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Sep-2025
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Overview
Market Insights Snapshot
The performance of Dime Bag (Canada) across different categories and regions shows varied trends, with some areas of concern and potential opportunities for growth. In British Columbia, the brand's ranking in the Pre-Roll category has fluctuated, moving from 51st in June to 57th in September 2025. This indicates a decline in their market position, which may be attributed to a significant drop in sales from July to September. However, the brand's ability to improve its ranking from June to August suggests that there might be potential for recovery if the right strategies are implemented. It is noteworthy that Dime Bag (Canada) has not yet cracked the top 30 in British Columbia's Pre-Roll category, highlighting a challenge in gaining a stronger foothold in this market.
In Ontario, Dime Bag (Canada) shows a more stable performance in the Pre-Roll category, maintaining a consistent 6th place ranking from June to September 2025. Despite a decline in sales over these months, the brand's maintained position within the top 10 indicates a robust presence in this category. Conversely, in the Flower category, Dime Bag (Canada) experienced a slight drop from the 30th position to 33rd by September. While still within the top 30, this movement suggests a need to bolster efforts to prevent further slippage. The Flower category's sales figures also reflect a downward trend, which may require strategic adjustments to sustain competitiveness in this segment.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Dime Bag (Canada) has maintained a consistent rank of 6th place from June to September 2025. Despite this stability in ranking, Dime Bag (Canada) has experienced a notable decline in sales, particularly in September, where sales dropped significantly compared to previous months. This contrasts with competitors like Redecan and Claybourne Co., which have consistently held higher ranks at 5th and 4th places respectively, with Claybourne Co. seeing a slight dip in sales but maintaining its position. Meanwhile, Fuego Cannabis (Canada) has shown an upward trend in rank, moving from 13th in June to 7th in September, indicating a potential threat to Dime Bag (Canada)'s position if this trend continues. The fluctuations in ranking and sales among these competitors underscore the dynamic nature of the market and highlight the importance for Dime Bag (Canada) to strategize effectively to maintain and potentially improve its market position.
Notable Products
In September 2025, Dime Bag (Canada) maintained consistent rankings for its top-performing products. Diesel Pocket Puffs Pre-Roll 4-Pack (2g) retained its position as the top seller, although its sales decreased to 79,597 units. Following closely, Tropical Pocket Puffs Pre-Roll 4-Pack (2g) remained in second place, with Sweet, Funky, and Spicy variants occupying the third, fourth, and fifth spots, respectively. Notably, all products have consistently held their ranks since June 2025, despite a general decline in sales figures over the months. This stability in ranking suggests a strong brand loyalty among consumers for the Dime Bag (Canada) Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
