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In October 2026, Decimal’s category mix consolidated entirely into Capsules at 100.0% share, with brand sales down 6.9% year over year and up 5.0% month over month. Average price rose 2.9% YoY to $36.71 while unit momentum implied by the 5.0% MoM sales increase outpaced any price-driven drag, indicating a tactical shift toward Capsules that maintained value despite a 6.9% YoY contraction.
This single-category concentration positions Decimal as a Capsules specialist in Ontario, where a rank of 7 within Capsules sets a clear target for share capture amid a 2.9% YoY price lift and a 5.0% MoM sales gain. The mix simplification reduces cross-category cannibalization risk but heightens exposure to Capsules demand cycles; the pattern implies Decimal can trade incremental price for velocity only selectively, with October 2026’s MoM rise counterbalancing the 6.9% YoY decline while leaving room to move up from rank 7 through assortment depth and pack-size optimization within Capsules.
Competitive Landscape
Decimal sits at rank #7 in ON Capsules in October 2026, unchanged from #7 year over year, and flat versus three months ago, while its peak rank also remains #7 in October 2026; this static position contrasts with Glacial Gold moving from #4 to #2 alongside 75.5% YoY sales growth and Emprise Canada climbing from #5 to #3 with 45.9% YoY growth. At the same time, Tweed slid from #3 to #4 with a 11.0% YoY decline and Redecan fell from #2 to #5 with a 13.6% YoY decline, yet Decimal did not gain ground despite two incumbents dropping; the pattern implies Decimal’s share is being capped by faster-growing mid-pack climbers rather than stabilized by top-tier weakness.
Notable Products
Decimal’s October 2026 lineup is highly concentrated in Capsules, with Hybrid and CBD/CBN formats accounting for 72.2% and 27.8% of sales. The THC Capsules 90-Pack (900mg) alone holds 48.0% share, so most of its sales ride on a single pack size within Capsules.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
