.svg){kind=small}
Dec-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Eighth Brother, Inc. has shown varied performance across different product categories in California. In the Flower category, the brand maintained a strong presence, improving from a rank of 26 in September to 23 by December. This indicates a consistent demand and possibly effective marketing strategies or product quality improvements. However, their performance in the Concentrates category was less impressive, as they did not make it into the top 30 rankings from September through December, suggesting either a lack of focus on this category or strong competition. The Pre-Roll category saw a dramatic rise in October, reaching the 24th position, but the brand could not sustain this momentum, dropping to 44 by December.
In the Edible category, Eighth Brother, Inc. maintained a steady rank at 28 throughout the last three months of the year, indicating stable sales and perhaps a loyal customer base. This stability contrasts with their performance in Vapor Pens, where they dropped from 23rd in September to 37th by November, before stabilizing. This fluctuation might reflect changes in consumer preferences or competitive pressures. Despite these challenges, it's noteworthy that the brand's sales in the Edible category showed an upward trend, culminating in a significant increase by December. These insights suggest areas where Eighth Brother, Inc. could potentially focus their efforts to enhance performance and capitalize on existing market opportunities.
Competitive Landscape
In the competitive California flower market, Eighth Brother, Inc. has shown a steady improvement in its ranking over the last few months of 2025, moving from 26th place in September to 23rd place by December. This upward trend suggests a positive reception to their offerings, potentially driven by strategic marketing or product innovation. Despite this progress, Eighth Brother, Inc. still trails behind competitors such as West Coast Cure and Originals, which consistently rank higher, indicating a need for Eighth Brother, Inc. to further differentiate its products or enhance its distribution strategies. Interestingly, Gramlin, which had been a strong contender, experienced a significant drop from 6th to 24th place in December, possibly opening up opportunities for Eighth Brother, Inc. to capture some of Gramlin's market share. Meanwhile, Maven Genetics remains a close competitor, with fluctuating rankings that suggest a volatile market position, emphasizing the dynamic nature of this sector and the importance of agility for Eighth Brother, Inc. to maintain its upward trajectory.
Notable Products
In December 2025, Eighth Brother, Inc. saw Blue Dream Distillate Disposable (1g) maintain its top position in the Vapor Pens category with sales of $13,916, continuing its lead from previous months. Gorilla Glue 4 Pre-Roll (1g) climbed to second place in the Pre-Roll category, marking a significant rise from its fourth position in October. Blue Dream Pre-Roll (1g) entered the rankings in November and secured the third position in December. Green Crack Distillate Disposable (1g) made an entry in December, ranking fourth in the Vapor Pens category. Mendo Fuel Distillate Disposable (1g) returned to the rankings in December at fifth place, following its absence in the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
