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Nov-2025
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Overview
Market Insights Snapshot
Vertical (MO) has shown varied performance across different product categories in Missouri, with notable fluctuations in their rankings. In the Concentrates category, they have generally maintained a strong presence, experiencing a dip in October 2025 when they fell to 23rd place but quickly rebounding to 14th by November. This suggests resilience and potential strategic adjustments that favor this category. However, in the Flower category, Vertical (MO) faced more challenges, dropping out of the top 30 in October before climbing back to 35th place in November. This indicates a potential struggle to maintain competitiveness in a possibly saturated market. Overall, the brand's performance in Concentrates stands out as a relative strength compared to its other categories.
In the Pre-Roll category, Vertical (MO) experienced a similar trend to their Flower products, with rankings slipping to 41st in October before improving to 28th in November. Despite these fluctuations, the brand's ability to recover its ranking suggests adaptability. Interestingly, in the Vapor Pens category, Vertical (MO) was not ranked in the top 30 until November, when they entered at 84th place. This late entry could indicate either a new product launch or increased competition in the category. The absence of rankings in previous months highlights an area of potential growth or an opportunity for Vertical (MO) to expand its market share. The brand's varied performance across categories and months underscores the dynamic nature of the cannabis market in Missouri.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Vertical (MO) has experienced significant fluctuations in its market position over the past few months. Starting in August 2025, Vertical (MO) held a promising rank of 23rd, but by October 2025, it had dropped to 42nd, before slightly recovering to 35th in November. This decline in rank coincides with a notable decrease in sales, particularly from September to October. In contrast, competitors like Daily Driver and Hermit's Delight have shown more stable or improving trends. For instance, Daily Driver moved up from 35th to 29th from August to October, while Hermit's Delight, despite some fluctuations, maintained a stronger sales performance relative to Vertical (MO). These dynamics suggest that Vertical (MO) faces challenges in maintaining its competitive edge, potentially due to shifts in consumer preferences or increased competition from brands like The Standard, which has also shown resilience in maintaining its rank around the mid-30s.
Notable Products
In November 2025, Vertical (MO) saw Platinum Papaya Mimosa Pre-Roll (1g) rise to the top spot among its product lineup, marking a significant achievement with sales reaching 1330 units. Waterstone Runtz Popcorn (7g) followed closely as the second highest seller, despite not being ranked in previous months, indicating a strong market entry. LA Kush Cake (3.5g) maintained its position at rank three, consistent with its performance in October, but down from its top rank in August and September. LA Kush Cake Pre-Roll (1g) experienced a slight decline, moving from second place in October to fourth in November. Platinum Papaya Mimosa Pre-Roll 7-Pack (3.5g) rounded out the top five, dropping from first place in October, showing a dynamic shift in consumer preferences within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
