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Aug-2024
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Overview
Market Insights Snapshot
Dabs Labs has shown a steady performance in the Vapor Pens category in Colorado over the past few months. Starting at rank 21 in May 2024, the brand saw a slight decline to 23rd place in both June and July. However, a notable improvement was observed in August, where Dabs Labs climbed back up to the 18th position. This upward trend in August indicates a positive reception from consumers, possibly due to new product launches or effective marketing strategies. The sales figures also reflect this trend, with a dip in June followed by a recovery in July and a further increase in August, signaling a potential turnaround for the brand in this category.
It's important to note that Dabs Labs was consistently within the top 30 Vapor Pen brands in Colorado, which is a positive indicator of its market presence and consumer loyalty. The brand's ability to bounce back in rankings and sales suggests resilience and adaptability in a competitive market. However, the slight drop in rankings during June and July might indicate areas for improvement or increased competition. Further analysis could reveal the underlying factors contributing to these fluctuations, providing valuable insights for stakeholders looking to understand the brand's performance dynamics.
Competitive Landscape
In the competitive landscape of Vapor Pens in Colorado, Dabs Labs has experienced notable fluctuations in its ranking and sales over the past few months. Despite a dip in rank to 23rd place in June 2024, Dabs Labs rebounded to 18th place by August 2024, indicating a positive trend in market positioning. This upward movement is significant when compared to competitors such as Tastebudz, which consistently improved its rank from 23rd in May to 19th in August, and Natty Rems, which showed a steady performance, maintaining a rank around the 20th position. Meanwhile, Harmony Extracts displayed more volatility, dropping to 25th in June but recovering to 17th by August. AiroPro remained relatively stable, though it saw a slight decline from 13th to 16th over the same period. These dynamics suggest that while Dabs Labs faces stiff competition, its recent improvements in rank and sales indicate a strengthening market presence, which could be leveraged for further growth.
Notable Products
In August 2024, Versa Choice - Sleep Distillate Cartridge (1g) maintained its top position as the best-selling product for Dabs Labs, with sales reaching 3012 units. Versa Energize Cartridge (1g) saw a significant rise, moving from 5th place in July to 2nd place in August. Chill - Hybrid Distillate Cartridge (1g) dropped slightly from 2nd to 3rd position, while Uplift - Sativa Distillate Cartridge (1g) remained relatively stable, shifting just one spot down from 3rd to 4th. Versa Choice Energize Strawberry Lemonade Distillate Cartridge (1g) re-entered the rankings, securing the 5th position. Overall, Versa Choice - Sleep Distillate Cartridge (1g) continues to dominate, while other products show varied performance trends.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
