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Oct-2025
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Overview
Market Insights Snapshot
In the British Columbia market, Dime Bag (Canada) has shown a notable decline in the Pre-Roll category. Starting from a rank of 53 in July 2025, the brand's position gradually worsened to 78 by October 2025, indicating a significant drop in its market presence. This decline is mirrored in their sales figures, which fell from CAD 132,425 in July to CAD 67,888 in October. Such a trajectory suggests challenges in maintaining competitive positioning within this category in British Columbia, as the brand failed to secure a spot in the top 30 rankings throughout this period.
Meanwhile, in Ontario, Dime Bag (Canada) has had mixed results across different categories. In the Flower category, the brand consistently hovered around the 30th rank in July and August but slipped to 48th by October, indicating a reduction in market share. However, the Pre-Roll category tells a different story, where Dime Bag maintained a strong presence, ranking 6th in both July and August before slipping slightly to 11th by October. Despite this dip, the brand's performance in the Pre-Roll category remains robust, reflecting a strong consumer preference for their offerings in Ontario. This duality in performance across categories highlights the brand's strengths and weaknesses in different segments of the market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Dime Bag (Canada) has experienced a notable shift in its market positioning from July to October 2025. Initially holding a strong 6th rank in July and August, Dime Bag (Canada) saw a decline to 7th in September and further to 11th in October. This downward trend contrasts with the performance of competitors such as FIGR, which improved its rank from 18th in July to 12th in October, and Carmel, which maintained a relatively stable position, ending October at 9th. Meanwhile, Thumbs Up Brand consistently hovered around the 10th position, showcasing a stable market presence. Despite Dime Bag (Canada)'s higher sales figures in July and August compared to these competitors, the subsequent decline in sales and rank indicates potential challenges in maintaining its competitive edge in the Ontario Pre-Roll market.
Notable Products
In October 2025, the top-performing product from Dime Bag (Canada) was the Diesel Pocket Puffs Pre-Roll 4-Pack (2g), maintaining its number one rank with sales of 62,664 units. Following closely, the Tropical Pocket Puffs Pre-Roll 4-Pack (2g) held the second position, consistent with its ranking from the previous months. The Sweet Pocket Puffs Pre-Roll 4-Pack (2g) remained in third place, while the Funky Pocket Puffs Pre-Roll 4-Pack (2g) and Spicy Pocket Puffs Pre-Roll 4-Pack (2g) continued to occupy the fourth and fifth spots, respectively. Notably, there were no changes in the rankings from July to October 2025 for these products, indicating stable consumer preferences. This consistent performance across the months highlights the sustained popularity of Dime Bag (Canada)'s Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
