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Jul-2025
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Overview
Market Insights Snapshot
In the dynamic and competitive market of California, Eighth Brother, Inc. has shown varied performance across different product categories. Particularly in the Flower category, the brand has demonstrated a positive trajectory, moving up from 21st in April to 19th by July 2025, which indicates a steady growth and increasing consumer preference. However, the Concentrates category presents a different story, where the brand did not make it to the top 30 in April and June, but managed to secure the 48th position by July. This suggests potential challenges in gaining a foothold in this segment or perhaps a need for strategic adjustments to improve their standing.
The Edible category has been a stable ground for Eighth Brother, Inc., maintaining a consistent rank of 26th by July, reflecting a firm hold in this segment. The Pre-Roll category, however, experienced some fluctuations, with the brand peaking at 24th in May before settling at 28th in July. This indicates a competitive landscape where maintaining a higher rank can be challenging. In the Vapor Pens category, a notable improvement is observed from May to July, where the brand climbed from 33rd to 26th, suggesting a successful strategy or product offering that resonated well with consumers during this period. This diverse performance across categories highlights the brand's strengths and areas for potential growth within the California market.
Competitive Landscape
In the competitive California flower market, Eighth Brother, Inc. has shown a promising upward trajectory in brand ranking over the past few months. Starting from a position outside the top 20 in April 2025, Eighth Brother, Inc. climbed to 19th place by July 2025, indicating a positive trend in consumer preference and market penetration. This improvement in rank is particularly notable when compared to competitors such as Dime Bag (CA), which experienced a decline, dropping from 14th to 20th place during the same period. Meanwhile, West Coast Treez maintained a relatively stable position, slightly ahead of Eighth Brother, Inc., but with less pronounced growth. Another competitor, Delighted, consistently ranked higher, although it showed signs of a downward trend by July. Eighth Brother, Inc.'s steady increase in sales, coupled with its rising rank, suggests a strengthening brand presence and potential for further market share gains in the competitive landscape of California's flower category.
Notable Products
In July 2025, the top-performing product for Eighth Brother, Inc. was the Blue Dream Distillate Disposable (1g) from the Vapor Pens category, which achieved the number one rank with sales reaching 16,949. The Blackberry Kush Distillate Disposable (1g) maintained its strong performance, holding the second position consistently from June to July 2025. Mendo Fuel Distillate Disposable (1g) saw a slight dip, moving from first in June to third in July. The Gorilla Glue #4 Pre-Roll 6-Pack (6g) made a notable entry, securing the fourth position, while the Green Crack Distillate Disposable (1g) remained steady at fifth place. Overall, the rankings indicate a competitive shift in the Vapor Pens category, with Blue Dream Distillate gaining momentum over the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
