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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Dime Bag (Canada) concentrated 73.48% of May 2026 sales in Pre-Roll, while Flower accounted for 26.52%, with Pre-Roll down 61.58% year over year and 2.83% month over month, and Flower down 40.55% year over year but up 32.31% month over month. Average price rose 20.25% year over year to $13.17, coinciding with a 61.58% Pre-Roll decline versus a 40.55% Flower decline, which implies mix pressure from higher ticket sizes in value-led segments alongside a partial offset from a month-over-month Flower rebound. The balance of a 2.83% Pre-Roll contraction and a 32.31% Flower surge in May 2026 points to a pivot where share remains anchored in Pre-Roll but momentum is shifting toward Flower, suggesting the near-term volume base is vulnerable unless pricing or pack architecture adjusts.
Positionally, a 73.48% reliance on Pre-Roll paired with a category rank of 24 in Pre-Roll in Ontario creates exposure to further share erosion if Pre-Roll continues contracting 2.83% month over month while Flower expands 32.31% month over month. With brand sales down 57.60% year over year against a 20.25% price increase and a 61.58% Pre-Roll drop, the pattern points to price elasticity and format fatigue in Pre-Roll, while the Flower lift offers a route to stabilize rank through tighter price ladders and targeted assortment that leans into the faster-moving Flower cohorts. The implication is that holding a top-category footprint in Pre-Roll while reallocating emphasis to accelerating Flower pockets can improve resilience of the rank-24 position by rebalancing toward the segment with positive month-over-month velocity.
Competitive Landscape
Dime Bag (Canada) sits at rank #24 in ON Pre-Roll for May 2026, falling 18 positions from rank #6 year over year and sliding 10 places from #14 in February 2026, while its peak at #6 in August 2025 underscores a retreat from prior visibility; in contrast, Back Forty / Back 40 Cannabis rose to #1 with a +3 YoY rank change and +66.8% sales growth, and General Admission is #2 with a +1 YoY rank change despite a -13.6% sales decline, indicating leaders are consolidating share even with mixed growth signals; meanwhile, Jeeter held #3 with a +2 YoY climb despite a -48.4% sales drop, and Thumbs Up Brand advanced to #4 with a +7 YoY rank change and +40.6% sales growth, implying Dime Bag (Canada)’s downward rank trajectory from #6 to #24 reflects eroding relative momentum as competitors either gain rank or defend top positions through growth or resilience.
Notable Products
Funky Pocket Puffs Pre-Roll 4-Pack (2g) posted the steepest decline at -22.9% and slipped to rank 5, while Diesel Pocket Puffs Pre-Roll 4-Pack (2g) fell -8.1% but still held rank 1. Tropical Pocket Puffs Pre-Roll 4-Pack (2g) was effectively flat at -0.1% at rank 2, and Sweet Pocket Puffs Pre-Roll 4-Pack (2g) rose 5.2% to rank 3. Four of the top ten are Pre-Roll SKUs concentrated in the Pocket Puffs family at ranks 1–5, which implies reliance on small-pack pre-roll velocity even as one SKU weakens.
Purple Poison (28g) in Flower surged 45.3% to rank 6, while Kush Dreams (28g) dropped -14.3% at rank 7, and the 20-pack Doozies entrant debuted at rank 8 with $18,541. The Pocket Rockets- Wildcat Serum Infused Pre-Roll 5-Pack (2.5g) inched up 3.4% at rank 10, contrasting with the -22.9% slide on Funky Pocket Puffs Pre-Roll 4-Pack (2g) at rank 5. The split trajectory between bulk Flower (+45.3%) and a key pre-roll (-22.9%) suggests a near-term tilt toward value-oriented large formats alongside maintaining Pocket Puffs as the traffic driver.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
