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Jun-2024
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Overview
Market Insights Snapshot
Daybreak Cannabis has shown notable performance fluctuations across various categories and states. In Missouri, the brand's Flower category saw a gradual decline in rankings from March to June 2024, moving from 14th to 18th place. This suggests a competitive market where Daybreak Cannabis is struggling to maintain its position. Interestingly, the sales figures also reflect this downward trend, with a consistent decrease from $981,311 in March to $660,175 in June. This indicates that while the brand remains within the top 20, it faces challenges in sustaining its market share in the Flower category.
The Pre-Roll category in Missouri presents a different story. Although Daybreak Cannabis managed to break into the top 30 in May 2024, ranking 29th, it quickly fell out of the top 30 by June. This is a concerning sign as it highlights the volatility and competitive nature of this category. The sales figures corroborate this, showing a significant drop from $97,038 in May to just $32,436 in June. This sharp decline suggests that Daybreak Cannabis may need to re-evaluate its strategy in the Pre-Roll segment to regain its foothold.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Daybreak Cannabis has experienced notable fluctuations in its ranking and sales over recent months. Starting from a strong position at rank 14 in March 2024, Daybreak Cannabis has seen a gradual decline, dropping to rank 18 by June 2024. This downward trend is reflected in its sales figures, which have decreased from $981,311 in March to $660,175 in June. In contrast, competitors such as Cloud Cover (C3) and Sublime have shown more dynamic movements. Cloud Cover (C3) improved its rank from 24 in March to 16 in June, with a significant sales spike in May. Similarly, Sublime climbed from rank 30 in March to 20 in June, also showing a notable increase in sales during this period. These shifts suggest that while Daybreak Cannabis has maintained a relatively stable presence, it faces increasing competition from brands that are rapidly gaining market share and improving their sales performance.
Notable Products
In June 2024, the top-performing product for Daybreak Cannabis was Tiger Eye (Bulk) in the Flower category, which saw a significant rise to the first position with sales of 7019 units. Wedding Cake (Bulk), also in the Flower category, ranked second, maintaining its position from previous months with sales reaching 3760 units. Ginger Tea (Bulk) entered the rankings at third place, showing promising sales figures. Platinum Cake (Bulk) and Tangie x Dosido 18 (3.5g) followed in fourth and fifth positions, respectively. Notably, Tiger Eye (Bulk) jumped from third place in May 2024 to the top spot in June 2024, indicating a substantial increase in popularity and sales.
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