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Nov-2025
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Overview
Market Insights Snapshot
Eighth Brother, Inc. has shown varied performance across different categories in California over the past few months. In the Edible category, the brand maintained a consistent presence in the top 30, albeit with a slight decline from 28th to 30th place from August to November 2025. This suggests a stable yet slightly weakening position in this category. In contrast, the Flower category saw more significant fluctuations, with Eighth Brother, Inc. dropping from 22nd place in August to 32nd in November 2025. This decline could be indicative of increased competition or shifting consumer preferences within the state.
Examining the Vapor Pens category, Eighth Brother, Inc. experienced a notable drop from 23rd place in September to 41st in November 2025. This movement out of the top 30 positions could be a cause for concern, as it suggests a substantial loss in market share. Conversely, the Pre-Roll category saw an interesting trajectory, with the brand climbing from 36th in September to 22nd in October, only to fall back to 42nd in November 2025. This volatility may reflect changing consumer trends or seasonal influences affecting sales. Notably, Eighth Brother, Inc. did not rank in the top 30 for Concentrates, indicating a potential area for growth or strategic focus in the future.
Competitive Landscape
In the competitive landscape of the California flower category, Eighth Brother, Inc. has experienced fluctuating rankings over the past few months, indicating a dynamic market position. From August to November 2025, Eighth Brother, Inc. saw its rank shift from 22nd to 32nd, with a notable dip in sales during November. This downward trend in rank contrasts with the performance of competitors like Smoken Promises, which maintained a relatively stable position, even though it also experienced a sales drop in November. Meanwhile, Weedlove demonstrated a significant upward trajectory, climbing from 94th in August to 29th in November, suggesting a rapidly increasing market presence. Traditional Co. maintained a consistent rank around the 30th position, while Daze Off showed slight improvement, moving from 50th to 41st. The competitive shifts highlight the importance for Eighth Brother, Inc. to innovate and adapt to maintain and improve its market position amidst rising competitors.
Notable Products
In November 2025, the top-performing product from Eighth Brother, Inc. was the Blue Dream Pre-Roll (1g), which ranked first with sales figures reaching 11,958 units. The Blackberry Kush Distillate Disposable (1g) secured the second position, maintaining its strong presence from previous months, although it experienced a drop from its first-place ranking in August and September. The Venom OG Pre-Roll (1g) climbed to third place, marking its debut in the rankings. Green Crack Pre-Roll (1g) held the fourth position, showing a decline from its peak in October. Gorilla Glue 4 Pre-Roll (1g) rounded out the top five, maintaining its position from October, despite a slight decrease in sales.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
