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Jun-2024
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Overview
Market Insights Snapshot
Evermore Cannabis Company has demonstrated notable performance across various categories in Maryland. In the Concentrates category, the brand maintained a consistent presence within the top 10, peaking at 5th place in March 2024 and stabilizing at 7th place through May and June. This indicates a steady demand, particularly highlighted by a significant increase in sales from $149,372 in May to $200,063 in June. Conversely, in the Pre-Roll category, Evermore experienced a slight decline, moving from 8th place in March and April to 11th place by May and June, suggesting increased competition or shifting consumer preferences in this segment.
In the Flower category, Evermore Cannabis Company showed a strong performance, achieving 3rd place in May 2024, before dropping to 7th place in June. Despite this decline, their sales figures remained substantial, indicating a resilient market presence. The Vapor Pens category also saw positive movement, with Evermore climbing from 11th place in March to 10th place in April and June, suggesting a gradual but steady improvement in market positioning. However, in the Edibles category, the brand's ranking fluctuated, dropping to 15th place in April before recovering to 13th place by May and June. This fluctuation could reflect variability in consumer tastes or the competitive landscape in Maryland's edibles market.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Evermore Cannabis Company has experienced notable fluctuations in rank and sales over recent months. Despite a strong performance in May 2024, where Evermore achieved a rank of 3, the brand saw a decline to rank 7 in June 2024. This drop in rank can be attributed to the rising performance of competitors such as Strane, which consistently improved its position, reaching rank 5 in June 2024, and Savvy, which climbed from rank 12 in March 2024 to rank 6 in June 2024. Additionally, Curio Wellness and Grassroots have shown competitive stability, with Curio Wellness maintaining a top 10 position and Grassroots showing minor fluctuations. These shifts indicate a highly competitive market where Evermore Cannabis Company must strategize to regain and sustain higher rankings amidst the dynamic performance of its competitors.
Notable Products
In June 2024, the top-performing product from Evermore Cannabis Company was Midnight Circus (3.5g) in the Flower category, maintaining its first-place ranking from May with a notable sales figure of 10,867.0. Lucky Orchard (3.5g), also in the Flower category, held steady at the second position, though its sales decreased to 7,068.0. Ice Cream Cake (3.5g) climbed to third place from fourth in May, showing a positive trend in its rankings. Sunset Octane (3.5g), another Flower product, dropped one spot to fourth place compared to its May ranking. The new entrant, Lucky Orchard Pre-Roll 2-Pack (1g) in the Pre-Roll category, debuted at fifth place, indicating a strong initial market performance.
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