Market Insights Snapshot
In the Missouri market, Daybreak Cannabis has shown a significant improvement in the Flower category. In August 2023, the brand was not among the top 20, ranking 24th, but steadily climbed up the ranks to reach 14th by November 2023. This upward trend suggests an increasing demand and popularity for Daybreak Cannabis's Flower products in Missouri. While exact sales figures are proprietary, it's worth noting that there was a substantial increase in sales over the observed period, indicating a positive reception and growing market share in this category.
The Pre-Roll category presents a slightly different picture for Daybreak Cannabis in Missouri. Starting from a low rank of 50 in August 2023, the brand made a commendable leap to the 29th position in October 2023. However, a slight dip was observed in November, with the brand falling back to the 36th position. This fluctuation could be due to various factors, including market competition and consumer preferences. Despite not being in the top 20, the brand's consistent presence in the top 50 indicates a steady consumer base for its Pre-Roll products. A closer look at the sales trend might provide more insights into the potential growth opportunities for Daybreak Cannabis in this category.
In the Missouri flower category, Daybreak Cannabis has shown a notable upward trend in its rank, moving from not being in the top 20 in August 2023 to 14th place by November 2023. This improvement in rank indicates a positive growth trajectory for Daybreak Cannabis in this market. In comparison, its competitors have shown mixed performance. C4 / Carroll County Cannabis Co. has maintained a relatively stable rank, hovering around the 13th to 16th positions. Sundro Cannabis has shown a slight improvement, moving from 17th to 12th place. Stability Growers has seen a drop in rank, moving from 15th to 15th place, while Vibe Cannabis (MO) has also seen a drop, falling from 19th to 16th place. The sales trends generally align with these rank changes, suggesting that Daybreak Cannabis's upward movement in rank is backed by a solid increase in sales.
In November 2023, Daybreak Cannabis saw Pineapple Trainwreck (Bulk) as its top-selling product, with sales reaching 3266 units. This product, which belongs to the Flower category, significantly jumped from its third place ranking in September. The second best-performing product was Crescendo (3.5g), also from the Flower category, maintaining its position from the previous month with 3200 units sold. Guptilla (Bulk) moved up to third place from its previous rank of fourth in August, and Fruity Pebbles (Bulk) entered the top four for the first time in November. Lemon Cake (Bulk), which was the top product in August, dropped to the fifth position in November.