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Aug-2025
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Overview
Market Insights Snapshot
Bakked has shown a notable upward trend in the Vapor Pens category within Colorado. Starting off at a rank of 33 in May 2025, the brand improved its position to 28 by August 2025. This consistent climb over the months suggests a growing consumer interest and possibly effective marketing strategies or product enhancements that are resonating well with the local market. Despite beginning outside the top 30, Bakked's steady ascent into the ranks indicates a positive trajectory that could lead to even stronger market presence if the trend continues.
While Bakked's performance in Colorado is encouraging, it's noteworthy that the brand does not appear in the top 30 rankings for other states or categories during the same period. This absence could imply either a strategic focus on the Colorado market or challenges in gaining similar traction elsewhere. The sales growth in Colorado, however, is a promising sign, with August 2025 sales reaching over $250,000, indicating a robust demand for their Vapor Pens. Observing how Bakked leverages this growth in Colorado to expand its footprint in other regions will be an interesting development to follow.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Bakked has shown a steady improvement in rank from May to August 2025, moving from 33rd to 28th position. This upward trend indicates a positive reception in the market, although it still trails behind competitors like Binske, which consistently maintained a higher rank, peaking at 21st in July. Next1 Labs LLC also outperformed Bakked, achieving a rank as high as 26th in August. Meanwhile, Oil experienced a slight decline, dropping from 24th in May to 29th in August, which could suggest a potential opportunity for Bakked to capture more market share. Despite these challenges, Bakked's sales figures have shown a positive trajectory, particularly in August, which could indicate growing consumer interest and a potential for further rank improvements if this trend continues.
Notable Products
In August 2025, the top-performing product for Bakked was the Maui Wowie Distillate Cartridge (1g) in the Vapor Pens category, climbing to the number one rank with impressive sales of 4997 units. The Raspberry Lemonade Distillate Cartridge (1g) secured the second spot, showing a consistent improvement from the previous months. Berry Runtz Distillate Cartridge (1g) moved down to the third position after having been the top product in May. Grape Galaxy Distillate Cartridge (1g) held the fourth rank, experiencing fluctuations in its ranking over the months. Lemon Cherry Gelato Distillate Cartridge (1g) rounded out the top five, having dropped from its peak in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
