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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Vertical (MO) is stocked at 136 licensed dispensaries across Missouri, with the deepest coverage in St. Louis, Kansas City, Columbia, Springfield, and Joplin. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Vertical (MO) concentrated 77.39% of September 2026 sales in Flower with year-over-year growth of 259.86% and month-over-month growth of 15.61%, while Pre-Roll held 17.93% share with 112.51% YoY and 30.26% MoM; meanwhile, Concentrates contracted to 3.70% share with -43.60% YoY and -11.26% MoM, and Vapor Pens fell to 0.28% share with -52.82% YoY and -39.48% MoM. With Flower ranked 9th in Missouri and the overall brand average price down 2.03% YoY to $23.99, the mix indicates deliberate weight toward higher-velocity inhalables where momentum (Flower and Pre-Roll) offsets declines in Concentrates and Vapor Pens.
The acceleration in Flower (259.86% YoY) and Pre-Roll (112.51% YoY), combined with simultaneous pullbacks in Concentrates (-43.60% YoY) and Vapor Pens (-52.82% YoY), implies a positioning anchored to combustion formats that can gain distribution rank in Missouri while limiting exposure to categories with contracting demand. The 15.61% MoM lift in Flower alongside a 30.26% MoM lift in Pre-Roll suggests near-term share capture within inhalables, and the 9th-place Flower rank signals headroom to trade up if pricing discipline (‑2.03% YoY at the brand level) continues to drive trial without eroding contribution margin.
Competitive Landscape
Vertical (MO) sits at rank #9 in September 2026, improving 16 positions from #25 year over year, and climbing 2 spots from #11 in June 2026; this is also its peak rank to date at #9 in September 2026. Meanwhile, Flora Farms held at #1 year over year while growing sales by 33.4%, and Sinse Cannabis stayed at #3 with an 11.1% sales decline, indicating Vertical (MO)’s upward rank shift happened as some incumbents held position but diverged on sales momentum. Compared with Amaze Cannabis, which moved from #6 to #2 alongside a 19.8% sales lift, Vertical (MO)’s jump from #25 to #9 compresses the mid-tier spread and narrows distance to the top 5; the trajectory implies Vertical (MO) is transitioning from fringe presence toward sustained top-10 relevance if the pace of rank gains over the last three months repeats into December 2026.
Notable Products
Lemon Fresh (3.5g) posted the standout move with a 116% month-over-month surge to $112,228 and jumped to rank 1, while Scotch and Soda (3.5g) also accelerated 56% to rank 8, signaling renewed velocity at the top and middle of the list. In contrast, Applescotti (3.5g) fell 39% yet still held rank 5, creating a split where momentum concentrates in select SKUs rather than across the whole lineup. Six of the top ten are Flower SKUs, and LA Kush Cake (3.5g) at rank 2 grew 30%, indicating the portfolio is leaning into inhalable flower leadership with a flagship-plus-supporting-cast mix that can carry share even amid uneven declines elsewhere.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
