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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Habitat concentrated 79.15% of July 2026 sales in Flower, where sales declined 0.96% year over year and 5.42% month over month, while average price in the month sat at $30.44 amid a 35.89% YoY price drop. Pre-Roll rose 65.22% YoY but fell 10.56% MoM to 9.32% share, and Vapor Pens expanded to 10.51% share on a 132.15% MoM surge; Edible also jumped 260.78% MoM to 0.95% share as Concentrates contracted 28.61% MoM to 0.07% share. With Flower’s large base slipping MoM and price down sharply YoY while smaller formats post outsized MoM gains, the mix implies near-term cannibalization risk of Flower and a pivot opportunity toward Pre-Roll and Vapor Pens to stabilize volume and margin.
Positioned 38th in Flower in Missouri, Habitat’s heavy Flower reliance (79.15% share) paired with a 5.42% MoM decline suggests limited ranking upside without accelerating non-Flower adoption, whereas double- and triple-digit MoM increases in Vapor Pens (132.15%) and Edible (260.78%) indicate channels for incremental rank lift outside core Flower. Given Pre-Roll’s 65.22% YoY growth but 10.56% MoM pullback and Vapor Pens’ 10.51% share with a lower average price point, the pattern points to a price-led access strategy that trades some Flower ASP for basket breadth across lower-priced, faster-moving formats to mitigate rank pressure in Flower and broaden addressable demand.
Competitive Landscape
Habitat sits at rank #38 in Missouri Flower for July 2026, down 3 positions year over year from #35, while holding flat versus April 2026 at #38, and still far from its peak of #22 reached in September 2025; in contrast, Sinse Cannabis moved up from #4 to #2 and Local Cannabis Co. advanced from #10 to #5 as their year-over-year sales changed by +8.99% and +41.83% respectively, compared with Habitat’s rank slip against a category where Illicit / Illicit Gardens held at #3 with a -12.78% sales change and Flora Farms stayed #1 despite a -1.25% sales shift; this mix of upward competitor mobility and Habitat’s 3-rank YoY decline implies the brand is losing relative velocity and will likely continue ceding share unless it reverses the trajectory back toward its September 2025 peak.
Notable Products
Paloma Pre-Roll (1g) posted the steepest decline at -11.47% MoM while sliding to rank 4, eclipsing the modest -1.65% dip for Primetime Pre-Roll (1g) at rank 3 and contrasting with Superare Pre-Roll (1g) up 46.97% MoM at rank 2. Four of the top ten are Pre-Roll SKUs clustered at ranks 1–4, yet category momentum is mixed with Dirty Dozen Pre-Roll (1g) down 36.35% MoM at rank 1 against Superare Pre-Roll (1g) surging toward the top, implying internal share rotation rather than category expansion. Vapor Pens occupy ranks 5, 6, and 10 with Oranges & Cream Distillate Disposable (0.5g) at rank 5 and Guava Puree Distillate Disposable (0.5g) at rank 10 despite no reported MoM baselines, while Flower holds steady with Superare (3.5g) up 1.35% at rank 7 and Gush Mints (14g) down 3.09% at rank 9 around the $32,788 mark for Grape Street (14g) at rank 8. The pattern indicates Habitat is leaning into a diversified mix where Pre-Rolls are being rebalanced toward higher-velocity SKUs while Vapor Pens and mid-rank Flower provide stability for volume continuity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
