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Nov-2025
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Overview
Market Insights Snapshot
Daily Driver has shown a notable performance in the Flower category in Missouri. Over the past few months, the brand has made significant strides, breaking into the top 30 by October 2025 with a rank of 29. This upward movement from being ranked 35 in August to 31 in September, and finally reaching 30 in November, indicates a positive trend in their market presence. The growth in sales from $351,192 in August to $459,919 in October further underscores their increasing popularity and market penetration in the Flower category within the state. However, it is important to note that they have just managed to maintain their position within the top 30 by November.
The trajectory of Daily Driver in Missouri's Flower category suggests a competitive edge in the market, but it also highlights the challenges of sustaining a top position. The brand's ability to climb the ranks over a few months is commendable, yet remaining at the cusp of the top 30 in November may pose a challenge for future growth. This indicates a need for strategic initiatives to maintain and improve their ranking. The absence of Daily Driver in the top 30 prior to August reflects an emerging presence, which could be seen as a positive sign of growth potential or a signal for the need to further solidify their market position.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Daily Driver has shown a consistent upward trend in rank from August to October 2025, moving from 35th to 29th, before slightly dipping to 30th in November. This improvement in rank is indicative of a significant increase in sales, particularly from September to October, where sales jumped notably. In contrast, CAMP Cannabis experienced fluctuating ranks, ending November with a higher rank than Daily Driver despite a dip in September sales. Meanwhile, Hermit's Delight saw a decline in rank by November, suggesting a decrease in sales momentum. Vertical (MO) experienced a significant drop in rank in October, indicating a sharp decline in sales, but managed a slight recovery in November. Habitat maintained a relatively stable rank, although it too saw a decline by November. These dynamics highlight Daily Driver's potential to capitalize on its upward sales trajectory, despite the competitive pressures from brands like CAMP Cannabis and Habitat.
Notable Products
In November 2025, Devil's Rock Candy (3.5g) from Daily Driver emerged as the top-performing product, climbing from its previous fifth position in August and October to first place with notable sales of 1215 units. Sticky Grapes #11 (3.5g) maintained its strong performance, securing the second rank after leading in October, although its sales slightly decreased to 1007 units. Grapestar (3.5g) held steady in the third position, experiencing a minor dip in sales to 730 units compared to the previous month. Strawberry Guava (3.5g) and Chem Fuego x Chem D Starfighter #18 (7g) rounded out the top five, with the former making its debut in the rankings at fourth place. The consistent rise in Devil's Rock Candy's sales highlights its growing popularity among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
