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Aug-2025
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Overview
Market Insights Snapshot
Dime Bag (CA) has shown varied performance across different categories in California. In the Flower category, the brand maintained a consistent presence within the top 20 rankings from May to July 2025, before experiencing a slight drop to 24th in August. This decline in ranking corresponds with a decrease in sales over the same period, indicating potential challenges in maintaining market share. Meanwhile, in the Vapor Pens category, Dime Bag (CA) experienced a modest improvement, moving from 34th in May to 31st in July, before returning to 34th in August. Despite this fluctuation, the sales trend in this category was initially positive, with an increase from May to July before a dip in August.
The Pre-Roll category presented a different story for Dime Bag (CA) in California. The brand began in the top 30 in May but dropped out of the top 30 rankings by June and continued its downward trajectory to 53rd by August. This decline in ranking suggests a significant challenge in maintaining competitiveness in this category. The corresponding sales figures reflect this downward trend, with a consistent decrease from May through August. Such movements highlight the brand's struggle to capture consumer interest in the Pre-Roll segment, contrasting with the more stable performance seen in other categories like Flower and Vapor Pens.
Competitive Landscape
In the competitive landscape of the California flower category, Dime Bag (CA) has experienced a notable fluctuation in its ranking over the past few months. Starting strong with a rank of 20 in May 2025, Dime Bag (CA) maintained its position in June before improving slightly to 19 in July. However, by August, the brand saw a decline to rank 24, indicating a potential challenge in sustaining its earlier momentum. This shift is particularly significant when compared to competitors like Astronauts (CA), which improved from rank 29 in May to 22 in August, showcasing a consistent upward trend in sales performance. Meanwhile, Team Elite Genetics made a remarkable leap from rank 37 in May to 23 in August, suggesting a strong market presence and growth. Decibel Gardens and West Coast Cure also demonstrated resilience with their rankings, indicating a competitive environment where Dime Bag (CA) must strategize to regain its competitive edge and boost sales.
Notable Products
In August 2025, the top-performing product for Dime Bag (CA) was Strawberry Cough Distillate Disposable (1g) in the Vapor Pens category, maintaining its number one rank from July with sales reaching 2,787 units. Monterey Fog (3.5g) in the Flower category secured the second position with notable sales, while Divorce Cake (3.5g) also in the Flower category followed closely in third place. Northern Lights Distillate Cartridge (1g) in Vapor Pens and Purple Octane Pre-Roll (1g) in Pre-Roll rounded out the top five, ranking fourth and fifth respectively. Notably, Strawberry Cough Distillate Disposable (1g) has consistently held the top position since July, while Monterey Fog and Divorce Cake made significant leaps to enter the top three for the first time in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
