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Sep-2024
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Overview
Market Insights Snapshot
In the Illinois market, Lobo's performance in the Pre-Roll category has shown a downward trajectory. Starting at a rank of 21 in June 2024, the brand slipped to 27 by July, and further dropped out of the top 30 by August and September. This decline is mirrored in their sales figures, which decreased from $228,929 in June to $64,189 by September. This trend indicates a significant challenge for Lobo in maintaining its market presence in Illinois, as it struggles to stay competitive within the top-tier brands.
Meanwhile, in New York, Lobo's performance across categories presents a mixed picture. In the Pre-Roll category, Lobo maintained a relatively stable position, ranking 16th in June and only slightly dropping to 33rd by September, despite a steady decline in sales. However, in the Concentrates category, Lobo's rank improved from 16th to 13th in July, before slipping back to 20th by September, indicating some volatility in consumer preferences or competitive dynamics. The Flower category, however, remains a challenge, as Lobo did not rank within the top 30 throughout the observed period, highlighting a potential area for strategic improvement.
Competitive Landscape
In the competitive landscape of the New York Pre-Roll category, Lobo has experienced a notable decline in both rank and sales from June to September 2024. Initially ranked 16th in June, Lobo's position slipped to 33rd by September, indicating a significant drop in market presence. This downward trend in rank is mirrored by a consistent decrease in sales over the same period. In contrast, OHHO showed a remarkable improvement, climbing from 53rd in June to 32nd in September, with sales figures reflecting a positive trajectory. Similarly, Zizzle maintained a relatively stable performance, albeit with a slight decline in rank. Meanwhile, Flamer experienced a downward shift in rank from 11th to 30th, yet its sales remained comparatively robust. The emergence of Platinum Reserve in the rankings by September, despite not being in the top 20 earlier, suggests new competitive pressures. These dynamics highlight the challenges Lobo faces in maintaining its market position amidst shifting consumer preferences and competitive advancements.
Notable Products
In September 2024, Lobo's top-performing product was Lime Meringue Minis Infused Pre-Roll 5-Pack (2.5g), maintaining its number one rank for four consecutive months, with notable sales reaching 1536 units. Chem Spill Minis Infused Pre-Roll 5-Pack (2.5g) held steady in the second position, consistently improving its sales figures each month. Vanilla Frosting Mini Pre-Roll 7-Pack (3.5g) debuted at rank three, showing promising performance since its introduction. The Presidente - Lemon Royale Infused Blunt (2g) remained at the fourth rank, although its sales have decreased over the months. Bold - Slurricane Infused Blunt (1g) entered the rankings at fifth place, indicating a new addition to Lobo's successful product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
