Data Snapshot: Aug 04, 2026
$50K+

Jul-2026

Sales

Decline

Trend

6-Month

62

Product Count

SKUs

$18.76

Avg Price

-71.5%

YoY Sales Change

5.4%

YoY Price Change

DADiRRi, a family-run entity, has carved a niche in the Colorado cannabis industry since 2010 as a leading lifestyle cannabis brand. It distinguishes itself through its commitment to robust expansion, becoming one of the first cannabis manufacturers globally to adopt franchising. Recognized for its high potency, quality, and solventless products, DAiRRi articulates a unique brand experience aimed at bridging the relationship between people, nature, and cannabis.
Dadirri

Where to Buy

Dadirri is stocked at 116 licensed dispensaries across Colorado, Nevada, and Alaska, 110 of them in Colorado, with the deepest coverage in Denver, Colorado Springs, Aurora, Durango, and Lakewood. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

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Dadirri Sales

Market Insights Snapshot

Dadirri Historical Sales by Category

Dadirri’s July 2026 category mix is concentrated in Concentrates at 50.23% share with a year-over-year decline of 54.74% and a month-over-month dip of 0.17%, while Pre-Roll holds 31.67% share with a year-over-year decline of 79.53% and a month-over-month drop of 20.03%. Flower represents 18.11% share with a year-over-year decline of 78.62% and a month-over-month decrease of 24.21%, and the brand’s average price rose 5.43% year over year to $18.76. With a category rank of 37 in Concentrates in Colorado, the mix implies an over-reliance on a category with slower month-over-month contraction than Pre-Roll and Flower, signaling a relative defensive anchor in Concentrates despite broad year-over-year contraction.

The sharper month-over-month pullbacks in Pre-Roll at 20.03% and Flower at 24.21%, versus just 0.17% in Concentrates and a 54.74% year-over-year decline that is materially better than the 79.53% and 78.62% in the other two, indicate that Dadirri’s near-term stability rests on maintaining Concentrates scale while selectively pruning faster-eroding SKUs. Holding rank 37 in Concentrates in Colorado alongside a 5.43% year-over-year price increase suggests pricing headroom exists in the core category, but the double-digit share tied up in faster-declining segments implies the brand’s positioning should tilt further into Concentrates while repositioning or bundling Pre-Roll and Flower to reduce volatility.

Jul-2026 Rank
Concentrates
Flower
Pre-Roll
37
100
58
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Concentrates
50.2%
$25.13
-54.7%
-0.2%
Pre-Roll
31.7%
$12.30
-79.5%
-20.0%
Flower
18.1%
$23.94
-78.6%
-24.2%
Dadirri

Competitive Landscape

Dadirri sits at rank #37 in CO Concentrates in July 2026, improving 2 positions from #39 year over year and jumping 14 spots from #51 in April 2026, while still 3 places off its peak at #34 from July 2024; in contrast, Sunshine Extracts advanced from #8 to #3 year over year and Spectra slipped from #3 to #4 with a -10.38% sales change, indicating Dadirri’s mid-pack climb is outpaced by a faster-rising peer but buffered against a declining incumbent. With category leaders steady (Amber stable at #1 with +48.87% YoY sales and 710 Labs holding #2 with +0.23%), the 2-rank YoY gain and 14-rank three-month rebound point to momentum that can secure a stable foothold if converted into sustained share capture against both accelerating and weakening rivals.

Dadirri market ranking for CO Concentrates

Dadirri

Notable Products

Dadirri x Bloom County - Dime - Grape Purp Slushy Infused Pre-Roll 2-Pack (1g) posted a -56.6% month-over-month drop to rank 5, while Bubble Cone - Blue Dream Bubble Hash Infused Pre-Roll (1g) fell -39.8% at rank 9, indicating Pre-Roll volatility despite the category placing four SKUs in the top ten. In contrast, Dadirri x Bloom County - Dime - Blue Razz Lemonade Infused Pre-Roll 2-Pack (1g) gained 39.7% to hold rank 1 as Strawberries 'N Cream Infused Pre-Roll 2-Pack (1g) in rank 2 advanced 9.4%, implying leadership is concentrated at the top while mid-tier Pre-Rolls are retrenching. The dual movement in Concentrates, with Citrus Glaze Bubble Hash (1g) up 41.5% at rank 4 alongside MAC Bubble Hash (1g) steady at rank 3 on $5,497, signals a pivot toward hash-led baskets even as select Pre-Rolls whipsaw. Together, the mix points to a portfolio tilt toward premium infused and bubble-hash products, suggesting Dadirri is leaning into higher-potency formats to anchor traffic while pruning underperforming Pre-Roll variants.

Product
Category
Mar-2026
Apr-2026
May-2026
Jun-2026
Jul-2026
MoM %
Dadirri x Bloom County - Dime - Blue Razz Lemonade Infused Pre-Roll 2-Pack (1g)
Pre-Roll
3
3
1
1
1
+39.7%
Strawberries 'N Cream Infused Pre-Roll 2-Pack (1g)
Pre-Roll
2
2
6
2
2
+9.4%
MAC Bubble Hash (1g)
Concentrates
>10
>10
>10
>10
3
Citrus Glaze Bubble Hash (1g)
Concentrates
>10
>10
>10
10
4
+41.5%
Indica Bubble Hash (1g)
Concentrates
>10
>10
>10
>10
4
Dadirri x Bloom County - Dime - Grape Purp Slushy Infused Pre-Roll 2-Pack (1g)
Pre-Roll
1
1
>10
1
5
-56.6%
Notorious Runtz Infused Pre-Roll (0.5g)
Pre-Roll
>10
>10
>10
>10
6
Blue Cherry Cooks Bubble Hash (1g)
Concentrates
>10
>10
>10
>10
7
Dante's Wrath Caviar Sunrock (1g)
Flower
>10
>10
>10
>10
8
Bubble Cone - Blue Dream Bubble Hash Infused Pre-Roll (1g)
Pre-Roll
>10
>10
>10
5
9
-39.8%
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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