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Aug-2025
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Overview
Market Insights Snapshot
Daybreak Cannabis has shown varying performances across different categories and states. In the Missouri market, their Flower category has experienced a slight downward trend in rankings, moving from 6th place in May 2025 to 9th place by August 2025. This decline in ranking is accompanied by a decrease in sales from approximately $2.5 million in May to $1.9 million in August, indicating a potential challenge in maintaining their position in the competitive Flower category. The Pre-Roll category in Missouri, however, demonstrates a more stable performance with rankings fluctuating slightly between 17th and 19th place over the same period. Despite the fluctuations, the sales figures suggest a relatively consistent demand for their Pre-Roll products, although they remain outside the top 10 brands.
It is noteworthy that Daybreak Cannabis has not appeared in the top 30 brands in any other states or categories during this period, which could be interpreted as either a gap in market penetration or a strategic focus on the Missouri market. This absence in other markets might suggest an opportunity for expansion or a need to reassess their market strategy to enhance visibility and performance in other regions. The data offers a glimpse into the brand's current standing and potential areas for growth, though a deeper dive into additional metrics and market conditions would provide a more comprehensive understanding of their overall performance and strategic direction.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Daybreak Cannabis has experienced notable fluctuations in its market position from May to August 2025. Initially ranked 6th in May and June, Daybreak Cannabis saw a decline to 7th in July and further slipped to 9th by August. This downward trend in rank coincides with a decrease in sales over the same period, suggesting potential challenges in maintaining market share. Meanwhile, Good Day Farm improved its position from 9th to 7th, reflecting a strategic gain in market presence and sales, particularly in August. Similarly, Vibe Cannabis (MO) maintained a stable rank around 8th, with a notable sales increase in August, indicating resilience and potential growth. These dynamics highlight the competitive pressures Daybreak Cannabis faces, emphasizing the need for strategic adjustments to regain its standing in the Missouri flower market.
Notable Products
In August 2025, Daybreak Cannabis saw exceptional performance in its Pre-Roll category, with Lit Pineapple Pre-Roll (1g) securing the top spot, achieving sales of 6011. King Kush Breath Pre-Roll 2-Pack (1g) followed closely in second place. Kosher Kush Popcorn (Bulk) was the third best-seller, marking a strong presence in the Flower category. Thug Rose Pre-Roll (1g) and Platinum Michigan Breath Pre-Roll (1g) rounded out the top five, ranking fourth and fifth respectively. Notably, this is the first month these products have been ranked, indicating a significant shift in consumer preferences or marketing strategies from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
