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Aug-2025
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Overview
Market Insights Snapshot
Decimal has maintained a consistent performance in the Capsules category in Ontario, holding steady at the 7th rank from May through August 2025. This consistency highlights a stable consumer base and a reliable market presence in the region. Despite a slight fluctuation in sales figures, the brand has managed to maintain its position, suggesting a strong brand loyalty or effective market strategy. However, it is worth noting that Decimal's absence from the top 30 in other categories or regions could indicate areas for potential growth or a need for strategic reevaluation.
The steady ranking in Ontario is a positive indicator for Decimal, but it also raises questions about their performance in other states or provinces where they do not appear in the top 30. This could either suggest a focused strategy on the Capsules category in Ontario or a lack of penetration in other markets. The sales trend in Ontario, while showing a minor dip in August, remains robust, hinting at a resilient market demand. Observing Decimal's strategy and performance in the coming months could provide further insights into their market expansion plans and category diversification efforts.
Competitive Landscape
In the competitive landscape of the Capsules category in Ontario, Decimal consistently maintained its 7th rank from May to August 2025. Despite stable rankings, Decimal's sales showed a slight fluctuation, peaking in June before a decline in August. Notably, Emprise Canada consistently held the 5th position with higher sales figures, indicating a strong market presence. Similarly, Indiva maintained the 6th rank, just above Decimal, but experienced a notable sales drop in July, which could present an opportunity for Decimal to close the gap. Meanwhile, Dosecann and Simply Bare trailed behind Decimal, with Dosecann dropping to 9th in August, suggesting potential vulnerabilities Decimal might exploit to strengthen its market position.
Notable Products
In August 2025, Decimal's top-performing product was THC Capsules 90-Pack (900mg), maintaining its number one rank consistently from May through August, with sales of 1183 units. CBD:THC 1:1 Balance Softgels 30-Pack (150mg CBD, 150mg THC) held steady in the second position throughout the same period, showing a slight increase in sales from July to August. THC 10 Softgels 30-Pack (300mg) secured the third spot, consistently improving its ranking since May. CBD Capsules 90-Pack (1800mg CBD) remained in fourth place, experiencing a slight drop in sales from July to August. The CBD/THC 5:5 Balanced Softgels 90-Pack (450mg CBD, 450mg THC) consistently ranked fifth, with fluctuating sales figures over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
