Dec-2025
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Overview
Market Insights Snapshot
In the state of Colorado, Packs (fka Packwoods) has shown a mixed performance across different product categories. The brand's Vapor Pens have maintained a relatively stable presence, holding a top 15 position consistently from September to December 2025, despite a slight dip in sales. On the other hand, the Pre-Roll category has seen a decline, with the brand not making it to the top 30 rankings in November and December, indicating a potential area for improvement. This contrast highlights the brand's stronger foothold in the Vapor Pens market within Colorado, while suggesting challenges in maintaining a competitive edge in the Pre-Roll segment.
Across other states, Packs (fka Packwoods) has experienced varied success. In Massachusetts, the brand's presence in the Pre-Roll category did not make it into the top 30 for November and December, showing a downward trend. However, the Vapor Pens category in Massachusetts saw a rise in December, reaching the 74th position, a notable improvement from its previous absence in the top rankings. In Nevada, the brand's Pre-Rolls have experienced a significant decline, dropping from 9th place in September to 39th by December. This varied performance across states and categories illustrates the brand's challenges in maintaining consistent market leadership, with some promising signs of growth in specific areas.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Packs (fka Packwoods) has experienced fluctuating rankings from September to December 2025, indicating a dynamic market presence. Starting at rank 10 in September, Packs saw a dip to rank 13 in October, a slight recovery to rank 11 in November, and then back to rank 13 in December. This movement suggests a competitive tussle with brands like O.penVape, which climbed from rank 14 in September to 8 in October, and Eureka, which, despite dropping from rank 8 in September to 14 in October, managed to surpass Packs in December at rank 11. Meanwhile, Sauce Essentials and Edun also posed significant competition, with Sauce Essentials making a notable leap to rank 12 in December. These shifts highlight the volatility and competitive nature of the vapor pen market in Colorado, where Packs must continuously innovate and strategize to maintain and improve its standing.

Notable Products
In December 2025, the top-performing product from Packs (fka Packwoods) was the Orange Creamsicle Live Resin Distillate Mini Packspod Disposable (1g), maintaining its position as the best-seller for four consecutive months with a sales figure of 2449. The Marshmallow Fluff Distillate Packspod Mini Disposable (1g) climbed back to the second position, showing a significant increase from November. The Sour Gushers Live Resin Packspod Disposable (2g) held steady in third place, consistent with its October ranking. New entries in the top five include Blucifer Kush Live Resin Packspod Disposable (2g) and Jelly Dulce Live Resin Packspod Disposable (2g), debuting at fourth and fifth positions, respectively, in December. This indicates a dynamic shift in consumer preferences towards newer products in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







