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Dec-2024
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Overview
Market Insights Snapshot
In the state of New York, Dabgo has been experiencing a gradual decline in its performance within the Vapor Pens category. Starting from a rank of 72 in September 2024, the brand slipped to 76 in October, and further down to 79 in November. By December 2024, Dabgo was no longer in the top 30, indicating a significant drop in its competitive standing. Despite this downward trend in rankings, the brand's sales figures showed an upward trajectory, increasing from $17,505 in September to $21,894 in November. This suggests that while Dabgo may be losing its rank position, it still maintains a solid customer base that contributes to its sales growth.
The absence of Dabgo from the top 30 rankings in December could be seen as a concerning development for the brand in New York's Vapor Pens market. This could imply increasing competition or a shift in consumer preferences that the brand needs to address. The consistent increase in sales, however, might indicate that there is still a loyal segment of the market that supports Dabgo, or potentially that the overall market size is expanding. For stakeholders, understanding the underlying causes of these trends could be crucial in strategizing future moves and potentially regaining a stronger foothold in the rankings.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Dabgo has experienced a gradual climb in the rankings from September to December 2024, moving from 72nd to 79th place. This upward trend is noteworthy, especially when compared to competitors like Snobby Dankins and Ithaca Organics Cannabis Co., both of which have seen fluctuating ranks and sales. Snobby Dankins, for instance, dropped out of the top 20 by November, while Ithaca Organics maintained a presence, albeit with a slight decline in rank. Despite Dabgo's lower sales figures compared to these competitors, its consistent improvement in rank suggests a positive reception and growing market presence. This trend highlights Dabgo's potential to capture a larger market share if it continues to leverage its current momentum.
Notable Products
In December 2024, Lucid Blue Live Resin Disposable (0.5g) emerged as the top-performing product for Dabgo, climbing from fourth place in November to first place with sales of 49 units. Watermelon Dreamz Live Resin Disposable (0.5g) secured the second position, dropping from its previous third place, while Legend OG Distillate Disposable (0.5g) fell from second to third. Berry Creamy Distillate Disposable (0.5g) saw a notable decline, moving from the top spot in November to fourth in December. Lucid Blue Badder (0.5g) maintained its fifth position from the previous month, indicating consistent performance in the Concentrates category. Overall, the Vapor Pens category dominated the top rankings for Dabgo in December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
