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Dec-2024
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Overview
Market Insights Snapshot
Trippy Sips has shown varied performance across different categories and regions, with notable movements in rankings. In Alberta, their presence in the Pre-Roll category saw a significant jump from being outside the top 30 in September 2024 to reaching the 23rd position by October. However, this momentum slightly tapered off as they fell to the 31st position by December. Conversely, their performance in the Vapor Pens category in Alberta remained relatively stable, maintaining a solid 7th position in September and October before dropping to 13th in November and December. This reflects a strong foothold in the Vapor Pens market, although they experienced a downward trend towards the end of the year.
In Ontario, Trippy Sips has been gradually climbing the rankings in the Vapor Pens category, moving from the 51st position in September to the 47th by December. This upward trajectory indicates growing popularity and market penetration in Ontario. Meanwhile, in Saskatchewan, Trippy Sips entered the Pre-Roll category rankings at 43rd in October and maintained this position through November, although they were not in the top 30 in September, signaling a potential area of growth. Their performance in the Vapor Pens category in Saskatchewan showed a slight decline, moving from 9th place in September to 15th by December, indicating challenges in maintaining their earlier market position. These movements highlight the brand's varying levels of success and challenges across different markets and product categories.
Competitive Landscape
In the competitive landscape of vapor pens in Alberta, Trippy Sips has experienced a notable shift in its market position from September to December 2024. Initially ranked 7th in September and October, Trippy Sips saw a decline to 13th place by November and maintained this position in December. This change in rank is indicative of a downward trend in sales, contrasting with competitors such as 1964 Supply Co, which improved its rank from 18th to 15th over the same period, and Vox, which held steady at 14th. Meanwhile, Weed Me and Endgame experienced fluctuations, with Weed Me dropping from 8th to 12th and Endgame from 6th to 11th. These dynamics suggest that while Trippy Sips faces challenges in maintaining its competitive edge, there is potential to regain market share by analyzing the strategies of brands that are either stabilizing or improving their positions.
Notable Products
In December 2024, the top-performing product for Trippy Sips was the Kool Cherry Distillate Cartridge (0.95g) in the Vapor Pens category, reclaiming its position at rank 1 with sales reaching 6764 units. The Caribbean Crush Distillate Cartridge (0.95g), also in the Vapor Pens category, rose to rank 2 from a consistent third place in the previous months. Kool Grape Jammer Distillate Cartridge (0.95g) experienced a slight improvement, moving up to rank 3 from rank 4 in November. The Juicy 5 Variety Pack Infused Pre-Roll 5-Pack (2.5g) saw a significant drop, moving from the top position in November to rank 4 in December. Delightful Sunshine Distillate Cartridge (0.95g) maintained its rank at 5, indicating stable but declining sales performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
