Market Insights Snapshot
Deep Roots Harvest, a well-known cannabis brand, has shown notable performance in various categories within the Nevada market. In the Concentrates category, the brand was ranked 74th in July 2023 but has not appeared in the top 20 since then, indicating a potential area for improvement. In contrast, their performance in the Edibles category has been more promising. The brand consistently ranked in the top 30 from July to September 2023, and notably improved to 18th in October, indicating a positive trend.
In the Pre-Roll category, Deep Roots Harvest has maintained a relatively steady position, albeit outside the top 20, with rankings of 90 and 94 in July and August 2023 respectively. The lack of ranking data for September and October could suggest a drop in their position. In terms of sales, the brand has shown a significant increase in the Edibles category, with sales jumping from 27320 in September to 55644 in October 2023. This could be a key area of focus for the brand moving forward. However, it's important to delve deeper into the data to gain a more comprehensive understanding of the brand's performance across different categories and states.
In the Nevada Edible category, Deep Roots Harvest has shown a steady increase in rank over the period from July to October 2023, moving from 26th to 18th place. This improvement in rank has been accompanied by a notable increase in sales, indicating a positive trend for the brand. In comparison, competitor Smokiez Edibles has maintained a relatively stable rank, but with a slight decrease in sales over the same period. Kiva has shown a more volatile performance, with a significant jump in rank and sales in September, followed by a drop in October. Meanwhile, Evergreen Organix has maintained a consistent rank and sales, while QualCan has improved in rank and sales, similar to Deep Roots Harvest, but remains ranked lower. These trends suggest a competitive market with opportunities for growth and improvement for Deep Roots Harvest.
In October 2023, Deep Roots Harvest's top-performing product was the 'Helix Twist - Key Lime Gummies 10-Pack (100mg)' from the Edible category, with impressive sales of 709 units. Following closely in second place was the 'Helix Twist - Sour Cherry Gummies 10-Pack (100mg)' with 669 units sold. The 'Helix - Blood Orange Gummies 10-Pack (100mg)' dropped from first place in September to third place in October, while the 'Helix - Indica Sour Blue Raspberry Gummy 10-Pack (100mg)' maintained its fourth place rank. The 'Helix - Freestone Peach Gummy 10-Pack (100mg)' remained in fifth place. These rankings reflect a dynamic market with shifting customer preferences over time.