Market Insights Snapshot
In the California market, Eighth Brother, Inc. has shown significant performance across multiple categories. In the Edible category, the brand consistently maintained a spot in the top 25 over the four-month period from July to October 2023. Although the brand did not break into the top 20, it has shown a steady increase in sales, indicating a positive trend. A similar trend can be observed in the Flower category, where the brand improved its ranking from 18th to 13th place. This upward movement, coupled with an increase in sales, suggests a growing popularity and acceptance of the brand among consumers in this category.
However, in the Pre-Roll category, Eighth Brother, Inc. started at a much lower ranking of 56th in July 2023. Despite this, the brand has shown an impressive improvement, climbing to 32nd place by October 2023. This significant leap in rankings, along with an almost doubling of sales, indicates a strong potential for growth in this category. The Vapor Pens category is a different story, with data only available from September 2023. Despite this, the brand made a remarkable jump from 96th to 63rd place in just two months, hinting at a promising future in this category as well.
In the competitive landscape of the Flower category in California, Eighth Brother, Inc. has shown a promising upward trend in its ranking, moving from 18th place in July 2023 to 13th place by October 2023. This improvement in rank indicates a positive growth trajectory for the brand, outperforming some of its key competitors. For instance, Connected Cannabis Co. and Lolo have both seen a decline in their rankings over the same period. Interestingly, Allswell has also shown a similar upward trend, moving from 27th to 14th place, indicating a close competition. However, Glass House Farms (CA), despite a slight dip in rank, remains a strong competitor, consistently ranking higher than Eighth Brother, Inc. throughout the period. The data suggests that while Eighth Brother, Inc. is making significant strides, the competition remains fierce in the California Flower market.
In October 2023, Eighth Brother, Inc.'s top-performing product was the Snickerdoodlez Pre-Roll (1g) with a sales figure of 32,074 units. This product consistently held its top position since July 2023. The second best-selling product was the Gorilla Glue 4 Pre-Roll (1g), which improved its ranking from 4th place in July 2023 to 2nd place in October 2023. The Blue Dream Pre-Roll (1g) dropped to 3rd place in October from its previous 2nd place ranking in the preceding two months. Lastly, the Venom OG Pre-Roll (1g) maintained its 4th place ranking, whereas the Black Jack Pre-Roll (1g) re-entered the top five after not being ranked in August and September.