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Nov-2025
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Overview
Market Insights Snapshot
In the Michigan market, Habitat has experienced some fluctuations in its ranking within the Flower category. Notably, the brand was not present in the top 30 in August 2025, which could be seen as a setback. However, there was a positive trend from September to November with a notable leap to the 54th position in November, despite not breaking into the top 30. This upward movement is indicative of a potential recovery or growth in consumer interest, as evidenced by the increase in sales from September to November. The consistent rise in sales figures, even without top 30 rankings, suggests that Habitat is gaining ground in the competitive Michigan market.
In contrast, Habitat's performance in Missouri presents a more stable yet slightly declining trend in the Flower category, maintaining a presence within the top 30 from August through November, albeit slipping from 22nd to 29th place. This downward trajectory, alongside fluctuating sales, might indicate increasing competition or shifting consumer preferences. Meanwhile, in the Pre-Roll category, Habitat did not secure a spot in the top 30 in recent months, which could be a point of concern for the brand's diversification strategy in Missouri. The absence from the top rankings in this category may highlight an area for potential growth or reevaluation of market strategies.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Habitat has experienced a fluctuating rank over the past few months, indicating a dynamic market presence. Starting from a non-ranking position in August 2025, Habitat entered the top 20 in September at rank 52, slightly declined to 65 in October, and improved to 54 in November. This suggests a positive trend in sales recovery, particularly in November, where sales increased significantly compared to October. In contrast, competitors like Rkive Cannabis have shown a consistent upward trajectory, moving from rank 95 in August to 50 in November, reflecting a strong growth in sales. Meanwhile, Galactic maintained a more stable ranking, hovering in the 30s and 40s, with sales figures consistently higher than Habitat's. The competitive pressure from brands like Zips and The Limit also highlights the need for Habitat to strategize effectively to enhance its market position and capitalize on its recent sales momentum.
Notable Products
In November 2025, Gator Breath (Bulk) emerged as the top-performing product for Habitat, securing the number one rank with sales reaching 1788 units. Dante's Inferno (Bulk) maintained a strong presence, holding the second rank, despite a slight decrease from its previous top position in September. Gelonade (Bulk) entered the rankings for the first time, claiming the third spot. Cosmic Kush (Bulk) experienced a drop in performance, moving from second place in October to fourth in November. Lastly, 996 (Bulk) returned to the rankings in fifth place, showing a consistent performance compared to its previous appearances.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
