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Jan-2026
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Overview
Market Insights Snapshot
Daybreak Cannabis has shown a promising trajectory in the Missouri market, particularly in the Flower category. Over the span from October 2025 to January 2026, the brand's ranking improved from 12th to 9th place, indicating a steady climb in popularity and sales performance. This upward movement is underscored by a substantial increase in sales, from approximately $1.33 million in October to $1.74 million in January. Such consistent growth suggests that Daybreak Cannabis is effectively capturing the attention of consumers in the Flower category, positioning itself as a formidable player in this segment.
Conversely, in the Pre-Roll category within Missouri, Daybreak Cannabis has experienced a decline in its standings, moving from 17th position in October 2025 to 27th by January 2026. This drop out of the top 20 could be a cause for concern, as it indicates a decreasing market presence in this segment. The sales figures corroborate this trend, showing a decrease over the same period. This situation highlights the challenges Daybreak Cannabis faces in maintaining a competitive edge across all categories, despite its successes in others. The contrasting performances across these categories underscore the need for strategic adjustments to bolster its position in the Pre-Roll market.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Daybreak Cannabis has shown a promising upward trajectory from October 2025 to January 2026. Initially ranked 12th in October, Daybreak Cannabis improved its position to 9th by December and maintained this rank into January 2026. This rise in rank suggests a positive reception in the market, potentially driven by strategic marketing or product improvements. In comparison, Curio Wellness remained stable at 11th place throughout the same period, indicating a consistent but less dynamic performance. Meanwhile, Local Cannabis Co. held a steady 8th rank, slightly ahead of Daybreak Cannabis, but with a downward sales trend that might suggest vulnerabilities Daybreak could capitalize on. Vivid (MO) experienced a slight decline from 6th to 7th place, while Vibe Cannabis (MO) dropped from 8th to 10th, presenting potential opportunities for Daybreak Cannabis to further climb the ranks if these trends continue. Overall, Daybreak Cannabis's upward movement in rank amidst fluctuating competitor standings highlights its growing influence in the Missouri flower market.
Notable Products
In January 2026, Daybreak Cannabis saw Lit Pineapple Pre-Roll (1g) rise to the top as the best-selling product with sales reaching 4646 units. Chrome Dome Pre-Roll 2-Pack (1g) followed closely as the second best-seller, showing a strong performance in the Pre-Roll category. Slurricane Pre-Roll (1g) and Obama Care Pre-Roll 2-Pack (1g) secured the third and fourth spots, respectively, indicating a preference for pre-rolls among consumers. Zkittlez x Dosidos #18 Popcorn (Bulk) was the top-performing flower product, ranking fifth. Notably, these rankings represent a new entry for January, as there were no rankings available for the previous months, suggesting a significant change in sales dynamics for Daybreak Cannabis.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
