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Apr-2025
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Overview
Market Insights Snapshot
Denver Dab Co has shown a stable presence in the Colorado concentrates market, maintaining a consistent presence within the top 10 brands. Notably, they experienced a slight dip in February and March 2025, ranking 7th, before recovering to 5th place in April. This fluctuation in rank corresponds with a decrease in sales from January to February, followed by a rebound in March. Their performance in the pre-roll category has been on an upward trajectory, moving from 78th in January to 62nd by April, indicating growing consumer interest in their pre-roll offerings. However, their absence in the top 30 for vapor pens in January and February, before debuting at 83rd in March, suggests they are still working to establish a foothold in this competitive segment.
While Colorado remains the primary market for Denver Dab Co, their performance across different product categories highlights both strengths and areas for potential growth. The consistent ranking in concentrates suggests a strong brand presence and consumer loyalty in this category. In contrast, their initial absence from the top 30 in the vapor pen category in earlier months highlights a challenge they face in penetrating this segment. The steady climb in the pre-roll rankings is a positive indicator of market expansion and acceptance. Overall, Denver Dab Co's performance reflects a brand with established strengths in concentrates, while also indicating potential for growth in other categories as they continue to adapt to market demands.
Competitive Landscape
In the competitive landscape of Colorado's concentrates market, Denver Dab Co has demonstrated resilience and adaptability, maintaining a steady presence in the top ranks. From January to April 2025, Denver Dab Co's rank fluctuated between 5th and 7th, showcasing a competitive edge over brands like Sunshine Extracts, which climbed from 14th to 6th over the same period. Despite a dip in sales in February and April, Denver Dab Co managed to reclaim the 5th position by April, indicating a strong rebound. Meanwhile, 710 Labs and Spectra consistently outperformed Denver Dab Co, maintaining higher ranks and sales figures, with Spectra even ascending to 3rd place by April. The competitive dynamics suggest that while Denver Dab Co faces stiff competition, its ability to bounce back in rank highlights its potential for strategic growth and market resilience.
Notable Products
In April 2025, Freedom Road Wax (1g) maintained its top position in the Concentrates category for Denver Dab Co with impressive sales of 4144 units, marking consistent dominance since January. Black Velvet Sugar Wax (1g) emerged as the second top-performing product, a new entry in the ranks, indicating a strong market reception. Frozen Lemons Sugar Wax (1g) followed closely as the third, showcasing a competitive edge among new offerings. FR Budder (1g) secured the fourth position, demonstrating a steady climb in popularity. Purple Trainwreck Sugar Wax (1g) settled at fifth, a slight dip from its March ranking, suggesting potential fluctuations in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
