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Jan-2026
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Overview
Market Insights Snapshot
Packs (fka Packwoods) has shown varied performance across different states and categories, with some notable trends. In the Colorado market, the brand's Vapor Pens have consistently performed well, maintaining a position within the top 15 and even climbing to the 10th spot by January 2026. This indicates a strong foothold in the vapor pen category, despite a minor dip in sales in December. Conversely, their Pre-Roll category in Colorado did not make it into the top 30 rankings by January 2026, which could signal a need for strategic adjustments in that segment. Meanwhile, in New York, Packs' Pre-Roll category experienced a downward trend, dropping from 40th to 75th place over four months, suggesting challenges in maintaining market share there.
In Nevada, Packs' Pre-Roll category has demonstrated significant fluctuations, initially ranking 13th in October 2025, dropping to 38th by December, and then rebounding to 15th by January 2026. This volatility could be indicative of a competitive market environment or shifting consumer preferences. On the other hand, in Massachusetts, the brand's presence in the Vapor Pens category was inconsistent, with the brand not ranking in November and January, although it did achieve a 78th place ranking in December. This sporadic performance might suggest a need for better market penetration strategies. Overall, the data reflects Packs' strong performance in certain categories and states, while also highlighting areas where the brand could enhance its market presence.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Packs (fka Packwoods) has shown a dynamic shift in rankings over the past few months. Starting from a rank of 14th in October 2025, Packs improved to 11th in November, slipped back to 14th in December, but made a significant leap to 10th by January 2026. This upward trend in January is notable, especially considering the competitive environment. For instance, Green Dot Labs consistently held a stronger position, maintaining a top 10 rank throughout the period, although they experienced a decline from 6th to 8th by January. Meanwhile, Seed & Strain Cannabis Co. showed stable performance, consistently ranking 9th from November to January. Olio and Edun also fluctuated in their standings, with Olio dropping to 12th and Edun improving to 11th by January. Packs' ability to climb to 10th place in January, surpassing both Olio and Edun, suggests a positive momentum in sales and brand positioning, indicating potential for further growth in the competitive Colorado vapor pen market.
Notable Products
In January 2026, the top-performing product for Packs (fka Packwoods) was the Orange Creamsicle Live Resin Distillate Mini Packspod Disposable (1g), maintaining its number one rank from previous months with a notable sales figure of 3601 units. The Marshmallow Fluff Distillate Packspod Mini Disposable (1g) held steady at the second position, showing an increase in sales compared to December 2025. Sour Gushers Live Resin Packspod Disposable (2g) consistently retained the third rank across the months, indicating stable demand. Jelly Dulce Live Resin Distillate Packspod Disposable (1g) remained in fourth place, despite fluctuations in its rank in earlier months. Blucifer Kush Live Resin Packspod Disposable (2g) entered the rankings in January, securing the fifth position, suggesting a positive reception since its introduction.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
