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Oct-2025
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Overview
Market Insights Snapshot
Glass House Farms (CA) has maintained a consistent presence in the California market, particularly in the Flower category. Over the past few months, the brand has held steady at the 15th position in October 2025, which indicates a stable performance despite fluctuations in sales figures. While sales dipped slightly in August and September, they rebounded in October, suggesting resilience in their market strategy. This consistency in ranking, even amid sales variations, highlights Glass House Farms' ability to maintain its foothold in a competitive market segment.
In contrast, the Pre-Roll category presents a different scenario for Glass House Farms in California. The brand has not broken into the top 30, with rankings hovering around the mid-50s, peaking at 50th place in September before slipping slightly to 52nd in October. This indicates a challenge in gaining a competitive edge in the Pre-Roll segment. Despite this, there was a slight increase in sales from September to October, which could suggest potential for growth if the brand can leverage this momentum effectively. The absence from the top 30 in the Pre-Roll category underscores the competitive nature of this segment and highlights areas for potential strategic improvement.
Competitive Landscape
In the competitive landscape of the California flower category, Glass House Farms (CA) has maintained a relatively stable position, ranking 15th in July, September, and October 2025, with a slight dip to 17th in August. This stability is noteworthy given the fluctuations observed among its competitors. For instance, UpNorth Humboldt experienced a gradual decline from 11th to 14th place over the same period, while Quiet Kings showed a minor drop from 11th to 13th. Meanwhile, Pacific Stone hovered closely around Glass House Farms (CA), ranking 16th in July and October, and 15th in August. Despite these shifts, Glass House Farms (CA) has managed to maintain its sales momentum, with a notable recovery in October. This resilience amidst competitive pressures highlights its potential for growth and stability in the California flower market.
Notable Products
In October 2025, Glass House Farms (CA) saw Donny Burger (3.5g) maintain its position as the top-performing product, with impressive sales figures reaching 5,979 units. Super Silver Haze Pre-Roll (1g) made a significant leap to the second rank from fifth in September, indicating a strong surge in popularity. Lilac Diesel (3.5g) held steady at the third position, showing consistent demand over the months. Super Silver Haze (3.5g) emerged in the rankings at fourth place, having not ranked in the previous months, suggesting a growing interest. Lastly, Donny Burger Pre-Roll (1g) entered the rankings at fifth, highlighting an expansion in the pre-roll category for the brand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
