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Aug-2024
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Overview
Market Insights Snapshot
Packwoods has displayed a varied performance across different states and product categories. In Colorado, Packwoods' Vapor Pens have consistently held strong positions, ranking 5th in both June and July 2024 before dropping slightly to 7th in August 2024. This indicates a robust presence in the vapor pen category within the state. However, their Pre-Roll category did not even make it into the top 30 for the months of May through August, suggesting potential challenges or competition in this segment. Meanwhile, in Massachusetts, Packwoods struggled to break into the top 30 for Pre-Rolls, with ranks fluctuating from 57th to 68th between May and August 2024, reflecting a weaker market penetration in this category.
In Michigan, Packwoods' performance in the Pre-Roll category showed positive momentum, improving from 55th place in July to 41st in August 2024. Similarly, their Vapor Pens saw significant rank improvements, moving from 74th in May to 30th in August, indicating growing consumer acceptance and market share. Conversely, in Nevada, their Vapor Pens fell out of the top 30 in June but managed to regain positions in July and August, ranking 30th and 28th respectively. This suggests a volatile but potentially recovering market presence. In New York, Packwoods experienced a notable drop in the Flower category, falling from 26th in May to 40th in August, while their Pre-Rolls showed a strong resurgence, maintaining a solid 6th place in both July and August, indicating a mixed but dynamic performance across different products.
Competitive Landscape
In the competitive landscape of Vapor Pens in Colorado, Packwoods has demonstrated a dynamic performance over the past few months. Despite a strong showing in June and July 2024, where it ranked 5th, Packwoods slipped to 7th place in August 2024. This fluctuation is notable when compared to competitors like Craft / Craft 710, which consistently improved its rank, reaching 5th place in August 2024, and The Clear, which climbed from 11th in May to 6th in August 2024. The sales trends also reflect these shifts, with Packwoods peaking in July but experiencing a decline in August, while Craft / Craft 710 and The Clear saw significant sales growth. These insights suggest that while Packwoods remains a competitive player, it faces strong upward momentum from its rivals, indicating a need for strategic adjustments to maintain and improve its market position.
Notable Products
In August 2024, the top-performing product from Packwoods was Sour Gushers Live Resin Packspod Disposable (2g) in the Vapor Pens category, maintaining its first-place rank for three consecutive months with sales of 6488 units. Unicorn Sherbet Live Resin Packspod Disposable (2g) climbed to the second position from fourth in July, showing a notable increase in sales to 5875 units. Gelato Freeze Live Resin Packspod Disposable (2g) re-entered the rankings at third place with 5662 units sold. Jelly Dulce Live Resin Packspod Disposable (2g) slipped to fourth place from fifth, with sales of 4878 units. Blue Slurpee Live Resin Packspod Disposable (2g) dropped to fifth place from third in July, with 3989 units sold.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
