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Dec-2025
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Overview
Market Insights Snapshot
In the Canadian market, Decimal has shown consistent performance in the Capsules category within Ontario. Throughout the latter part of 2025, Decimal maintained a steady ranking at 7th place from September to December. This consistent ranking indicates a stable market presence and consumer loyalty, despite a gradual decline in sales figures over the same period. The sales figures show a downward trend, suggesting potential challenges in maintaining market share amidst evolving consumer preferences or increased competition. However, remaining in the top 10 highlights Decimal's resilience and established brand recognition in Ontario's competitive landscape.
While Decimal's performance in Ontario's Capsules category is noteworthy, it is important to consider the brand's absence from the top 30 in other states and categories. This absence could suggest either a strategic focus on the Ontario market or challenges in expanding their footprint elsewhere. The lack of presence in other regions might be seen as a missed opportunity for growth and diversification. However, it also underscores the importance of maintaining and strengthening their position in regions where they are already established, like Ontario, before potentially venturing into new markets. This strategic focus could be a deliberate move to consolidate their strengths in a familiar territory before expanding further.
Competitive Landscape
In the Ontario capsules category, Decimal consistently maintained its 7th rank from September to December 2025, indicating a stable position amidst fluctuating sales figures. Despite a noticeable decline in sales from September to December, Decimal's rank remained unchanged, suggesting that other brands in the category did not significantly outperform it. In contrast, Emprise Canada held a steady 5th rank with increasing sales, highlighting a potential threat if Decimal's sales continue to decline. Meanwhile, Indiva and Simply Bare maintained their 6th and 8th ranks respectively, with Indiva showing a sales increase in December. The consistent ranking of Decimal, despite its sales drop, suggests a need for strategic adjustments to prevent potential future rank declines, especially as competitors like Emprise Canada continue to strengthen their market presence.
Notable Products
In December 2025, the top-performing product from Decimal was THC 10 Softgels 30-Pack (300mg), maintaining its first-place rank for four consecutive months with a notable sales figure of 1335 units. CBD:THC 1:1 Balance Softgels 30-Pack (150mg CBD, 150mg THC) rose to second place, indicating a strong performance despite a slight dip in sales. THC Capsules 90-Pack (900mg) dropped to third place, experiencing a significant decline in sales compared to previous months. CBD Capsules 90-Pack (1800mg CBD) consistently held the fourth position across all months, with a slight increase in sales for December. Finally, CBD/THC 5:5 Balanced Softgels 90-Pack (450mg CBD, 450mg THC) remained in fifth place, showing a modest sales improvement from its initial introduction.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
