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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Habitat’s mix in August 2026 is concentrated in Flower at 83.96% share with a year-over-year decline of 29.08% but a month-over-month lift of 9.62%, while Pre-Roll holds 12.86% share with a 29.55% YoY increase and a 29.55% MoM jump. Vapor Pens sit at 2.33% share with a steep 70.72% MoM decline and no YoY baseline, and Edible at 0.73% share is down 9.54% MoM with no YoY baseline; Concentrates are just 0.12% share but rose 150.15% MoM from a very small base. With overall brand sales down 22.06% YoY alongside a 27.38% YoY drop in average price to $31.12, the pattern implies Habitat is leaning into price-accessible Flower and expanding Pre-Rolls to stabilize volume while de-emphasizing higher-price or emerging form factors.
Given Flower’s 83.96% share and rank 35 in Flower in Missouri, the 9.62% MoM Flower rebound and 29.55% MoM Pre-Roll surge suggest a tactical pivot toward higher-throughput categories to offset the 22.06% YoY brand contraction. The 70.72% MoM contraction in Vapor Pens alongside a 150.15% MoM pop in Concentrates at only 0.12% share implies a trial-and-prune approach: concentrate resources on Flower and Pre-Rolls where immediate share gains are plausible, while keeping niche bets small, which positions Habitat as a value-forward Flower player using Pre-Rolls for incremental reach rather than pursuing breadth across low-share formats.
Competitive Landscape
Habitat is ranked #35 in MO Flower in August 2026, down 13 positions year over year from #22, and up 4 positions versus three months ago from #39; that slide from the September 2025 peak of #22 to #35 overlaps a market where Flora Farms held #1 with a 2.74% year-over-year sales increase while Illicit / Illicit Gardens moved from #3 to #2 on a -5.02% sales change, indicating that Habitat’s downward rank shift is occurring while leadership either defends or ascends despite mixed sales trends, which implies Habitat’s trajectory points to share dilution unless rank momentum from the last three months sustains beyond seasonal variance.
Notable Products
Dirty Dozen Pre-Roll (1g) posted the largest movement with a +62.7% month-over-month rise and climbed to rank 2, while Superare Pre-Roll (1g) fell -12.8% and slipped to rank 5; four of the top ten are Pre-Roll SKUs, concentrating momentum in ready-to-smoke formats. Grape Street (14g) advanced +32.1% to rank 7 as Superare (3.5g) gained +16.8% at rank 10, while Dirty Dozen (14g) held rank 6 with $50,476, indicating Flower is steady but trailing Pre-Roll velocity. The mix shows Pre-Rolls capturing faster share gains than Flower in August 2026, implying Habitat’s near-term commercial direction tilts toward impulse-ready formats that can be scaled through a few flagship SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
