Data Snapshot: Oct 05, 2026
$1M+

Sep-2026

Sales

Growth

Trend

6-Month

190

Product Count

SKUs

$8.02

Avg Price

-25.2%

YoY Sales Change

-3.3%

YoY Price Change

Eighth Brother, Inc. is a multi-generational, family-owned brand that cultivates superior cannabis in the sun-drenched soils of Mendocino County, California. Known for producing approachable and affordable cannabis, Eighth Brother offers a range of products, including edibles with THC and CBD components, as well as pre-rolled products. Despite their grassroots approach, Eighth Brother doesn't skimp on modern marketing tactics, using branded merchandise and an online presence to reach consumers.
Eighth Brother, Inc.

Where to Buy

Eighth Brother, Inc. is stocked at 152 licensed dispensaries across California, with the deepest coverage in Los Angeles, Sacramento, San Francisco, San Jose, and San Diego. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

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Eighth Brother, Inc. Sales

Market Insights Snapshot

Eighth Brother, Inc. Historical Sales by Category

Eighth Brother, Inc. concentrated 42.12% of September 2026 sales in Flower with a 2.18% month-over-month lift despite a 17.48% year-over-year decline, while Vapor Pens held 29.34% share with a 2.42% month-over-month drop and a 43.33% year-over-year contraction. Pre-Roll expanded to 16.85% share with 15.35% month-over-month growth against a 7.98% year-over-year dip, and Edible reached 10.66% share with 4.31% month-over-month and 1.62% year-over-year increases; Concentrates remained a 1.03% share niche but spiked 190.43% month-over-month amid a 50.07% year-over-year decline. With overall brand sales down 25.19% year over year and average price down 3.26%, the mix shift toward Pre-Roll and Edible indicates short-cycle volume tactics are cushioning declines in Vapor Pens while Flower stability supports baseline demand.

These shifts position the brand to lean into value-accessible formats as a defensive play: Pre-Roll’s 15.35% month-over-month surge alongside Edible’s 4.31% month-over-month and 1.62% year-over-year gains point to price-sensitive acquisition and repeat behavior, while Vapor Pens’ 43.33% year-over-year contraction signals a need to reframe assortment rather than chase price down. Holding rank 33 in Flower in California with a 42.12% sales share and a 2.18% month-over-month lift suggests Flower can be a positioning anchor, and the 190.43% month-over-month rebound in Concentrates at a 1.03% share offers a test bed for targeted innovation without material margin risk.

Sep-2026 Rank
Edible
Flower
Pre-Roll
Vapor Pens
26
33
41
39
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
42.1%
$14.28
-17.5%
+2.2%
Vapor Pens
29.3%
$10.11
-43.3%
-2.4%
Pre-Roll
16.8%
$4.31
-8.0%
+15.3%
Edible
10.7%
$4.12
+1.6%
+4.3%
Concentrates
1.0%
$8.89
-50.1%
+190.4%
Eighth Brother, Inc.

Competitive Landscape

Eighth Brother, Inc. sits at rank #33 in CA Flower for September 2026, down 6 positions year over year from #27 and 2 spots below its June 2026 mark of #31, while also standing far from its peak of #12 in September 2024; in contrast, STIIIZY holds #1 after improving from #2 with a 47.8% YoY sales increase and CAM climbed from #3 to #2 with 28.9% YoY growth, whereas CannaBiotix (CBX) slipped from #1 to #3 amid a 21.1% YoY sales decline; additionally, Oakfruitland surged from #11 to #5 with 73.5% YoY growth, amplifying competitive pressure near the top tiers. The pattern—Eighth Brother, Inc. drifting from #27 to #33 YoY while leaders consolidate or accelerate—implies that regaining relevance will require re-entering the teens where it last peaked at #12, because the ladder is tightening as upward movers widen the gap.

Eighth Brother, Inc. market ranking for CA Flower

Eighth Brother, Inc.

Notable Products

Green Crack Distillate Disposable (1g) posted the steepest setback in September 2026 with a -20.3% month-over-month decline while sliding to rank 7, as Venom OG Pre-Roll (1g) fell -30.8% at rank 10, indicating pressure on trailing SKUs outside the top five. In contrast, Blackberry Kush Distillate Disposable (1g) climbed +28.6% to rank 5 and Blue Dream Distillate Disposable (1g) held rank 1 with +4.1% MoM, suggesting Vapor Pens are consolidating leadership even as Maui Waui Pre-Roll (1g) dropped -27.7% at rank 9. Four of the top ten are Pre-Roll SKUs, yet their mixed trajectory alongside Apple Fritter Distillate Disposable (1g) at +8.3% and rank 6 points to a tilt toward higher-velocity Distillate Disposables capturing share from softer Pre-Rolls. The pattern implies Eighth Brother, Inc. is pivoting toward a Vapor Pen-led lineup where a few high-ranking Distillate Disposables anchor momentum while lower-ranked Pre-Rolls rationalize.

Product
Category
May-2026
Jun-2026
Jul-2026
Aug-2026
Sep-2026
MoM %
Blue Dream Distillate Disposable (1g)
Vapor Pens
1
1
1
1
1
+4.1%
Gorilla Glue 4 Pre-Roll (1g)
Pre-Roll
>10
>10
3
2
2
+1.9%
Wedding Cake Pre-Roll (1g)
Pre-Roll
>10
>10
10
3
3
+10.6%
Snickerdoodlez Pre-Roll (1g)
Pre-Roll
2
>10
>10
>10
4
—
Blackberry Kush Distillate Disposable (1g)
Vapor Pens
7
>10
>10
8
5
+28.6%
Apple Fritter Distillate Disposable (1g)
Vapor Pens
10
6
6
9
6
+8.3%
Green Crack Distillate Disposable (1g)
Vapor Pens
5
3
2
5
7
-20.3%
Blue Dream Pre-Roll (1g)
Pre-Roll
3
4
7
>10
8
—
Maui Waui Pre-Roll (1g)
Pre-Roll
8
>10
>10
4
9
-27.7%
Venom OG Pre-Roll (1g)
Pre-Roll
9
7
9
6
10
-30.8%
View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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