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Jun-2024
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Overview
Market Insights Snapshot
Jungle Boys has shown varied performance across different product categories in California. In the Flower category, the brand has consistently maintained a strong ranking, improving from 13th in March 2024 to 10th in June 2024, indicating a positive trend and strong consumer preference. Conversely, in the Pre-Roll category, Jungle Boys has struggled, dropping from 52nd in March to 88th by June 2024, which suggests potential issues in product acceptance or competition. This decline in Pre-Roll rankings is particularly concerning as it indicates the brand has fallen out of the top 30, which could affect its visibility and sales in this segment.
In the Concentrates category, Jungle Boys has shown a slight improvement, moving from 43rd in March to 39th in June 2024. While this is a positive sign, the brand remains outside the top 30, suggesting there is still significant room for growth. The Vapor Pens category also reflects a mixed performance; the brand was ranked 33rd in March but dropped to 42nd by June, indicating challenges in maintaining a competitive edge. Overall, Jungle Boys' performance in California highlights strengths in the Flower category but also underscores the need for strategic adjustments in other segments to enhance market presence and consumer engagement.
Competitive Landscape
In the competitive landscape of California's Flower category, Jungle Boys has shown a consistent upward trend in rankings over the past four months, moving from 13th place in March 2024 to 10th place in June 2024. This positive shift indicates a strengthening market presence, likely driven by a steady increase in sales, which rose from approximately $1.98 million in March to over $2.2 million in June. In contrast, West Coast Cure experienced fluctuations, peaking at 4th place in May but dropping to 9th in June, despite similar sales figures. Claybourne Co. maintained a relatively stable position, hovering around the 8th to 9th ranks, with a notable sales increase in June. Meanwhile, Eighth Brother, Inc. saw a significant dip in April, falling to 18th place, but recovered to 11th by June. Cam Premium Quality Cannabis also displayed variability, peaking at 8th place in May before descending to 12th in June. These dynamics suggest that while Jungle Boys is gaining ground, it faces stiff competition from brands that are also experiencing fluctuating but generally strong sales performances.
Notable Products
In June 2024, Paris OG (3.5g) emerged as the top-performing product for Jungle Boys, moving up from its consistent second place in April and May. Perfect OG (3.5g) made a notable entry into the rankings, securing the second position. Vanilla Velvet Smalls (10g) improved its standing from fifth in May to third in June, indicating a rising trend in its popularity. Skywalker OG (3.5g), which held the top spot in April and May, dropped to fourth place. Apple Jam Pre-Roll (1g) entered the rankings at fifth place, showing a strong performance with sales figures of 6587 units.
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