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Sep-2025
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Overview
Market Insights Snapshot
Daybreak Cannabis has exhibited varying performance across categories and states, with notable shifts in rankings and sales. In the Missouri market, the brand's Flower category has experienced a downward trend over the past few months. Starting from a respectable 7th position in June 2025, it slipped to 11th by September 2025. This decline in rank is accompanied by a steady decrease in sales, dropping from approximately $2.33 million in June to around $1.51 million by September. Such a trend suggests challenges in maintaining market share, possibly due to increased competition or changing consumer preferences.
In contrast, Daybreak Cannabis's performance in the Pre-Roll category in Missouri is more stable. Although the brand did not break into the top 15, its ranking improved slightly from 19th in June to 17th in September. This improvement, albeit modest, indicates a potential for growth within this category. The sales figures for Pre-Rolls have shown some fluctuation but ended higher in September compared to June, suggesting a positive reception among consumers. The contrasting performances in these categories highlight the complex dynamics Daybreak Cannabis faces in different segments, offering a snapshot of its strategic positioning within the competitive landscape.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Daybreak Cannabis has experienced a notable decline in rank and sales over the past few months. Starting from a strong position at rank 7 in June 2025, Daybreak Cannabis has seen a steady drop, landing at rank 11 by September 2025. This decline is mirrored in their sales figures, which have decreased significantly over the same period. In contrast, Local Cannabis Co. has shown resilience, maintaining a consistent rank of 10 before improving to rank 9 in September, with sales figures that have remained robust. Meanwhile, Nugz (MO) has made a notable leap from rank 13 in June to rank 10 in September, accompanied by an increase in sales, indicating a positive trend. These shifts suggest that while Daybreak Cannabis needs to address its declining performance, competitors like Local Cannabis Co. and Nugz (MO) are capitalizing on market opportunities, potentially capturing market share from Daybreak Cannabis.
Notable Products
In September 2025, the top-performing product for Daybreak Cannabis was the Detroit Cookie Pre-Roll 1g, securing the number one rank with notable sales of 7,223 units. Following closely, the Apple Banana Candy Pre-Roll 2-Pack 1g took second place, while the Hawaiian Fanta Pre-Roll 2-Pack 1g came in third. The Hawaiian Fanta Pre-Roll 1g dropped from its previous second place in July to fourth place in September. The Lemon Berry Candy OG Pre-Roll 2-Pack 1g rounded out the top five. These rankings indicate a dynamic shift in consumer preferences, with Detroit Cookie Pre-Roll 1g emerging as a new favorite in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
