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Oct-2025
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Overview
Market Insights Snapshot
Daybreak Cannabis has shown a varied performance across different categories and states. In the Missouri market, their Flower category has seen a noticeable decline in rankings, moving from 7th place in July 2025 to 15th by October 2025. This downward trend is accompanied by a decrease in sales, highlighting potential challenges in maintaining consumer interest or facing increased competition in the Flower category. On the other hand, the Pre-Roll category has maintained a consistent 18th place ranking throughout the same period, suggesting a stable, albeit modest, presence in that segment. The stability in Pre-Roll rankings, despite fluctuations in sales, indicates a steady consumer base that Daybreak Cannabis may capitalize on for future growth.
Interestingly, the consistent ranking in the Pre-Roll category in Missouri suggests that while the brand may not be leading the pack, it holds a reliable position within the top 30. The lack of movement in this category could be interpreted as a sign of consistent consumer demand or possibly a saturated market where significant upward mobility is challenging. The absence of Daybreak Cannabis from the top 30 in other states or categories could be a concern, indicating areas where the brand is not currently competitive. This presents both a challenge and an opportunity for Daybreak Cannabis to explore strategies to enhance their market penetration and adapt to consumer preferences across different regions and product categories.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Daybreak Cannabis has experienced a notable decline in its rank and sales over the past few months. Starting from a strong position at 7th place in July 2025, Daybreak Cannabis has slipped to 15th place by October 2025. This downward trend in rank is mirrored by a significant decrease in sales, which have dropped over 48% from July to October. In contrast, TwentyTwenty has shown a positive trajectory, climbing from 16th to 13th place, with an increase in sales during the same period. Meanwhile, Proper Cannabis and Robust have both experienced a decline in rank, with Proper Cannabis dropping from 12th to 14th and Robust from 14th to 17th, accompanied by a decrease in sales. Interestingly, Atta has made a significant leap from being outside the top 20 in July to securing the 16th position in October, indicating a strong recovery and growth in sales. These shifts highlight the dynamic nature of the market and suggest that Daybreak Cannabis may need to reassess its strategies to regain its competitive edge.
Notable Products
In October 2025, Hawaiian Fanta Pre-Roll 2-Pack (1g) emerged as the top-performing product for Daybreak Cannabis, securing the first rank with notable sales of 5,188 units. Bip City Pre-Roll 2-Pack (1g) followed closely in second place, demonstrating strong market presence. Purple Churro Pre-Roll (1g) held the third position, maintaining consistency from September. Polar Pop Pre-Roll 2-Pack (1g) and Geforce Z Pre-Roll 2-Pack (1g) rounded out the top five, ranking fourth and fifth respectively. Compared to previous months, Hawaiian Fanta Pre-Roll showed significant improvement, climbing from third to first place by October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
