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Nov-2025
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Overview
Market Insights Snapshot
Glass House Farms (CA) has demonstrated a consistent presence in the California market, particularly in the Flower category. Over the past few months, the brand has shown a slight fluctuation in its rankings, moving from 17th place in August to a peak at 14th in October, before settling at 16th in November. This indicates a stable yet competitive position within the state's Flower category. Despite these ranking fluctuations, the sales figures have shown a positive trend, with a notable increase from September to October, suggesting a strong consumer demand during that period. However, the brand's absence from the top 30 rankings in other states or categories could be indicative of limited market penetration or a strategic focus primarily within the California Flower market.
In the Pre-Roll category within California, Glass House Farms (CA) has made significant strides. While the brand did not rank within the top 30 in earlier months, it has shown a promising upward trajectory, moving from 59th place in August to 48th in November. This improvement suggests a growing acceptance and popularity of their Pre-Roll products among consumers. The sales figures support this trend, showing a steady increase month over month. This positive movement in the Pre-Roll category could be a strategic area of growth for Glass House Farms (CA), potentially allowing them to expand their market share and influence within the state. However, the absence of rankings in other states highlights a potential area for geographic expansion or increased marketing efforts outside of California.
Competitive Landscape
In the competitive California flower market, Glass House Farms (CA) has shown a steady presence, with its rank fluctuating slightly from 17th in August 2025 to 16th in November 2025. This indicates a relatively stable position amidst fierce competition. Notably, Dime Bag (CA) experienced a decline from 16th to 17th place over the same period, suggesting potential opportunities for Glass House Farms (CA) to capitalize on shifting consumer preferences. Meanwhile, Pacific Stone has maintained a competitive edge, consistently ranking close to Glass House Farms (CA) and even surpassing it in November. Quiet Kings has consistently outperformed Glass House Farms (CA), holding a higher rank throughout the observed months. These dynamics highlight the importance for Glass House Farms (CA) to leverage its strengths and address areas for improvement to enhance its competitive standing in the California flower market.
Notable Products
In November 2025, the top-performing product from Glass House Farms (CA) was Donny Burger #5 (7g), which secured the number one rank with sales of 3588 units. Following closely was Donny Burger (3.5g), which dropped to the second position after maintaining the top rank from August to October. Lilac Diesel (7g) made a notable entrance at the third rank, indicating a strong performance. Astral Cookies (7g) re-entered the rankings at fourth, showing a consistent sales increase since August. Sour D X Gas Mask (3.5g) rounded out the top five, moving up from the fourth position it held in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
