Data Snapshot: Oct 05, 2026
$50K+

Sep-2026

Sales

Decline

Trend

6-Month

50

Product Count

SKUs

$13.37

Avg Price

-65.3%

YoY Sales Change

-31.1%

YoY Price Change

DADiRRi, a family-run entity, has carved a niche in the Colorado cannabis industry since 2010 as a leading lifestyle cannabis brand. It distinguishes itself through its commitment to robust expansion, becoming one of the first cannabis manufacturers globally to adopt franchising. Recognized for its high potency, quality, and solventless products, DAiRRi articulates a unique brand experience aimed at bridging the relationship between people, nature, and cannabis.
Dadirri

Where to Buy

Dadirri is stocked at 102 licensed dispensaries across Colorado and Nevada, 99 of them in Colorado, with the deepest coverage in Denver, Colorado Springs, Lakewood, Durango, and Fort Collins. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

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Dadirri Sales

Market Insights Snapshot

Dadirri Historical Sales by Category

In September 2026, Dadirri’s category mix concentrated in Pre-Roll at 51.17% share with a 29.91% month-over-month lift, while Concentrates held 28.60% share with a -4.47% MoM decline; Flower reached 20.23% share on a 41.03% MoM rise. Year-over-year, Pre-Roll fell -56.83% and Concentrates dropped -71.25%, with Flower down -71.22%, indicating that the month’s gains in Pre-Roll and Flower are cycling against deep annual contractions. With an average price down -31.08% YoY and overall sales down -65.31% YoY, the mix is tilting toward lower-price Pre-Rolls (average price $9.34) versus higher-ticket Concentrates (average price $25.12), implying a deliberate pivot toward volume-led recovery rather than premium-margin retention.

Dadirri’s rank at 60 in Colorado Pre-Roll alongside a 29.91% MoM rebound and a -56.83% YoY contraction suggests share defense through accessible formats while ceding premium ground where Concentrates fell -4.47% MoM and -71.25% YoY. The 41.03% MoM surge in Flower to 20.23% mix, despite a -71.22% YoY decline, indicates opportunistic re-entry into a value-oriented segment as prices compress -31.08% YoY overall; together, these shifts position the brand to prioritize penetration over average ticket, trading rank stability in Pre-Roll for reduced exposure to high-price volatility.

Sep-2026 Rank
Concentrates
Flower
Pre-Roll
46
96
60
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Pre-Roll
51.2%
$9.34
-56.8%
+29.9%
Concentrates
28.6%
$25.12
-71.3%
-4.5%
Flower
20.2%
$23.55
-71.2%
+41.0%
Dadirri

Competitive Landscape

Dadirri sits at rank 60 in Colorado Pre-Roll in September 2026, down 16 positions year over year from rank 44 and up 10 positions versus June 2026’s rank 70, indicating volatility rather than directional momentum; by contrast, Cali-Blaze moved from rank 2 to rank 1 while growing sales 67.17%, and Be One Kind jumped from rank 22 to rank 4 with a 463.70% sales increase, compressing space at the top even as Dadirri remains 31 places below its March 2025 peak rank 29. The pattern—double-digit YoY rank decline alongside a near-term 10-rank lift—implies a brand oscillating around the middle tier while faster-rising rivals consolidate share, making sustained recovery unlikely without a step-change in differentiation.

Dadirri market ranking for CO Pre-Roll

Dadirri

Notable Products

Dadirri x Bloom County - Dime - Grape Purp Slushy Infused Pre-Roll 2-Pack (1g) delivered the standout move in September 2026 with a 95% month-over-month surge to rank 1, while Strawberries N Cream Infused Pre-Roll 2-Pack (1g) jumped 102% to rank 3. Acai Grapes Bubble Hash (1g) climbed 167% to rank 4, outpacing the 38% gain at rank 2 for the Blue Razz Lemonade Infused Pre-Roll 2-Pack (1g). With three of the top three ranks occupied by Pre-Roll SKUs and Concentrates entering the top five, the shift implies Dadirri is consolidating around impulse-ready pre-rolls while diversifying margin mix with higher-velocity concentrates.

Product
Category
May-2026
Jun-2026
Jul-2026
Aug-2026
Sep-2026
MoM %
Dadirri x Bloom County - Dime - Grape Purp Slushy Infused Pre-Roll 2-Pack (1g)
Pre-Roll
>10
3
3
2
1
+95.1%
Dadirri x Bloom County - Dime - Blue Razz Lemonade Infused Pre-Roll 2-Pack (1g)
Pre-Roll
1
2
1
1
2
+37.6%
Strawberries 'N Cream Infused Pre-Roll 2-Pack (1g)
Pre-Roll
5
1
2
3
3
+102.2%
Acai Grapes Bubble Hash (1g)
Concentrates
>10
>10
>10
10
4
+166.8%
Locals Only Caviar Sunrocks (1g)
Flower
2
>10
10
7
5
+22.4%
Gelato Cake Caviar Nugs (Bulk)
Flower
>10
>10
>10
>10
6
—
Banana Cream Jealousy Bubble Hash (1g)
Concentrates
>10
>10
>10
>10
7
—
Holy Funk Bubble Hash (1g)
Concentrates
>10
>10
>10
>10
8
—
Honey Banana Rosin (1g)
Concentrates
>10
>10
>10
>10
8
—
Strawberry Dragon Bubble Hash (1g)
Concentrates
>10
5
>10
8
8
+11.8%
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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