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Oct-2025
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Overview
Market Insights Snapshot
Vertical (MO) has demonstrated fluctuating performance across various cannabis categories in Missouri. In the Concentrates category, the brand showed a promising upward trend from July to September 2025, moving from 18th to 13th place. However, in October, there was a noticeable decline to 23rd place, indicating potential challenges in maintaining its momentum. This drop could be a signal of increased competition or changes in consumer preferences. In the Flower category, Vertical (MO) started at a relatively low 32nd rank in July and improved to 23rd in August, but subsequently slipped out of the top 30 by October, ranking 42nd. This suggests that while there was a brief period of growth, sustaining that growth has proven difficult.
In the Pre-Roll category, Vertical (MO) maintained a consistent presence in the rankings, though it experienced a decline from 22nd place in July to 41st by October. Despite this downward trend, the brand managed to stay within the top 30 for three consecutive months before dropping out. This could indicate a need for strategic changes to regain market share. The brand's sales figures in all categories reflect these ranking changes, with a notable decrease in October sales across the board. Such data highlights the importance of understanding both market dynamics and consumer behavior to navigate the competitive landscape effectively. For more detailed insights, one might consider further analysis of market conditions and consumer trends in Missouri.
Competitive Landscape
In the Missouri Flower category, Vertical (MO) experienced a significant fluctuation in its competitive standing from July to October 2025. Initially ranked 32nd in July, Vertical (MO) climbed to 23rd in August, showcasing a strong upward momentum. However, by October, it had dropped to 42nd, indicating a notable decline. This volatility in ranking is mirrored in its sales performance, which peaked in August but saw a sharp decrease by October. Competitors like The Solid maintained a more stable presence, consistently ranking in the low 40s and experiencing less dramatic sales fluctuations. Meanwhile, Cubano showed a steady improvement in rank, moving from 55th in July to 41st by September and maintaining that position into October, reflecting a positive sales trend. The contrasting trajectories of these brands highlight the competitive pressures Vertical (MO) faces in maintaining its market position amidst shifting consumer preferences and competitor strategies.
Notable Products
In October 2025, the top-performing product for Vertical (MO) was the Platinum Papaya Mimosa Pre-Roll 7-Pack (3.5g), leading the sales with a notable figure of 696 units sold. Following closely was the LA Kush Cake Pre-Roll (1g), which secured the second position with a slight decrease from its previous ranks. The LA Kush Cake (3.5g), which had maintained the top rank from July to September, dropped to third place, indicating a significant shift in consumer preference. The Wild OG Pre-Roll (1g) debuted at fourth position, showing strong performance in the pre-roll category. Lastly, the Platinum Papaya Mimosa Pre-Roll (1g) maintained its fifth position, consistent with its earlier appearance in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
