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Sep-2025
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Trend
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Overview
Market Insights Snapshot
Vertical (MO) has shown notable progress in the Concentrates category within Missouri, climbing from the 20th position in June 2025 to 13th by September 2025. This upward trajectory is indicative of a robust performance and growing consumer preference for their concentrates. The brand's sales in this category have also seen a significant increase, reflecting a positive reception in the market. However, in the Flower category, while the brand improved its ranking from 37th in June to 22nd in August, it experienced a slight decline to 23rd in September, suggesting potential volatility or increased competition in this segment.
In the Pre-Roll category, Vertical (MO) maintained a relatively stable position, with rankings fluctuating between 20th and 25th place over the months from June to September. Despite a dip in September, the brand's consistent presence in the top 30 suggests a steady demand for their pre-roll products. Notably, the brand did not secure a top 30 position in the Flower category in June, which might indicate challenges in that segment early on, although subsequent months showed improvement. This varied performance across categories highlights both opportunities and challenges for Vertical (MO) within the Missouri market.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Vertical (MO) has shown notable fluctuations in its rank over the past few months. Starting from a position outside the top 20 in June 2025, Vertical (MO) made a significant leap to rank 22 in August 2025, before slightly dropping to 23 in September 2025. This upward trend in rank during the summer months reflects a positive response from the market, potentially driven by strategic marketing or product improvements. In comparison, Nuthera experienced a decline from rank 16 in June to 24 in September, indicating a potential loss of market share. Meanwhile, Atta also showed improvement, moving from 31 in June to 21 in September, suggesting increased competition. The sales trajectory of Vertical (MO) mirrored its rank changes, with a peak in August, highlighting a period of strong performance. However, the subsequent dip in September suggests the need for sustained efforts to maintain its competitive edge against brands like Buoyant Bob and Sundro Cannabis, which have also shown varying trends in their rankings and sales figures.
Notable Products
In September 2025, the top-performing product from Vertical (MO) was LA Kush Cake (3.5g) in the Flower category, maintaining its number one rank from the previous months with sales of 1977.0. The Wild OG Pre-Roll 2-Pack (1g) entered the rankings in September as the second top product in the Pre-Roll category, demonstrating a strong market entry. Purple Churro (3.5g) secured the third position in the Flower category, dropping from its consistent second rank in the preceding months. Wild Cherry Raspberry (3.5g) and Platinum Papaya Mimosa Pre-Roll 2-Pack (1g) debuted in the fourth and fifth ranks respectively, indicating a positive reception in the market. Overall, the Flower category continues to dominate the top ranks, with Pre-Rolls showing promising growth.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
