Market Insights Snapshot
Denver Dab Co, a well-known cannabis brand based in Colorado, has shown a consistent performance in the Concentrates category. Despite a slight drop in their ranking from 7th in August to 12th in September and October, they managed to improve their standing slightly to 11th in November. This is a positive sign as it indicates the brand's resilience and ability to maintain its position among the top 20 brands in this highly competitive category. However, it's worth noting that their sales have been on a steady decline from August to November, which may be a cause for concern.
On the other hand, Denver Dab Co's performance in the Pre-Roll category has been quite volatile. They made a significant jump from 66th place in August to 42nd in September, but unfortunately, they couldn't hold onto this momentum and slipped back to 53rd in October. By November, they were no longer in the top 20, indicating a need for improvement in this area. Their sales in this category also fluctuated, peaking in September before declining in the following months. This suggests that while Denver Dab Co has a strong presence in the Concentrates category, they may need to focus more on their Pre-Roll offerings to boost their overall market position in Colorado.
In the Colorado concentrates market, Denver Dab Co has seen a slight decrease in rank from 7th in August 2023 to 11th in November 2023. This suggests a potential drop in market share, especially when compared to competitors like 710 Labs and Kush Masters (Kush Master LLC), who have consistently maintained higher ranks during the same period. Interestingly, Kush Masters (Kush Master LLC) saw a significant jump in rank from 10th to 5th, before falling back to 10th in November. Meanwhile, Concentrate Supply Co. and West Edison have been closely competing with Denver Dab Co, with their ranks fluctuating around the same range. This data indicates a highly competitive market, with Denver Dab Co needing to strategize effectively to regain and maintain its position.
In November 2023, Denver Dab Co's top-performing product was the Orangeade Budder (1g) in the Concentrates category, with an impressive 1529 units sold. Following closely in second place was the Zealousy Wax (1g), while the Chem De La Chem Sugar Wax (1g) came in third. Notably, the Hybrid Wax (1g), which had held the top spot in August, slipped to the fourth position in November. Finally, the fifth best-performing product was the Mac Chem Sugar Wax (1g). This shows a dynamic shift in customer preferences over the months.