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Sep-2025
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Overview
Market Insights Snapshot
Dime Bag (CA) has shown a consistent presence in the California market, particularly in the Flower category. Over the months from June to September 2025, the brand improved its ranking from 18th to 16th, indicating a steady upward trend. This movement is supported by an increase in sales, peaking in August before a slight dip in September. However, in the Vapor Pens category, Dime Bag (CA) saw a decline from 32nd to 35th place, which suggests a potential area for improvement. The brand's performance in Pre-Rolls is noteworthy as well, as it climbed from outside the top 30 to 31st place by September, signaling a positive trajectory that could be capitalized on further.
While Dime Bag (CA) has made strides in some categories, its absence from the top 30 in the Pre-Roll category until September highlights a competitive challenge in California. The brand's Vapor Pens category also reflects a downward trend, which may require strategic adjustments to regain market share. Despite these challenges, the overall growth in sales, especially in Flower, underscores the brand's potential to strengthen its market position. Observing these trends can provide insights into consumer preferences and areas where Dime Bag (CA) might focus its efforts to enhance its standing across categories.
Competitive Landscape
In the competitive landscape of the California flower category, Dime Bag (CA) has shown a steady improvement in its ranking over recent months, moving from 18th place in June 2025 to 16th place by September 2025. This upward trend indicates a positive reception in the market, likely driven by strategic marketing efforts or product enhancements. In contrast, UpNorth Humboldt, which started at 10th place in June, has seen a decline to 14th place by September, suggesting potential challenges in maintaining its market position. Similarly, Glass House Farms (CA) and Pacific Stone have experienced fluctuations, with Glass House Farms (CA) maintaining a consistent 15th place ranking from August to September, and Pacific Stone dropping from 15th to 17th place over the same period. Meanwhile, West Coast Treez has remained stable at 18th place since August. These dynamics highlight Dime Bag (CA)'s potential to capitalize on its current momentum and possibly overtake some of its competitors if it continues its current trajectory.
Notable Products
In September 2025, the top-performing product for Dime Bag (CA) was the Green Crack Distillate Cartridge (1g) in the Vapor Pens category, which secured the number one rank with sales of 2728 units. The Glitter Bomb (3.5g) in the Flower category followed closely, achieving the second position, marking its first appearance on the list. Papaya Bomb (3.5g) and Sour Strawberries (3.5g), both in the Flower category, ranked third and fourth, respectively, also debuting in the rankings for September. The Purple Punch Distillate Cartridge (1g) in the Vapor Pens category rounded out the top five, indicating a strong preference for both vapor pens and flower products. Notably, Green Crack Distillate Cartridge improved from its previous second position in June, demonstrating a consistent upward trend in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
