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Mar-2026
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Overview
Market Insights Snapshot
Lobo's performance across various states and categories has shown interesting trends over the past few months. In Illinois, Lobo's Pre-Roll category did not make it into the top 30 brands, maintaining ranks of 65 and 64 in December 2025 and January 2026, respectively. This indicates a struggle to gain significant traction in this category within the state. On the other hand, in New York, Lobo has shown consistent ranking improvements in the Concentrates category, moving from 19th in December 2025 to 17th by March 2026, suggesting a strengthening presence in this segment.
In New Jersey, Lobo's performance in the Flower category has seen a gradual improvement, moving from 90th in December 2025 to 92nd by March 2026, although it still remains outside the top 30. This indicates some positive momentum, albeit slow. Conversely, the Pre-Roll category in New Jersey has not fared well, with Lobo not appearing in the top 30 rankings, reflecting a potential area for strategic improvements. Meanwhile, in New York, Lobo's Flower category experienced fluctuations, with a slight dip in March 2026, suggesting the brand is facing competitive pressures in this space.
Competitive Landscape
In the competitive landscape of the New York flower category, Lobo has experienced fluctuating rankings over the past few months, indicating a dynamic market presence. As of March 2026, Lobo ranked 56th, showing a slight decline from its February rank of 51st. This change suggests a competitive pressure from brands like House of Sacci, which also saw a rank drop from 49th to 58th, and Veterans Choice Creations (VCC), which improved its position from 54th to 54th. Meanwhile, Heady Tree consistently outperformed Lobo, maintaining a rank of 53rd in March. Despite these shifts, Lobo's sales figures have shown resilience, with a notable increase from January to February 2026, although they slightly dipped in March. This suggests that while Lobo faces stiff competition, particularly from brands like Golden Garden, which ranked 60th in March, it remains a significant player in the New York market, potentially benefiting from strategic marketing and product differentiation to regain higher rankings.
Notable Products
In March 2026, Gelonade Moonrocks (3.5g) maintained its position as the top-performing product for Lobo, consistently ranking first since December 2025, with sales reaching 1395 units. Sour Diesel Hashish (1g) held steady in second place, mirroring its rank from the previous two months. OG Chem Moonrocks (3.5g) experienced a positive shift, moving up to third place from fourth in February. Blue Dream Diamond Infused Pre-Roll 5-Pack (2.5g) climbed to fourth place after reappearing in the rankings in February. Presidente - Gelato Infused XL Blunt (2g) re-entered the top five, securing the fifth position after not being ranked in January and February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
