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Mar-2026
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Overview
Market Insights Snapshot
Vertical (MO) has shown varied performance across different categories in Missouri, particularly in the Concentrates and Flower segments. In the Concentrates category, the brand maintained a presence within the top 20, though it experienced a slight dip from 14th in December 2025 to 17th in February 2026, before rebounding to 15th in March 2026. This fluctuation indicates a competitive landscape where Vertical (MO) is managing to hold its ground. In contrast, the Flower category has seen a more positive trajectory, with the brand climbing from 25th in December 2025 to 18th by February 2026, before settling at 20th in March 2026. This upward movement is a promising indicator of growing consumer preference or effective market strategies in the Flower segment.
However, the performance in the Pre-Roll category presents a mixed picture. Vertical (MO) was ranked 33rd in December 2025 and saw a dip to 40th in February 2026, before improving to 31st in March 2026. This suggests some volatility in consumer demand or supply chain factors affecting this category. Notably, the brand did not make it to the top 30 in the Vapor Pens category, with a ranking of 77th in December 2025 and no subsequent rankings, indicating a significant challenge in gaining traction in this segment. This absence from the top rankings highlights potential areas for strategic improvement or market development. Overall, while Vertical (MO) shows promise in certain categories, there are clear opportunities for growth and stabilization in others.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Vertical (MO) has demonstrated a notable upward trajectory in its rankings over the months from December 2025 to March 2026. Starting at rank 25 in December 2025, Vertical (MO) climbed to rank 20 by March 2026, indicating a positive trend in its market position. This improvement is particularly significant when compared to competitors such as TwentyTwenty, which saw a decline in rank from 14 to 18 over the same period, and Greenlight, which fell out of the top 20 by March 2026. Meanwhile, Robust experienced a fluctuating performance, ultimately surpassing Vertical (MO) in March. The sales data reflects these trends, with Vertical (MO) showing consistent growth, contrasting with the declining sales of TwentyTwenty and the volatility of Robust. This competitive analysis suggests that Vertical (MO) is strengthening its position in the Missouri Flower market, potentially appealing to consumers seeking reliable and improving brands.
Notable Products
In March 2026, Vertical (MO) saw Pineapple Donut (3.5g) maintain its position as the top-performing product in the Flower category, with impressive sales of 2243 units. Lemon Fresh (3.5g) made a significant leap, climbing from fifth position in February to second in March, indicating a strong increase in consumer preference. Grape Bubblegum (3.5g) entered the rankings in March at third place, showcasing its growing popularity. Gelato #33 (3.5g) and Blue Andeze Pre-Roll (1g) rounded out the top five, occupying fourth and fifth positions respectively, marking their first appearances in the top rankings this year. This shift in rankings highlights a dynamic market with evolving consumer tastes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
