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Jul-2025
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Overview
Market Insights Snapshot
In the state of Colorado, Packs (fka Packwoods) has shown varied performance across different product categories. Their Vapor Pens have maintained a relatively strong presence, starting at rank 6 in April 2025 and dropping slightly to rank 9 by July 2025. This category has been a consistent performer for the brand, despite a gradual decline in sales figures. Conversely, their Pre-Roll category in Colorado has experienced a more significant drop, falling out of the top 30 by June and July 2025. This indicates a potential area for improvement or reevaluation in their product strategy within this category.
In Michigan, Packs (fka Packwoods) has seen fluctuations in both the Pre-Roll and Vapor Pen categories. The Pre-Roll category, while not reaching the top 30, showed some recovery in May 2025, suggesting a temporary boost in consumer interest. However, by July, the ranking had slipped to 60. The Vapor Pens in Michigan also experienced a downward trend, moving from rank 67 in April to 75 in July. Meanwhile, in Nevada, their Pre-Roll category has been more stable, with a notable rebound to rank 15 in July after a dip in June. Interestingly, their Vapor Pens in Nevada entered the top 30 for the first time by July, indicating a growing market presence in that category.
Competitive Landscape
In the competitive Colorado vapor pen market, Packs (fka Packwoods) has experienced a notable shift in its ranking and sales performance over the past few months. Initially ranked 6th in April 2025, Packs saw a decline to 9th by July 2025, indicating a competitive pressure from other brands. Notably, Green Dot Labs maintained a consistent presence in the top 7, even briefly surpassing Packs in May and June. Meanwhile, Spectra showed a remarkable rise from 13th in April to 8th in July, highlighting a significant upward trend in sales. Additionally, Seed and Smith (LBW Consulting) and Seed & Strain Cannabis Co. have shown fluctuations in their rankings, with Seed & Strain Cannabis Co. achieving a higher rank than Packs in May. These dynamics suggest that while Packs remains a strong contender, it faces increasing competition from brands that are either maintaining or improving their market positions.
Notable Products
In July 2025, the top-performing product from Packs (fka Packwoods) was the Sour Gushers Live Resin Packspod Disposable (2g) in the Vapor Pens category, maintaining its first-place ranking from June with sales of 2100 units. Following closely was the Unicorn Sherbet Live Resin Packspod Disposable (2g), which rose to second place from fourth in June, despite a slight decrease in sales figures. The Blue Slurpee Live Resin Packspod Disposable (2g) secured the third spot, marking its entry into the top rankings after being unranked in May and June. The Black Cherry Gelato Live Resin Distillate Packspod Mini Disposable (1g) slipped from second place in June to fourth in July, with a notable drop in sales numbers. Finally, the Black Cherry Gelato Live Resin Packspod Disposable (2g) made its debut in the rankings at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
