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Nov-2025
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Overview
Market Insights Snapshot
Dime Bag (Canada) has shown varying performance across different states and categories in recent months. In British Columbia, their presence in the Pre-Roll category has been inconsistent, with rankings fluctuating from 51st in August 2025 to 73rd by November 2025. This indicates a struggle to maintain a foothold within the top tier of the market. The drop out of the top 30 in this category is a significant indicator of the challenges they face in this region. Despite these challenges, the brand's sales in British Columbia have seen some stabilization between October and November, suggesting potential for future improvement if strategic adjustments are made.
In Ontario, Dime Bag (Canada) has maintained a stronger position, particularly in the Pre-Roll category where it consistently ranked within the top 12 throughout the period from August to November 2025. This performance highlights a more robust market presence compared to their Flower category, where they were not able to sustain a top 30 ranking, peaking at 30th in August. The brand's ability to maintain a solid ranking in Pre-Rolls, despite a decline in sales, reflects a strong consumer preference that could be leveraged for further growth. The Flower category, however, remains an area of concern, indicating potential opportunities for market share expansion if addressed strategically.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Dime Bag (Canada) has experienced a notable shift in its market position from August to November 2025. Initially ranked 6th in August, Dime Bag (Canada) saw a decline to 12th by November. This downward trend in rank is mirrored by a decrease in sales, suggesting potential challenges in maintaining market share. In contrast, FIGR has shown a consistent upward trajectory, improving its rank from 16th in August to 11th in November, accompanied by a steady increase in sales. Meanwhile, Shred and Carmel have maintained relatively stable positions, with Shred experiencing a slight decline and Carmel showing minor fluctuations. The data indicates that while Dime Bag (Canada) faces competitive pressure, particularly from brands like FIGR, there is a dynamic market environment with opportunities for strategic adjustments to regain its former standing.
Notable Products
In November 2025, the top-performing product from Dime Bag (Canada) was the Diesel Pocket Puffs Pre-Roll 4-Pack (2g) in the Pre-Roll category, maintaining its number one rank for four consecutive months with sales of 57,237 units. Following closely, the Tropical Pocket Puffs Pre-Roll 4-Pack (2g) held the second position consistently, experiencing a gradual decline in sales over the months. The Sweet Pocket Puffs Pre-Roll 4-Pack (2g) remained third, with a steady decrease in sales figures, similar to the other top products. Funky Pocket Puffs Pre-Roll 4-Pack (2g) and Spicy Pocket Puffs Pre-Roll 4-Pack (2g) also retained their fourth and fifth ranks, respectively, showing a consistent pattern in rankings from August through November. Overall, while the rankings remained unchanged, there was a noticeable downward trend in sales across all top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
