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Market Insights Snapshot
In August 2026, Decimal operated as a single-category brand with Capsules at 100.0% of sales share, while category sales declined 45.39% year over year and grew 1.91% month over month. Average price was $35.54 with an 8.67% YoY decrease, and Decimal held rank 7 in Capsules within Ontario; paired dynamics of a -45.39% YoY contraction and a +1.91% MoM uptick indicate a stabilized core after a deeper annual reset, implying that category concentration is both the constraint and the short-term lever.
The combination of a 100.0% Capsules mix and rank 7 in Ontario suggests Decimal competes from a mid-pack position where a -8.67% YoY price move likely supported the +1.91% MoM sales gain but did not offset the -45.39% YoY decline. The pattern implies price elasticity within Capsules can drive incremental monthly recovery while the single-category dependence caps upside at current rank 7 unless Decimal expands mix or deepens differentiation within Capsules; thus, near-term positioning leans on tactical pricing and retention rather than breadth-driven share capture.
Competitive Landscape
Decimal is currently ranked #7 in ON Capsules in August 2026 with a year-over-year rank change of 0 positions, and its 3-month trend also held at #7, indicating no upward or downward movement while the category reshuffled above it. In contrast, Glacial Gold advanced from #4 to #2 and expanded sales by 43.3%, while Emprise Canada moved from #5 to #3 with 61.4% sales growth, suggesting mid-tier contenders are climbing past stagnant peers; meanwhile, Redecan slid from #2 to #5 with a 41.1% sales decline and Tweed dipped from #3 to #4 with a 37.1% drop, signaling volatility that Decimal has not converted into rank gains. With current and peak ranks both at #7 in August 2026 and competitors either rising sharply or retreating, the pattern implies Decimal’s flat trajectory risks ceding future share unless it converts category churn into upward rank movement.
Notable Products
CBD Capsules 90-Pack (1800mg CBD) posted the largest month-over-month gain at 84.2% in August 2026 while moving to rank 4, whereas CBD/THC 5:5 Balanced Softgels 90-Pack (450mg CBD, 450mg THC) plunged 73.3% to rank 5. THC 10 Softgels 30-Pack (300mg) rose 24.4% to hold rank 1, and CBD:THC 1:1 Balance Softgels 30-Pack (150mg CBD, 150mg THC) dropped 39.5% at rank 3. Four of the top five SKUs are Capsules, concentrating demand in a single format even as mixed CBD:THC ratios retreat, implying Decimal’s momentum is tilting toward THC-led and pure-CBD capsules rather than balanced formulations.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
