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Aug-2025
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Overview
Market Insights Snapshot
Vertical (MO) has shown a promising upward trajectory in the Missouri market, particularly within the Concentrates category. Over the past few months, the brand has improved its ranking from 29th in May 2025 to 20th by August 2025. This steady climb is supported by a significant increase in sales, culminating in $94,715 in August. Such performance indicates a growing consumer preference for Vertical (MO)'s concentrate offerings, suggesting effective product positioning and possibly a favorable reception to new product launches or marketing strategies.
In the Flower category, Vertical (MO) experienced a notable improvement, ascending from a rank of 34 in May to 26 in August within Missouri. This rise in rank is accompanied by a substantial sales increase, reflecting strong market demand. However, it is worth noting that the brand did not make it to the top 30 in May and June, highlighting the competitive nature of the Flower category. In Pre-Rolls, Vertical (MO) maintained a consistent presence, hovering around the 20th rank, which suggests stability in this segment. This consistency, combined with the improvements in other categories, paints a picture of a brand that is dynamically adapting to market trends and consumer preferences in Missouri.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Vertical (MO) has shown a notable upward trajectory in recent months. Starting from a rank of 34 in May 2025, Vertical (MO) has climbed to 26 by August 2025, indicating a significant improvement in its market position. This upward trend in rank is coupled with a substantial increase in sales, particularly evident in August 2025. In comparison, C4 / Carroll County Cannabis Co. experienced a decline, dropping from rank 21 in May to 28 in August, with a corresponding decrease in sales. Meanwhile, Buoyant Bob and Sundro Cannabis have shown fluctuations in rank and sales, with Buoyant Bob maintaining a relatively stable position and Sundro Cannabis recovering slightly in August. Atta also displayed volatility, peaking at rank 21 in July before dropping again in August. Vertical (MO)'s consistent improvement in both rank and sales amidst these fluctuations highlights its growing presence and competitive edge in the Missouri flower market.
Notable Products
In August 2025, Vertical (MO) saw LA Kush Cake 3.5g dominate the sales charts as the top-performing product in the Flower category, maintaining its number one rank from July with a notable sales figure of $2,702. Purple Churro 3.5g also showed strong performance, climbing to the second position, up from third place in July. The introduction of Purple Churro Pre-Roll 1g to the market was successful, securing the third rank in its debut month. LA Kush Cake Pre-Roll 2-Pack 1g followed closely, ranking fourth, while Aloha Limone Pre-Roll 2-Pack 1g rounded out the top five. This month’s rankings indicate a strong preference for both Flower and Pre-Roll categories, with consistent demand for LA Kush Cake products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
