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Jun-2024
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Overview
Market Insights Snapshot
Cascade Valley Cannabis has shown a mixed performance across different categories and states. In Oregon, their ranking in the Concentrates category has not been strong, with the brand not making it into the top 30 for the months of May and June 2024. This could be seen as a negative indicator, suggesting a need for improvement in this category. Conversely, their performance in the Pre-Roll category has been relatively stable, maintaining a top 20 position consistently from March through June 2024. This stability in Pre-Rolls suggests that the brand has a strong foothold in this particular segment in Oregon, even though there was a slight dip in May before recovering in June.
When analyzing the sales trends, Cascade Valley Cannabis experienced a notable decline in sales for Concentrates from March to April 2024, which may have contributed to their absence from the top 30 rankings in subsequent months. On the other hand, the Pre-Roll category tells a different story, with sales showing a healthy increase from May to June 2024, indicating a positive trend. The ability to maintain and even slightly improve their ranking in Pre-Rolls despite fluctuations in sales volume underscores the brand's resilience and potential for growth in this category in Oregon.
Competitive Landscape
In the competitive landscape of Oregon's pre-roll category, Cascade Valley Cannabis has shown a relatively stable yet fluctuating performance over the past few months. Despite a slight dip in May 2024, where it ranked 19th, the brand managed to climb back to the 18th position by June 2024. This is noteworthy when compared to Emerald Fields Cannabis, which experienced more significant volatility, dropping out of the top 20 in April and May before recovering to the 19th rank in June. Meanwhile, TKO / TKO Reserve has maintained a more consistent performance, staying within the 15th to 17th range, and Piff Stixs has shown a strong upward trend, securing the 16th position in June. Cascade Valley Cannabis' ability to rebound in rank and maintain steady sales growth, despite the competitive pressures, indicates a resilient market presence. However, the brand must continue to innovate and adapt to maintain and improve its standing against these formidable competitors.
Notable Products
In June 2024, the top-performing product for Cascade Valley Cannabis was the Flight Pack - Variety Pre-Roll 10-Pack (5g), maintaining its number one rank from previous months with a significant sales increase to 1663 units. The Super Silver Haze Pre-Roll (1g) secured the second position, followed by the Honey Tree Pre-Roll (1g) in third place. Breadstix Pre-Roll (1g) and Indica Pre-Roll 10-Pack (5g) rounded out the top five, ranking fourth and fifth respectively. Notably, the Flight Pack has consistently held the top spot since March 2024, showcasing its sustained popularity. The introduction of new entries in June indicates a dynamic shift in consumer preferences within the pre-roll category.
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