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Jun-2024
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Overview
Market Insights Snapshot
Dama's performance in the Washington market has shown some fluctuation across the first half of 2024, particularly within the Flower category. Starting at a rank of 24 in March, the brand experienced a dip in April, falling out of the top 30, before recovering to ranks 28 and 27 in May and June, respectively. This movement indicates a volatile but resilient presence in the Washington market, with the ability to regain footing after a setback. The sales figures support this narrative, showing a notable decline in April but a rebound in subsequent months, reflecting Dama's capacity to adapt and recover in a competitive landscape.
The absence of Dama in the top 30 brands for April in Washington's Flower category could be seen as a concerning sign, suggesting a temporary loss of market traction. However, the brand's ability to climb back into the top 30 by May and maintain its position in June highlights its underlying strength and potential for sustained performance. This trend is crucial for stakeholders to monitor, as it may indicate either a seasonal fluctuation or a response to competitive pressures. By focusing on these movements, one can better understand Dama's market dynamics and strategize accordingly for future growth and stability.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Dama has experienced notable fluctuations in its rank and sales over recent months. Starting from March 2024, Dama was ranked 24th but saw a significant drop to 37th in April, before recovering slightly to 28th in May and stabilizing at 27th in June. This volatility contrasts with competitors like Fireline Cannabis, which maintained a more stable presence, ranking 22nd in March and ending at 25th in June. Similarly, Binx Buds showed a strong performance, peaking at 20th in May before dropping to 28th in June. Meanwhile, Cowlitz Gold remained relatively consistent, fluctuating between 21st and 29th. Freddy's Fuego also displayed a gradual improvement, climbing from 35th in March to 26th in June. These trends suggest that while Dama has faced challenges in maintaining a stable rank, its competitors have either shown more consistency or improvement, potentially impacting Dama's market share and sales momentum in the highly competitive Washington Flower market.
Notable Products
In June 2024, the top-performing product for Dama was Wedding Cake Budlets (3.5g) in the Flower category, with sales reaching 680 units. Following closely were Sour Peach Budlets (3.5g) and Oreoz Budlets (3.5g), ranked second and third with 667 and 663 units sold, respectively. Blueberry Treat Budlets (3.5g) and Sherblato Budlets (3.5g) rounded out the top five, showing strong performance in the Flower category. Notably, this was the first month these products were ranked, indicating a significant increase in popularity or perhaps a recent launch. Overall, the sales figures for these top products indicate a robust demand for Dama's Flower offerings in June 2024.
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