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Nov-2025
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Overview
Market Insights Snapshot
Khush Kush's performance in the Washington market shows a notable decline in the Flower category rankings over the past few months. In August 2025, the brand was ranked 73rd, which slipped to 77th in September, and further down to 97th in October. By November, Khush Kush did not appear in the top 30 rankings, indicating a significant reduction in its competitive position within the state. This downward trend is underscored by a steady decline in sales, with a notable drop from August to October, suggesting possible challenges in maintaining its market share or consumer interest.
While the brand's absence from the top 30 in November might be concerning, it's important to consider broader industry trends or internal strategic shifts that could have influenced this performance. The decline in rankings across these months could reflect increased competition or shifts in consumer preferences. However, without additional context on other states or product categories, it's challenging to determine if this pattern is isolated to Washington or part of a larger trend affecting Khush Kush. Further analysis would be needed to paint a complete picture of the brand's overall market dynamics and performance strategy.
Competitive Landscape
In the competitive landscape of the Washington Flower category, Khush Kush has experienced notable fluctuations in its ranking and sales over the past few months. Starting from a rank of 73 in August 2025, Khush Kush saw a decline to 77 in September and further to 97 in October, eventually dropping out of the top 20 by November. This downward trend in rank aligns with a decrease in sales from August to October, indicating potential challenges in maintaining market share. In contrast, Buddy Boy Farms showed an upward trajectory, improving its rank from outside the top 20 to 95 in September and 88 in October, suggesting a positive reception in the market. Similarly, The Happy Cannabis emerged in the rankings at 87 in October, indicating growing competition. Meanwhile, Equinox Gardens experienced a dip in rank from 83 in August to 100 in October, paralleling Khush Kush's trend but with slightly better sales figures in September. These dynamics highlight the competitive pressures Khush Kush faces, emphasizing the need for strategic adjustments to regain its standing in the Washington Flower market.
Notable Products
In November 2025, Sticky Gorilla #4 (3.5g) maintained its position as the top-performing product for Khush Kush in the Flower category, with sales reaching 549 units. Brandywine (3.5g) moved up to the second rank, showing a significant increase from previous months with sales reaching 338 units. A new entry, Chocolate Covered Marsh Mellow Squares 3-Pack (30mg), debuted at the third position in the Edible category. Gelato Larry #2 (3.5g) remained stable at the fourth rank since September, while Mochilato (3.5g) entered the rankings at the fifth position for the first time. Notably, Sticky Gorilla #4 (3.5g) has consistently held the top spot except for a slight dip in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
