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Jul-2025
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Overview
Market Insights Snapshot
In British Columbia, Dime Bag (Canada) has shown a steady upward trajectory in the Pre-Roll category. Despite not breaking into the top 30 rankings, the brand has improved its position from 57th in April 2025 to 50th by July 2025, indicating a positive trend in consumer interest and sales, which have increased from approximately 102,802 CAD to 128,181 CAD over the same period. This suggests a growing market presence in British Columbia, although there remains significant room for improvement to enter the top 30 brands in this category.
In Ontario, Dime Bag (Canada) maintains a strong foothold in the Pre-Roll category, consistently holding the 6th position from April to July 2025. This consistent ranking highlights the brand's strong consumer base and effective market strategies in Ontario's competitive landscape. However, in the Flower category, the brand is on the cusp of the top 30, maintaining a stable 30th position with a slight fluctuation in sales, peaking in May 2025. This stability in rankings suggests a need for strategic initiatives to climb higher in the standings and capture a larger market share.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Dime Bag (Canada) consistently maintained its 6th rank from April to July 2025, showcasing stability in its market position. Despite the steady rank, Dime Bag (Canada) faces stiff competition from brands like Redecan, which held a firm 5th position throughout the same period, indicating a significant lead in sales. Meanwhile, Good Supply demonstrated a notable upward trajectory, climbing from 15th to 8th place, suggesting an aggressive market strategy that could pose a future threat to Dime Bag (Canada). Additionally, Claybourne Co. maintained a strong 4th position, indicating a stable and robust presence in the market. The fluctuating rank of Shred, which moved from 7th to 10th and back to 7th, highlights the dynamic nature of the market, but it did not surpass Dime Bag (Canada). These insights suggest that while Dime Bag (Canada) has maintained its rank, it must innovate and strategize to climb higher amidst strong competitors and capitalize on its sales growth trajectory.
Notable Products
In July 2025, Dime Bag (Canada) saw the Diesel Pocket Puffs Pre-Roll 4-Pack (2g) maintain its top position in the Pre-Roll category with sales reaching 104,450. The Tropical Pocket Puffs Pre-Roll 4-Pack (2g) followed closely in second place, continuing its consistent ranking over the past months. Sweet Pocket Puffs Pre-Roll 4-Pack (2g) held steady in third place, though its sales slightly decreased compared to June. Funky Pocket Puffs Pre-Roll 4-Pack (2g) and Spicy Pocket Puffs Pre-Roll 4-Pack (2g) remained in fourth and fifth positions, respectively, with minor fluctuations in sales figures. Overall, the rankings have remained unchanged since April 2025, indicating strong product loyalty and consistent consumer demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
