.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Eighth Brother, Inc. has shown varied performance across different product categories in California. In the Edible category, the brand maintained a stable presence within the top 30, fluctuating between 26th and 28th positions from July to October 2025. However, the sales figures reveal a declining trend over these months, which could be an area of concern for the brand. In the Flower category, Eighth Brother, Inc. experienced a slight drop from 20th to 24th place, yet the sales figures show a rebound in October, indicating a potential recovery or seasonal demand shift. Notably, in the Pre-Roll category, the brand improved its ranking significantly, jumping from 36th in September to 22nd in October, suggesting a successful strategy or product launch that month.
In the Vapor Pens category, Eighth Brother, Inc. displayed consistent performance, maintaining a position within the top 30 throughout the months, with a peak at 23rd place in September. The sales data for Vapor Pens also indicates a positive trend, with a noticeable increase in sales from July to September, followed by a slight dip in October. On the other hand, the Concentrates category does not show any ranking within the top 30, which might be a strategic area for improvement or a reflection of strong competition in this segment. Overall, while Eighth Brother, Inc. has maintained a presence in several key categories, there are opportunities for growth and optimization, particularly in categories where they are not currently ranking in the top 30.
Competitive Landscape
In the competitive landscape of the California flower category, Eighth Brother, Inc. has experienced notable fluctuations in its ranking over the past few months. Starting in July 2025, Eighth Brother, Inc. held the 20th position but saw a decline to 22nd in August and further to 25th in September, before slightly recovering to 24th in October. This downward trend in rank correlates with a decrease in sales, indicating potential challenges in maintaining market share. Competitors such as Maven Genetics have shown a more stable performance, improving their rank from 26th in July to 22nd by October, suggesting a stronger market presence. Meanwhile, West Coast Cure and Yada Yada have also been fluctuating but remain close competitors. Eighth Brother, Inc.'s ability to regain and sustain a higher ranking will be crucial in countering these competitive pressures and enhancing its sales trajectory in the coming months.
Notable Products
In October 2025, Eighth Brother, Inc.'s top-performing product was Snickerdoodlez Pre-Roll (1g) in the Pre-Roll category, which claimed the first rank with sales of 23,338 units. Blue Dream Distillate Disposable (1g) maintained its strong performance in the Vapor Pens category, holding steady at the second rank from the previous month. Blackberry Kush Distillate Disposable (1g) experienced a slight drop, moving from the first rank in September to the third in October. Gorilla Glue 4 Pre-Roll (1g) improved its standing, rising from the fifth rank in September to fourth in October. Meanwhile, Green Crack Pre-Roll (1g) entered the top five in October, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
