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Apr-2025
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Overview
Market Insights Snapshot
Decimal has maintained a consistent presence in the capsules category in Ontario, holding steady at the 7th position from January through April 2025. This stability in rank suggests a solid foothold in the market, with sales figures showing a progressive increase each month. For example, from January to February, sales rose from 69,674 to 72,456, indicating a positive trend in consumer demand. Such consistent performance across months highlights Decimal's strong brand loyalty and effective market strategies in the capsules category.
While Decimal's performance in Ontario's capsules category is noteworthy, it's important to note that they did not appear in the top 30 rankings for other categories or states/provinces during the same period. This absence could suggest areas for potential growth or indicate a strategic focus on their core category in Ontario. The lack of presence in other rankings might be seen as a limitation or an opportunity for expansion, depending on the brand's long-term strategy. As Decimal continues to solidify its standing in Ontario, it will be interesting to observe if they choose to diversify their market presence in other regions or categories in the future.
Competitive Landscape
In the competitive landscape of the Capsules category in Ontario, Decimal consistently held the 7th rank from January to April 2025. This stability in ranking suggests a steady performance amidst a dynamic market. Notably, Emprise Canada maintained a strong lead in the 5th position throughout the same period, indicating a significant gap Decimal needs to bridge to climb higher. Meanwhile, Indiva also held a steady 6th rank, directly above Decimal, showcasing a competitive edge. On the other hand, Dosecann and Stigma Grow showed fluctuations in their rankings, with Dosecann improving from 9th to 8th and Stigma Grow dropping from 8th to 9th, reflecting potential volatility that Decimal could capitalize on. Decimal's sales figures showed a positive trend, increasing steadily over the months, which could be leveraged to enhance its market position and potentially surpass its closest competitors.
Notable Products
In April 2025, THC Capsules 90-Pack (900mg) maintained its position as the top-performing product for Decimal, continuing its streak as the number one ranked item since January. CBD:THC 1:1 Balance Softgels 30-Pack (150mg CBD, 150mg THC) also held steady in the second position, showing a significant increase in sales to 487 units, the highest among all products for this month. THC 10 Softgels 30-Pack (300mg) climbed back to the third rank after briefly slipping in March. CBD Capsules 90-Pack (1800mg CBD) dropped to fourth place, reflecting a decrease in sales compared to the previous month. The consistent performance of the top two products highlights their strong market presence, while the fluctuations in the lower ranks suggest varying consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
