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Aug-2024
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Overview
Market Insights Snapshot
Decibel Gardens has shown notable fluctuations in its performance across various states and categories. In California, the brand has seen a significant movement within the Flower category. Initially ranking 37th in May 2024, Decibel Gardens climbed to 27th by July 2024, before slightly dropping to 29th in August 2024. This upward trajectory in the middle of the period indicates a positive reception and increasing market penetration, although the slight drop at the end suggests some volatility. The brand's sales figures also reflect this trend, with a peak in July 2024 at $911,905, highlighting a strong performance during this period.
Interestingly, the absence of Decibel Gardens from the top 30 brands in several months prior to May 2024 in California suggests that the brand has recently gained momentum. This could be attributed to strategic changes or new product introductions that resonated well with consumers. However, the fact that they are not consistently holding a top 30 position across all months indicates there is still room for improvement in maintaining steady growth and market share. Observing Decibel Gardens' performance in the coming months will be crucial to understanding whether this upward trend will be sustained or if further fluctuations will occur.
Competitive Landscape
In the competitive landscape of the Flower category in California, Decibel Gardens has shown a notable improvement in rank from May to August 2024, moving from 37th to 29th. This upward trend highlights a positive momentum, especially when compared to competitors like Phases, which also improved but only reached 28th in August, and Mr. Zips, which climbed to 30th. Despite the fluctuations, Decibel Gardens has consistently outperformed 5G (530 Grower), which peaked at 28th in July but fell to 33rd in August. However, Delighted remains a strong competitor, despite its rank drop from 19th to 27th, as it still commands higher sales figures. The overall trend suggests that while Decibel Gardens is gaining ground, it must continue its efforts to sustain and further this growth amidst a competitive and fluctuating market.
Notable Products
In August 2024, the top-performing product from Decibel Gardens was Roswell 47 (3.5g) in the Flower category, maintaining its consistent number one ranking with sales of 4,453 units. Miyazaki Mango (3.5g) rose to the second position, showing a notable increase in sales to 3,711 units from the previous month. Watermelon Punch (3.5g) slipped to third place, despite a slight increase in sales to 3,623 units. Omerta OG (3.5g) remained steady in fourth place with 2,208 units sold. A new entry, C-Note (3.5g), debuted at fifth place with sales of 1,516 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
