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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Cross Border Concentrates derived 64.58% of sales from Concentrates and 35.42% from Beverage, a mix that tilted further toward Concentrates as its month-over-month change was +7.65% while Beverage declined -19.09%. Average price in Concentrates sat at $38.40 versus $7.57 in Beverage, reinforcing a higher-price, higher-mix bias as the brand concentrated volume into the segment where it ranks 62 within Concentrates in Ontario; the shift implies the portfolio is optimizing toward higher-priced units while ceding lower-priced Beverage volume. The pattern suggests July 2026 was a reweighting month where incremental gains in Concentrates outpaced Beverage losses, positioning the brand for margin stability if the Concentrates momentum persists despite the overall 62 rank headwind.
The category tilt toward Concentrates (+7.65% MoM) combined with a -19.09% MoM pullback in Beverage suggests Cross Border Concentrates is prioritizing depth in its core where it holds a rank of 62 in Ontario, even if that means tolerating near-term Beverage share contraction from 35.42% of sales. With a $38.40 average price in Concentrates versus $7.57 in Beverage and a 64.58% sales share concentrated in the higher-price segment, the brand’s positioning skews toward premium-per-unit economics and away from volume-led Beverage, implying a strategy that trades absolute unit growth for mix-driven revenue quality and clearer differentiation inside Concentrates.
Competitive Landscape
Cross Border Concentrates sits at rank #62 in ON Concentrates in July 2026, improving 5 positions from #67 in April 2026, while the lack of a disclosed year-over-year rank prevents a direct annual comparison; against the field, Vortex Cannabis Inc. holds #1 with +10.61% YoY sales and Pura Vida is #2 with +43.64% YoY, whereas Endgame is #4 despite a -42.14% YoY decline, indicating that Cross Border Concentrates’ climb from #67 to #62 occurs in a market where top positions are consolidating around growth leaders and penalizing steep decliners; with a peak of #49 in October 2025 and current placement 13 ranks lower, the pattern implies a stabilization phase where incremental share gains are possible if month-over-month rank improvements persist faster than category leaders’ double-digit YoY gains.
Notable Products
Cherry Limeade Soda (10mg THC, 355ml, 12oz) led July 2026 movement with a -19.1% month-over-month drop while holding rank 1, a sharper decline than Hybrid Live Solventless Temple Ball Hash (1g) at -18.5% in rank 3. In contrast, Hybrid Live Rosin Budder (1g) rose 17.7% month over month to rank 2, creating a split where the leading Beverage SKU contracts as Concentrates gain share. Two of the top three SKUs are Concentrates, concentrating mix away from the single Beverage anchor and implying a pivot toward solventless and rosin-led formats over fizzy THC beverages.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
