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Aug-2024
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Overview
Market Insights Snapshot
Dadirri's performance in Colorado shows a mixed trend across different categories. In the Concentrates category, Dadirri has seen some fluctuations, moving from a rank of 41 in May 2024 to 38 in August 2024. This indicates a slight recovery after a dip in July. However, the sales figures show a consistent decline from $52,299 in May to $36,243 in August, suggesting potential challenges in maintaining market share. In the Flower category, Dadirri has improved its ranking significantly, moving from 90 in May to 68 in August, despite a drop in sales during the same period. The Pre-Roll category has been relatively stable, with Dadirri maintaining its presence within the top 30, peaking at rank 25 in July before settling at 34 in August.
In Nevada, Dadirri's performance in the Concentrates category has been relatively strong, staying within the top 30 brands, although it dropped from rank 16 in June to 22 in August. The sales figures also show a decline from $33,708 in June to $18,512 in August. In the Flower category, Dadirri did not make it to the top 30 in August, indicating a struggle to maintain a competitive edge. The Pre-Roll category presents a more positive outlook, with Dadirri improving its rank from 77 in May to 57 in August, despite a brief absence from the top 30 in June. This suggests a potential growth area for the brand in the Nevada market.
Competitive Landscape
In the competitive landscape of the Colorado pre-roll category, Dadirri has experienced notable fluctuations in rank and sales over the past few months. Dadirri's rank improved from 31st in May 2024 to 25th in July 2024, indicating a positive trend before dropping to 34th in August 2024. This volatility suggests a competitive market where brands like Boulder Built and TICAL also show varying performance. For instance, Boulder Built saw an improvement from 45th in July 2024 to 33rd in August 2024, while TICAL dropped from 31st to 38th in the same period. Another competitor, The Organic Alternative, maintained a relatively stable position around the low 30s, which could indicate a consistent customer base. Meanwhile, My Brother's Flower had a significant rise to 24th in July 2024 but fell back to 40th by August 2024. These dynamics highlight the importance of strategic marketing and product differentiation for Dadirri to sustain and improve its market position in Colorado's competitive pre-roll segment.
Notable Products
In August 2024, the top-performing product for Dadirri was Caviar Bitty - Wedding Cake Caviar Infused Pre-Roll (0.5g) within the Pre-Roll category, maintaining its first-place ranking from the previous three months with sales of 1484 units. Following closely in the Concentrates category, Sour Glizzy Bitty Caviar (0.5g) held steady at the second rank, consistent since June 2024. The Caviar Bitty - Sour Fritter Infused Pre-Roll (0.5g) saw a notable rise to third place in August, up from fifth in May and July. Scoops of Chem Bitty Caviar (0.5g) dropped to fourth place, a slight decline from its consistent third-place ranking in the previous months. New to the top five in August is Botanicals Soothe Infused Pre-Roll (0.5g), debuting at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
