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Market Insights Snapshot
In July 2026, Decimal operated as a single-category brand with Capsules at 100.0% of sales share, pairing a -50.2% year-over-year decline with a 10.2% month-over-month lift. Average price moved to $33.75 alongside a -16.3% year-over-year price change, while Capsules held rank 7 in Ontario, indicating volume recovery within the month despite a compressed annual base. The pattern implies a concentrated bet on Capsules where monthly elasticity is yielding gains, but the year-over-year contraction sets a lower trajectory that requires sustained MoM reinforcement.
With Capsules at 100.0% share and rank 7 in Ontario, the -50.2% year-over-year sales change combined with a 10.2% month-over-month increase suggests Decimal is trading short-term price-access elasticity for longer-term scale risk. The -16.3% year-over-year price move supports the MoM rebound without diversifying revenue streams, implying that positioning hinges on defending a mid-pack rank via pricing and velocity improvements rather than category expansion in the near term.
Competitive Landscape
Decimal is ranked #7 in ON Capsules in July 2026, unchanged from #7 year over year, and it has also held #7 over the last three months; this flat rank while the category reshuffles suggests share is being maintained rather than expanded. In contrast, Glacial Gold climbed from #4 to #2 with a 78.1% YoY sales increase, while Redecan slipped from #2 to #3 alongside a 34.7% YoY sales decline; meanwhile, category leader Aspire held #1 with an 11.2% YoY gain. With Decimal’s peak rank of #7 occurring in July 2026 and no movement from #7 YoY, the trajectory implies a stable but capped position where incremental share gains will likely require displacing mid-tier incumbents that are either accelerating (e.g., Glacial Gold up two ranks) or stagnating (e.g., Redecan down one rank).
Notable Products
CBD:THC 1:1 Balance Softgels 30-Pack (150mg CBD, 150mg THC) posted the standout move in July 2026 with a 235.35% month-over-month surge into rank 3, while CBD Capsules 90-Pack (1800mg CBD) fell 38.38% to rank 4. At the top, THC 10 Softgels 30-Pack (300mg) held rank 1 despite an 8.14% decline, and THC Capsules 90-Pack (900mg) in rank 2 inched up 2.90% to reinforce the THC-led core. With all top-five SKUs in Capsules and three of the top three SKUs now mixed-THC or THC-forward, the pattern implies Decimal is pivoting toward THC and balanced softgel formats as the commercial center of gravity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
