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Jul-2025
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Overview
Market Insights Snapshot
Dadirri's performance in the cannabis market across different states and categories presents a mixed picture. In Colorado, the brand has shown some resilience in the Concentrates category, where it climbed back to rank 42 in July after dipping to 57 in June. This suggests a recovery phase after a notable drop in sales earlier in the quarter. However, in the Flower category, Dadirri's absence from the top 30 rankings in June indicates a significant challenge, although it managed to re-enter the rankings at position 90 in July. The Pre-Roll category in Colorado shows more stability, with Dadirri maintaining a presence in the rankings throughout the period, finishing at rank 42 in July. This consistency in Pre-Rolls may hint at a stronger consumer preference for this category compared to others in the state.
In Nevada, Dadirri's performance in the Concentrates category is noteworthy, maintaining a steady presence in the top 30, and even improving its rank to 21 by July. This upward trend in rankings is coupled with an increase in sales, indicating growing consumer interest or effective market strategies. The Flower category, however, presents a different story, with Dadirri only making an appearance in the rankings in July at position 74, suggesting a late entry or a struggle to penetrate the market effectively earlier in the year. The Pre-Roll segment in Nevada shows a promising trajectory, with the brand improving its rank from 61 in June to 48 in July, reflecting a positive momentum that could be leveraged for further growth.
Competitive Landscape
In the competitive landscape of the Colorado Pre-Roll category, Dadirri has experienced fluctuating rankings over the past few months, indicating a dynamic market presence. In April 2025, Dadirri was ranked 47th, and despite a slight improvement in May to 46th, the brand saw a decline to 55th in June, before rebounding to 42nd in July. This volatility suggests that while Dadirri is maintaining a presence, it faces stiff competition from brands like Classix and Packs (fka Packwoods), which have consistently ranked higher. Notably, Classix started at 22nd in April and slipped to 41st by July, while Packs began at 23rd and ended at 44th, showing a downward trend that could present an opportunity for Dadirri to capitalize on. Meanwhile, Colorado's Best Dabs (CBD) has shown a steady climb from 60th to 37th, indicating a potential emerging threat. These shifts highlight the importance for Dadirri to strategize effectively to enhance its market position and capitalize on the competitive dynamics in Colorado's Pre-Roll sector.
Notable Products
In July 2025, Dadirri's top-performing product was the Caviar Bitty - Gelato Cake Infused Pre-Roll (0.5g), which climbed to the number one spot with sales reaching 582 units. The Strawberries N Cream Infused Pre-Roll 2-Pack (1g) held strong at the second position, despite a slight drop in sales from June. Grape Purp Slushy Infused Pre-Roll 2-Pack (1g) fell to third place, reflecting a decrease in sales from the previous month. Caviar Bitty - Cherry Mac Infused Pre-Roll (0.5g) maintained a steady presence, ranking fourth. Blue Razz Lemonade Infused Pre-Roll 2-Pack (1g) rounded out the top five, showing a slight recovery in sales compared to June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
