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Dec-2025
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Overview
Market Insights Snapshot
Daybreak Cannabis has demonstrated notable performance in the Missouri market, particularly in the Flower category. Over the last quarter of 2025, the brand showed a consistent improvement in its ranking, moving from 11th place in September to 9th place by December. This upward trend is complemented by a sales increase, culminating in over $1.5 million in December. Such growth indicates a strengthening position within the state, suggesting that Daybreak Cannabis is effectively capturing consumer interest and expanding its market share in the Flower category.
Conversely, the performance in the Pre-Roll category has been more variable. Daybreak Cannabis ranked 18th in September and experienced fluctuations, dropping to 22nd place by December. This decline in ranking, accompanied by a decrease in sales to $221,624 in December, suggests challenges in maintaining a competitive edge in this segment. The absence from the top 30 in other states or provinces for the Pre-Roll category could be seen as a potential area for growth or a need for strategic adjustments. Understanding these dynamics could provide valuable insights into the brand's strategies and areas for potential improvement.
Competitive Landscape
In the competitive Missouri flower market, Daybreak Cannabis experienced notable fluctuations in its ranking from September to December 2025, indicating a dynamic competitive landscape. Starting at rank 11 in September, Daybreak Cannabis saw a slight dip to rank 12 in October, before climbing back to 11 in November and achieving a significant improvement to rank 9 in December. This upward trend in December suggests a positive reception to their offerings or strategic adjustments that resonated with consumers. In contrast, Curio Wellness consistently improved its rank from 15 to 11, demonstrating a steady increase in market presence, while Local Cannabis Co. maintained a strong position within the top 10, oscillating between ranks 8 and 9. Good Day Farm remained stable, mostly holding the 7th position, except for a brief dip to 8th in November. Meanwhile, Vibe Cannabis (MO) experienced more volatility, peaking at rank 7 in November but falling to rank 10 by December. These shifts highlight the competitive pressures Daybreak Cannabis faces, as well as the opportunities for strategic positioning to enhance market share.
Notable Products
In December 2025, Daybreak Cannabis's top-performing product was the Trop Muffin Pre-Roll 2-Pack (1g), with sales reaching 5721 units. Following closely was the Purple Churro Pre-Roll 2-Pack (1g) which secured the second position. The Poddy Mouth Pre-Roll 2-Pack (1g) ranked third, while the Rose Gold Rackz Pre-Roll (1g) was fourth. Notably, the Poddy Mouth Pre-Roll (1g) experienced a slight drop in ranking from fourth in November to fifth in December. These rankings highlight a consistent preference for pre-roll products, with only minor shifts in the top positions from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
