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Oct-2025
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Overview
Market Insights Snapshot
Daily Driver has shown an upward trajectory in the Flower category in Missouri over the past few months, breaking into the top 30 brands by October 2025. Starting from a rank of 34 in July, the brand improved its position gradually each month, finally reaching the 30th spot. This steady climb indicates a positive reception and growing popularity among consumers in the state. Despite not being in the top 30 initially, the brand's consistent performance and increase in sales volume suggest a strengthening market presence.
In terms of sales, Daily Driver has seen a notable increase from July to October, with the sales figure in October reflecting a significant jump compared to previous months. This growth in sales volume aligns with their improved ranking, suggesting effective market strategies and possibly an expanding customer base. The absence from the top 30 in earlier months could have been seen as a challenge, but their recent entry into the top ranks indicates a successful turnaround. The data highlights the importance of maintaining momentum and leveraging market trends to enhance brand visibility and consumer loyalty.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Daily Driver has shown a steady improvement in rank from July to October 2025, moving from 34th to 30th place. This positive trend is supported by a significant increase in sales, particularly in October, where Daily Driver's sales surged, indicating a strong market presence. In contrast, Buoyant Bob, despite having higher sales figures, experienced a decline in rank, dropping from 25th to 29th place, which could suggest a potential vulnerability in maintaining its market position. Meanwhile, Sundro Cannabis maintained a relatively stable rank, while CAMP Cannabis and Hermit's Delight showed fluctuations in their rankings, indicating a volatile market environment. These dynamics highlight Daily Driver's upward momentum and potential to capitalize on its competitors' inconsistencies in the Missouri flower market.
Notable Products
In October 2025, Daily Driver's top-performing product was Sticky Grapes #11 (3.5g) in the Flower category, achieving the number one rank with sales of 1203 units. Hollywood Hairband #2 (3.5g) made a significant debut, securing the second position. Strawberry Candy (3.5g) maintained its third-place ranking from the previous month, despite a decrease in sales. Grapestar (3.5g) entered the rankings at fourth place, while Devil's Rock Candy (3.5g) reappeared in the fifth position, having been absent from the rankings in September. The shifts in rankings highlight a dynamic market where new entries and returning products can significantly impact sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
