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Nov-2025
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Overview
Market Insights Snapshot
In the province of Ontario, Decimal has maintained a consistent presence in the Capsules category, holding steady at the 7th rank from August through November 2025. Despite a slight decline in sales from August to November, the brand's ability to remain in the top 10 indicates a stable consumer base and effective market strategies. The consistency in ranking suggests that Decimal has managed to carve out a niche for itself in the Ontario market, even as sales figures have shown a downward trend over these months.
While Decimal has demonstrated stability in Ontario, its absence from the top 30 brands in other states or provinces could be seen as a missed opportunity for market expansion. The lack of presence in additional markets might suggest either a strategic focus on Ontario or potential challenges in scaling its operations beyond this region. This scenario presents both a challenge and an opportunity for Decimal to reassess its market strategies and explore growth potential in other regions. The brand's performance in Ontario could serve as a blueprint for expanding its footprint in other areas, provided they can replicate their success across different markets and categories.
Competitive Landscape
In the Ontario capsules category, Decimal has maintained a consistent rank at 7th place from August to November 2025. Despite this stability in ranking, Decimal's sales have shown a downward trend, with November sales figures being significantly lower compared to August. This decline in sales could be a cause for concern, especially when compared to competitors like Emprise Canada, which has consistently held the 5th rank and experienced a notable increase in sales over the same period. Meanwhile, Indiva has maintained its 6th position, just above Decimal, with relatively stable sales. Simply Bare has also shown improvement, moving from 9th to 8th place, indicating a potential threat to Decimal's position if the sales trend continues. The upward trajectory of C Minor, which climbed from 14th to 9th place, further intensifies the competitive landscape, suggesting that Decimal may need to strategize to bolster its sales and maintain its market position.
Notable Products
In November 2025, Decimal's top-performing product was THC 10 Softgels 30-Pack (300mg) in the Capsules category, maintaining its number one ranking since September. This product achieved a sales figure of 1016 units, demonstrating consistent demand. The THC Capsules 90-Pack (900mg) held steady in second place, mirroring its position from the previous two months, although its sales have been gradually declining. CBD:THC 1:1 Balance Softgels 30-Pack (150mg CBD, 150mg THC) remained in third place, with sales figures showing a slight dip compared to October. CBD Capsules 90-Pack (1800mg CBD) consistently ranked fourth throughout the observed months, despite a notable decrease in sales in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
