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Market Insights Snapshot
Khush Kush concentrated 92.47% of May 2026 sales in Flower, up 4.19% month over month but down 18.86% year over year, while Pre-Roll at 5.64% fell 5.26% MoM and 65.40% YoY. Edible at 1.03% declined 18.16% MoM and 66.90% YoY, and Topical at 0.17% dropped 46.43% MoM and 51.60% YoY, whereas Concentrates, though just 0.68% share, rose 156.13% MoM but fell 85.39% YoY. With overall brand sales down 27.75% YoY and the average price up 21.90%, the mix indicates price-led contraction alongside a heavier dependence on Flower, pointing to a narrow portfolio where small categories are too small to offset broad YoY declines.
Given a Flower rank of 65 in Washington and a 24‑month sales change of -45.66%, the category concentration and price inflation suggest Khush Kush is trading up on price while ceding volume, as shown by Flower’s MoM lift of 4.19% against a YoY drop of 18.86%. The sharp MoM rebound in Concentrates of 156.13% alongside a minimal 0.68% share and the simultaneous Pre-Roll and Edible YoY declines of 65.40% and 66.90% imply the brand’s positioning is anchored in premiumized Flower rather than a balanced multi-format strategy, which limits resilience when non-Flower formats contract.
Competitive Landscape
Khush Kush sits at rank #65 in WA Flower in May 2026, sliding 6 positions year over year from #59, but improving 16 spots since February 2026 when it was #81; the brand’s prior peak of #32 in June 2024 now stands 33 ranks above its current position, indicating a multi-year comedown. Against the competitive set, Phat Panda held at #1 year over year while contracting 7.7% in sales, and Lifted Cannabis Co climbed from #7 to #3 with 16.8% YoY growth, while Sweetwater Farms jumped from #20 to #5 alongside a 77.7% YoY increase; this mix of flat leadership and upward movers implies Khush Kush’s downward YoY rank shift amid a 16-rank rebound since February 2026 is more about being outpaced by ascendant competitors than absolute collapse, pointing to a trajectory where stabilization requires recapturing share from faster risers.
Notable Products
Sticky Gorilla #4 Pre-Roll 2-Pack (1g) posted the steepest decline at -50.4% MoM to rank 3 in May 2026, while Sticky Gorilla #4 (3.5g) rose 15.1% MoM to hold rank 1. Blueberry Scone Shake Pre-Roll 2-Pack (1g) advanced 28.2% MoM to rank 2, contrasting with Brandywine (3.5g) down 9.2% at rank 4, and Sticky Gorilla #4 (7g) sliding 29.2% to rank 10. Four of the top ten are Flower SKUs, and the new large-format Sticky Gorilla #4 (28g) entered at rank 8 with $14,127 alongside a modest 1.8% MoM uptick for Sticky Gorilla #4 (1g) at rank 9, indicating demand is clustering at the extremes of size while mid-size formats lose momentum. The pattern implies Khush Kush’s commercial direction is shifting from pre-roll reliance toward a Sticky Gorilla #4-led Flower mix that emphasizes premium eighths and bulk value, with selective pre-rolls acting as traffic drivers rather than volume anchors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
