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Mar-2026
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Overview
Market Insights Snapshot
Daybreak Cannabis has shown varied performance across different categories and states, with some notable movements in their rankings. In the Missouri market, their Flower category experienced a downward trend in rankings from December 2025 to March 2026, dropping from 9th to 15th place. This decline in ranking corresponds with a decrease in sales, which saw a significant dip by March 2026. On the other hand, their performance in the Pre-Roll category in Missouri has been more promising, with an improvement in ranking from 26th in January 2026 to 20th by March 2026, accompanied by a notable increase in sales during the same period.
The fluctuations in rankings highlight the competitive nature of the cannabis market and suggest that Daybreak Cannabis is facing challenges in maintaining its position in the Flower category in Missouri. However, the improvement in the Pre-Roll category indicates a potential area of strength and growth for the brand. The absence of Daybreak Cannabis from the top 30 in other states or categories during this time frame could be a point of concern, suggesting limited market penetration or competitive positioning in those areas. These insights can guide future strategic decisions for Daybreak Cannabis as they navigate the dynamic cannabis market landscape.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Daybreak Cannabis has experienced notable fluctuations in its market position from December 2025 to March 2026. Initially ranked 9th in December 2025 and January 2026, Daybreak Cannabis saw a decline to 11th in February and further to 15th in March. This downward trend in rank coincides with a decrease in sales, particularly evident in March 2026. Meanwhile, competitors like Farmer G have shown a more stable performance, maintaining a position within the top 14 throughout the same period, and even improving sales figures. Similarly, Packs Cannabis (MO) demonstrated a significant improvement in rank, moving from 20th in January to 14th in March, accompanied by a notable increase in sales. These competitive dynamics suggest that Daybreak Cannabis may need to reassess its strategies to regain its earlier market position and counteract the upward momentum of its rivals.
Notable Products
In March 2026, the top-performing product for Daybreak Cannabis was the Illemonati Pre-Roll 2-Pack (1g), which secured the number one rank with sales totaling 2670 units. The Red Zkittles Pre-Roll (1g) followed closely in second place, while the Detroit Cookie Pre-Roll (1g), which was the leader in February, dropped to third place. Blue Alien Pre-Roll 2-Pack (1g) and Illemonati Popcorn (Bulk) rounded out the top five at fourth and fifth ranks, respectively. Notably, the Detroit Cookie Pre-Roll (1g) experienced a decline in sales, slipping from the top position in February to third in March. This shift highlights a dynamic change in consumer preferences within the pre-roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
