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Nov-2025
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Overview
Market Insights Snapshot
Denver Dab Co has shown a consistent presence in the Colorado market, particularly in the Concentrates category. Over the past few months, the brand has maintained a strong position, ranking 8th in both August and September 2025. However, there was a slight dip to 10th place in October before recovering to 9th place in November. Despite this fluctuation in rankings, it's important to note that sales have seen a decrease from August to October, before experiencing a modest uptick in November. This indicates a potential stabilization or slight recovery in their sales performance after a period of decline.
In contrast, Denver Dab Co's performance in the Pre-Roll category within Colorado has not been as strong, as they did not make it into the top 30 brands from August to November 2025. This absence from the rankings highlights a significant opportunity for growth or a need to reassess their strategy in this category. The disparity in performance across categories suggests that while Denver Dab Co has established a solid foothold in Concentrates, there is room for improvement in their Pre-Roll offerings to enhance their overall market presence.
Competitive Landscape
In the competitive landscape of the Colorado concentrates market, Denver Dab Co has experienced some fluctuations in its ranking over the past few months, which could impact its sales trajectory. From August to November 2025, Denver Dab Co maintained a relatively stable position, moving from 8th to 10th and then back to 9th place. This slight dip in October coincided with a decrease in sales, suggesting a potential correlation between rank and consumer purchasing behavior. Notably, Olio and Billo have been close competitors, with Olio experiencing a similar rank fluctuation but slightly higher sales in November. Meanwhile, Dabble Extracts showed a strong upward trend, climbing from 12th to 7th place, indicating a significant increase in consumer interest and sales. This competitive pressure highlights the need for Denver Dab Co to innovate and potentially adjust its marketing strategies to maintain and improve its market position amidst dynamic shifts in consumer preferences and competitor strategies.
Notable Products
In November 2025, the top-performing product for Denver Dab Co was Skywalker Sugar Wax 1g, leading the sales with a notable figure of 1300 units sold. Following closely was Purple Slurpee Sugar Wax 1g, which secured the second position with 1277 units. White Widow Deluxe Sugar Wax 1g took the third spot, while Pink Gorilla Sugar Wax 1g and Punch Breath Sugar Wax 1g rounded out the top five. Compared to previous months, these products have consistently maintained their rankings, indicating stable consumer preference. Notably, the category of Concentrates continues to dominate the sales for Denver Dab Co.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
