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Oct-2025
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Overview
Market Insights Snapshot
Lobo's performance across various states and categories showcases a dynamic presence, especially in the New York market. In the concentrates category, Lobo has demonstrated a steady climb, moving from 29th in July 2025 to 23rd by October 2025, indicating a positive upward trend. Meanwhile, their flower category in New York has also experienced significant improvement, advancing from 66th place in July to 43rd place by October, suggesting a growing consumer preference for their products in this segment. However, in the pre-roll category, Lobo's ranking has seen a slight decline, dropping from 38th in July to 53rd in October, which might indicate increased competition or shifting consumer interests.
In Illinois, Lobo's presence in the flower category is notably absent from the top 30 rankings, highlighting a potential area for growth or a need to reassess their strategy in this segment. Conversely, their performance in the pre-roll category has been more stable, although it has slipped from 54th in July to 68th in October, suggesting a need for potential improvement to maintain competitiveness. In New Jersey, Lobo's introduction to the concentrates category in September with a 29th ranking, followed by an improvement to 28th in October, points to a promising start. However, the pre-roll category presents a challenge, as their ranking decreased from 55th in July to 73rd in October, indicating a potential area for strategic adjustments.
Competitive Landscape
In the competitive New York Flower market, Lobo has shown a promising upward trajectory in recent months, improving its rank from 66th in July 2025 to 43rd by October 2025. This positive shift is indicative of a strategic gain in market presence, despite the fluctuating sales figures. Notably, Lobo's October sales surpassed those of Old Pal, which ranked 45th, suggesting a stronger consumer preference for Lobo's offerings. Meanwhile, House of Sacci and Veterans Choice Creations (VCC) maintained higher ranks throughout this period, with House of Sacci consistently holding a top 40 position, highlighting the competitive challenge Lobo faces in climbing further up the ranks. Furthermore, ghost., despite a dip in September, also ended October with a rank close to Lobo's, emphasizing the dynamic nature of the market. Lobo's recent improvements suggest potential for continued growth, but the brand must strategically navigate the competitive landscape to sustain and enhance its market position.
Notable Products
In October 2025, Bold - Blue Dream Infused Pre-Roll (1g) emerged as the top-performing product for Lobo, climbing from its previous third-place ranking in September to secure the number one spot with sales reaching 1021 units. The Blue Dream Diamond Infused Pre-Roll 5-Pack (2.5g) maintained its strong performance, holding steady at second place despite a decrease in sales from 1211 units in September to 977 units in October. Sativa Blend Pre-Ground (28g) improved its ranking to third place, recovering from a dip in September when it was ranked fourth. The new entry, Sativa Blend Infused Pre-Ground (7g), made an impressive debut, securing the fourth position. Sour Diesel Hashish (1g) also joined the rankings in October, taking the fifth spot with notable sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
