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Aug-2025
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Overview
Market Insights Snapshot
In the California market, Glass House Farms (CA) has shown notable fluctuations in its Flower category rankings over the past few months. Starting at a rank of 13 in May 2025, the brand experienced a slight improvement in June, moving up to 12, but then saw a gradual decline, landing at 16 by August. This downward trend in rankings is coupled with a decrease in sales from approximately $1.64 million in July to about $1.41 million in August, indicating potential challenges in maintaining its competitive edge in the Flower category. The absence of a top 30 ranking in other states for this category suggests that Glass House Farms (CA) might be focusing its efforts primarily within California, or it may face strong competition in other markets.
In contrast, the Pre-Roll category in California presents a more positive trajectory for Glass House Farms (CA). Although the brand did not break into the top 30 in May, it made significant progress by improving its rank from 59 in May to 50 in August. This upward movement is supported by a steady increase in sales, peaking in July at around $213,700 before experiencing a slight dip in August. The consistent rise in rankings suggests that Glass House Farms (CA) is gaining traction in the Pre-Roll segment, potentially capitalizing on consumer preferences or strategic market positioning. The absence of rankings in other states for this category might indicate that their Pre-Roll success is heavily concentrated in California, or they are yet to expand this category's reach beyond the state.
Competitive Landscape
In the competitive landscape of the California flower category, Glass House Farms (CA) has experienced notable fluctuations in its ranking over the summer of 2025. Starting at 13th place in May, the brand improved to 12th in June but then slipped to 14th in July and further to 16th in August. This decline in rank is particularly significant when compared to competitors like Connected Cannabis Co., which saw a rise from 16th in June to 14th in August, and Pacific Stone, which maintained a relatively stable position, albeit with a slight drop from 12th in May to 15th in August. Meanwhile, West Coast Treez and Originals have been climbing, with Originals notably breaking into the top 20 by August. These shifts suggest a dynamic and competitive market where Glass House Farms (CA) faces pressure to maintain its position amidst rising competitors, highlighting the importance of strategic marketing and product differentiation to regain and sustain higher rankings.
Notable Products
In August 2025, Donny Burger 3.5g retained its position as the top-performing product for Glass House Farms CA, achieving the highest sales figure of 3694. Garlic Starship 3.5g made a noteworthy return to the rankings, securing the second spot with a resurgence in popularity. Astral Cookies 7g entered the top three for the first time, marking its debut with significant sales. Peanut Butter Breath Pre-Roll 1g dropped to fourth place from its previous second position in June, indicating a decline in demand. Super Silver Haze 3.5g maintained its position at fifth, showing consistent performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
