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Jun-2024
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Overview
Market Insights Snapshot
Glass House Farms (CA) has shown consistent performance in the Flower category within California. Over the span of four months, the brand has maintained a steady presence in the top 20, with its ranking fluctuating slightly but ultimately improving from 17th in April to 14th in June. This upward trend is indicative of a strengthening market position. The sales figures also reflect a positive trajectory, with a noticeable increase in June, suggesting a growing consumer preference for their products in this category.
In contrast, the performance of Glass House Farms (CA) in the Pre-Roll category within California has been less impressive. The brand has not been able to break into the top 30 rankings, consistently hovering around the 50s and even dropping to 60th place in June. This decline in ranking coupled with decreasing sales figures points to challenges in capturing market share in the Pre-Roll segment. This could be a potential area for the brand to focus on for improvement, as the competition in this category appears to be more intense.
Competitive Landscape
In the competitive landscape of the California Flower category, Glass House Farms (CA) has experienced notable fluctuations in its rank over recent months. Starting at rank 15 in March 2024, Glass House Farms (CA) saw a dip to rank 17 in April before recovering to rank 14 by June. This indicates a resilient performance amidst stiff competition. For instance, UpNorth Humboldt has shown a steady climb from rank 16 in March to 13 in June, suggesting a growing market presence. Similarly, Connected Cannabis Co. experienced a peak at rank 9 in April but dropped to 15 by June, highlighting volatility in their sales. Meanwhile, Cam Premium Quality Cannabis maintained a strong position, fluctuating between ranks 8 and 12. These dynamics suggest that while Glass House Farms (CA) faces intense competition, its ability to rebound in rank demonstrates potential for strategic growth and market resilience.
Notable Products
In June 2024, the top-performing product from Glass House Farms (CA) was Super Silver Haze (3.5g), maintaining its first-place ranking from May with a notable sales figure of 7108.0. Garlic Starship (3.5g) held steady in the second position, showing consistent performance across the months. Lilac Diesel (3.5g) climbed to third place after being unranked in May, indicating a resurgence in popularity. Donny Burger #5 (7g) remained in fourth place, consistent with its ranking in May. Garlic Starship (7g) entered the rankings for the first time in June, securing the fifth position.
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