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Sep-2025
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Overview
Market Insights Snapshot
Decimal has shown a consistent performance in the Capsules category in Ontario over the past few months. Maintaining a steady 7th place rank from June to September 2025, Decimal has demonstrated resilience in a competitive market. However, it's worth noting that while the ranking remained stable, there was a noticeable decline in sales figures, dropping from approximately 129,423 CAD in June to 90,143 CAD in September. This suggests that while Decimal has managed to retain its position in the top 10, it may need to address the factors contributing to the sales dip to ensure long-term sustainability.
In contrast, Decimal's absence from the top 30 brands in other states and categories highlights potential areas for growth and expansion. The lack of presence in these markets could be seen as a missed opportunity, especially in regions where the Capsules category might be gaining traction. This gap in market penetration suggests that Decimal could benefit from exploring strategies to increase its footprint beyond Ontario. By leveraging its established brand reputation in Ontario, Decimal could potentially capture a larger market share in other regions, provided it adapts its offerings to meet the varied preferences of consumers across different states and provinces.
Competitive Landscape
In the competitive landscape of the Capsules category in Ontario, Decimal consistently held the 7th rank from June to September 2025. Despite maintaining its position, Decimal experienced a notable decline in sales, dropping from June's figures to September's, which could indicate a need for strategic adjustments to regain momentum. Meanwhile, Emprise Canada consistently secured the 5th rank, showcasing strong sales performance, particularly in September where it saw an increase, suggesting robust brand loyalty or effective marketing strategies. Indiva also maintained its 6th position but faced a sales decline, which might present an opportunity for Decimal to close the gap if it can address its sales downturn. Interestingly, Simply Bare showed fluctuations, missing from the top 20 in June and August but reappearing in July and September, indicating potential volatility or targeted promotional efforts. Stigma Grow remained close behind Decimal, ending September at the 9th rank, which suggests that Decimal should watch its back as competitors are eager to climb the ranks.
Notable Products
In September 2025, the top-performing product for Decimal was THC 10 Softgels 30-Pack (300mg) in the Capsules category, which climbed to the number one spot from its consistent rank of second place in the previous months. This product achieved sales of 948 units. THC Capsules 90-Pack (900mg) slipped to the second position after leading the charts for three consecutive months. CBD:THC 1:1 Balance Softgels 30-Pack (150mg CBD, 150mg THC) maintained its steady third-place ranking. The rankings for other products like CBD Capsules 90-Pack (1800mg CBD) and CBD/THC 5:5 Balanced Softgels 90-Pack (450mg CBD, 450mg THC) remained unchanged, continuing in fourth and fifth positions respectively.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
