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Oct-2025
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Overview
Market Insights Snapshot
Decimal has maintained a consistent presence in the Capsules category in Ontario, holding the 7th rank steadily from July through October 2025. This stability suggests a strong foothold in this market segment, even as sales figures have shown a downward trend over the months. While the sales declined from $124,423 in July to $82,127 in October, Decimal's ability to retain its ranking indicates resilience against market fluctuations or competitive pressures within the province.
Interestingly, Decimal's absence from the top 30 brands in any other category across Ontario might suggest a strategic focus or specialization in Capsules. This could be seen as a missed opportunity or a deliberate choice to concentrate resources and brand identity in a specific niche. The lack of presence in other categories, such as edibles or tinctures, could either be a sign of potential for expansion or a limitation in brand diversification. The consistent ranking in Capsules, however, demonstrates that Decimal has carved out a niche that could be leveraged for future growth or diversification strategies.
Competitive Landscape
In the Ontario capsules market, Decimal consistently held the 7th rank from July to October 2025, indicating a stable position amidst fluctuating sales figures. Despite a decline in sales from July's peak, Decimal maintained its rank, suggesting strong brand loyalty or effective marketing strategies. Notably, Emprise Canada consistently outperformed Decimal, holding the 5th rank with increasing sales, peaking in October. Meanwhile, Indiva maintained the 6th rank with a slight sales decline, yet still ahead of Decimal. Interestingly, Simply Bare re-entered the top 10 in September and October, ranking 8th, which could pose a future threat if their upward trend continues. Stigma Grow showed a slight improvement, moving from 11th to 9th place by October, but still trails behind Decimal. These dynamics highlight the competitive pressure Decimal faces, emphasizing the need for strategic initiatives to boost sales and potentially climb the rankings.
Notable Products
In October 2025, THC 10 Softgels 30-Pack (300mg) maintained its position as Decimal's top-performing product, consistently holding the number one rank since September. Despite a slight decrease in sales from July, it achieved a notable sales figure of 997 units in October. THC Capsules 90-Pack (900mg) slipped to the second position after leading sales in July and August, reflecting a steady decline in sales over the months. CBD:THC 1:1 Balance Softgels 30-Pack (150mg CBD, 150mg THC) held firm at the third spot throughout the last four months, showing a gradual increase in sales. Meanwhile, CBD Capsules 90-Pack (1800mg CBD) and CBD/THC 5:5 Balanced Softgels 90-Pack (450mg CBD, 450mg THC) remained at the fourth and fifth positions, respectively, with minimal sales fluctuations.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
