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Aug-2024
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Overview
Market Insights Snapshot
Daybreak Cannabis has shown notable performance in the Missouri market, particularly in the Flower category. Over the summer months, the brand has experienced a steady climb in rankings, moving from 14th place in May 2024 to 11th place by July 2024 before settling at 12th in August 2024. This upward trend is indicative of growing consumer preference and market penetration. The sales figures reflect this positive movement, with a peak in July 2024 at $1,689,837, followed by a slight dip in August. The consistent presence in the top 15 brands highlights Daybreak Cannabis's strong foothold in the Flower category within Missouri.
In the Pre-Roll category, Daybreak Cannabis has also made significant strides in Missouri. Starting at 27th place in May 2024, the brand has improved its ranking to 16th place by August 2024, indicating a strong upward trajectory. The sales figures for Pre-Rolls have more than doubled from May to August, demonstrating robust growth and increasing consumer demand. However, the brand's absence from the top 30 in other states and categories suggests there is still room for expansion and improvement. This mixed performance across different categories and states can provide valuable insights for strategic planning and market penetration efforts.
Competitive Landscape
In the competitive Missouri Flower market, Daybreak Cannabis has shown notable resilience and growth over the past few months. Starting at rank 14 in May 2024, Daybreak Cannabis climbed to rank 12 in June and maintained an upward trajectory to rank 11 in July before slightly dipping back to rank 12 in August. This positive movement contrasts with the performance of competitors like Local Cannabis Co., which experienced a decline from rank 12 in May to rank 14 in August, and Flora Farms, which saw a significant drop from rank 2 in May to rank 13 in August. Meanwhile, Proper Cannabis maintained a relatively stable position, only slightly dropping from rank 9 to rank 10 over the same period. The data indicates that Daybreak Cannabis is effectively capturing market share and improving its competitive position, suggesting a positive long-term trend in both rank and sales performance.
Notable Products
In August 2024, the top-performing product for Daybreak Cannabis was Lemon Cherry Belts Popcorn (Bulk) in the Flower category, maintaining its first-place ranking from the previous months with a notable sales figure of $25,625. Hawaiian Faanta (Bulk) entered the rankings for the first time, securing the second position. Ghost Train Haze Popcorn (Bulk) moved up to third place from fourth in July, indicating a positive trend. Hawaiian Fanta Popcorn (Bulk) debuted at fourth place, and Trickxs (Bulk) rounded out the top five. This month saw new entries and shifts in rankings, reflecting dynamic changes in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
