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Market Insights Snapshot
In June 2026, Khush Kush concentrated 93.96% of sales in Flower, which grew 15.07% year over year but slipped 0.79% month over month, while Pre-Roll at 5.21% share fell 57.36% YoY and 5.87% MoM. Edible held 0.69% share with a 59.87% YoY decline and a 29.38% MoM drop, and ultra-small lines saw sharper contractions: Concentrates at 0.09% share declined 91.68% YoY and 85.84% MoM, and Topical at 0.06% share fell 88.13% YoY and 65.67% MoM. With average price up 29.95% YoY to $22.32 and Flower leading the mix, category breadth compressed as peripheral segments shrank, implying a portfolio anchored to a single growth engine while secondary categories retrench.
This composition positions Khush Kush as a Flower-first brand in Washington, where a category rank of 59 in Flower coexists with a 15.07% YoY increase in that category and concurrent MoM pullbacks of 0.79% in Flower and 5.87% in Pre-Roll. The steep YoY declines of 59.87% in Edible and 91.68% in Concentrates, combined with a 29.95% YoY rise in average price, indicate reliance on higher-priced Flower while value-oriented or niche formats lose traction; this mix implies pricing power in the core but reduced relevance in adjunct formats, narrowing the routes to shopper acquisition.
Competitive Landscape
Khush Kush sits at rank #59 in WA Flower in June 2026, improving 8 positions from #67 year over year, while slipping 5 spots from #64 over the last three months; the brand’s historical ceiling of #32 from June 2024 anchors a longer-run decline of 27 ranks. In contrast, Phat Panda holds #1 both this year and last with a 16.6% YoY sales increase, and Lifted Cannabis Co moved up from #8 to #3 alongside a 17.9% YoY lift, indicating competitors are consolidating top-tier share as Khush Kush trades a 12% rank gain YoY for a 7.8% rank pullback since March 2026; the trajectory implies Khush Kush’s recovery pace is not matching peers climbing the upper ranks, risking entrenchment in the lower half without catalytic share wins.
Notable Products
Blueberry Scone Shake Pre-Roll 2-Pack (1g) posted the steepest decline in June 2026 at -11.7% MoM while slipping to rank 3, contrasted by Sticky Gorilla #4 Pre-Roll 2-Pack (1g) jumping +33.0% MoM at rank 2. Flower concentration is clear with five of the top ten in the category, led by Sticky Gorilla #4 (3.5g) at rank 1 with +3.3% MoM and Sticky Gorilla #4 (28g) at rank 7 with +4.4% MoM, indicating stability at the top alongside modest volume gains. Brandywine (3.5g) advanced +14.7% MoM to rank 4 as Pre-Roll weakness extended to Sour 98 Shake Pre-Roll 2-Pack (1g) at -20.8% MoM in rank 9, signaling mixed traction in value-oriented pre-rolls. The pattern implies Khush Kush is tilting the product mix toward Flower-led baskets anchored by Sticky Gorilla variants while culling or repositioning lagging pre-roll SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
