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Nov-2025
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Overview
Market Insights Snapshot
Daybreak Cannabis has shown notable fluctuations in its performance across different product categories and regions. In the Missouri market, the brand's ranking in the Flower category has experienced a significant downward trend, dropping from 10th position in August 2025 to 23rd by November 2025. This decline in rank is mirrored by a decrease in sales, which suggests a potential loss of market share or increased competition within the state. Despite the brand's initial strong position, the consistent fall in ranking indicates challenges that Daybreak Cannabis may need to address to regain its competitive edge in this category.
Similarly, in the Pre-Roll category within Missouri, Daybreak Cannabis maintained a stable ranking of 18th from August through October 2025 but experienced a drop to 25th in November. This shift out of the top 20 could be seen as a negative development, especially considering the competitive nature of the cannabis market. The sales figures also reflect this decline, with a notable dip in November. The brand's ability to maintain its position in the top 30, albeit at a lower rank, suggests that while it remains a player in the market, there is room for improvement and strategic adjustments to bolster its presence and performance in the coming months.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Daybreak Cannabis has experienced a notable decline in its market position over the past few months. From a strong position at rank 10 in August 2025, Daybreak Cannabis has slipped to rank 23 by November 2025. This downward trend in rank is mirrored by a significant decrease in sales, suggesting a challenging period for the brand. In contrast, competitors such as Sublime and Sundro Cannabis have shown resilience, maintaining or improving their ranks to 25 and 24 respectively, despite fluctuations in sales. Meanwhile, Elevate (Elevate Missouri) has seen a gradual decline in rank from 17 to 22, yet their sales remain significantly higher than Daybreak's. This competitive pressure highlights the need for Daybreak Cannabis to reassess its strategies to regain its foothold in the Missouri Flower market.
Notable Products
In November 2025, Daybreak Cannabis saw King Sherb IX Pre-Roll (1g) rise to the top as the best-performing product, leading the Pre-Roll category with sales of 3,849 units. Detroit Cookie Pre-Roll (1g) dropped to second position from its previous top spot in September 2025, indicating a notable shift in consumer preference. Gelato OG Pre-Roll 2-Pack (1g) entered the rankings for the first time, securing the third position. Bip City Pre-Roll 2-Pack (1g) slipped from its October 2025 second-place ranking to fourth, showing a decrease in demand. Wedding Cake Popcorn (Bulk) debuted on the list in fifth position, highlighting a growing interest in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
