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Jul-2025
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Overview
Market Insights Snapshot
Glass House Farms (CA) has demonstrated a consistent presence in the California market, particularly within the Flower category. Over the months from April to July 2025, the brand maintained a steady ranking, hovering around the 12th and 13th positions. This stability suggests a strong foothold in the Flower category, with sales showing a positive trend, increasing from approximately $1.47 million in April to about $1.68 million in July. This upward trajectory in sales, coupled with a stable ranking, indicates a robust demand for their Flower products in California.
In contrast, the Pre-Roll category reveals a different dynamic for Glass House Farms (CA). Starting from a lower ranking of 74th in April, the brand made significant strides, improving its position to 50th by July 2025. This notable climb in rankings, alongside a steady increase in sales from $121,136 in April to $202,321 in July, highlights an expanding presence in the Pre-Roll market. However, the fact that the brand was not in the top 30 in this category suggests there is still room for growth and potential challenges to overcome in capturing a larger market share within the California Pre-Roll segment.
Competitive Landscape
In the competitive landscape of the California flower category, Glass House Farms (CA) has maintained a stable presence, consistently ranking between 12th and 13th from April to July 2025. This stability is noteworthy given the dynamic shifts among competitors. For instance, Connected Cannabis Co. showed a notable improvement, climbing from 17th in April to 14th in July, reflecting a competitive sales performance that nearly matched Glass House Farms in July. Meanwhile, Pacific Stone experienced a decline, dropping from 10th in April to 15th in July, suggesting potential challenges in maintaining their market share. Oakfruitland also saw a downward trend, moving from 7th to 12th, which could indicate a shift in consumer preferences or competitive pressures. Interestingly, Quiet Kings surged from 15th to 11th, surpassing Glass House Farms in July, which highlights the competitive intensity in this market segment. These dynamics suggest that while Glass House Farms has maintained its rank, the brand faces increasing competition from both established and emerging players, necessitating strategic efforts to enhance its market position.
Notable Products
In July 2025, Donny Burger (3.5g) emerged as the top-performing product for Glass House Farms (CA), climbing from the second position in June to secure the first place with notable sales of 3542 units. Lunar Delight (7g) made a strong debut, ranking second, while Super Silver Haze Pre-Roll (1g) followed closely in third place. Blue Dream (3.5g) held the fourth position, maintaining a consistent presence in the top ranks. Lilac Diesel (3.5g) rounded out the top five, although it experienced a slight drop from its previous rank of fifth in June. Overall, the rankings in July 2025 reflect a dynamic shift in consumer preferences, with new entries and changes in positions compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
