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Jan-2026
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Overview
Market Insights Snapshot
Eighth Brother, Inc. has shown a dynamic performance across various product categories in California. In the Edible category, the brand has maintained a consistent presence, holding steady at the 28th rank in January 2026, despite a slight dip in sales from November to January. This stability in ranking suggests a strong foothold in the Edible market. Meanwhile, the Flower category has seen Eighth Brother, Inc. fluctuate slightly, moving from 23rd to 24th rank over the same period, with sales experiencing a noticeable increase in December before tapering off in January. This indicates a potential seasonal effect or market demand variation impacting their Flower sales.
The performance in other categories such as Pre-Rolls and Vapor Pens tells a different story. In Pre-Rolls, Eighth Brother, Inc. has experienced a declining trend in rankings from 24th in October to 41st by January, accompanied by a decrease in sales. This suggests increased competition or a shift in consumer preferences within the category. Similarly, the Vapor Pens category has seen the brand drop from 25th to 38th rank, reflecting a significant decrease in sales from October to January. Notably, Eighth Brother, Inc. was not in the top 30 for Concentrates in any of the months analyzed, indicating a potential area for growth or reevaluation of market strategy in this segment.
Competitive Landscape
In the competitive landscape of the California flower category, Eighth Brother, Inc. has maintained a relatively stable position, ranking 23rd in October and December 2025, and 24th in November 2025 and January 2026. Despite this consistency, Eighth Brother, Inc. faces stiff competition from brands like Delighted, which consistently ranked higher, moving from 20th in October 2025 to 22nd in January 2026, and Originals, which fluctuated between 19th and 25th over the same period. Notably, LAX Packs showed a strong upward trend, improving from 26th in October 2025 to 21st in December 2025, before settling at 23rd in January 2026, directly competing with Eighth Brother, Inc. in terms of rank. Meanwhile, Traditional Co. remained outside the top 20, but showed a positive trend, climbing to 26th by January 2026. These dynamics suggest that while Eighth Brother, Inc. has maintained its position, the brand must strategize to enhance its competitive edge and capture more market share, especially as competitors like Delighted and LAX Packs demonstrate potential for growth.
Notable Products
In January 2026, the top-performing product from Eighth Brother, Inc. was the Blue Dream Distillate Disposable (1g) in the Vapor Pens category, maintaining its consistent number one ranking from previous months despite a sales figure of 10,251. The Blue Dream Pre-Roll (1g) climbed back to the second position from fourth in December 2025, indicating a resurgence in popularity. Blackberry Kush Distillate Disposable (1g) held steady at third place, showing stable demand. Gorilla Glue #4 Pre-Roll 6-Pack (6g) moved up to fourth place, while Gorilla Glue 4 Pre-Roll (1g) dropped to fifth, reflecting shifting consumer preferences within the Pre-Roll category. These changes highlight dynamic market trends and consumer interests in Eighth Brother, Inc.'s product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
