.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In California, Eighth Brother, Inc. has displayed varied performance across different product categories. The brand has maintained a consistent presence in the Edible category, holding a steady rank of 26th from May to August 2025. However, the Flower category shows a slight decline as they dropped from 20th in July to 21st in August. A significant area of concern is their performance in the Concentrates category, where the brand failed to make it into the top 30 rankings for both June and August, indicating a potential area for improvement.
The Vapor Pens category showcases a positive trajectory for Eighth Brother, Inc., with an upward climb from 33rd in May to 24th in August, reflecting increased consumer interest or effective marketing strategies. Conversely, the Pre-Roll category has seen a downward trend, slipping from 24th in May to 32nd in August, which might suggest a need for strategic adjustments. These movements across categories highlight the brand's strengths and areas needing attention, offering insights into their market positioning within California.
Competitive Landscape
In the competitive landscape of the California Flower category, Eighth Brother, Inc. has maintained a relatively stable position, ranking 21st in May, June, and August 2025, with a slight improvement to 20th in July. This consistency suggests a steady market presence, although the brand faces pressure from dynamic competitors. For instance, Smoken Promises has shown a significant upward trajectory, moving from 34th in May to 19th in August, indicating a rapid gain in market share. Similarly, Astronauts (CA) and Team Elite Genetics have also improved their rankings over the same period, suggesting increased competition. Meanwhile, Delighted experienced a decline from 17th to 20th, which might present an opportunity for Eighth Brother, Inc. to capture some of its market share. Despite a slight dip in sales in August, Eighth Brother, Inc.'s consistent ranking indicates resilience, but the brand must strategize to counteract the rising competition and capitalize on potential market shifts.
Notable Products
In August 2025, the top-performing product from Eighth Brother, Inc. was the Blackberry Kush Distillate Disposable (1g) in the Vapor Pens category, reclaiming its number one position with sales reaching 18,480 units. The Blue Dream Distillate Disposable (1g) also performed strongly, ranking second, but experienced a slight drop from its previous top position in July. The Blue Dream Pre-Roll 6-Pack (6g) made a notable entry into the top three, improving its rank significantly from earlier months. Mendo Fuel Distillate Disposable (1g) saw a decline, dropping to fourth place after being in the top three consistently. The Green Crack Distillate Disposable (1g) maintained its fifth-place position, showing consistent performance over the past three months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
