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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Cultivation Labs concentrated 77.71% of sales in Pre-Roll, with that category up 189.91% year over year and 283.77% month over month, while Flower fell 81.13% YoY and 56.29% MoM to 13.80% share; Concentrates held 8.48% share with a 26.65% MoM decline and no YoY baseline reported. The shift coincided with a 57.93% YoY drop in average price to $7.11 and an overall brand sales change of 3.20% YoY, implying the brand traded volume into lower-priced, high-velocity Pre-Rolls while exiting higher-priced Flower.
The category pivot places Cultivation Labs as a Pre-Roll-led player ranked 24th in Nevada Pre-Roll, suggesting scale gains are tied to sustaining triple-digit Pre-Roll growth (+189.91% YoY, +283.77% MoM) while absorbing margin pressure from price compression (-57.93% YoY). With Flower contracting sharply (-81.13% YoY) and Concentrates sliding MoM (-26.65%), the portfolio mix now prioritizes throughput and share capture in Pre-Roll over premium positioning, implying future performance hinges on defending rank and stabilizing price without reigniting volatility in non-Pre-Roll categories.
Competitive Landscape
Cultivation Labs is ranked #24 in NV Pre-Roll in May 2026, improving 25 positions versus May 2025 when it sat at #49, and up 35 ranks from February 2026 when it was #59; however, it remains one spot below its peak of #23 from November 2025. Competitively, STIIIZY held at #1 year over year while its sales fell 35.4%, and Rove climbed from #4 to #2 on 88.6% YoY sales growth, indicating that Cultivation Labs’ rank gains are occurring amid both contraction at the category leader and share-seeking moves by an ascending #2. The pattern implies that Cultivation Labs’ upward trajectory is recovery-driven but still fragile, as maintaining momentum from #24 toward or above the prior #23 peak will require outpacing competitors that are either defending (#1) or accelerating (#2).
Notable Products
Jenny Kush Pre-Roll (1g) posted the standout move in May 2026 with a +1304% month-over-month jump to $49,049 and seized rank 1, while Scotch & Soda Pre-Roll (1g) climbed +161% to rank 2. At the same time, Blueberry Diesel Pre-Roll (1g) slid -76% to rank 9 and Jenny Kush (1g) in Flower fell -56% to rank 8, indicating volatility split across forms of the same strain. With four of the top five and seven of the top ten sitting in the Pre-Roll category, and Purple Cake Batter Pre-Roll (1g) accelerating +277% to rank 6, the portfolio is concentrating velocity in Pre-Rolls over Flower and Concentrates.
Grape Bubblegum Pre-Roll (1g) grew +37% at rank 3 while Cheddar Cheeze Pre-Roll (1g) advanced +62% at rank 4, contrasting with Jenny Kush Cured Resin (1g) declining -25% at rank 10. The split within Jenny Kush—Pre-Roll surging at rank 1 versus Flower contracting at rank 8—implies substitution toward ready-to-use formats over bulk Flower. Net pattern: Pre-Rolls are absorbing demand and displacing slower-moving Flower and Concentrates, suggesting assortment and inventory should bias toward high-velocity Pre-Roll SKUs while treating non-Pre-Roll formats as niche or seasonal.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
