Market Insights Snapshot
In California, TRENDI's performance in the Flower category is not within the top 20, indicating a need for improvement in this competitive market. However, the brand is showing a different story in Nevada. TRENDI's Concentrates have moved up in the rankings, from 8th place in July to 4th place in October. This upward trend suggests a growing popularity and positive reception among consumers in Nevada for TRENDI's Concentrates.
Continuing with the analysis of the Nevada market, TRENDI's rankings in the Flower category show a slight fluctuation but largely remain stable, hovering around the mid-30s. The Pre-Roll category also exhibits a stable trend, maintaining a rank around the mid-teens. The most consistent performance is seen in the Vapor Pens category, where TRENDI consistently holds the 7th rank from July to October. These trends suggest a steady consumer base for TRENDI in these categories within Nevada.
In the Vapor Pens category for Nevada, TRENDI has demonstrated consistent performance, maintaining its rank within the top 7 brands over the period from July to October 2023. However, it's worth noting that TRENDI has faced stiff competition from brands like AiroPro (formerly IndigoPro) and Cannavative, both of which have consistently ranked higher. Interestingly, Rythm and CAMP (NV) have shown fluctuating ranks, with Rythm making a significant jump from 11th to 8th place in October, surpassing TRENDI. In terms of sales, TRENDI has seen a steady upward trend, but it's still lagging behind AiroPro and Cannavative, indicating a need for strategic initiatives to boost market share.
In October 2023, TRENDI's top-performing product was 'Garlic Grove (3.5g)' from the Flower category, with a remarkable sales figure of 3617 units. Following closely was 'Melted Strawberries (3.5g)', also from the Flower category, ranking second. The 'Big Kahuna Live Resin Disposable (0.3g)' from the Vapor Pens category secured the third spot. It's interesting to note that 'Cap Junky (3.5g)', which was the top product in August, dropped to the fourth rank in October. Similarly, 'Motorbreath (3.5g)' slipped from the second rank in August and September to the fifth in October.