.svg){kind=small}
Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Supernova (WA) is stocked at 22 licensed dispensaries across Washington, with the deepest coverage in Everett, Spokane, Seattle, Tacoma, and Buckley. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Supernova (WA)’s mix tilted toward Vapor Pens at 35.30% share with a 2.44% month-over-month lift, even as that category fell 14.58% year over year; Concentrates climbed to 28.24% share on 11.81% MoM and 11.00% YoY growth, while Flower held 26.02% share with a 24.55% YoY increase but a 5.86% MoM decline. Pre-Roll contracted to 10.44% share with a 49.55% YoY drop and 9.86% MoM decline, against a brand-level average price down 9.98% YoY and total sales down 7.80% YoY; taken together, the mix now leans on Concentrates and Flower momentum to offset Vapor Pens’ YoY drag, implying the brand is reallocating volume toward faster-moving segments in Washington.
This reweighting narrows the brand’s dependence on a weaker Vapor Pens base, where Supernova (WA) sits at rank 73 in Washington, by capturing gains in Concentrates (+11.81% MoM) and maintaining higher-ticket Flower even amid a 5.86% MoM step back; combined with a 9.98% YoY price decrease and a 24-month sales erosion of 43.44%, the positioning signals a value-forward strategy designed to trade shoppers into mid-price Concentrates while preserving premium perception via Flower. The pattern implies that sustaining share will require deepening Concentrates assortment and targeted Vapor Pens pruning, using Flower’s 24.55% YoY growth as a halo while minimizing exposure to Pre-Roll’s 49.55% YoY contraction.
Competitive Landscape
Supernova (WA) sits at rank #73 in Washington Vapor Pens in July 2026, down 10 positions year over year from #63, and unchanged versus April 2026 at #73; this trails its peak position of #37 from December 2024 by 36 ranks and places it well behind Crystal Clear, which improved from #2 to #1 with a 12.6% YoY sales lift, while Mfused slipped from #1 to #2 amid a 26.1% YoY sales decline. With Full Spec advancing from #6 to #3 on 12.9% YoY growth and Phat Panda easing from #3 to #5 with an 8.4% YoY drop, Supernova (WA)’s 10-rank YoY decline alongside a flat three-month trend indicates erosion from prior visibility and a need to either re-enter the top-50 trajectory or risk entrenchment in the lower quartile of the category.
Notable Products
Grapefruit Zlushiez Wax (1g) posted the largest move in July 2026 with a 55.1% month-over-month rise to rank 3, while Hybrid Sugar Wax 3-Pack (3g) held rank 1 with a 31.9% increase, implying the growth is concentrated in concentrates rather than broad-based across formats. Alien Rock Candy Wax (1g) advanced 40.2% to rank 2, and five of the top ten are Concentrates SKUs, indicating a tilt toward value wax offerings even as Vapor Pens like Blueberry Pie Distillate Cartridge (1g) and Key Lime Pie Distillate Cartridge (1g) crept up the ranks with 11.9% and 11.3% gains to ranks 5 and 6. With Vapor Pens occupying ranks 5–10 except for rank 7 and showing lower double-digit growth, the product mix points to Supernova (WA) prioritizing concentrate-led trial packs and strain-led wax to drive velocity while pens play a steadier, supportive role.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
