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Nov-2025
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Overview
Market Insights Snapshot
Discos has shown a strong performance in the Edible category in Maryland, with a notable upward movement in the rankings. Starting from the 20th position in August, Discos experienced a slight dip in September and October, maintaining the 22nd position. However, by November, the brand climbed back to the 19th rank, indicating a positive trend and recovery in its market position. This upward movement could be attributed to strategic efforts in marketing or product innovation, which seem to have resonated well with consumers in Maryland.
While Discos has managed to stay within the top 30 in Maryland, it is important to note that the brand's absence from the top 30 rankings in other states and categories could highlight areas for potential growth or challenges in expanding its market presence. The November sales figure in Maryland, which shows an increase from previous months, underscores the brand's potential to capitalize on its current momentum. However, the absence of Discos in the top rankings elsewhere suggests that there may be competitive pressures or differing consumer preferences that the brand needs to address to enhance its performance across other regions and categories.
Competitive Landscape
In the competitive landscape of the Maryland edible cannabis market, Discos has experienced notable fluctuations in its ranking over recent months. Starting in August 2025, Discos was ranked 20th but dropped to 22nd in both September and October, before climbing back to 19th in November. This indicates a recovery in sales momentum, likely driven by strategic initiatives or product launches. In comparison, AiroPro maintained a relatively stable position, fluctuating slightly between 16th and 18th, suggesting a consistent consumer base and potentially more robust brand loyalty. Meanwhile, Evermore Cannabis Company showed a positive trend, improving from 20th in September to 17th in November, which could pose a competitive threat to Discos if this upward trajectory continues. Additionally, Beezle Extracts and Bubby's Baked have shown resilience, with Beezle Extracts re-entering the top 20 in November and Bubby's Baked maintaining a position just outside the top 20. These dynamics highlight the competitive pressure Discos faces, underscoring the importance of strategic marketing and product differentiation to enhance its market position.
Notable Products
In November 2025, the top-performing product from Discos was the CBD/THC/CBN 5:1:1 Wild Cherries Gummies 10-Pack, maintaining its leading position from October with impressive sales of 1136 units. The White Chocolate With Cookies & Cream Topping 10-Pack held steady in second place, showing a consistent performance since September. Peppermint Dark Chocolate Bites 10-Pack, although ranked third, experienced a slight decline from its peak position in September. Sours Pink Lemonade Live Resin Gummies maintained its fourth position, while Radzberry Live Resin Gummies remained in fifth place, both showing a decline in sales compared to earlier months. Overall, the rankings for these top products have shown some stability, with the Wild Cherries Gummies consistently leading the pack.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
