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Aug-2024
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Overview
Market Insights Snapshot
Eighth Brother, Inc. has shown varied performance across different categories in California. In the Flower category, the brand demonstrated a consistent upward trend, moving from 14th place in May 2024 to 10th place by August 2024, indicating a strong market presence and growing consumer preference. Conversely, the Edible category saw fluctuations, with the brand dropping to 32nd place in August from a peak of 25th place in July, suggesting potential challenges in maintaining consumer interest or competitive pressures. Notably, the brand did not rank within the top 30 for Concentrates in May and June, but it managed to climb to 48th place by August, hinting at a possible recovery or strategic pivot in that segment.
In the Pre-Roll category, Eighth Brother, Inc. experienced a significant drop from 24th place in July to 38th place in August, which might indicate a loss of market share or changes in consumer preferences. The Vapor Pens category, however, showed a more stable performance, with the brand maintaining a position around the 28th mark, except for a slight dip to 30th place in July. This stability could point to a loyal customer base or effective product positioning in this segment. Overall, Eighth Brother, Inc.'s performance across categories and months reveals both opportunities and challenges, with notable strengths in the Flower and Vapor Pens categories, while the Edible and Pre-Roll categories may require strategic adjustments to regain traction.
Competitive Landscape
In the competitive landscape of the California Flower category, Eighth Brother, Inc. has shown notable resilience and growth. Over the past four months, Eighth Brother, Inc. has climbed from a rank of 14 in May 2024 to a peak of 9 in July 2024, before slightly dipping to 10 in August 2024. This upward trend is indicative of strong market performance and increasing consumer preference. In comparison, Jungle Boys has also improved its rank, moving from 11 to 8, showcasing a parallel growth trajectory. However, UpNorth Humboldt experienced fluctuations, dropping to 18 in July before rebounding to 11 in August, which suggests a less stable performance. Glass House Farms (CA) has maintained a relatively stable position, peaking at 11 in July and slightly declining to 12 in August. Meanwhile, Allswell has seen a decline from a high rank of 3 in June to 9 in August, indicating potential challenges. These dynamics highlight Eighth Brother, Inc.'s competitive edge and potential for further market penetration in the California Flower category.
Notable Products
In August 2024, the top-performing product for Eighth Brother, Inc. was Blue Dream Pre-Roll (1g) in the Pre-Roll category, which climbed to the number one spot with sales of $31,720. Blackberry Kush Distillate Disposable (1g) in Vapor Pens, previously holding the top rank for three consecutive months, slipped to second place. Gorilla Glue 4 Pre-Roll (1g) made its debut at the third position in the Pre-Roll category. Green Crack Distillate Disposable (1g) in Vapor Pens maintained a steady performance, securing the fourth rank. Snickerdoodlez Pre-Roll (1g) experienced a slight drop, moving from second to fifth place in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
