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Jun-2024
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Overview
Market Insights Snapshot
Dadirri has shown notable performance improvements in the Concentrates category within Colorado. Over the span from March to June 2024, the brand climbed from a rank of 49 to 28, indicating a consistent upward trend. This positive movement is complemented by a steady increase in sales, peaking at $61,171 in June 2024. However, the brand's performance in the Flower category in Colorado was less impressive, with rankings fluctuating and only marginal improvement, moving from 84 in March to 70 in June. In the Pre-Roll category, Dadirri experienced a dip in April but managed to recover, maintaining a stable position around the 28th rank by June.
In Nevada, Dadirri's performance in the Concentrates category has been consistently strong, improving its ranking from 25 in March to 15 in June. This steady climb is indicative of a growing market presence and consumer preference. Conversely, the brand struggled significantly in the Flower category, where it failed to break into the top 90 rankings, ending up at 99 in June. The Pre-Roll category also saw a decline, with Dadirri dropping out of the top 30 by June. This mixed performance across different product categories highlights areas of strength and opportunities for improvement within the brand’s portfolio in Nevada.
Competitive Landscape
In the competitive landscape of Colorado's Pre-Roll category, Dadirri has experienced notable fluctuations in its rank and sales over recent months. Starting from a strong position at rank 21 in March 2024, Dadirri saw a decline to rank 32 in April, before recovering slightly to ranks 27 and 28 in May and June respectively. This volatility indicates a competitive market where brands like Willie's Reserve and Toast are also vying for market share. For instance, Toast improved its rank from 46 in March to 26 by June, suggesting a significant upward trend. Meanwhile, Packwoods and Magic City also show varying performances, with Packwoods missing from the top 20 in May but reappearing in June. These dynamics highlight the competitive pressures Dadirri faces, emphasizing the need for strategic adjustments to maintain and improve its market position.
Notable Products
In June 2024, the top-performing product from Dadirri was the Caviar Bitty - Wedding Cake Caviar Infused Pre-Roll (0.5g), which climbed to the number one spot with sales reaching $7,350. The Sour Glizzy Bitty Caviar (0.5g) was a close second, maintaining its strong performance from previous months. The Scoops of Chem Bitty Caviar (0.5g) held steady in third place, although its sales slightly decreased. The Caviar Bitty - Sour Fritter Infused Pre-Roll (0.5g) remained in fourth place, showing a minor increase in sales. Finally, the Sativa SunRocks Infused Bud (1g) re-entered the top five, reflecting a consistent demand for flower products.
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