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Mar-2024
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Overview
Market Insights Snapshot
In Colorado, Dadirri's performance across different cannabis categories shows a mix of stability and decline. The brand's presence in the Concentrates category saw a slight drop from rank 50 in December 2023 to rank 58 by March 2024, indicating a potential area for concern as they move further away from the top 50. Similarly, in the Flower category, Dadirri experienced a consistent downward trend, moving from rank 55 to 60 over the same period. However, it's worth noting that the Pre-Roll category tells a different story, with a significant improvement from rank 28 in December 2023 to rank 16 in February 2024, before slightly falling back to rank 26 in March 2024. This fluctuation suggests a strong competitive position in the Pre-Roll market, despite challenges in other areas.
Looking at Nevada, Dadirri's rankings show a different pattern of performance. In the Concentrates category, the brand improved its position, moving from rank 27 in December 2023 to rank 22 by March 2024, which could indicate growing consumer preference or improved distribution strategies in this segment. The Flower category, however, seems to struggle significantly, with the brand not making it into the top 80 until January 2024 and maintaining positions in the high 80s thereafter, which might reflect challenges in product appeal or market saturation. On a brighter note, the Pre-Roll category showed a notable improvement, jumping from rank 61 to 50 between December 2023 and March 2024, showcasing potential market strength and consumer interest in Dadirri's Pre-Roll offerings in Nevada.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Colorado, Dadirri has shown a notable fluctuation in its market position over the recent months. Starting from a rank outside the top 20 in December 2023, Dadirri made a significant leap to 24th in January 2024, then impressively up to 16th in February, before slightly dropping to 26th in March 2024. This trajectory indicates a volatile yet upward trend in its competitive stance, particularly highlighted by a remarkable sales increase in February. Among its competitors, Packwoods demonstrated a strong recovery, moving from well outside the top 20 to 24th by March, surpassing Dadirri with a notable sales jump. Conversely, Binske and Vera have experienced declines both in rank and sales, indicating potential opportunities for Dadirri to capture a larger market share. Willie's Reserve, despite fluctuating ranks, remained outside the top 20, suggesting a less direct competitive threat to Dadirri within this period. This analysis underscores the dynamic nature of the Pre-Roll market in Colorado, with Dadirri showing promising signs of growth and competitive resilience.
Notable Products
In March 2024, Dadirri's top-selling product was the Caviar Bitty - Sour Fritter Infused Pre-Roll (0.5g) within the Pre-Roll category, maintaining its number one position from January and February with sales figures reaching 9677 units. Following in second place was the Caviar Bitty - Cherry Mac Infused Pre-Roll (0.5g), a newcomer to the top rankings in March. The Sativa SunRocks Infused Bud (1g) from the Flower category took the third spot, improving its rank from the previous month. Another notable product, the Caviar Bitty - Tropical Gelato Infused Pre-Roll (0.5g), also made its first appearance in the top rankings, securing the fourth position. The rankings indicate a consistent demand for Pre-Roll products, with two new entries making it into the top four, showcasing a dynamic shift in consumer preferences within Dadirri's product offerings.
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