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Apr-2025
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Overview
Market Insights Snapshot
Jungle Boys has shown a mixed performance across various product categories in California. In the Flower category, Jungle Boys managed to maintain a consistent presence in the top 30, improving from a rank of 32 in February to 24 by March and April. This suggests a recovery after a dip in February, with sales peaking in March at over $1 million. However, their performance in the Pre-Roll category was less impressive, as they only appeared in the top 100 in January and did not make it to the top 30 in any of the subsequent months. This absence indicates a significant challenge in gaining traction in this segment.
In the Vapor Pens category, Jungle Boys experienced a downward trend, starting at rank 73 in January and dropping to 95 by March, with no ranking in April. This decline suggests difficulties in maintaining a competitive edge in the Vapor Pens market within California. Despite these challenges, the brand's ability to stay within the top 30 for Flower indicates a strong foothold in that category, which could be leveraged for future growth. The data highlights the importance of strategic adjustments in underperforming categories to improve overall brand performance across the state.
Competitive Landscape
In the competitive landscape of the California Flower category, Jungle Boys has experienced fluctuations in its ranking, indicating a dynamic market presence. While Jungle Boys was not in the top 20 in January and February 2025, it managed to climb to the 24th position by March and maintained this rank in April. This upward trend suggests a recovery in market share, potentially driven by strategic marketing or product innovation. However, competitors like West Coast Cure consistently held a higher rank, starting at 19th in January and only dropping to 23rd by April, indicating a strong market position. Meanwhile, Decibel Gardens showed a notable improvement, moving from 26th in January to 22nd in April, surpassing Jungle Boys. Brands like Astronauts (CA) and Cruisers also demonstrated competitive movements, with Cruisers briefly overtaking Jungle Boys in February and March. These dynamics highlight the competitive pressures Jungle Boys faces, emphasizing the importance of strategic positioning and differentiation in the California Flower market.
Notable Products
In April 2025, Gelato #33 Smalls (10g) emerged as the top-performing product for Jungle Boys, maintaining its number one rank from March, with notable sales of 3599 units. Gator Breath Smalls (10g) followed closely, ranking second after dropping from its peak position in March, with sales figures reaching 3398 units. RS1000 Smalls (10g) held steady in third place, showing consistent performance since its introduction in March. Motor Breath (3.5g) entered the rankings at fourth place, marking its debut in the top five for April. Skywalker OG Smalls (10g) rounded out the list in fifth position, indicating a new entry in the rankings for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
