Market Insights Snapshot
In the Vapor Pens category, Dime Bag showed a significant drop in ranking in Arizona from August to November 2023, moving from 14th to 26th place. This decline in ranking is also reflected in their sales, which dropped from $393,613 in August to $126,722 in November. In California, however, Dime Bag's performance in the Vapor Pens category improved, climbing from a ranking of 31st in August to 20th in November. This positive trend is mirrored in their sales, which increased consistently over this period.
In the Flower category, Dime Bag maintained a steady performance in California, consistently ranking in the top 10 from August to November 2023. However, in the Pre-Roll category, Dime Bag experienced a noticeable dip in California, dropping from 19th place in October to 27th in November. In Ontario, Dime Bag showed impressive growth in the Pre-Roll category, improving from a ranking of 93rd in September to 51st in November. This progress is supported by a significant increase in sales over the same period.
In the California flower market, Dime Bag has maintained a steady presence in the top 10 brands from August to November 2023. However, it's worth noting that Dime Bag has seen a slight drop in rank from 9th to 10th place in November. This could be due to the rising competition, particularly from Cam Premium Quality Cannabis, which has seen a significant rise in rank from 15th to 8th place over the same period. Similarly, UpNorth Humboldt and Glass House Farms (CA) have also shown a slight improvement in their rankings. On the other hand, Alien Labs, another top competitor, has seen a slight drop in rank, similar to Dime Bag. These shifts in the competitive landscape suggest that Dime Bag needs to keep a close eye on its competitors and possibly adjust its strategies to maintain or improve its market position.
In November 2023, the top-performing product from Dime Bag was the Diesel Pocket Puffs Pre-Roll 4-Pack (2g) with sales peaking at 21,061 units. This product maintained its top position from the previous three months, showing consistent strong performance. The second highest selling product was Master Kush (3.5g) followed by Banana Sundae Pre-Roll (1g) in the third position. The fourth and fifth spots were occupied by Purple Sunset Pre-Roll (1g) and Master Bubba Pre-Roll (1g) respectively. This indicates a clear preference for Pre-Roll category products among Dime Bag's customers in November 2023.