshot
Lobo's performance across different categories and states has shown varied results, reflecting both opportunities and challenges. In Illinois, their Pre-Roll category did not make it into the top 30 rankings from June to September 2025, indicating a struggle to capture significant market share in this segment within the state. However, the brand has demonstrated resilience in New York, where its Concentrates category consistently maintained a position in the top 30, despite a slight drop from 21st in June to 29th by September. This stability suggests a steady demand for Lobo's concentrates in the New York market, highlighting a potential area for growth and focus.
In New Jersey, Lobo's performance has been mixed across categories. Their Pre-Roll category experienced a decline, dropping from 46th in June to 67th in September, which could be a cause for concern. Conversely, the Flower category showed a promising upward trend, breaking into the top 30 by September after not ranking in June and July, indicating growing consumer interest. This positive movement in New Jersey's Flower segment may present an opportunity for Lobo to strengthen its market presence further. Overall, while challenges exist, particularly in Illinois and New Jersey's Pre-Roll category, Lobo's performance in New York and the Flower category in New Jersey suggests areas where the brand can capitalize on its existing strengths.
Competitive Landscape
In the competitive landscape of the New York pre-roll market, Lobo has experienced a slight decline in rank from June to September 2025, moving from 44th to 42nd position. Despite this, Lobo's sales figures indicate a robust performance, with a peak in July 2025 at 231,200 units, although they tapered off to 188,420 units by September. This decline in rank can be attributed to the aggressive growth of competitors like Presidential, which climbed from 83rd to 44th place over the same period, showing a significant increase in sales. Meanwhile, Packs (fka Packwoods) and Dogwalkers also showed dynamic shifts in rank, with Packs dropping from 26th to 41st and Dogwalkers from 24th to 40th, indicating a volatile market environment. House of Sacci maintained a relatively stable position, suggesting that Lobo faces stiff competition from both rapidly ascending and stable brands. These insights highlight the importance for Lobo to strategize effectively to maintain and improve its market position amidst fluctuating competitive dynamics.
Notable Products
In September 2025, the top-performing product for Lobo was the Blue Dream Diamond Infused Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, maintaining its consistent first-place ranking despite a decrease in sales to 1268 units. The Snow Caps (3.5g) in the Flower category emerged as a strong contender, securing the second position with notable sales of 1224 units. The Bold - Blue Dream Infused Pre-Roll (1g) held steady in third place, showing an upward trend in sales from previous months. The Sativa Blend Pre-Ground (28g) in the Flower category dropped to fourth place, following a decline in sales. Raz Cookies Diamond Infused Pre-Roll 5-Pack (2.5g) entered the rankings for the first time in fifth place, indicating a potential new favorite among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
