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Dec-2025
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Overview
Market Insights Snapshot
Vertical (MO) has demonstrated varied performance across different product categories in Missouri. In the Concentrates category, the brand showed resilience by bouncing back to a 15th place ranking in December 2025 after slipping to 23rd in October. This indicates a positive recovery in sales momentum, with a notable increase in sales from October to November. The Flower category also saw a significant improvement, with Vertical (MO) climbing from 42nd in October to 28th in December, suggesting a strong end to the year. However, the Pre-Roll category presented a more fluctuating performance, with rankings varying between 25th and 42nd, indicating potential volatility or competitive pressure in this segment.
In the Vapor Pens category, Vertical (MO) was not ranked in the top 30 for September and October, but they made their way to the 84th position in November and improved slightly to 74th in December. This late entry into the rankings could be seen as a positive sign of emerging presence, although they remain outside the top 30. The brand's overall movement across these categories suggests strategic adjustments or market responses that have led to improved standings, particularly in Concentrates and Flower. Observing these trends can provide insights into Vertical (MO)'s market strategies and consumer preferences in Missouri.
Competitive Landscape
In the Missouri flower category, Vertical (MO) experienced notable fluctuations in its ranking and sales throughout the last quarter of 2025. Starting at rank 25 in September, Vertical (MO) saw a significant drop to rank 42 in October, indicating a challenging month. However, the brand rebounded in the following months, climbing to rank 35 in November and further improving to rank 28 by December. This recovery suggests a positive trajectory in sales performance, culminating in a strong finish at the end of the year. In contrast, competitors like Atta showed a more volatile pattern, peaking at rank 16 in October before dropping to 27 by December. Meanwhile, Habitat maintained a relatively stable position, hovering around the mid-20s throughout the period. The data highlights Vertical (MO)'s resilience and potential for growth, despite facing stiff competition in the Missouri market.
Notable Products
In December 2025, Vertical (MO) saw Wild OG (7g) leading as the top-performing product in the Flower category, achieving the number one rank with sales of $2,712. Souffle Popcorn (7g) followed closely in second place, showing a strong market presence. Heir Heads (3.5g) secured the third position, while Souffle (3.5g) and Lemon Cherry Sherbert (3.5g) rounded out the top five. Compared to previous months, Wild OG (7g) made a significant leap to the top, indicating a surge in popularity. The consistent rankings of Souffle Popcorn (7g) and Heir Heads (3.5g) suggest stable consumer demand throughout the latter months of 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
