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Apr-2024
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Overview
Market Insights Snapshot
In Colorado, Dabs Labs has shown a mixed performance across its product categories. In the Vapor Pens category, the brand has demonstrated a strong and improving position, moving from a rank of 22 in January 2024 to 17 by April 2024. This upward trend is indicative of growing consumer preference and brand strength within the state’s vapor pens market. On the other hand, Dabs Labs’ Concentrates category in Colorado has not fared as well, with its ranking slipping from 49 in January to 61 in March. The absence of a rank in April suggests that Dabs Labs fell out of the top 30 brands for concentrates in Colorado, highlighting a potential area of concern or a shift in consumer interest away from their concentrates offering during this period.
Meanwhile, in Oregon, Dabs Labs appears to be facing challenges in establishing a strong foothold within the concentrates market. The brand only made it into the rankings in April 2024, securing the 71st position. This late entry into the top rankings, and at a relatively low position, signals a slow start for Dabs Labs in the Oregon concentrates category. The lack of data for the previous months may suggest that they were not among the top 30 brands, or possibly that they were focusing efforts on entering this new market. This positioning in Oregon contrasts with their performance in the Colorado vapor pens category, indicating variability in brand strength and consumer preferences across states and categories.
Competitive Landscape
In the competitive landscape of the Vapor Pens category in Colorado, Dabs Labs has shown a notable trajectory in terms of its ranking and sales performance. Starting at a rank of 22 in January 2024, Dabs Labs made a positive shift to rank 17 by April 2024, underscoring a consistent climb amidst stiff competition. Noteworthy competitors include AiroPro, which maintained a strong presence in the top 15 throughout the same period, and Natty Rems, which leapfrogged Dabs Labs in April to secure the 16th position. Interestingly, Harmony Extracts saw a significant improvement, moving from being outside the top 20 to ranking 18th by April, showing a remarkable sales increase. In contrast, The Colorado Cannabis Co. experienced a slight decline, moving from 15th to 19th place over the same period. This dynamic movement within the rankings highlights the competitive nature of the Vapor Pens market in Colorado, with Dabs Labs demonstrating resilience and growth potential amidst these shifts.
Notable Products
In April 2024, Dabs Labs saw Versa Choice - Sleep Distillate Cartridge (1g) maintain its top position in the Vapor Pens category for the fourth consecutive month, with sales reaching 3446 units. Following closely, Chill - Hybrid Distillate Cartridge (1g) improved its ranking to second place, showcasing a consistent performance in the top tiers. Uplift - Sativa Distillate Cartridge (1g) also saw a notable rise, climbing to third place despite not being ranked in February. New entrants, Durban Poison Live Resin Distillate Cartridge (1g) and Versa Choice Energize Strawberry Lemonade Distillate Cartridge (1g), made significant impacts by securing the fourth and fifth spots, respectively. These shifts indicate a dynamic market preference, with new products quickly gaining popularity among consumers.
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