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May-2026
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Colorado's Best Dabs (CBD) concentrated its mix in Concentrates at 53.64% share with a -4.85% year-over-year change and a -30.84% month-over-month shift, while Pre-Roll held 28.53% share with +1.97% YoY and +45.59% MoM. Vapor Pens expanded to 17.84% share on +275.88% YoY and +220.37% MoM, coinciding with a -3.55% YoY move in average price to $13.96 and an overall brand sales change of +12.24% YoY. In Colorado Concentrates, the brand sits at rank 17 and the May 2026 pattern implies a pivot from a contracting core toward faster-growing inhalables, redistributing volume toward Vapor Pens while Pre-Roll backfills mid-tier share.
With Concentrates declining -30.84% MoM yet still the largest share, and Vapor Pens surging +220.37% MoM alongside +275.88% YoY, the brand’s exposure is rotating toward higher-priced cartridges at a $23.70 average versus $12.80 in Concentrates, even as the overall average price fell -3.55% YoY. Pre-Roll’s +45.59% MoM and +1.97% YoY suggest a stabilizer for basket depth, while the rank 17 position in Colorado Concentrates combined with a 53.64% mix implies near-term share defense in the core and incremental share capture via Vapor Pens, positioning the brand to trade consumers up on unit economics without abandoning its base.
Competitive Landscape
Colorado's Best Dabs (CBD) sits at rank #17 in CO Concentrates in May 2026, a 5-spot improvement from #22 year over year, and a 3-position climb from #20 three months ago; however, it is down 5 ranks from its recent peak at #12 in April 2026, indicating volatility within a generally upward trend. In the same period, Amber advanced from #3 to #1 alongside a 101.7% YoY sales increase, while 710 Labs held at #2 despite a -16.9% YoY sales decline, signaling that gains in mid-pack positions like #17 require either outpacing accelerating leaders or capitalizing on flat or declining incumbents. The pattern implies Colorado's Best Dabs (CBD) is edging toward relevancy but must convert April 2026’s peak into sustained share capture to avoid oscillation around the mid-teens.
Notable Products
Glue Diamond Infused Pre-Roll (1g) posted a -2.8% month-over-month change at rank 5, while Flawless Lavender Sugar Wax (1g) rose 18.4% at rank 9, indicating momentum skewing toward concentrates at lower ranks and a soft spot in mid-ranked pre-rolls. SFV OG THCA Diamonds (1g) leads at rank 1 with $18,393 in May 2026 and, together with three additional concentrates in the top ten, sets a tilt toward extract-led traffic even as two pre-rolls occupy ranks 2 and 3. The split between pre-roll ranks 2–6 and multiple concentrates clustered at ranks 7–9 implies a barbell where pre-rolls drive visibility while concentrates consolidate value and could absorb future promotion without eroding rank.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
