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Market Insights Snapshot
In September 2026, Decimal operated as a single-category brand with Capsules at 100.0% of mix, posting a year-over-year change of -28.41% and a month-over-month lift of 11.92%. Average price moved -2.00% YoY to $37.06, while Capsules’ share remained at 100.0%, and the category rank in Ontario Capsules stood at 7. The pattern implies a consolidation strategy: reliance on one category magnifies volatility, with the -28.41% YoY decline outweighing the 11.92% MoM uptick, even as a rank of 7 signals mid-pack positioning rather than category leadership.
The combination of a -28.41% YoY sales contraction alongside a -2.00% YoY price decrease suggests demand pressure rather than pricing alone, while the 11.92% MoM rebound indicates sensitivity to near-term activation or seasonality within Capsules. Holding 100.0% category concentration and ranking 7 in Ontario Capsules points to a positioning anchored in a niche where incremental share gains may require mix expansion or deeper differentiation within Capsules. The implication is that Decimal’s positioning depends on stabilizing its single-category base to convert MoM momentum into sustained share traction despite the YoY drag.
Competitive Landscape
Decimal ranks #7 in ON Capsules in September 2026 and is flat year over year at #7, while category momentum reshuffled leaders: Glacial Gold advanced from #4 to #2 alongside a 38.3% YoY sales increase, and Emprise Canada climbed from #5 to #3 with 43.3% YoY growth, whereas Tweed slid from #2 to #4 with a 26.3% YoY decline and Redecan fell from #3 to #5 with a 26.1% YoY drop. With Aspire steady at #1 and Decimal static at #7 across June 2026 to September 2026, the pattern implies Decimal is anchored in lower top-10 share while mid-pack rivals with double-digit YoY changes are rotating upward and displacing formerly higher-ranked incumbents.
Notable Products
CBD/THC 5:5 Balanced Softgels 90-Pack (450mg CBD, 450mg THC) posted the largest movement in September 2026 with +123.2% MoM, jumping into rank 5 while THC 10 Softgels 30-Pack (300mg) fell -25.5% MoM to rank 2. THC Capsules 90-Pack (900mg) rose +35.1% MoM and held rank 1, and CBD:THC 1:1 Balance Softgels 30-Pack (150mg CBD, 150mg THC) advanced +38.8% MoM to rank 3, while CBD Capsules 90-Pack (1800mg CBD) declined -17.2% MoM at rank 4. Four of the top ten are Capsules SKUs concentrated in THC-forward or balanced ratios, and only one SKU is pure CBD, indicating a pivot toward psychoactive and ratio-based formats; the mix implies Decimal is leaning into higher-dose and balance formulations over standalone CBD despite rank stability at the top.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
