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Oct-2026
Sales
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6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Vertical (MO) is stocked at 137 licensed dispensaries across Missouri, with the deepest coverage in St. Louis, Kansas City, Columbia, Springfield, and Joplin. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Vertical (MO) concentrated 78.67% of sales in Flower during October 2026, with that category up 809.25% year over year but down 2.51% month over month, while Pre-Roll held 15.99% share with 200.78% YoY growth and a 14.78% MoM decline. Smaller lines diverged: Concentrates at 3.98% share grew 15.90% YoY and 2.21% MoM, Vapor Pens at 0.74% share fell 50.08% YoY and 39.79% MoM, and Edible at 0.62% share declined 17.17% MoM with no YoY comp, as the brand’s average price moved down 4.83% YoY to $23.89. With Flower ranking 9th in Missouri and driving outsized YoY gains alongside Pre-Roll, the mix implies a scale-first tilt into inhalables even as month-over-month pullbacks signal sensitivity to near-term demand and pricing.
The mix shifts imply that Vertical (MO)’s positioning rests on maintaining top-10 visibility in Missouri Flower (rank 9) while using Pre-Roll’s 200.78% YoY growth to defend shelf space despite a 14.78% MoM dip. The concurrent 2.21% MoM rise in Concentrates versus a 39.79% MoM slide in Vapor Pens indicates a substitution pattern within non-flower inhalables, and the 4.83% YoY price decrease alongside an 809.25% Flower surge suggests a volume-led strategy that trades ticket size for share. Net effect: the brand’s edge comes from depth in Flower (78.67% share) and a secondary Pre-Roll pillar (15.99% share), with positioning risk concentrated in categories under 1% share where volatility (e.g., Vapor Pens’ 50.08% YoY decline) can dilute breadth without moving the overall needle.
Competitive Landscape
Vertical (MO) sits at rank #9 in MO Flower for October 2026, climbing 34 positions from #43 year over year, and edging up 1 spot from #10 three months ago; this matches its peak rank of #9 in October 2026 while category leaders saw mixed movement. In contrast, Flora Farms held at #1 while its sales fell 7.6% year over year, and Vivid (MO) moved from #6 to #4 with 6.5% sales growth; meanwhile, Sinse Cannabis slid from #3 to #2 as sales declined 10.8%. The combination of a 34-rank YoY gain and a 1-rank improvement since July 2026 implies Vertical (MO) is transitioning from mid-pack volatility to a stable top-10 foothold that can pressure incumbents if momentum persists.
Notable Products
Vertical (MO) leans on lower pricing in October 2026, with average prices 12.3% below similar products and value packs like Double Up (14g) priced 26.2% under peers. That discount posture, alongside 25.1% of sales from products launched in the last six months, points to sales driven by sharp price gaps and fresh releases rather than a few hero items.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
