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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Habitat is stocked at 91 licensed dispensaries across Missouri, with the deepest coverage in Kansas City, St. Louis, Cape Girardeau, Columbia, and Saint Charles. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, Habitat concentrated 82.85% of sales in Flower, where year-over-year sales fell 64.48% and month-over-month dropped 27.23%, while Pre-Roll held 13.89% share with a comparatively mild 1.02% YoY decline but a 28.07% MoM dip. Secondary categories were volatile: Vapor Pens at 1.95% share declined 43.58% MoM and Concentrates at 0.04% share fell 74.27% MoM, whereas Edible at 1.27% share rose 15.99% MoM despite no YoY baseline; combined with an average price down 32.36% YoY, the mix signals a pullback from premium-priced Flower into lower-priced or trial categories. The pattern implies Habitat’s dependence on Flower amid broad price compression and MoM volume pressure is amplifying overall YoY contraction of 59.56%, with small but growing Edible engagement the only near-term offset.
With Flower dominance and a Flower category rank of 40 in Missouri, the 27.23% MoM contraction in the lead category alongside a 28.07% MoM decline in Pre-Roll points to shrinking shelf velocity rather than isolated SKU issues, while the 15.99% MoM gain in Edible suggests an entry point for diversification. Given average price at $27.74 and down 32.36% YoY, the combination of sharp Flower declines and modest Pre-Roll stability indicates Habitat is trading down while losing share in its core, so positioning should pivot to defensible price tiers in Flower and targeted expansion in Edible to reduce exposure to a single category shock.
Competitive Landscape
Habitat ranks #40 in MO Flower in September 2026, sliding 18 positions year over year from #22, and down 4 spots from June 2026’s #36, while its historical peak of #22 in September 2025 signals a two-year decline; in contrast, Flora Farms held #1 with a 33.4% year-over-year sales increase and Amaze Cannabis climbed from #6 to #2 with 19.8% growth, whereas Sinse Cannabis stayed at #3 despite an 11.1% sales decline and Illicit / Illicit Gardens stayed at #4 with an 8.7% drop; this pattern implies Habitat’s rank trajectory is tethered more to share loss versus faster-growing leaders than to category contraction, and without a reversal in the next quarter the brand risks drifting out of the top 40.
Notable Products
Dirty Dozen Pre-Roll (1g) posted the steepest decline in September 2026 at -17.9% while holding rank 2, and Paloma Pre-Roll (1g) fell -33.7% at rank 6, indicating pressure within pre-rolls despite Super Runtz Pre-Roll (1g) sitting at rank 1 with no reported month-over-month figure. In contrast, Superare (3.5g) climbed +22.6% at rank 5 while Grape Street (14g) dropped -44.5% at rank 9, and three of the top ten are Flower SKUs that span both value ounces and premium eighths, with Nectarine Squeeze (28g) contributing $38,257 at rank 10. With four of the top ten landing in the Pre-Roll category and two of those showing double-digit declines, the mix implies Habitat is leaning on flagship pre-roll visibility while near-term growth is shifting toward Flower formats with both higher-velocity eighths and bulk packs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
