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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Dime Bag (Canada) concentrated 72.14% of sales in Pre-Roll with a year-over-year decline of 64.33% and a month-over-month dip of 1.02%, while Flower rose to 27.86% share with a 16.93% month-over-month increase despite a 33.71% year-over-year drop. The brand’s average price rose 26.38% year over year to $13.36 as Pre-Roll averaged 10.01 and Flower commanded 98.67, and Pre-Roll held rank 26 in Ontario while total brand sales fell 59.06% year over year but were up 4.91% versus 24 months ago. The pattern implies a deliberate trade-up in pricing alongside a tilt toward higher-ticket Flower to offset Pre-Roll contraction, concentrating the portfolio where elasticity is lower even as volume softens.
With Pre-Roll still dominant at 72.14% but shrinking faster year over year by 64.33% than Flower’s 33.71%, and only a 1.02% Pre-Roll month-over-month slide versus a 16.93% Flower month-over-month lift, Dime Bag (Canada) is migrating mix toward fewer, higher-value transactions. Holding rank 26 in Ontario Pre-Roll while raising prices 26.38% year over year suggests acceptance among a narrower buyer base and a need to stabilize share via differentiated Flower formats rather than chasing Pre-Roll volume; the implied positioning is value-up within budget tiers, using Flower growth to buffer rank risk in Pre-Roll.
Competitive Landscape
Dime Bag (Canada) sits at rank #26 in ON Pre-Roll in July 2026, down 20 positions year over year from #6, and 4 spots below its April 2026 position of #22; the brand’s peak of #6 in August 2025 contrasts with a two-quarter slide that leaves it 25 places behind Back Forty / Back 40 Cannabis at #1, which rose 1 place from #2 with a 67.4% year-over-year sales lift, while Thumbs Up Brand advanced to #4 from #9 alongside a 52.7% sales increase. Compared with General Admission moving from #1 to #2 amid a 23.2% sales decline and Jeeter holding at #3 despite a 37.9% decline, Dime Bag (Canada)’s 20-rank YoY drop and 4-rank decline since April 2026 indicate lost velocity relative to both rising value players and stabilizing incumbents; the rank trajectory implies re-entry to the top 15 will require share recapture against faster-moving leaders.
Notable Products
Dime Bag (Canada)'s Doozies Tropical Pocket Puffs Pre-Roll 20-Pack (10g) posted a -64.0% month-over-month drop and fell to rank 10, while Diesel Pre-Roll (1.5g) jumped 73.6% MoM to rank 9. Diesel Pocket Puffs Pre-Roll 4-Pack (2g) grew 8.1% MoM to hold rank 1 and Tropical Pocket Puffs Pre-Roll 4-Pack (2g) slipped 0.8% MoM at rank 2, indicating trading-up within the compact pre-roll formats. With five of the top ten coming from Pre-Roll and two large-format Flower SKUs—Purple Poison (28g) up 14.5% at rank 6 and Kush Dreams (28g) up 32.0% at rank 7—mix is polarizing toward value Flower ounces alongside pocketable pre-rolls, implying assortment is consolidating around everyday volume drivers rather than premium experimentation.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
