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Apr-2025
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Overview
Market Insights Snapshot
Vertical (MO) has demonstrated a varied performance across different product categories in Missouri. In the Concentrates category, the brand experienced some fluctuations in its rankings, moving from 25th place in January to 28th in February, before dropping out of the top 30 in March and slightly recovering to 31st in April. This indicates a challenging market environment for Vertical (MO) in Concentrates, as it struggled to maintain a consistent presence within the top ranks. In contrast, the Pre-Roll category showed more stability, with rankings hovering around 19th place, except for a dip to 31st in March, suggesting a rebound in consumer interest by April.
In the Flower category, Vertical (MO) consistently ranked within the top 31 brands in Missouri, starting at 23rd place in January and settling at 31st by April. This steady decline in ranking, coupled with a decrease in monthly sales figures, points to intensified competition or shifts in consumer preferences. Despite these challenges, the brand's ability to maintain a presence in the rankings across multiple categories highlights its resilience in the market. However, being absent from the top 30 in the Concentrates category in March could be indicative of a need for strategic adjustments to regain market share.
Competitive Landscape
In the Missouri flower category, Vertical (MO) has experienced a fluctuating performance in terms of rank and sales over the first four months of 2025. Starting at rank 23 in January, Vertical (MO) saw a slight decline to 25th in February, and further to 31st in March and April. This downward trend suggests increasing competition and challenges in maintaining market share. Notably, Sublime showed a strong performance, improving from 34th in January to 29th by April, indicating a successful strategy in capturing consumer interest. Meanwhile, Packs Cannabis (MO) experienced a significant drop from 20th in January to 35th in April, highlighting potential volatility in the market. Despite these shifts, Vertical (MO) maintained a relatively stable sales volume, which could suggest a loyal customer base even as its rank slipped. This dynamic landscape underscores the importance for Vertical (MO) to innovate and adapt to maintain its competitive edge in Missouri's flower market.
Notable Products
In April 2025, the top-performing product for Vertical (MO) was Banana Splitz Pre-Roll 1g, which climbed to the number one rank with sales reaching 1500 units. LA Kush Cake Pre-Roll 2-Pack 1g secured the second spot, showing a notable entry into the rankings this month. Purple Churro Pre-Roll 7-Pack 3.5g followed closely at third, maintaining its competitive position. Purple Churro 3.5g, although dropping to fourth place, still demonstrated strong performance with consistent sales figures. Platinum Papaya Mimosa Pre-Roll 2-Pack 1g rounded out the top five, marking its presence with a solid sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
