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In October 2026, Fetch Soda operated entirely within Beverage, with category share at 100.0% and a YoY sales change of 59.7% alongside a MoM increase of 35.3%. Average price rose 2.9% YoY while the brand held rank 15 in Beverage in Alberta, indicating a single-category concentration paired with mid-pack placement that benefits from recent double-digit acceleration but concentrates exposure in one lane.
The consolidation in Beverage—100.0% mix paired with a 35.3% MoM surge and 59.7% YoY lift—implies Fetch Soda is leveraging velocity gains rather than assortment breadth, with a 2.9% YoY price increase signaling headroom without evident elasticity drag. Holding rank 15 in Beverage in Alberta while pricing inches up suggests room to trade up within the ladder: the pattern points to a strategy focused on deepening Beverage penetration and price/pack optimization rather than multi-category expansion.
Competitive Landscape
Fetch Soda is #15 in AB Beverage in October 2026, improving 5 ranks year over year from #20 while holding flat versus three months ago at #15, with its peak of #14 in April 2026 indicating near-term ceiling pressure; meanwhile, XMG held #1 but posted a -62.3% YoY sales change as Mary Jones climbed from #4 to #2 with +52.8% YoY and Bubble Kush rose from #6 to #3 at +57.8% YoY, while Sweet Justice slipped from #2 to #4 alongside a -20.8% YoY decline; the pattern implies Fetch Soda’s modest rank gain is driven by churn among leaders rather than outpacing rising mid-pack challengers, so sustaining momentum likely requires share capture from declining incumbents rather than relying on competitor volatility alone.
Notable Products
Fetch Soda’s October 2026 sales are highly concentrated, with Zero Lemon Lime Soda at 61.1% and Zero Classic Cola at 34.9%. Together they account for 96.0% of brand sales, so most of its sales ride on two flavors.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
