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Aug-2024
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Overview
Market Insights Snapshot
Glass House Farms (CA) has shown a consistent upward trend in the Flower category in California. Their ranking improved from 16th in May 2024 to 12th in August 2024, indicating a positive reception in the market. The sales figures corroborate this trend, with a notable increase from $1,666,744 in May to $2,018,455 in August. This growth suggests a strong and growing consumer base for their Flower products in California. However, their performance in the Pre-Roll category tells a different story, as they did not make it into the top 30 brands for any of the reported months. This indicates a potential area for improvement or a shift in strategy to better capture the Pre-Roll market.
In the Pre-Roll category, Glass House Farms (CA) saw a decline in their rankings, moving from 53rd in May 2024 to 70th in August 2024 in California. This downward movement is accompanied by a decrease in sales from $224,161 in May to $118,914 in August. The brand's inability to break into the top 30 brands in this category might be a concern for their market presence and could indicate stronger competition or a need for product innovation. Conversely, their steady rise in the Flower category suggests that focusing on their strengths could be a more effective strategy for sustaining growth in the highly competitive California market.
Competitive Landscape
In the competitive landscape of the Flower category in California, Glass House Farms (CA) has shown a notable upward trend in rankings and sales over the past few months. From May to August 2024, Glass House Farms (CA) improved its rank from 16th to 12th, reflecting a consistent increase in sales, peaking at $2,168,339 in July. This upward trajectory positions Glass House Farms (CA) favorably against competitors such as Connected Cannabis Co., which fluctuated between 15th and 14th place, and Traditional Co., which saw a decline from 12th to 13th place. Notably, Eighth Brother, Inc. maintained a strong performance, consistently ranking higher and peaking at 9th place in July. However, the most significant competitor appears to be UpNorth Humboldt, which experienced a dramatic rise from 18th to 11th place in August, indicating a potential threat to Glass House Farms (CA)'s market position. These insights suggest that while Glass House Farms (CA) is on an upward trend, staying vigilant and responsive to the dynamic market shifts is crucial for maintaining and improving its competitive edge.
Notable Products
In August 2024, Garlic Starship (3.5g) maintained its top position as the best-selling product for Glass House Farms (CA) with sales reaching $9,975. Lilac Diesel (3.5g) rose to the second spot, showing a significant increase from its fourth place in July 2024. Donny Burger #5 (7g) held steady at third place, though its sales figures slightly dipped compared to the previous month. Super Silver Haze (3.5g) experienced a drop, moving from second place in July to fourth in August. Donny Burger (3.5g) remained consistent at fifth place across the last four months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
