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Apr-2025
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Overview
Market Insights Snapshot
Daybreak Cannabis has shown a consistent performance in the Missouri market, particularly in the Flower category. Over the first four months of 2025, the brand maintained a strong presence, consistently ranking in the top 10. Notably, there was a slight improvement in April 2025, moving from the 9th to the 8th position, despite a dip in sales from March to April. This suggests a competitive edge in maintaining market share amidst fluctuating sales figures. The Flower category appears to be a stronghold for Daybreak Cannabis in Missouri, indicating a well-established consumer base and effective market strategies.
In contrast, Daybreak Cannabis's performance in the Pre-Roll category in Missouri indicates a downward trend in rankings, moving from 8th in January to 18th by March and April. This decline suggests challenges in maintaining a competitive position within this segment, possibly due to increased competition or shifts in consumer preferences. The absence of a top 10 ranking in this category for the latter months of the period highlights potential areas for strategic improvement or innovation to regain market traction. Despite these challenges, the overall presence in multiple categories suggests a diversified portfolio that could buffer against category-specific fluctuations.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Daybreak Cannabis has shown a consistent improvement in its ranking, moving from 9th place in January 2025 to 8th place by April 2025. This upward trend indicates a positive reception in the market, although it still trails behind competitors such as Sinse Cannabis, which maintained a strong position, climbing to 6th place by April. Meanwhile, Good Day Farm experienced a decline, dropping from 6th to 10th place, potentially opening opportunities for Daybreak Cannabis to capture some of its market share. Despite these gains, Daybreak Cannabis faces stiff competition from Vibe Cannabis (MO), which consistently ranks higher, though it did see a slight drop from 6th to 7th place in April. The steady sales growth for Daybreak Cannabis suggests a strengthening brand presence, but continued strategic efforts will be necessary to climb higher in the rankings and close the gap with leading brands like Local Cannabis Co., which improved its position to 9th place by April.
Notable Products
In April 2025, the top-performing product from Daybreak Cannabis was the Detroit Cookie Pre-Roll (1g) in the Pre-Roll category, achieving the number one rank with a notable sales figure of 2458 units. This product showed a consistent upward trend, moving from second place in March 2025 to the top spot in April 2025. The Apple Banana Gelato Pre-Roll 2-Pack (1g) claimed the second rank, maintaining its position from March. Purple Churro Popcorn (Bulk) in the Flower category was ranked third, marking its debut in the top rankings. The OC Orange Pre-Roll (1g) and Poddy Mouth Pre-Roll (1g) completed the top five, both making their first appearance in the rankings this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
