Market Insights Snapshot
Looking at the performance of Cascade Valley Cannabis in the Oregon market, there have been some significant movements across categories. In the Concentrates category, the brand has shown a fluctuating performance, with rankings moving from 97th in July 2023 to 81st in September 2023, before slipping back to 92nd in October 2023. This instability might suggest a level of unpredictability in this category. However, it's worth noting that despite the lower ranking in October, sales in September showed a significant increase from the previous two months.
In the Pre-Roll category, Cascade Valley Cannabis has maintained a strong presence, consistently staying within the top 20 brands in Oregon. The brand's ranking in this category has seen a slight decrease, moving from 10th place in July 2023 to 12th place in October 2023. However, despite this slight drop, sales have shown a steady increase from August to October. Interestingly, Cascade Valley Cannabis did not appear in the top 20 Vapor Pens category until September 2023. This could suggest a new or expanding product line for the brand, and it will be interesting to see how this develops in the coming months.
In the Pre-Roll category in Oregon, Cascade Valley Cannabis has seen a fluctuating rank over the period from July to October 2023. Starting at rank 10 in July, it dipped to 17 in August, before climbing back to 14 in September and 12 in October. This indicates a degree of volatility in its market position. In comparison, Rebel Spirit maintained a strong position at rank 3 for the first three months, but dropped significantly to rank 10 in October. Cabana and Decibel Farms have shown a more consistent performance, with ranks fluctuating between 11 and 14, and 13 and 19 respectively. Fire Dept. Cannabis has also seen a drop in rank, from 9 in July to 11 in October. These trends suggest a highly competitive market, with Cascade Valley Cannabis needing to strengthen its position against these competitors.
In October 2023, the top-performing product from Cascade Valley Cannabis was the Flight Pack - Variety Pre-Roll 10-Pack (5g), with sales reaching 1,264 units. This product reclaimed its position as the best-seller, having slipped to second place in August and September. The second most popular product was the Rainbow Party Pre-Roll 14-Pack (7g), which saw a slight drop in rank from first to third place between August and September, before rising to second place in October with 1,073 units sold. The Petite - Rainbow Party Pre-Roll 14-Pack (3.5g) maintained a steady performance, securing the third spot with 867 units sold. Lastly, the Indica Pre-Roll 10-Pack (5g) and Pineapple Express Pre-Roll (1g) secured the fourth and fifth places respectively, with the latter making its first appearance in the top five in October.