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Nov-2024
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Overview
Market Insights Snapshot
Packwoods has shown varied performance across different states and product categories. In the Colorado market, the brand has gained traction in the Pre-Roll category, improving its rank from 37th in August to 29th by November. This upward movement suggests a growing acceptance or popularity of their pre-roll products in the state. However, in the Vapor Pens category, despite a strong start with an 8th place ranking in August, the brand's position stabilized at 12th from September through November. This stability might indicate consistent consumer demand, but it also suggests a lack of further upward momentum. Interestingly, in Massachusetts, Packwoods did not break into the top 30 for Pre-Rolls in November, a decline from its 49th place in October, highlighting a potential area of concern or increased competition.
In Michigan, Packwoods' performance in the Pre-Roll category showed an encouraging trend, climbing to 40th place in November from a steady position in the mid-50s in prior months. This suggests a positive reception and possible market expansion. Conversely, the Vapor Pens category in Missouri saw a notable improvement, with Packwoods moving up from 48th place in September to 28th in November, indicating a successful strategy or product acceptance. Meanwhile, in Nevada, Packwoods experienced a drop in visibility in both Pre-Roll and Vapor Pens categories in October, failing to make the top 30, but rebounded in November, particularly in Pre-Rolls, where it secured the 8th position. This fluctuation could point to changes in consumer preferences or competitive dynamics within the market.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Packwoods has experienced notable fluctuations in rank and sales over the past few months. Despite maintaining a consistent rank of 12th from September to November 2024, Packwoods saw a significant drop from its 8th position in August. This decline in rank coincided with a decrease in sales from August to September, although sales slightly rebounded in October before dropping again in November. In contrast, The Clear, which started at 7th in August, also experienced a downward trend, falling to 13th by November, indicating a potential market shift. Meanwhile, AiroPro showed a positive trajectory, climbing from 15th in August to 11th in November, suggesting a growing consumer preference. Next1 Labs LLC demonstrated a remarkable rise, moving from 21st in August to 10th by November, surpassing Packwoods in the process. This competitive movement highlights the dynamic nature of the vapor pen market in Colorado, where Packwoods faces both challenges and opportunities to regain its higher ranking and boost sales.
Notable Products
In November 2024, the top-performing product for Packwoods was Jelly Dulce Live Resin Packspod Disposable (2g), maintaining its number one rank from September, despite a decrease in sales compared to August. Blue Slurpee Live Resin Packspod Disposable (2g) climbed to the second position, showing a notable improvement from its fifth place in October. Black Cherry Gelato Live Resin Packspod Disposable (2g) entered the rankings at third place, with a sales figure of 2312. Sour Gushers Live Resin Packspod Disposable (2g) dropped to fourth from its consistent second position in the previous months. Unicorn Sherbet Live Resin Packspod Disposable (2g) saw a decline, moving from first in October to fifth in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
