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Jun-2024
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Overview
Market Insights Snapshot
Dab'Ums has experienced notable fluctuations in its performance across different categories and states. In Washington, the brand has shown a positive trajectory in the Concentrates category, moving from a rank of 40 in March 2024 to 27 by June 2024. This upward trend is complemented by an increase in sales from $50,926 to $68,060 over the same period, indicating growing consumer preference. However, the brand did not make it to the top 30 in the Flower category until May 2024, when it entered at rank 98 and improved to 85 by June 2024, suggesting a slower but emerging presence in that segment.
While Dab'Ums has shown promising growth in Washington, the absence of rankings in the top 30 for Flower in March and April 2024 highlights areas for potential improvement. The brand's ability to climb the ranks in Concentrates, despite starting outside the top 30, demonstrates its competitive edge and potential for further market penetration. This performance suggests that Dab'Ums is successfully capitalizing on consumer demand in certain niches, while still working to establish a stronger foothold in others.
Competitive Landscape
In the competitive landscape of the Washington flower category, Dab'Ums has shown a notable fluctuation in its ranking over recent months, which has significant implications for its market position and sales trajectory. While Dab'Ums was not in the top 20 brands in March and April 2024, it re-entered the rankings at 98th place in May and improved to 85th place in June. This upward trend suggests a potential recovery or strategic shift that is beginning to pay off. In comparison, Trail Blazin Productions and The Happy Cannabis have maintained relatively stable positions, with The Happy Cannabis consistently ranking higher, peaking at 69th place in May. Meanwhile, Snickle Fritz has experienced a dramatic decline from 18th place in March to 93rd in June, indicating potential challenges that could benefit Dab'Ums if leveraged correctly. Lastly, 2727 Marijuana has also seen fluctuations but remains a competitor within a similar ranking range. For Dab'Ums, understanding these dynamics and the strategies of these competitors could be crucial for sustaining its upward momentum and capturing a larger market share.
Notable Products
In June 2024, the top-performing product from Dab'Ums was Peach Gelato Wax (1g) in the Concentrates category, which moved up from the second position in May to claim the top spot with sales of 1480 units. Strawberry Ice Wax (1g) maintained strong performance, ranking second, a slight drop from its first position in May. Fucking Incredible Wax (1g) held steady in third place, demonstrating consistent sales growth over the months. Bubba Cheesecake Wax (1g) retained its fourth position from May, showing stable performance. Death Star Wax (1g) entered the rankings in June, debuting at fifth place, indicating a promising new addition to the product lineup.
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