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Jul-2025
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Overview
Market Insights Snapshot
Daybreak Cannabis has shown a dynamic performance across different categories in the state of Missouri. In the Flower category, the brand has consistently remained in the top 10, demonstrating a solid presence. Starting from a rank of 8 in April 2025, Daybreak Cannabis improved its position to 6 by June, before slightly dropping to 7 in July. This indicates a strong competitive stance, although the slight dip in July might suggest increased competition or a shift in consumer preferences. Despite this fluctuation, the brand's ability to maintain a high ranking underscores its resilience and popularity in the Flower segment.
In the Pre-Roll category, Daybreak Cannabis has experienced more varied rankings, starting at 18 in April and showing a slight improvement to 16 in July. The brand's ability to climb the ranks in July, despite not being in the top 30 in some months, highlights its potential for growth in this category. Interestingly, while the Flower category saw a decline in sales from June to July, the Pre-Roll category experienced an increase, which may indicate a strategic shift or growing consumer interest in pre-roll products. This dual-category performance in Missouri suggests that Daybreak Cannabis is navigating the competitive landscape with a focus on diversifying its product appeal.
Competitive Landscape
In the competitive landscape of Missouri's flower category, Daybreak Cannabis has shown a dynamic performance over the months from April to July 2025. Notably, Daybreak Cannabis improved its rank from 8th in April to 6th in June, before slightly dropping to 7th in July. This fluctuation in rank is reflective of its sales trend, which peaked in May with a significant increase, but then saw a decline by July. In comparison, Amaze Cannabis consistently maintained a higher rank, ending July at 6th, while Vivid (MO) experienced a downward trend, dropping from 3rd in April to 5th by July. Meanwhile, Vibe Cannabis (MO) showed a decline in rank from 6th to 8th, aligning with a decrease in sales. This competitive analysis suggests that while Daybreak Cannabis has made strides in improving its market position, it faces stiff competition from brands like Amaze Cannabis and Vivid (MO), which have shown more stable or higher rankings over the same period.
Notable Products
In July 2025, Daybreak Cannabis saw Bip City Pre-Roll 1g leading as the top-performing product with sales reaching 3792 units. Hawaiian Fanta Pre-Roll 1g followed closely in second place, with Kandy Kush Pre-Roll 1g securing the third spot. Dracula Pre-Roll 2-Pack 1g improved its position to fourth place from its previous fifth place ranking in May 2025. Skunk Hero Pre-Roll 1g rounded out the top five. Notably, the rankings for these products show consistent performance in the pre-roll category, with slight shifts in positioning from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
