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Sep-2025
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Overview
Market Insights Snapshot
Eighth Brother, Inc. has shown varied performance across different product categories in California. In the Concentrates category, the brand did not rank in the top 30, indicating a potential area for growth or increased competition. However, in the Edibles category, Eighth Brother, Inc. has maintained a steady presence, ranking between 26th and 28th over the past four months, despite a noticeable decline in sales from July to September. This consistent ranking suggests a stable consumer base, albeit with some challenges in maintaining sales volumes.
The Flower category has seen a decline in Eighth Brother, Inc.'s ranking from 21st in June to 25th in September, accompanied by a decrease in sales. This trend might be indicative of increasing competition or shifting consumer preferences within the state. On a more positive note, the brand's performance in the Vapor Pens category has improved, moving from 26th to 22nd place, with sales showing an upward trend, demonstrating growing consumer interest or successful product offerings in this segment. Meanwhile, in the Pre-Roll category, Eighth Brother, Inc. fell out of the top 30 by September, which could be a concern if this trend continues.
Competitive Landscape
In the competitive landscape of vapor pens in California, Eighth Brother, Inc. has shown a promising upward trajectory in rankings, moving from 26th place in June 2025 to 22nd by September 2025. This improvement in rank is indicative of a steady increase in sales, which aligns with their strategic efforts to capture more market share. Notably, Muha Meds also experienced a positive trend, surpassing Eighth Brother, Inc. by climbing from 27th to 21st place during the same period. Meanwhile, Gelato saw a decline, dropping from 17th to 24th, which could potentially open opportunities for Eighth Brother, Inc. to capitalize on shifting consumer preferences. Additionally, Micro Bar maintained a consistent presence in the top 20, suggesting a stable competitive threat. As Eighth Brother, Inc. continues to enhance its market position, understanding these dynamics and leveraging advanced data insights will be crucial for sustaining growth and outperforming competitors.
Notable Products
In September 2025, Eighth Brother, Inc.'s top-performing product was the Blackberry Kush Distillate Disposable (1g) from the Vapor Pens category, maintaining its number one rank from August with notable sales of 23,428 units. The Blue Dream Distillate Disposable (1g), also in the Vapor Pens category, held its position at second place, showing consistent performance across the months. Cherry Pie Distillate Disposable (1g) made an impressive entry into the rankings at third place, having not appeared in the rankings for July and August. Mendo Fuel Distillate Disposable (1g) dropped from third place in July to fourth in September, indicating a slight decline in its popularity. The Gorilla Glue 4 Pre-Roll (1g) debuted at fifth place, marking a significant addition to the top-selling products for the month.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
