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Jul-2025
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Overview
Market Insights Snapshot
Decimal has shown consistent performance in the Capsules category within Ontario, maintaining a steady position in the top 10. In April, May, and June 2025, Decimal held the 7th rank, with a slight improvement in July 2025, moving up to the 6th position. This upward trend indicates a strengthening presence in the market, suggesting effective strategies in product placement or consumer engagement. However, it's important to note that Decimal's absence from the top 30 in other categories or states may point to either a focused strategy on Capsules in Ontario or potential areas for growth and expansion.
The consistent ranking in Ontario's Capsules category is accompanied by a notable increase in sales from April to June 2025, with a slight dip in July. This could indicate seasonal demand fluctuations or competitive pressures. Despite this minor setback, Decimal's ability to remain in the top 10 suggests resilience and a strong market foothold. The absence of rankings in other states or categories could be viewed as a limitation or a strategic choice to concentrate efforts where they have a competitive edge. Understanding these dynamics can provide insights into Decimal's market strategy and potential future movements.
Competitive Landscape
In the Ontario capsules market, Decimal has shown a promising upward trend, moving from 7th place in April 2025 to 6th in July 2025. This improvement in rank is indicative of a positive reception and growing consumer preference for Decimal's products. Notably, while Decimal's sales figures have steadily increased, competitors like Indiva have experienced a decline in both rank and sales, dropping from 6th to 7th place over the same period. Meanwhile, Glacial Gold and Emprise Canada have maintained their positions in the top 5, showcasing strong market presence. The consistent performance of Dosecann at 8th place, despite fluctuating sales, further highlights the competitive landscape Decimal is navigating. These dynamics suggest that Decimal's strategic initiatives are effectively enhancing its market position amidst a competitive field.
Notable Products
In July 2025, Decimal's top-performing product was THC Capsules 90-Pack (900mg), maintaining its first-place position for four consecutive months, with sales reaching 1,227 units. The CBD:THC 1:1 Balance Softgels 30-Pack (150mg CBD, 150mg THC) consistently held the second rank, although its sales figures dipped compared to previous months. THC 10 Softgels 30-Pack (300mg) remained in third place, showing a slight increase in sales from June. CBD Capsules 90-Pack (1800mg CBD) continued in fourth place, with a steady rise in sales since May. Lastly, the CBD/THC 5:5 Balanced Softgels 90-Pack (450mg CBD, 450mg THC) maintained its fifth position, with a notable increase in sales compared to June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
