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Jul-2025
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Overview
Market Insights Snapshot
Jungle Boys, a prominent cannabis brand, has shown varied performance across different categories and states. In the California market, Jungle Boys' Flower category saw a notable decline in rankings from April to July 2025, dropping from 16th to 27th position. This downward trend is mirrored by a significant decrease in sales, with July's sales figures falling to nearly half of what they were in May. Such a decline in rank and sales within a few months could suggest increased competition or changing consumer preferences in the Flower category. Conversely, the Vapor Pens category in California shows a different pattern; although Jungle Boys was not ranked in the top 30 in April, they entered the rankings in May at 90th and slightly dropped to 99th by June, indicating a struggle to maintain a strong foothold in this segment.
These movements in rankings and sales figures across categories highlight the dynamic nature of Jungle Boys' market presence. The absence of a top 30 ranking in Vapor Pens in April could be seen as a challenge, but their entry into the rankings by May suggests some level of penetration into this competitive category. However, the lack of improvement in their position by June might indicate difficulties in sustaining growth or capturing market share. The contrasting trends between the Flower and Vapor Pens categories emphasize the need for strategic adjustments to address the challenges in maintaining competitive positioning, particularly in the highly competitive California market.
Competitive Landscape
In the competitive California flower market, Jungle Boys has experienced notable fluctuations in its ranking, which could impact its market positioning and sales trajectory. From April to July 2025, Jungle Boys' rank shifted from 16th to 27th, indicating a downward trend that may affect its visibility and consumer preference. Despite a peak in sales in May, the brand saw a significant decline by July, suggesting potential challenges in maintaining its competitive edge. In contrast, competitors like Maven Genetics and Traditional Co. maintained more stable rankings, with both brands consistently outperforming Jungle Boys in June and July. Additionally, 3C Farms / Craft Cannabis Cultivation showed an upward trajectory, surpassing Jungle Boys by July. These dynamics highlight the competitive pressures Jungle Boys faces and underscore the importance of strategic adjustments to reclaim its market position.
Notable Products
In July 2025, the top-performing product for Jungle Boys was Raspado Smalls (10g) in the Flower category, ascending to the number one rank with notable sales of 2901 units. G Ride Smalls (10g) followed closely at the second position, maintaining a strong presence from its fourth-place ranking in May. RS1000 Smalls (10g) climbed to the third spot, showing a slight improvement from its fifth-place position in June. Gator Breath Smalls (10g) experienced a drop to fourth place, despite being the top seller in May. Gelato #33 Smalls (10g), which was previously unranked, made a notable return to the top five, tying for fourth place with Gator Breath Smalls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
