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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Vertical (MO) is stocked at 132 licensed dispensaries across Missouri, with the deepest coverage in St. Louis, Kansas City, Columbia, Springfield, and Joplin. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Vertical (MO) concentrated 78.04% of August 2026 sales in Flower, up 154.35% year over year but down 6.59% month over month, while Pre-Roll held 15.00% share with 22.23% YoY growth and a 1.40% MoM decline. Concentrates accounted for 5.48% share with a 20.98% YoY contraction but a 15.80% MoM rebound, and Vapor Pens fell to 0.58% share with a 6.61% YoY dip and a 48.35% MoM drop; Edible remained at 0.90% share with an 18.32% MoM decline and no reported YoY figure. With Flower average price at $33.94 and overall brand average price up 0.43% YoY, the mix skews toward higher-price Flower while underweighting Vapor Pens and Edible; the thesis is that August 2026 performance hinges on Flower momentum offsetting near-term volatility in smaller formats.
Positioning-wise, the 78.04% Flower share paired with a rank of 11 in Flower in Missouri indicates a specialization strategy that trades breadth for depth, reinforced by 154.35% YoY Flower growth but tempered by a 6.59% MoM pullback. Pre-Roll’s 22.23% YoY growth at 15.00% share provides secondary support, whereas the 48.35% MoM contraction in Vapor Pens and the 18.32% MoM decline in Edible signal limited traction in low-share, convenience-led segments; the thesis is that sustaining brand growth will require converting Concentrates’ 15.80% MoM uptick into durable share while managing Flower exposure to reduce sensitivity to monthly swings.
Competitive Landscape
Vertical (MO) sits at rank #11 in August 2026, a 12-place rise from #23 in August 2025, and up four spots from #15 in May 2026, while peaking at #10 in July 2026; by contrast, Flora Farms held #1 year over year and remains #1, and Farmer G leapt from #31 to #5. With Illicit / Illicit Gardens sliding from #3 to #2 alongside a -4.8% YoY sales change and Amaze Cannabis climbing from #6 to #4 on +17.0% YoY sales, Vertical (MO)’s move from #23 to #11 places it in a tightening middle tier where small rank shifts can unlock larger share gains. The pattern implies Vertical (MO)’s trajectory is upward but volatile—hovering near its July 2026 peak at #10 suggests near-term upside is plausible if it converts mid-pack momentum into sustained rank consolidation.
Notable Products
Applescotti (3.5g) posted the standout move in August 2026 with a +64.2% month-over-month surge to take rank 1, while LA Kush Cake (3.5g) slid -27.5% to rank 2. The mix shows concentration in Flower, with eight of the top ten SKUs in that category, and within that set Lemon Fresh (14g) fell -7.2% to rank 6 while Lemon Fresh (3.5g) dipped -3.0% to rank 7. With Applescotti (3.5g) adding $80,119 on the month and larger formats softening, the pattern implies a pivot toward 3.5g velocity leading the lineup while value-ounce and brand-line extensions need recalibration.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
