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Sep-2025
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Overview
Market Insights Snapshot
Packs (fka Packwoods) has shown a varied performance across different states and product categories. In the Colorado market, their Pre-Roll category experienced a notable improvement, climbing from a rank of 50 in June to 36 by September 2025. This upward trend suggests an increasing preference for their products among consumers in the state. However, their Vapor Pens in Colorado experienced a decline in sales despite maintaining a relatively strong position within the top 10 rankings. Meanwhile, in Massachusetts, Packs did not make it into the top 30 in June, but by July, they secured a position at 63 in the Pre-Roll category, only to drop again by September. This inconsistency highlights potential challenges in maintaining market presence in Massachusetts.
In Nevada, Packs has demonstrated significant strength in the Pre-Roll category, advancing from rank 26 in June to an impressive 10 by September. This indicates growing consumer favorability and effective market penetration strategies. Conversely, in New York, their Pre-Roll category has shown a declining trend, slipping from rank 26 in June to 41 by September, which could suggest competitive pressures or shifting consumer preferences. Additionally, their Vapor Pens in Michigan failed to maintain a consistent presence in the rankings, dropping out of the top 30 by September, which may indicate a need for strategic reassessment in that segment. These movements across various states and categories provide insights into Packs' market dynamics and potential areas for growth or reevaluation.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Packs (fka Packwoods) has experienced notable fluctuations in its market position from June to September 2025. Starting at 7th place in June, Packs saw a dip to 9th in July and further to 11th in August, before recovering slightly to 8th in September. This volatility in rank is mirrored by a decline in sales over the same period, suggesting challenges in maintaining market share. In contrast, Green Dot Labs maintained a relatively stable position, ranking consistently within the top 7, while Spectra showed a strong upward trend, moving from 10th in June to 6th in September. Olio also experienced fluctuations but remained competitive, ranking between 7th and 9th. The data suggests that while Packs has faced challenges, there is potential for recovery and growth if strategic adjustments are made to address the competitive pressures from brands like Spectra and Green Dot Labs.
Notable Products
In September 2025, the top-performing product from Packs (fka Packwoods) was the Orange Creamsicle Live Resin Distillate Mini Packspod Disposable (1g) in the Vapor Pens category, maintaining its first-place ranking from August with sales of 1887 units. The Black Cherry Gelato Live Resin Distillate Packspod Mini Disposable (1g) climbed to the second position, showing a significant improvement from its fourth-place ranking in August. Sour Gushers Live Resin Packspod Disposable (2g) slipped to third place from its previous second-place position. Miami Haze Distillate Mini Packspod Disposable (1g) debuted at fourth place, indicating strong initial sales. Lastly, Marshmallow Fluff Distillate Packspod Mini Disposable (1g) rounded out the top five, dropping from third place in August.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
