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May-2024
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Overview
Market Insights Snapshot
Supernova (WA) has shown notable performance trends across various product categories in Washington. In the Concentrates category, the brand has made a consistent upward movement, improving its rank from 36th in February 2024 to 30th by May 2024. This steady climb is indicative of increasing consumer preference and market penetration in this segment. In the Pre-Roll category, Supernova (WA) experienced fluctuations, moving from 62nd position in February to 51st in April before slightly dipping to 56th in May. This suggests a competitive landscape and the need for strategic adjustments to maintain and improve their standing.
In the Vapor Pens category, Supernova (WA) has demonstrated significant progress, advancing from 49th position in February to 38th in May 2024. This substantial improvement highlights the brand's growing popularity and potential in this segment. Conversely, the Flower category reveals a different story, where Supernova (WA) was ranked 97th in February and slightly improved to 94th in March before dropping out of the top 30 rankings in subsequent months. This indicates a challenging market environment for their Flower products, necessitating a reevaluation of their strategy in this category. Overall, while there are areas of success, there are also opportunities for growth and improvement across the board.
Competitive Landscape
In the competitive landscape of Vapor Pens in Washington, Supernova (WA) has shown a notable upward trajectory in its rank over recent months, moving from 49th in February 2024 to 38th in May 2024. This positive trend indicates a significant improvement in market presence and consumer preference. Comparatively, Agro Couture has also seen a steady rise, albeit at a higher rank, from 42nd to 35th, suggesting a competitive but slightly slower growth rate. On the other hand, Bodhi High experienced fluctuations, peaking at 18th in April but dropping to 37th in May, which could indicate volatility in their sales performance. Meanwhile, Hitz Cannabis has remained relatively stable, with a slight improvement from 46th to 44th, and Treats maintained a consistent rank around the 40th position. These dynamics suggest that while Supernova (WA) is gaining momentum, it faces stiff competition from brands like Agro Couture and the fluctuating performance of Bodhi High, making it crucial for Supernova (WA) to continue its growth strategies to secure a stronger market position.
Notable Products
For May-2024, the top-performing product from Supernova (WA) is Pink Certz Wax (1g) in the Concentrates category, maintaining its position as the top-ranked product with a notable sales figure of 1160. Alien Rock Candy Wax (1g) holds the second spot, consistent with its previous month's ranking, showing a steady performance. First Class Funk Wax (1g) has climbed back up to the third position after dropping to fifth in April-2024, indicating a resurgence in popularity. Jealousy Wax (1g) is ranked fourth, having experienced a significant drop from its peak in March-2024. Pineapple Fruz Wax (1g) debuts in the rankings at fifth place, showing promising initial sales.
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