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Jul-2025
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Overview
Market Insights Snapshot
In California, Dime Bag (CA) has shown varying performance across different cannabis product categories. In the Flower category, the brand maintained a position within the top 20, although it experienced a slight decline from 14th in April 2025 to 20th by July 2025. This indicates a consistent presence in the market, albeit with a downward trend in sales figures over the months. Interestingly, the Vapor Pens category displayed a steady performance, with Dime Bag (CA) managing to climb back to the 30th position by July 2025 after dropping to 34th in May. This suggests a potential area for growth, as the sales figures for Vapor Pens showed an upward trend, highlighting consumer interest in this segment.
On the other hand, Dime Bag (CA)'s performance in the Pre-Roll category was less favorable, as it fell out of the top 30 by June 2025, descending further to the 47th position by July. This decline in ranking, coupled with decreasing sales, signals challenges in maintaining competitiveness within this category. The absence from the top 30 in recent months could be a cause for concern, indicating a need for strategic adjustments to regain market share. These movements across categories reflect the dynamic nature of the cannabis market in California, where consumer preferences and brand strategies must continuously adapt to stay relevant and competitive.
Competitive Landscape
In the competitive landscape of the California flower category, Dime Bag (CA) has experienced a slight decline in its market position over the months from April to July 2025. Starting at rank 14 in April, Dime Bag (CA) dropped to rank 20 by July, indicating a downward trend in its competitive standing. This shift is particularly notable as brands like West Coast Treez and Eighth Brother, Inc. have either maintained or improved their rankings, with West Coast Treez consistently holding a position above Dime Bag (CA) by July. Meanwhile, Originals and Smoken Promises are climbing the ranks, with Smoken Promises making a notable leap from rank 33 in April to 22 in June, maintaining that position in July. This competitive pressure suggests that Dime Bag (CA) may need to reassess its strategies to regain its foothold in the market as other brands are closing in and surpassing its sales figures.
Notable Products
In July 2025, the top-performing product for Dime Bag (CA) was GMO Cookies (3.5g) in the Flower category, achieving the number one rank with sales of 2671 units. Strawberry Cough Distillate Disposable (1g), a Vapor Pens product, secured the second position with notable sales figures. Presidential OG (3.5g) followed closely in third place, also in the Flower category. Blueberry Kush Distillate Cartridge (1g) experienced a drop to fourth place from its top position in June, indicating a shift in consumer preference. Tangie Distillate Cartridge (1g) rounded out the top five, maintaining a consistent presence in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
