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May-2026
Sales
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Dabble Extracts concentrated its May 2026 revenue in Concentrates at 88.34% share while Vapor Pens accounted for 11.66%, with the category split aligning to a rank of 11 in Concentrates in Colorado. Year over year, Concentrates declined 31.61% alongside an average price down 6.18%, while Vapor Pens fell 87.78% YoY despite a month-over-month rebound of 37.90%; within May 2026 specifically, Concentrates contracted 2.31% MoM as Vapor Pens expanded 37.90% MoM. The combined pattern — a high reliance on Concentrates and a whipsaw in Vapor Pens — implies a risk concentration in one category with a tactical opening to re-balance mix if Vapor Pens’ MoM recovery proves durable.
With brand-level sales down 55.47% year over year and a 39.25% decline over 24 months, the 88.34% Concentrates dependence leaves positioning heavily tied to a category that is shrinking faster than price reductions can offset, given only a 6.18% YoY price decrease against a 31.61% YoY sales decline. The 11.66% share from Vapor Pens, coupled with a 37.90% MoM rise off a low base and an average price of $16.84 versus $12.18 in Concentrates, suggests mix-shift upside if penetration can be regained despite the 87.78% YoY drop; strategically, this points to pursuing higher-value baskets through incremental Vapor Pen distribution while defending rank 11 in Colorado Concentrates to stabilize core volume.
Competitive Landscape
Dabble Extracts sits at rank #11 in May 2026 in CO Concentrates, down 1 position year over year from #10 while improving 3 spots since February 2026 when it was #14; the gap to its peak of #5 in October 2024 frames a multi-quarter slide offset by a recent quarter-on-quarter lift. Meanwhile, Amber moved from #3 to #1 year over year with 101.7% YoY sales growth, and Billo climbed from #16 to #5 with 128.2% YoY sales growth, outpacing Dabble Extracts’ rank trajectory, while 710 Labs held at #2 despite a -16.9% YoY sales change; this pattern implies Dabble Extracts is stabilizing in the low teens but ceding relative momentum to faster-rising rivals, signaling the need to convert short-term rank recovery into sustained share regain.
Notable Products
Gelato #33 Wax (1g) posted the largest May 2026 movement with a 34.0% month-over-month increase, climbing into the top three while Platinum Kush Breath Sugar Wax (1g) also advanced 22.9% to rank 9. Cake Pie Live Resin (1g) held rank 1 and Double Diesel Live Resin (1g) sat at rank 2, while Frosted Velvet Shatter (1g) was effectively flat at +0.1% at rank 7. Eight of the top ten are Concentrates SKUs clustered in wax, shatter, budder, and live resin, and Super Star Fruit Budder (1g) tied for rank 3, indicating demand is consolidating around a few high-velocity concentrate formats rather than fragmenting across new variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
