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Apr-2025
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Overview
Market Insights Snapshot
Decibel Gardens has experienced notable fluctuations in its performance across different categories and states. In the California market, the brand has shown resilience in the Flower category. Starting the year at the 26th position, Decibel Gardens managed to climb to the 22nd position by April 2025, indicating a positive trajectory in this competitive space. However, the brand's absence from the top 30 in the Concentrates category throughout the first four months of 2025 suggests challenges in capturing market share in that segment. This disparity highlights the brand's stronger foothold in Flower compared to Concentrates within California.
While the Flower category in California has shown consistent improvement, with sales peaking in April 2025, the lack of presence in the Concentrates category rankings could be seen as a missed opportunity for Decibel Gardens to diversify its market influence. The brand's ability to improve its position in the Flower category despite fluctuating sales figures from January to April suggests a strategic focus on this area. This upward movement in rankings, coupled with the increase in April sales, could be indicative of effective marketing strategies or product innovations that resonate well with consumers in California.
Competitive Landscape
In the competitive landscape of the California flower category, Decibel Gardens has shown a dynamic shift in rankings from January to April 2025. Initially ranked 26th in January, Decibel Gardens improved its position to 22nd by April, indicating a positive trend in market presence. This upward movement is notable when compared to competitors like West Coast Cure, which experienced a decline from a consistent 19th place to 23rd in April. Meanwhile, Eighth Brother, Inc. saw a gradual decline from 15th to 20th place, and Jungle Boys remained relatively stable, hovering around the mid-20s. Despite these shifts, Decibel Gardens has managed to surpass Originals, which climbed from 29th to 21st, illustrating a competitive edge in sales growth. This trend suggests that Decibel Gardens is effectively capturing market share, potentially driven by strategic marketing efforts and product offerings that resonate with consumers in the California market.
Notable Products
In April 2025, Roswell 47 (3.5g) retained its top position in the Flower category for Decibel Gardens, with a notable sales figure of 4,901 units. Miyazaki Mango (3.5g) maintained its consistent second place, demonstrating stable performance over the months. Omerta OG (3.5g) made a significant leap to third place from its previous fifth, indicating a surge in popularity. Alien Orange (3.5g) experienced a slight drop, moving from third to fourth place, while Watermelon Punch (3.5g) continued its descent, landing in fifth. This reshuffling highlights a dynamic market where consumer preferences can shift rapidly even within a few months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
