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Jun-2024
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Overview
Market Insights Snapshot
Eighth Brother, Inc. has demonstrated varied performance across different categories in California. In the Flower category, the brand has shown resilience and a strong presence, consistently maintaining a spot within the top 20 brands. Notably, they climbed back to the 11th position in June 2024, which is a significant recovery from the 18th position in April 2024. This indicates a robust demand for their flower products in the Californian market. Conversely, their performance in the Concentrates category has been less impressive, as they did not rank within the top 30 brands from March to June 2024, suggesting a need for strategic improvements or additional marketing efforts in this segment.
In the Edibles category, Eighth Brother, Inc. has maintained a steady presence, hovering around the mid-20s in ranking, with a slight improvement from 28th in April 2024 to 26th in June 2024. This consistency indicates a stable consumer base for their edible products. On the other hand, their Vapor Pens have seen a positive trend, moving from the 31st position in March and April 2024 to the 27th position by June 2024, reflecting growing consumer interest. However, their fluctuating rankings in the Pre-Roll category, where they fell to 29th in April 2024 but recovered to 25th by June 2024, highlight a volatile market position that could benefit from targeted marketing initiatives to stabilize and improve their standing.
Competitive Landscape
In the competitive landscape of the California flower category, Eighth Brother, Inc. has demonstrated notable fluctuations in its market position over recent months. While Eighth Brother, Inc. experienced a dip in rank from 11th in March 2024 to 18th in April 2024, it rebounded to 13th in May 2024 and further improved to 11th in June 2024. This recovery is significant when compared to competitors like Jungle Boys, which steadily climbed from 13th to 10th over the same period, and Cam Premium Quality Cannabis, which saw a slight decline from 9th to 12th. Meanwhile, West Coast Cure showed a more volatile pattern, peaking at 4th in May before dropping to 9th in June. Eighth Brother, Inc.'s ability to regain its rank suggests resilience and a potential for sustained growth, especially as it competes closely with brands like UpNorth Humboldt, which has shown a steady improvement from 16th to 13th. These insights highlight the dynamic nature of the market and underscore the importance of strategic positioning and adaptability for Eighth Brother, Inc. to maintain and enhance its competitive edge.
Notable Products
In June 2024, the top-performing product from Eighth Brother, Inc. was Blackberry Kush Distillate Disposable (1g) in the Vapor Pens category, maintaining its number one rank for the fourth consecutive month with sales of $30,547. Mendo Fuel Distillate Disposable (1g) also held steady in the second position in the Vapor Pens category. Green Crack Distillate Disposable (1g) improved its ranking to third place, consistent with its upward trend. Snickerdoodlez Pre-Roll (1g) dropped to fourth place in the Pre-Roll category, showing a decline from its previous top rank in March. Blue Dream Pre-Roll (1g) remained in the fifth position, showing steady growth in sales figures over the months.
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