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Oct-2026
Sales
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6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Habitat is stocked at 74 licensed dispensaries across Missouri, with the deepest coverage in Kansas City, St. Louis, Cape Girardeau, Saint Charles, and Branson. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Habitat concentrated 80.91% of October 2026 sales in Flower, where year-over-year sales fell 53.36% while month-over-month rose 11.02%, and Pre-Roll held 14.10% with a 13.30% YoY decline but a 16.41% MoM lift; Vapor Pens remained small at 3.17% share yet surged 103.07% MoM from a low base with no YoY comp. The brand’s overall YoY sales decline of 47.31% contrasted with a 37.31% YoY drop in average price, indicating volume contraction beyond pricing, and the category mix shift toward faster MoM growth in Pre-Roll and Vapor Pens implies a near-term pivot away from over-reliance on Flower.
With Flower at rank 38 in Missouri and comprising 80.91% of sales, the 11.02% MoM uptick there lags the 16.41% MoM in Pre-Roll and the 103.07% MoM in Vapor Pens, signaling that incremental gains are accruing faster in lighter-weight segments than in the core. The gap between the 53.36% YoY decline in Flower and the 13.30% YoY decline in Pre-Roll, together with a 3.17% Vapor Pen share expanding on triple-digit MoM growth, implies Habitat’s competitive positioning will improve by reallocating assortment toward Pre-Roll and Vapor Pens while using price architecture to stabilize Flower at a lower average price of $28.93.
Competitive Landscape
Habitat sits at rank #38 in MO Flower in October 2026, down 13 positions year over year from #25, and off 1 place versus July 2026’s #37, while still trailing its peak at #22 from September 2025; meanwhile, category leaders like Flora Farms held #1 with a -7.6% sales YoY change and Vivid (MO) advanced from #6 to #4 with a 6.5% sales YoY increase, indicating competitor mobility at the top even as Habitat’s relative position softens. The contrast between Habitat’s 13-rank YoY decline to #38 and Sinse Cannabis moving from #3 to #2 despite a -10.8% YoY sales shift suggests rank is being reshuffled more by share reallocation than absolute growth, and compared with Illicit / Illicit Gardens edging from #4 to #3 on a -10.0% YoY, Habitat’s downward drift implies erosion in relative pull-through rather than a category-wide downturn. The pattern implies that regaining share will require outpacing modest top-tier churn rather than relying on market contraction, as the climb of Vivid (MO) to #4 alongside multiple negative YoY sales prints shows rank is contestable even without broad demand gains.
Notable Products
Habitat leans on a steady stream of recent launches in October 2026, with 37 new products generating 35.3% of brand sales and two of them – 996 (14g) and Black Maple 22 (14g) – among the top sellers. That volume of new items alongside a broad catalog of 83 products points to sales coming disproportionately from fresh releases.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
