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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Dime Bag (CA) concentrated 55.58% of sales in Flower while Vapor Pens accounted for 27.76% and Pre-Roll 16.65%, indicating a portfolio still anchored in Flower even as its category-level growth was -0.31% year over year and -1.73% month over month. By contrast, Vapor Pens expanded 17.05% year over year and 7.62% month over month, and Pre-Roll rose 6.33% year over year and 13.43% month over month, shifting mix toward faster-growing inhalables as the average price fell 19.21% year over year alongside a rank position of 16 in Flower in California. The pattern implies the brand is transitioning from a declining Flower pace toward growth pockets in Vapor Pens and Pre-Roll, with price compression aiding volume but risking margin if the Flower anchor does not stabilize.
The mix shift toward Vapor Pens and Pre-Roll—together 44.41% share—coincides with a brand-level sales change of 5.12% year over year and a 24‑month decline of 42.13%, suggesting near-term recovery is leaning on categories with positive month-over-month momentum of 7.62% and 13.43% respectively. Holding rank 16 in Flower while that category contracted -0.31% year over year and -1.73% month over month positions Dime Bag (CA) to defend core distribution, but sustained gains likely hinge on reallocating assortment and promo cadence toward Vapor Pens and Pre-Roll where elasticity appears favorable at average prices of $17.38 and $5.71; the implication is that mix-led growth can offset Flower softness if the brand actively manages price ladders and pack architecture.
Competitive Landscape
Dime Bag (CA) sits at rank #16 in May 2026 in CA Flower, a 4-position improvement from #20 year over year, but a 4-position slide from #12 in February 2026, signaling volatility between quarterly and annual trajectories. Versus competitors, CAM climbed from #4 to #1 while growing sales 46.9% year over year, and CannaBiotix (CBX) moved from #1 to #3 alongside an 8.3% sales decline, indicating that gains are concentrating at the top while mid-tier ranks compress. With a peak at #10 in June 2024 and a current slot at #16, the brand’s rank path implies a need to convert YoY recovery into sustained month-to-month retention to avoid further mid-pack churn.
Notable Products
Golden Goat Pre-Roll (1g) posted the steepest movement in May 2026 with a -29.6% month-over-month decline and slid to rank 10, while Pineapple Trainwreck Distillate Cartridge (1g) rose +46.0% to rank 5 but stayed just below the +50% breakout threshold. Four of the top ten are Pre-Roll SKUs occupying ranks 1, 2, 4, and 10, yet the only Pre-Roll with a clear negative swing is at the bottom, implying mix pressure at the tail rather than the lead. Green Crack Distillate Cartridge (1g) added +29.0% MoM at rank 6 alongside a rank-9 Vapor Pen, signaling a pivot toward Vapor Pens as growth contributors even as flagship Pre-Rolls anchor the top two ranks. The pattern implies Dime Bag (CA) is leaning into Vapor Pens for incremental growth while pruning underperforming Pre-Roll variants to protect ranking density at the top.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
