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Feb-2026
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Overview
Market Insights Snapshot
Vertical (MO) has shown varied performance across different product categories in Missouri. In the Concentrates category, the brand experienced a slight decline in rankings from November 2025 to February 2026, moving from 14th to 17th place. This drop in position is coupled with a noticeable decrease in sales, indicating potential challenges in maintaining market share. However, in the Flower category, Vertical (MO) demonstrated a positive trajectory by climbing from 36th place in November 2025 to 18th place by February 2026. This upward movement is supported by a consistent increase in sales, suggesting a strengthening presence in the Flower market.
Conversely, Vertical (MO) encountered challenges in the Pre-Roll category, where the brand's ranking dropped from 27th in November 2025 to 40th by February 2026, reflecting a downward trend in sales. This indicates potential areas for improvement in their Pre-Roll offerings. Meanwhile, in the Vapor Pens category, the absence of a ranking in the top 30 during the observed months suggests that Vertical (MO) has not yet established a significant foothold in this segment within Missouri. Overall, while there are areas of growth, particularly in the Flower category, the brand faces challenges in other segments that could be addressed to enhance its market position.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Vertical (MO) has demonstrated a notable upward trajectory in its rankings over the past few months. Starting from a rank of 36 in November 2025, Vertical (MO) climbed to 18 by February 2026, showcasing a significant improvement in its market position. This ascent is particularly impressive when compared to competitors like TwentyTwenty and Greenlight, which maintained relatively stable positions, with TwentyTwenty slightly declining from 14 to 16 and Greenlight holding steady at 19 and 20. Meanwhile, Atta saw a positive shift, moving from 26 to 19, indicating a competitive push in the market. Despite these shifts, Vertical (MO)'s consistent sales growth, particularly from December 2025 to February 2026, suggests a strengthening brand presence and increasing consumer preference, positioning it as a rising contender in Missouri's Flower market.
Notable Products
In February 2026, the top-performing product for Vertical (MO) was Pineapple Donut (3.5g) in the Flower category, securing the number one rank with notable sales of 1767 units. Blue Andeze (3.5g) maintained its strong performance, holding steady at the second position from the previous month, with sales increasing from 1083 to 1583 units. Platinum Papaya Mimosa (3.5g) entered the top ranks in February, achieving third place. Glue 31 (3.5g) debuted in the rankings at fourth place, indicating a positive reception. Wild Cherry Raspberry (3.5g) saw a slight drop, moving from third in January to fifth in February, despite a minor increase in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
