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Aug-2024
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Overview
Market Insights Snapshot
Jungle Boys has shown a varied performance across different product categories in California. In the Flower category, Jungle Boys has demonstrated consistent improvement, moving from rank 11 in May 2024 to rank 8 by August 2024. This upward trend is indicative of increasing consumer preference and market penetration in this segment. However, their performance in the Concentrates category has been less stable, as they did not make it into the top 30 brands by August 2024, indicating potential challenges or increased competition in this space. The Pre-Roll category also saw some fluctuations, with rankings oscillating between the 60s and 70s, suggesting a need for strategic adjustments to maintain a competitive edge.
On the other hand, Jungle Boys' performance in the Vapor Pens category in California reflects a significant decline. Starting at rank 43 in May 2024, they managed to climb slightly to rank 41 by July 2024, but then dropped to rank 68 in August 2024. This decline could be attributed to market saturation or shifting consumer preferences towards other brands or product types. Interestingly, despite not being in the top 30 for Concentrates in August, their sales figures in this category showed variability, indicating that while they may not be top-ranked, there is still a consumer base purchasing these products. Such insights highlight the importance of continuous market analysis and adaptation to maintain and improve brand standing across diverse product categories.
Competitive Landscape
In the highly competitive California flower market, Jungle Boys has shown a notable upward trend in rankings and sales over the past few months. Starting from the 11th position in May 2024, Jungle Boys climbed to the 8th spot by August 2024, reflecting a consistent increase in consumer demand. This positive trajectory is significant, especially when compared to competitors like Pacific Stone, which maintained a steady 6th rank from June to August 2024, and Claybourne Co., which improved from 9th to 7th place over the same period. Meanwhile, Eighth Brother, Inc. experienced a more volatile ranking, peaking at 9th in July before dropping to 10th in August. The data suggests that Jungle Boys' strategic initiatives are paying off, positioning them favorably against top-tier brands and indicating potential for further market share growth in California's flower category.
Notable Products
In August 2024, the top-performing product from Jungle Boys was Vanilla Velvet Smalls (10g), which achieved the number one rank with notable sales of $11,855. Gator Breath Smalls (10g) followed closely, moving up to the second rank from third in July 2024, indicating a steady increase in popularity. Mac Smalls (10g) made its debut in the rankings at the third position, showcasing strong initial sales. Bakers Man Smalls (10g) and Private Reserve Smalls (10g) also entered the top five, securing the fourth and fifth ranks, respectively. Compared to previous months, Vanilla Velvet Smalls (10g) showed the most significant improvement, climbing from third in June to the top spot in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
