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Dec-2024
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Overview
Market Insights Snapshot
In analyzing the performance of Dime Bag (Canada) across various provinces, notable trends emerge, particularly in the Pre-Roll category. In Ontario, the brand has shown a consistent upward trajectory in rankings, moving from 12th place in September 2024 to 7th place by December 2024. This improvement is reflected in their sales growth, culminating in a significant increase in December. In contrast, their presence in Alberta is less prominent, with rankings fluctuating between 58th and 79th place over the same period, indicating a competitive challenge or market saturation in that region.
Meanwhile, in British Columbia, Dime Bag (Canada) did not appear in the top 30 rankings until December 2024, where they entered at 82nd place. This suggests either a late market entry or difficulty in gaining traction in the BC market. The absence from the top 30 in the preceding months could highlight challenges in brand visibility or consumer preference in that province. These insights underscore the importance of regional strategies and market adaptation for cannabis brands aiming to enhance their market position across different provinces.
Competitive Landscape
In the competitive landscape of the pre-roll category in Ontario, Dime Bag (Canada) has shown a promising upward trajectory in brand ranking over the last few months of 2024. Starting from a rank of 12 in September, Dime Bag (Canada) improved its position to 7 by December, indicating a positive trend in consumer preference and market penetration. This ascent is noteworthy when compared to competitors such as Shred, which maintained a stable rank of 5, and MTL Cannabis, which held steady at rank 6. Meanwhile, Carmel remained consistent at rank 8, and PIFF climbed from 13 to 9, showing a similar upward movement but not as pronounced as Dime Bag (Canada). This shift in rankings suggests that Dime Bag (Canada) is gaining a competitive edge, potentially driven by strategic marketing initiatives or product innovations that resonate well with the Ontario consumer base. As Dime Bag (Canada) continues to climb the ranks, it will be crucial to monitor how these dynamics affect its sales momentum and market share relative to established brands in the region.
Notable Products
In December 2024, Dime Bag (Canada) maintained its top-performing product, Diesel Pocket Puffs Pre-Roll 4-Pack (2g), as the leading item with sales reaching 58,643 units. This product has consistently held the number one rank since September 2024. Following closely, Tropical Pocket Puffs Pre-Roll 4-Pack (2g) secured the second position with a slight increase in sales from the previous month. Sweet Pocket Puffs Pre-Roll 4-Pack (2g) remained in third place, showing a significant sales increase compared to November 2024. Funky Pocket Puffs Pre-Roll 4-Pack (2g) entered the rankings in November and held steady at fifth place in December, marking its continued presence in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
