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Dec-2025
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Overview
Market Insights Snapshot
In British Columbia, Dime Bag (Canada) has seen fluctuating performance in the Pre-Roll category. Despite not securing a top 30 position in October 2025, the brand managed to improve slightly towards the end of the year, moving from 77th in November to 72nd in December. This indicates a minor recovery in their market positioning. However, the absence from the top rankings in October suggests potential challenges or increased competition during that period. It's important to note that their sales figures reflect a downward trend over these months, which could be a point of concern for the brand's strategy in this region.
In contrast, Ontario presents a more stable but mixed picture for Dime Bag (Canada). In the Flower category, the brand maintained a consistent presence within the top 50, showing a gradual improvement from 48th in October to 37th by December 2025. This upward trajectory suggests an effective strategy in this category. Meanwhile, in the Pre-Roll category, Dime Bag (Canada) consistently held a top 12 position throughout the last quarter of 2025, although there was a slight decline from 7th in September to 12th by December. This consistent ranking within the top tier indicates strong brand recognition and consumer loyalty in Ontario's Pre-Roll market, despite the slight decrease in sales over the months.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Dime Bag (Canada) has experienced a notable decline in its market position from September to December 2025. Initially ranked 7th in September, Dime Bag (Canada) dropped to 12th by December, indicating a downward trend in its market standing. This decline can be attributed to the consistent performance and slight upward movement of competitors such as FIGR, which improved its rank from 13th to 11th, and Tribal, which made a significant leap from 22nd to 14th. Meanwhile, Carmel maintained a stable position within the top 10, suggesting strong brand loyalty or effective marketing strategies. Despite a decrease in sales from September to December, Dime Bag (Canada) remains a key player, but the competitive pressure from brands like Shred and others highlights the need for strategic adjustments to regain its previous market position.
Notable Products
In December 2025, the top-performing product for Dime Bag (Canada) was the Diesel Pocket Puffs Pre-Roll 4-Pack (2g) from the Pre-Roll category, maintaining its number one position since September with sales of 50,828 units. Following closely, the Tropical Pocket Puffs Pre-Roll 4-Pack (2g) also retained its consistent second-place ranking. The Sweet Pocket Puffs Pre-Roll 4-Pack (2g) held steady in third place with minimal fluctuation in sales figures. The Funky Pocket Puffs Pre-Roll 4-Pack (2g) and Spicy Pocket Puffs Pre-Roll 4-Pack (2g) continued their streak in fourth and fifth positions respectively. Notably, all products maintained their rankings from the previous months, indicating stable consumer preferences for these offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
