.svg){kind=small}
Market Insights Snapshot
In June 2026, Daybreak Cannabis concentrated 85.26% of sales in Flower with a month-over-month gain of 11.23% but a year-over-year decline of 42.26%, while Pre-Roll held 14.74% share with a month-over-month drop of 31.41% and a year-over-year dip of 1.63%. The brand’s overall sales fell 38.52% year over year as average price decreased 24.58%, and within Flower the average price sat at $39.35 alongside category share exceeding four-fifths; this mix indicates reliance on a single category even as Pre-Roll volatility compresses its buffer against category-specific swings. The thesis is that concentration risk grew in June 2026 because Flower’s double-digit month-over-month rebound masked deeper year-over-year contraction, while Pre-Roll’s sharp month-over-month pullback limited diversification benefits.
Positioning-wise, being ranked 11 in Flower in Missouri suggests mid-pack visibility that could improve if the 11.23% month-over-month Flower lift is converted into sustained share without repeating the 42.26% year-over-year decline, while the 31.41% month-over-month Pre-Roll slide signals execution or assortment gaps that cap cross-category reach. With Pre-Roll at 14.74% share versus Flower at 85.26%, the brand’s pathway to insulation from future demand shocks hinges on raising the smaller category’s contribution while maintaining Flower rank stability, implying a deliberate trade-off between short-term volume capture and longer-term risk dispersion.
Competitive Landscape
Daybreak Cannabis sits at rank #11 in MO Flower in June 2026, down 4 positions from #7 year over year, after improving 4 spots from #15 in March 2026, while previously peaking at #7 in July 2025; in contrast, Flora Farms held #1 both this year and last despite a -5.1% YoY sales change, and Sinse Cannabis climbed from #5 to #2 on +33.2% YoY growth, indicating Daybreak’s relative share is being outpaced by faster risers even as its quarter-over-quarter rank rebound suggests near-term momentum that has not yet reversed the year-over-year slide.
Notable Products
Supremium Pre-Roll (1g) posted the standout move in June 2026 with a month-over-month surge of 62.8% that lifted it to rank 3, while Biscotti Pie #6 Pre-Roll 2-Pack (1g) and Triangle Kush Pre-Roll (1g) held ranks 1 and 2, indicating a tightly clustered pre-roll leaderboard. Four of the top ten are Flower bulk SKUs concentrated between ranks 5 and 10, and the highest-placed Flower item, Subzero (Bulk), sits at rank 5 against Red Runtz Popcorn (Bulk) at rank 6, suggesting bulk Flower scale lags pre-roll velocity despite higher absolute dollars like $115,609 for Subzero (Bulk). The pattern implies Daybreak Cannabis is leaning into pre-roll demand where rapid share shifts can be captured, while bulk Flower remains a volume stabilizer rather than a rank leader.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
