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Jul-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Eighth Brother, Inc. is stocked at 210 licensed dispensaries across California, with the deepest coverage in Los Angeles, Sacramento, San Jose, Modesto, and Fresno. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Eighth Brother, Inc. concentrated 45.35% of sales in Flower with year-over-year decline of 37.67% and month-over-month decline of 7.63%, while Vapor Pens held 29.35% share with a 40.88% year-over-year drop but a 1.90% month-over-month uptick. Pre-Roll accounted for 13.49% share with a 56.64% year-over-year decline and a 19.76% month-over-month decline, whereas Edible reached 10.46% share with a 25.76% year-over-year decline but a 7.64% month-over-month increase; Concentrates remained 1.35% share with a 58.35% year-over-year decline and a 24.28% month-over-month decline. With the brand’s overall sales down 41.46% year over year and average price up 0.70%, the mix shows reliance on Flower and two contrasting signals from Vapor Pens (+1.90% MoM) and Edible (+7.64% MoM), implying near-term volume stabilization is tied to expanding these pockets while managing accelerating declines in Pre-Roll and Concentrates.
Positioning-wise, anchoring 45.35% of volume in Flower alongside a rank of 35 in Flower in California places Eighth Brother, Inc. mid-pack, but the 7.63% month-over-month contraction versus Edible’s 7.64% increase points to a need to rebalance toward formats with resilient repeat rates. The Vapor Pens 1.90% month-over-month gain against a 40.88% year-over-year decline, combined with Pre-Roll’s 19.76% month-over-month slide, indicates that incremental share capture will likely come from defending convenience-led segments rather than value-led multi-pack formats; practically, preserving the July 2026 base means leaning into the 10.46% Edible share and 29.35% Vapor Pens share while containing the drag from categories falling faster than the brand’s 41.46% year-over-year trend.
Competitive Landscape
Eighth Brother, Inc. sits at rank #35 in California Flower in July 2026, down 15 positions year over year from #20, and slipping 3 spots since April 2026 when it was #32; this contrasts with STIIIZY advancing from #2 to #1 alongside a 59.7% YoY sales lift and CAM climbing from #4 to #3 with 52.2% YoY growth. Eighth Brother, Inc.’s current #35 also trails its peak #9 from July 2024, while competitor CannaBiotix (CBX) eased from #1 to #2 despite a 7.0% YoY increase and Claybourne Co. fell from #3 to #5 with a -1.4% YoY decline, implying the brand’s downward rank trajectory is driven less by absolute contraction and more by faster-moving leaders consolidating share at the top.
Notable Products
Blue Dream Pre-Roll (1g) posted the steepest decline at -27.9% and slid to rank 7 in July 2026, while Green Crack Distillate Disposable (1g) dipped -7.9% at rank 3, signaling pressure on mid-pack velocity. Offsetting that, Blue Dream Distillate Disposable (1g) rose 22.8% to hold rank 1 and Cherry Pie Distillate Disposable (1g) gained 9.4% at rank 4, and four of the top ten are Pre-Roll SKUs, concentrating risk in a format with mixed momentum. Blue Dream Pre-Roll 6-Pack (6g) advanced 31.1% to rank 5 even as Venom OG Pre-Roll (1g) fell -5.6% at rank 8, indicating that multi-pack value is outperforming single-unit Pre-Rolls by month-on-month growth and shelf position. The pattern implies a commercial tilt toward Vapor Pens for sustained leadership with selective emphasis on bundle-focused Pre-Rolls, while rationalizing weaker single-stick SKUs to stabilize the mix.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
