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Apr-2025
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Overview
Market Insights Snapshot
Eighth Brother, Inc. has shown notable performance variations across different product categories in California. In the Edible category, the brand has managed to climb into the top 30, securing the 29th position by March and maintaining it through April, which indicates a positive trend from January where they were at 31st. This upward movement suggests a growing consumer preference for their edible offerings. Conversely, in the Flower category, Eighth Brother, Inc. has experienced a gradual decline, moving from 15th in January to 20th by April. This downward trend could point to increased competition or shifting consumer preferences within the Flower category.
The Pre-Roll category presents a different scenario, where Eighth Brother, Inc. has consistently hovered around the 32nd and 33rd rankings, never breaking into the top 30. This consistency, albeit outside the top 30, might indicate a stable yet unremarkable presence in this category. On a more promising note, their performance in the Vapor Pens category has been impressive, with a significant leap from the 54th position in January to 25th by April. This sharp rise could reflect successful marketing strategies or product innovations that resonate well with vapor pen consumers. Overall, while there are areas for improvement, particularly in Flower and Pre-Roll, the brand's progress in Edibles and Vapor Pens is noteworthy.
Competitive Landscape
In the competitive landscape of the California flower category, Eighth Brother, Inc. has experienced notable fluctuations in its market position from January to April 2025. Initially ranked 15th in January, Eighth Brother, Inc. saw a gradual decline, dropping to 20th by April. This downward trend contrasts with the performance of competitors such as West Coast Treez, which maintained a relatively stable ranking, peaking at 14th in March before falling to 19th in April. Meanwhile, Connected Cannabis Co. and Decibel Gardens both hovered around the 20th position, with Connected Cannabis Co. showing a slight improvement in April. The sales figures reflect these rankings, as Eighth Brother, Inc.'s sales decreased over the months, while West Coast Treez experienced a sales peak in March. The competitive dynamics suggest that Eighth Brother, Inc. may need to reassess its strategies to regain its earlier market standing and counter the upward momentum of its competitors.
Notable Products
In April 2025, Eighth Brother, Inc.'s top-performing product was the Blackberry Kush Distillate Disposable (1g) from the Vapor Pens category, maintaining its number one rank with sales reaching 16,199 units. Cherry Pie Distillate Disposable (1g) saw a notable rise to the second position with a significant increase from the fourth rank in March. Mendo Fuel Distillate Disposable (1g) experienced a slight drop, moving from the second to the third position. Blue Dream Distillate Disposable (1g) climbed to fourth place from fifth, while Blueberry Gummies 10-Pack (100mg) debuted in the rankings at the fifth position. Overall, the Vapor Pens category dominated the top spots, showcasing consistent demand for these products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
