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Oct-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Habitat has experienced some fluctuations in its performance within the Flower category. Notably, the brand did not rank in the top 30 in either July or August 2025, before landing at the 52nd position in September and slipping further to 66th in October. This indicates a challenging market presence in Michigan's Flower category, as the brand struggles to secure a stronger foothold. The downward trend from September to October suggests potential issues that could be impacting sales or market competitiveness, which might require strategic adjustments to regain momentum.
Conversely, in Missouri, Habitat's performance in the Flower category has been more promising. The brand improved its ranking from 35th in July to 22nd in both August and September, before slightly dropping to 25th in October. This consistent presence in the top 30 highlights a relatively stable market position in Missouri. However, the Pre-Roll category tells a different story, with Habitat failing to rank within the top 30 in October after being at 70th, 67th, and 69th in the preceding months. This suggests a need for further exploration into the Pre-Roll market dynamics or consumer preferences to better capture this segment.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Habitat has demonstrated notable fluctuations in its ranking over the past few months. Starting from a rank of 35 in July 2025, Habitat made a significant leap to rank 22 in both August and September, before slightly dropping to rank 25 in October. This upward trajectory in the middle months was accompanied by a substantial increase in sales, peaking in September. However, the slight decline in October suggests increased competition from brands like Galactic, which maintained a relatively stable rank around the low 20s, and Farmer G, which improved its position to rank 24 in October. Despite these competitive pressures, Habitat's ability to climb the ranks and increase sales in a short period indicates a strong market presence and potential for further growth in Missouri's Flower market.
Notable Products
In October 2025, Habitat's top-performing product was Super Boof (Bulk) in the Flower category, securing the number one rank with sales of 1774 units. Cosmic Kush (Bulk) followed closely in second place, while 26mm (Bulk) held the third position. Notably, Dante's Inferno (Bulk) dropped from the second rank in September to fourth in October, with sales decreasing to 990 units. Gator Breath (Bulk) emerged as the fifth top product for the month. These rankings indicate a slight reshuffle among the top products, with Super Boof (Bulk) and Cosmic Kush (Bulk) making strong debuts.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
