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Apr-2024
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Overview
Market Insights Snapshot
In the Missouri market, Vertical (MO) has shown a mixed performance across different cannabis categories from January to April 2024. In the Concentrates category, the brand experienced a consistent decline in its ranking, moving from 15th place in January to 28th by April, indicating a potential challenge in maintaining its market position amidst growing competition. This downward trend is mirrored in their sales figures, which dropped significantly over the four months. Similarly, in the Flower category, Vertical (MO) hovered near the bottom of the top 30 brands, slipping from 25th to 29th place, barely maintaining its position in the rankings by April 2024. This suggests that while the brand is still a contender in the Flower market, it may need to reassess its strategies to avoid further slippage.
Conversely, Vertical (MO) has shown promising growth in the Pre-Roll category within the same state. Starting at 20th place in January, the brand improved its standing to 15th by March and maintained this position into April. This positive trajectory is supported by increasing sales figures, culminating in April with their highest recorded sales for the period. This upward movement in the Pre-Roll category indicates a strong consumer preference for Vertical's offerings in this segment, contrasting with its performance in other categories. Despite the challenges faced in Concentrates and Flower, the success in Pre-Rolls suggests that Vertical (MO) has found a niche where it can effectively compete and grow, highlighting the brand's potential for resilience and adaptation in a dynamic market.
Competitive Landscape
In the competitive landscape of the Missouri flower cannabis market, Vertical (MO) has experienced fluctuations in its ranking over the first four months of 2024, indicating a dynamic competitive environment. Initially ranked 25th in January, Vertical (MO) saw a slight decline to 29th in February and March, before slightly improving to 29th in April. This trend suggests challenges in maintaining market position amidst fierce competition, notably from brands like Cookies, which despite a drop to 28th in April from a high of 15th in February, still outperforms Vertical (MO) in sales. Similarly, Packs Cannabis (MO) and Atta have shown more stability in their rankings, indicating a stronger hold within the top 30, contrasting with Vertical (MO)'s fluctuating performance. Notably, Willie's Reserve, despite not breaking into the top 20, has shown significant sales growth, hinting at the competitive pressure Vertical (MO) faces not just in rankings but also in capturing market share. This analysis underscores the importance for Vertical (MO) to strategize effectively in a market where both rank and sales are critical for sustained success.
Notable Products
In April 2024, Vertical (MO) saw the Purple Churro Pre-Roll (1g) from the Pre-Roll category taking the lead with sales reaching 2318 units, marking its ascent to the top position from being third in February and second in March. Following closely, the Gas Truffle Pre-Roll 2-Pack (1g), also a Pre-Roll, secured the second spot in its debut month. The third position was claimed by Purple Churro (3.5g) from the Flower category, indicating a strong preference for Purple Churro strains among consumers. The Exotic2 (3.5g) Flower maintained a consistent performance, ranking fourth across consecutive months, demonstrating steady demand. Lemon Shiv Pre-Roll 2-Pack (1g) rounded out the top five, showcasing the popularity of Pre-Rolls in Vertical (MO)'s product lineup.
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