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Aug-2025
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Overview
Market Insights Snapshot
Packs (fka Packwoods) has shown varied performance across different states and product categories. In Colorado, the brand has maintained a strong presence in the vapor pens category, consistently ranking within the top 11, despite a gradual decline from 7th to 11th place from May to August 2025. This indicates a solid market position, although the sales figures have shown a declining trend. In the pre-roll category, the brand hasn't managed to break into the top 30, which might suggest a need for strategic adjustments in this segment. Meanwhile, in Massachusetts, Packs has seen an impressive rise in the pre-roll category, climbing from a position outside the top 30 in June to 58th in August, showing potential growth in this market.
In Nevada, Packs has demonstrated a strong performance in the pre-roll category, maintaining a top 20 position throughout the summer months, which could be indicative of a loyal customer base or effective marketing strategies. However, the brand's presence in the flower category was only notable in August, when it entered the rankings at 65th place, suggesting room for growth. In New York, Packs has maintained a solid mid-tier position in the pre-roll category, with rankings fluctuating between 24th and 34th place from May to August. However, their absence in the vapor pen category post-May suggests a potential area for market re-entry or increased competition. Overall, Packs' varied performance across states and categories highlights both their strengths and areas for potential growth.
Competitive Landscape
In the competitive landscape of the Colorado vapor pens category, Packs (fka Packwoods) has experienced notable fluctuations in its market standing from May to August 2025. Initially holding a strong position at rank 7 in May and June, Packs saw a decline to rank 11 by August. This downward trend in rank coincides with a decrease in sales from $889,752 in May to $648,771 in August. Meanwhile, Jetty Extracts demonstrated a remarkable recovery, climbing from rank 19 in July to rank 9 in August, with sales surging to $745,947. Similarly, Seed and Smith (LBW Consulting) maintained a consistent presence, fluctuating slightly but remaining within the top 13, while Seed & Strain Cannabis Co. achieved a stable rank of 10 in August. Sauce Essentials also showed stability, ending at rank 12 in August. These dynamics suggest that while Packs initially held a competitive edge, other brands have capitalized on market opportunities, affecting Packs' rank and sales trajectory in the Colorado vapor pens market.
Notable Products
In August 2025, the top-performing product from Packs (fka Packwoods) was Sour Gushers Live Resin Packspod Disposable (2g) in the Vapor Pens category, maintaining its number one rank from July with sales of 1938 units. Orange Creamsicle Live Resin Distillate Mini Packspod Disposable (1g) climbed to the second position, despite not being ranked in June or July, showing a strong sales resurgence. Unicorn Sherbet Live Resin Packspod Disposable (2g) held the third position, down from its second-place ranking in July. Black Cherry Gelato Live Resin Distillate Packspod Mini Disposable (1g) dropped one spot to fourth, while Blue Slurpee Live Resin Packspod Disposable (2g) entered the top five for the first time this year. These rankings highlight a dynamic shift in consumer preferences within Packs' Vapor Pens lineup over the summer months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
