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Jun-2024
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Overview
Market Insights Snapshot
Deep Roots Harvest has shown varying performance across different states and product categories. In Arizona, the brand's ranking in the Flower category has seen a decline, with its position dropping from 74th in March 2024 to 78th in April 2024. This indicates a downward trend in this particular market segment, and the absence of rankings for May and June 2024 suggests that Deep Roots Harvest did not make it into the top 30 brands in Arizona for those months, which could be a cause for concern. This drop in rankings, coupled with the reported sales decrease from March to April, signifies a potential challenge in maintaining market presence in Arizona's competitive Flower category.
Conversely, in Nevada, Deep Roots Harvest has shown a more stable performance in the Edible category. The brand maintained a relatively consistent presence, ranking 28th in March 2024, 27th in April 2024, and fluctuating slightly between 28th and 29th in the following months. This consistency in ranking, along with steady sales figures, indicates a solid foothold in Nevada's Edible market. The brand's ability to stay within the top 30 brands over multiple months in this category suggests a resilient market strategy and consumer loyalty in Nevada.
Competitive Landscape
In the competitive landscape of the Nevada edible cannabis market, Deep Roots Harvest has experienced fluctuating ranks over the past few months, indicating a dynamic market presence. In March 2024, Deep Roots Harvest was ranked 28th, improving slightly to 27th in April, but then dropping to 29th in May before stabilizing at 28th in June. This fluctuation suggests a competitive market where brands like Vert and Mellow Vibes (formerly Head Trip) are also vying for consumer attention. Notably, Vert has shown a consistent upward trend, moving from 29th in March to 25th in June, which could indicate a growing consumer preference that might be impacting Deep Roots Harvest's sales. Meanwhile, Highly Edible and Cannabella have had more sporadic rankings, with Cannabella even dropping out of the top 20 after March. These insights highlight the importance for Deep Roots Harvest to continuously innovate and market their products effectively to maintain and improve their position in a highly competitive market.
Notable Products
In June 2024, Helix - Blood Orange Gummies 10-Pack (100mg) retained its top position among Deep Roots Harvest products, achieving a notable sales figure of 525 units. Helix - Indica Sour Blue Raspberry Gummy 10-Pack (100mg) climbed to the second spot with consistent sales growth, while Helix - Freestone Peach Gummy 10-Pack (100mg) held steady in third place. Zamboni (3.5g) experienced a decline in rankings, falling to fourth place despite being the top performer in March. Helix Twist - Key Lime Gummies 10-Pack (100mg) dropped to fifth place, indicating a significant decrease in sales compared to May.
Top Selling Cannabis Brands
