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Sep-2025
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Overview
Market Insights Snapshot
In examining Dadirri's performance across different categories and states, a notable trend emerges in the Colorado market. For concentrates, Dadirri has shown a consistent upward trajectory, moving from the 54th rank in June 2025 to the 34th rank by September 2025. This improvement is underscored by a significant increase in sales from June to August, although there was a slight dip in September. Conversely, their performance in the flower category in Colorado is less stellar, as they did not make it to the top 30 rankings in any of the months, indicating a potential area for growth or strategic reevaluation. In the pre-roll category, Dadirri's rankings fluctuated slightly but remained relatively stable, suggesting a steady consumer base in this segment.
In Nevada, Dadirri's performance in the concentrates category shows a downward trend in rankings, slipping from 23rd in June to 28th by September. This decline is reflected in decreasing sales figures, which could be a cause for concern. However, their flower category saw some presence in the rankings, albeit outside the top 30 in June, improving slightly in subsequent months. The pre-roll category in Nevada presents a mixed picture, with rankings fluctuating significantly, indicating potential volatility in consumer preferences or competition. Dadirri's ability to maintain and potentially improve their standings in these categories will be crucial for sustained growth in these markets.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Colorado, Dadirri has shown notable resilience and growth. Over the period from June to September 2025, Dadirri improved its rank from 53rd to 39th, indicating a positive trajectory in market presence. This upward movement is significant when compared to competitors like TFC (The Flower Collective LTD), which experienced a decline in rank from 23rd to 37th, and Classix, which remained outside the top 40. Meanwhile, Packs (fka Packwoods) showed a slight improvement, moving from 50th to 36th, but still lagged behind Dadirri's progress. The steady sales performance of Dadirri, particularly in August where it maintained a strong position, suggests a solid customer base and effective marketing strategies. This competitive analysis highlights Dadirri's potential for further growth and its ability to capture a larger market share in the Colorado Pre-Roll segment.
Notable Products
In September 2025, the top-performing product for Dadirri was the Dadirri x Bloom County - Dime - Grape Purp Slushy Infused Pre-Roll 2-Pack (1g) in the Pre-Roll category, reclaiming the number one spot after slipping to second place in July and August. This product achieved sales of 517 units. The Dadirri x Bloom County - Dime - Blue Razz Lemonade Infused Pre-Roll 2-Pack (1g), also in the Pre-Roll category, dropped to second place after leading in July and August. Notably, the Bubble Bitty - Lemon Tree Infused Pre-Roll (0.5g) climbed to the third position from fifth place in August, showing a positive trend. Meanwhile, Garlic Breath Sunrock Caviar (1g) made its first appearance on the list, securing the fourth rank in the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
